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By Tim Mohin with Justin Murrill

 

In 1970 the Beatles released their last album, Vietnam War protests were rampant, and the first Earth Day was held in Washington DC. Just about everything has changed since 1970, but our annual celebration of Earth Day has only gained momentum. And at the recent 45th Earth Day anniversary, big crowds continued to turn out in support of the environment.

While environmental advocates and corporations were at odds at the first Earth Day, corporations now embrace environmentalism. As of this writing, the Corporate Register lists 65,081 corporate sustainability reports across 12,419 companies. There are lots of reasons for the growing détente between corporations and environmentalists, but there is one that may be less apparent - the competition for talent.

A recent Harris poll on “green workplaces” concluded that “being green has become part of everyday conversations” with 75 percent of poll respondents saying they “would insist upon change if they saw obvious wasteful practices at work,” and 44 percent saying they “would rather be unemployed than work for a company that’s knowingly harming the environment.”

Those are compelling numbers! Companies know that being good to the environment is good for their reputation. Now they are increasingly aware that it is good for recruiting, retaining and motivating the best employees – and that can have big impacts for the bottom line. So, with another Earth Day behind us, companies may be struggling to keep the momentum going. Here are three “evergreen” strategies that may help:

 

Create public commitments and publish your progress

Many companies have made public environmental commitments such as reducing water consumption or greenhouse gas emissions. Publicizing your goals and progress helps your employees and stakeholders share in the accomplishments.

AMD recently announced the successful completion of our five year environmental goals, which provided an authentic and credible context for employee outreach. Also, being transparent as possible about what is working and what is not in your environmental programs helps build credibility and can be a call to action for your employees. For example, AMD publicized the shocking number of disposable cups discarded annually in our break rooms along with the costs, then we offered employees a reusable mug if they pledged to use stop using disposable ones. The approach saved over 400,000 cups and $30,000 last year alone.

Make commitments beyond the fence-line

It turns out that most of our environmental footprint is outside the workplace. While these impacts are harder to address, if we are going to move the needle we have to get beyond our four walls. For AMD and many companies, our suppliers are a big part of our impact. We partnered with our largest suppliers to create “best-in-class” goals for environmental performance and monitor their progress once per quarter.  Also, because our products consume energy, AMD established a goal to reduce the power consumption of our Accelerated Processing Unit (APU) product line even as performance increases. Dubbed the 25x20 initiative, our goal is to increase the energy efficiency (measured by performance per watt) of our APU line by 25 times by 2020.

 

While supply chain and product goals are important, employees tend to get more engaged when we involve them in the programs. To support our employee’s environment motives outside of work, we have adopted a “life-style approach” to sustainability. We provide resources on green living opportunities such as discounts on solar panels, energy efficient lightbulbs, organic farm-food-delivery, carpool parking, transit discounts and electric vehicle changing stations. Our commute reduction efforts alone have Impressive results: Since 2009 commuting emissions have declined 41 percent with employees logging over 5.3 million miles of avoided commutes and saving over $1 million USD in fuel costs.

 

Find eco-heroes and tell their stories

Passionate employees who go above and beyond to conserve resources inside and outside of work can serve as positive role models for other employees. The trick is to find these eco-heroes and publicize their achievements. One way to do this is to start an eco-award. AMD recognizes our green leaders with “Environmental Excellence Awards” in serval categories including: Energizer (power saving), Trash Talker (waste reduction), and Water Warden (water conservation). Winners receive a custom engraved bamboo plaque presented by an executive and publicized throughout our global workforce. And each year, the competition for these awards gets tougher as more employees step up their eco-consciousness.

 

Hopefully some of these strategies will inspire you to keep the momentum of Earth Day alive, deepen the culture of sustainability and drive employee engagement. If you have other strategies that have worked well at your organization, please consider sharing in the comments below.

 

  Tim Mohin is Director of Corporate Responsibility for Advanced Micro Devices (AMD) and the author of the book,

Changing Business from the Inside Out: A Treehugger's Guide to Working in Corporations (Greenleaf and Berrett-Kohler). Justin Murrill is the Global Sustainability Manager for Advanced Micro Devices. Their postings (and comments made in Mohin’s book) are thier own opinions and may not represent AMD's positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied. Follow Tim

@TimJMohin and check out AMD's latest

Corporate Responsibility Report.

Ah. Technology acronyms. In our industry they are pervasive and eventually become broadly used and well understood. For the average user, however, they sometimes take the incomprehensible and distill it down into something even less meaningful.  Acronyms can be especially frustrating when they are first starting to be used widely, so here’s a quick overview of one you will hear a lot more about in the coming months.

 

HEVC stands for High-Efficiency Video Compression, and HEVC decoding is supported by the 6th-Generation AMD APUs coming to market soon.  Wondering why you need this in your next PC?  The answer is simple: content providers are now adopting HEVC as the means to stream their HD and Ultra HD content. Cameras are also expected to move to the new standard for image files.

