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Every day, more than 1.5 billion people worldwide use Microsoft® Windows® to enhance personal productivity and creativity, enjoy immersive gaming and entertainment, and connect with millions of others everywhere on the planet.

 

On July 29th, Microsoft will be unveiling their best Windows release yet: Windows 10. Featuring an enhanced user-interface (UI), a new Edge browser supporting full graphics acceleration, and a suite of multimedia and productivity improvements, Windows 10 promises to enhance, simplify, and energize the computing experience for more than a billion people around the world.

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Enhancing ultra HD entertainment and gaming

AMD’s newest generation of accelerated processing units (APUs) and graphics technologies are designed to deliver exceptional Windows 10 performance, and unlock the potential of Windows 10 to enable a new era of user interactivity, personal productivity, and rich visual experiences which will transform entertainment and gaming.

 

Sharing the same proven technology as found in Xbox One™, AMD-based PCs include built-in support for the industry’s most advanced video acceleration technologies like H.264 and our 6th Generation A-Series Processors support H.265 (HEVC) – enabling AMD APU-powered PCs to handle demanding videos, movies, and TV content at the highest resolutions – HD, and beyond.

 

AMD’s 2015 lineup of Windows 10-ready APUs and graphics solutions are fully compatible with the next generation DirectX® 12 technology which enables game developers to harness the ultimate performance from graphics hardware. Delivering improved gaming performance and image quality, AMD’s Windows 10-ready APUs and graphics also speed through heavy-duty graphics computing while executing multiple tasks simultaneously.

 

The asynchronous shader technology, built into DirectX 12, is also in AMD’s Graphics Core Next (GCN) architecture and enables a parallelized graphics rendering workflow which can result in up to 15x greater graphics detail in games* — without affecting frame rates. DirectX 12 asynchronous shaders can enable games played on AMD-based PCs to look great at almost any framerate. And AMD’s FreeSync™ technology eliminates image tears and choppiness for effortlessly smooth gameplay.

 

Offering higher performance, innovative features, rock-solid reliability, the new AMD Catalyst™ 15.7 driver suite for AMD GCN solutions enables faster, more capable, and more reliable performance with AMD graphics hardware — and is designed for future-ready compatibility with new display technologies, VR headsets, and more.

 

The most complete Windows 10 experience

AMD and Windows 10 enable you do more, and do it faster. Improved boot and response times and rapid wake-from-sleep enables your AMD-powered PC running Windows 10 to get to work faster, giving you more time for productivity and creativity. AMD’s Secure Processor technology enables worry-free computing, delivering support for both TPM 2.0 and Drive Key Encryption to help keep all your work safe and secure.

 

The wealth of innovative features and functionality in Windows 10 will enhance any computing experience, but navigating the Internet will look gorgeous through the new Windows 10 Edge browser. From boot-up to system shutdown, AMD’s APU and graphics processors deliver a breathtaking visual experience that will take your computing experience to the Edge.

 

Upgrade your World

On July 29th, let AMD and Windows 10 upgrade your computing experience — and transform your world. Learn more by following #UpgradeYourWorld, and see how Windows 10 is enabling global change and, powered by the latest technology from AMD, the next generation in computing experiences.

 

For more information about AMD and Microsoft, please visit www.amd.com/microsoft.

 

Sasa Marinkovic is Head of Software Marketing for AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

*DirectX® 12 enables up to 15x more details than DirectX® 11 with AMD Radeon™ R9 390 graphics card. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configurations yielding different results. . 3DMark API Overhead Feature Test on Intel i7-5960X, 16GB DDR4-2666, 2TB Seagate HDD, AMD Radeon R9 390 GPU, Driver 15.20-150609a-184226E, Windows 10 v.10130. for 18,463,548 draw calls per second in DirectX® 12, and for 1,172,587 draw calls per second in DirectX® 11. GRDT-66

*HEVC acceleration is subject to inclusion/installation of compatible HEVC players.

One year ago we announced our 25x20 initiative with the goal to achieve a 25x typical energy efficiency improvement of our APUs by 2020, from a 2014 baseline. Energy efficiency has long been a product design goal of AMD, and with the explosion of computing devices and capabilities over the last 20 years, we believe we are on the right path by continuing to focus on the energy and environmental footprint of computing. Energy efficiency is calculated as a ratio of work completed (i.e. performance) to how much energy is consumed completing that work.

 

So how are we doing? AMD recently introduced our 6th generation A-Series APU, formerly codenamed “Carrizo,” for thin and light laptops. Carrizo offers more than twice the typical-use energy efficiency of the previous “Kaveri” generation of AMD APU, and alongside superior computational performance offers more than twice the battery life. With superior graphics and long video playback, “Carrizo” delivers exceptional experiences never before seen in a mainstream notebook.

 

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While we have more to accomplish, the energy efficiency of “Carrizo” puts AMD ahead of the trend line needed to achieve 25x20! Future energy-efficiency gains will continue to stem from architecture, new circuit design, and power-management techniques. To learn more about “Carrizo’s” contributions toward reaching 25x20, watch our video or dive into our presentation at ISSCC 2015.

 

Creating low-power products is not only good for AMD’s business and customers, it is good for the environment. A year ago we made an important commitment to achieve specific goals across our products and have made significant progress with the AMD 6th generation A-Series. The industry can expect continued improvements in the energy efficiency of our processors – APUs, CPUs and discrete GPUs – over the next several years as a result of design innovations embodied in our 25x20 initiative.

 

Samuel Naffziger is a Corporate Fellow of Technology and Engineering for AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

This blog contains forward-looking statements concerning Advanced Micro Devices, Inc. (the "Company"), including, the ability of the Company to continue to innovate in energy efficiency improvements at a rate that meet or exceed its 25X goal by 2020; the expectation that the bulk of energy-efficient gains will stem from architecture, new circuit design, and power-management techniques; the ability of the Company to continue to improvethe energy efficiency of its  processors over the next several years through its design innovations embodied in its 25x20 initiative; which are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects," and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this press release are based on current beliefs, assumptions and expectations, speak only as of the date of this document and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Risks include that Intel Corporation's dominance of the microprocessor market and its aggressive business practices may limit AMD's ability to compete effectively; that AMD relies on GF to manufacture most of its microprocessor and APU products and certain of its GPU and semi-custom products. If GF is not able to satisfy its manufacturing requirements, AMD's business could be adversely impacted; that AMD relies on third parties to manufacture its products, and if they are unable to do so on a timely basis in sufficient quantities and using competitive technologies, AMD's business could be materially adversely affected; failure to achieve expected manufacturing yields for AMD's products could negatively impact its financial results; the success of its business is dependent upon its ability to introduce products on a timely basis with features and performance levels that provide value to its customers while supporting and coinciding with significant industry transitions; if AMD cannot generate sufficient revenue and operating cash flow or obtain external financing, it may face a cash shortfall and be unable to make all of its planned investments in research and development or other strategic investments; that AMD may not be able to successfully implement its business strategy to refocus its business to address markets beyond AMD's core PC market to high-growth adjacent markets; the completion and impact of the 2014 restructuring plan and its transformation initiatives could adversely affect AMD; global economic uncertainty may adversely impact AMD's business and operating results; AMD may not be able to generate sufficient cash to service its debt obligations or meet its working capital requirements; AMD has a substantial amount of indebtedness which could adversely affect its financial position and prevent it from implementing its strategy or fulfilling its contractual obligations; the agreements governing AMD's notes and its amended and restated senior secured asset based line of credit for a principal amount up to $500 million (Secured Revolving Line of Credit) impose restrictions on AMD that may adversely affect AMD's ability to operate its business; the markets in which AMD's products are sold are highly competitive; and the loss of a significant customer may have a material adverse effect on it. Investors are urged to review in detail the risks and uncertainties in the Company's Securities and Exchange Commission filings, including but not limited to AMD's Quarterly Report on Form 10-Q for the quarter ended March 28, 2015.

Remember the first time you had a chocolate covered peanut butter cup? You likely realized that when two things work really well together it creates a fantastic experience. The new AMD A8-7670K APU is kind of like that… except less gooey.

 

In case you don’t know, an APU is the combination of a processor (CPU) and a graphics card (GPU) all rolled into one convenient, albeit less delicious, chip1. It provides excellent processing power for your everyday tasks, great graphics capability for eSports online gaming and a superb experience in Windows® 10. All at an affordable price.

 

You’re probably thinking, “that’s good and all but you’re going to have to show me what’s in the peanut butter before I’ll believe it.” The A8-7670K APU offers 10 compute cores: 4 CPU cores running at up to 3.9GHz, 6 GPU cores running at 757MHz, and 4MB of L2 cache (learn all about compute cores at www.amd.com/computecores). In addition, it supports Heterogeneous System Architecture for high levels of performance and efficiency. Check out some of the benchmark data2:

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The A8-7670K APU also performs well in popular eSports gaming titles like Counter Strike®: Global Offensive, DOTA 2™, and League of Legends®. We take gaming seriously at AMD which is why we put so many features into our APUs that make your gaming experience awesome, and that starts with improved gaming efficiency with support for DirectX® 12. AMD FreeSync™ technology puts an end to choppy gameplay and broken frames3. Eyefinity, multi-display technology, adds more realism and greater fields of view4. Virtual Super Resolution (VSR) improves image quality when gaming at lower resolutions. And native H.264 video encoding empowers AMD’s Gaming Evolved application to effortlessly record your gameplay. Below are some benchmarks from popular eSports titles5:

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And the final delicious peanut butter cup moment comes with Microsoft® Windows® 10. The A8-7670K delivers a superb experience in the upcoming operating system (OS). Four core threading offers excellent performance for productivity apps. Hardware-based acceleration provides smooth video playback of movies and TV. Full graphics acceleration for HTML5 and WebGL provide an excellent online experience using the new Microsoft Edge browser.

 

Quite possibly the best part of the A8-7670K is the excellent value it provides. With a suggested price (SEP) of $117.99 USD you’ll have enough left over to splurge on an extra peanut butter cup… or three.

 

Tell us about your ‘peanut butter cup’ moments below.

 


1 Do not actually eat or ingest any AMD products.

2 Testing by AMD Performance labs on optimized AMD reference systems using Adobe Photoshop CC Smart Sharpen test, Blender 2.75 using the BMW benchmark in Cycles, Libre Office Recalc 4.4.4, Aftershot Pro 2 converting 50 Canon6D raw photos, Premiere Pro Time to transcode Red_ProofLabFootage_Baseline.proj.PC manufacturers may vary configurations yielding different results. AMD A8-7670K with AMD Radeon™ R7 Graphics, 2x4GB DDR3-2133, 256 SSD, Windows 8.1 64 bit, Driver 15.20 took 2.3s, 407s, 142,14ms, .35s per picture, and 89.85s respectively. Intel Core i3 4160 with Intel HD 4600 Graphics, 2x4GB DDR3-1600, 256 SSD, Windows 8.1 64 bit, Driver 4156 took 6.13s, 549s, 475.35ms, .48s per picture, and 175.91s respectively.  Pentium G3258 with Intel HD Graphics, 2x4GB DDR3-1600, 256 SSD, Windows 8.1 64 bit, Driver 4156 took 9.46s, 866s, 666ms, 0.79s per picture, and 258.32 s respectively.  GV-12

3 FreeSync is an AMD technology designed to eliminate stuttering and/or tearing in games and videos by locking a display’s refresh rate to the framerate of the graphics card.  Requires Monitor, AMD Radeon™ graphics and/or AMD A-Series APU compliant with DisplayPort™ Adaptive-Sync 1.2 (or newer).  AMD Catalyst™ driver 15.2 Beta (or newer) required. Adaptive refresh rates vary by display; check with your monitor manufacturer for specific capabilities. Only select AMD Radeon GPUs and A-Series APUs supported; see www.amd.com/freesync for full details

4 AMD Eyefinity technology supports up to four DisplayPort monitors with select AMD A-Series APUs. Supported display quantity, type and resolution vary by APU model and system design; confirm specifications with the system manufacturer before purchase. To enable more than two displays, or multiple displays from a single output, additional hardware such as DisplayPort-ready monitors or DisplayPort 1.2 MST-enabled hubs may be required.  A maximum of two active adapters is recommended. See www.amd.com/eyefinityfaq for full details.

5 Testing by AMD Performance labs using Counter Strike: GO (Ultra settings), DOTA 2 (Ultra settings), League of Legends (Ultra settings), Heroes of the Storm (High settings) @ 1080p.  AMD A8-7670K with AMD Radeon™ R7 Graphics, 2x4GB DDR3-2133, 256 SSD, Windows 10 64 bit, Driver 15.20 scored 78, 37,85, and 35 fps respectively. Intel Pentium G3258 with NV GT-730, 2x4GB DDR3-1600, 256 SSD, Windows 10 64 bit, Driver 342.84 scored 19fps.  GV-14

When AMD launched the AMD Catalyst™ Omega driver, we expected the world to take notice, but we were blown away by the amount of interest a single driver can generate. In only 6 months, our drivers – including Catalyst Omega - were downloaded over 40 million times. The best part: overall customer satisfaction went up by 19%! Now it’s the time to continue what we started in December and deliver another great driver for a great OS: Windows® 10.

 

Entertaining. Intuitive. Seamless

 

Windows 10 was designed to create a new generation of Windows for the 1.5 billion people using Windows today (http://blogs.windows.com/bloggingwindows/2015/06/01/hello-world-windows-10-  available-on-july-29/). AMD processors enable premium experiences across the expanding Windows® 10 ecosystem.

 

AMD and Windows® 10 deliver a first-class entertainment experience by making games and streaming video look better than ever, while making the PC experience more personal, more productive and seamless across devices. Today, AMD released Catalyst 15.7, a WHQL certified, preview driver for Windows® 10 that will help enrich the user experience through more reliable performance, innovative features and technologies. The AMD Catalyst™ driver will continue to be improved and be fully integrated with Microsoft® Windows 10 as part of the Windows driver update component.

  • AMD helps Windows 10 stream content at the highest resolutions (4K and beyond) thanks to the hardware-based HEVC decoder
    • HEVC DECODE with Xbox® Video Player
    • STREAMING Xbox® One™ to PC
  • Ready for the latest gaming technologies in Windows® 10
    • Games will look great on your AMD-based PC running Windows® 10 because all 2015 AMD APUs will provide support for Microsoft DirectX® 12 and AMD FreeSync™
    • Enabling up to 15X more details in games using DirectX® 12 (AMD Internal Testing. 3DMark API Overhead Feature Test. System Configuration: Intel i7-5960X, 16GB DDR4- 2666, 2TB Seagate HDD, AMD Radeon R9 390 GPU, Driver 15.20-150609a-184226E, Windows 10 v.10130. 18,463,548 draw calls per second in DirectX® 12, and 1,172,587 in DirectX® 11.)
  • Supports WDDM 2.0 which works with Windows® 10 to reduce the driver workload on graphics hardware. Display modes can be changed quickly and without the bothersome flicker that Windows users had to endure in the past.

 

Cooler. Quieter. Power Efficient Catalyst

 

But that’s not all. Much like all AMD Catalyst driver updates, AMD Catalyst 15.7 comes packed with features and performance increases. Most notable capabilities include

  • Frame Rate Target Control (FRTC) enables fine-tuning your graphics card for more stable and consistent performance in games with real-time frame rate control limiting the maximum frame rate during gameplay — and delivers the benefits of reduced system/GPU power consumption, lower system temps, and lower fan speeds for quieter operation.
    • This allows reduced system/GPU power consumption, reduced system heat and lower fan speeds (less noise)
  • Virtual Super Resolution provides image quality enhancement to gamers and Windows desktop users (renders at high solution then down-scales; giving effective Super Sample Anti-Aliasing)
    • Now supported on AMD Radeon™ R7 260 and above GPUS and desktop A-Series 7400K and above APUS in AMD Catalyst 15.20, with Single and Multi-GPU configurations with more supported VSR modes!
  • FreeSync eliminates screen tearing without all the usual lag and latency. And now it works in Crossfire™ mode! You just need a FreeSync capable AMD component and a FreeSync compatible monitor. FreeSync CrossFire support is enabled on applications based on DirectX® 10 or newer (DirectX® 11 and DirectX® 12) and does not currently support AMD Dual Graphics APU configurations

 

Developing for Developers

Developers are at the core of what we do. Because better content doesn’t just happen, it’s created. We are enabling new features in some of the familiar tools just for them:

  • GPU Perf Studio 3.3 (coming end of July)
    • Windows 10
    • DirectX® 12
    • OpenGL 4.5

 

All you need to do to experience all these benefits is to click here - enjoy!

 

Sasa Marinkovic is Head of Software Marketing for AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

DirectX, Microsoft and Windows are registered trademarks of Microsoft Corporation in the US and other jurisdictions.

*HEVC acceleration is subject to inclusion/installation of compatible HEVC players.

Five years ago, there was just one way to speed up complex computing tasks: buy more computers. With CAD and CAE software focused around the CPU, the only way for an enterprise to accelerate complex simulations jobs was to build huge, costly supercomputing networks or computer cluster.

Now there is another solution: GPU computing. Whereas even the most powerful professional CPUs typically have only four or six processing cores, modern GPUs such as AMD FirePro™ have hundreds. By tapping into the power of the GPU for general processing tasks, even an ordinary desktop workstation can become a supercomputer in its own right.

In order for this to happen, your simulation software needs to be able to talk to the GPU—and for that, you need an API. This is OpenCL. Originally developed by Apple and supported by leading hardware manufacturers Intel, IBM, Nvidia and AMD, this open standard offers a powerful, flexible—and, above all, universal—way to harness the power of modern GPUs.

OpenCL™ is the first truly open and royalty-free programming standard for general-purpose computations on heterogeneous systems. OpenCL allows programmers to preserve source code investment and easily target multi-core CPUs, GPUs and APUs.

Applications accelerated with OpenCL can access the combined processing power of a computer or server’s GPU and CPU or APU cores under a single unified platform—a game-changing development for HPC users.

Siemens PLM simulation experts saw the potential to increase NX Nastran simulation performance using the massively parallel architecture of GPUs. With customer interest in leveraging GPU computing also evident, the Siemens-AMD cooperation expanded with a technical partnership to apply AMD FirePro graphics GPU processing power and the open-source, GPU programming language, OpenCL, to the issue of optimizing special calculations within NX Nastran.

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To learn more about these technologies, visit FirePro Graphics.

Antoine Reymond is an industry executive for Professional Graphics at AMD. He has been with AMD since 2007 and has a well-rounded background in CAE simulation, CAD, and enterprise data management. His postings are his own opinions and may not represent AMD’s positions, strategies, or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.