 

HEVC, also known as H.265, was developed by international regulatory bodies to replace the current H.264 standard used for HD content today. The standard's main goals are to improve the sharpness, clarity, and color of HD and Ultra HD content on modern displays.  It also enables reduced file sizes, which reduces the bandwidth needed to stream content from your favorite online video service.  (Amazon, for example, has announced it will stream 4K HEVC content on its Instant Video service.)  It is the perfect combination of getting more for less; HEVC essentially doubles the data compression ratio of its predecessor in the same number of bits, allowing you to watch higher quality video with the same bits/bandwidth (or same quality video with half of the bits/bandwidth).

 

On PC platforms, this has typically been done with a combination of hardware and software, but AMD will be the first with a dedicated HEVC decoder on its processors, a much more effective solution. AMD’s HEVC decode performance, as well as other architectural details of the 6th Generation AMD APU, were presented at ISSCC 2015.

 

So, now you know. Pick up an 6th Generation AMD APU later this year and you will be able to stream hours of your favorite programming on a quiet, cool running PC that has performance leftover to get a little work done on the side.  HEVC. It’s the next best thing coming to acronym lovers everywhere!

 

 

 

Gary Silcott is a Communications Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

*HEVC acceleration is subject to inclusion/installation of compatible HEVC players.

 

*Originally Posted by gsilcott in AMD on May 6, 2015 12:03:29 PM

*Originally Posted by Sarah Youngbauer in AMD on May 6, 2015 12:03:29 AM

 

This is an exciting day for AMD. We start by ringing the Opening Bell at the Nasdaq in Times Square and then, shortly thereafter, we host our first AMD Financial Analyst Day (“FAD”) in three years, which you can watch live here starting at 1 p.m. EDT. At FAD, AMD executives will outline a strategy designed to drive profitable growth across a diverse set of markets aligned with the company’s core technologies.

 

This blog is designed to be your one-stop-shop for what is presented and will be updated regularly as presentations are delivered. These will include:

AMD Logo Black_no bkgd.pngCorporate strategy & long-term plan – Dr. Lisa Su, President & CEO
  • Innovation Driven Engineering – Mark Papermaster, SVP & CTO
  • Computing & Graphics Segment Overview – Dr. Lisa Su, acting GM for CG
  • Enterprise, Embedded, and Semi-Custom Segment Overview – Forrest Norrod, SVP & GM for EESC
  • Financial Performance Update & Guidance – Devinder Kumar, SVP & CFO
  • Closing remarks – Dr. Lisa Su, President & CEO

 

 

Check back here throughout the day for short summaries of event segments and a final set of related content when the event concludes.

 

 

 

As of 1:30 p.m. EDT on Wednesday, May 6, 2015. Watch the event live here.

 

 

AMD President and CEO Dr. Lisa Su just exited the stage after delivering the opening presentation, during which she outlined AMD’s multi-year strategy centered around driving drive profitable growth across gaming, immersive platforms, and fuel a significant return to the datacenter.

 

 

Key takeaways include:

  • Significant market opportunities exist across a diverse set of markets for the kind of high-performance compute and visualization capabilities only AMD can provide.
  • Prioritized technology investments in the places we see the strongest opportunities to differentiate and enable our customers to push the boundaries of what is possible.
  • Product and technology roadmaps designed for profitable and sustained growth.

 

AMD FAD 2015_3 year game plan slide.png

 

AMD FAD 2015_how we win slide.png

 

 

 

 

Up Next: SVP and CTO Mark Papermaster discusses AMD’s innovation driven engineering.

 

mark-papermaster-formal-low-res.jpg

 

 

As of 2 p.m. EDT on Wednesday, May 6, 2015. Watch the event live here.

 

 

AMD SVP and CTO Mark Papermaster just finished presenting AMD’s technology and engineering update.

 

 

Key takeaways include:

  • AMD’s upcoming “Zen” core drives it’s the company’s re-entry into high-performance desktop and server markets and puts competition back into the high-performance x86 CPU market.
  • Continued leadership in graphics, including an industry-first 3D High Bandwidth Memory solution planned for introduction this year with its latest GPU.
  • A breakthrough modular design approach that is expected to lower cost and time-to-market for both AMD’s standard and future semi-custom products.

 

AMD FAD 2015_Zen.png

 

AMD FAD 2015_K12.png

 

AMD FAD 2015_Graphics Leadership slide.png

AMD FAD 2015_HBM slide.png

AMD FAD 2015_modular design slide.png

 

 

Up Next: Dr. Lisa Su returns to the stage to talk about AMD Computing and Graphics (CG).

 

Lisa Su_webpage helo.PNG.png

 

 

As of 2:30 p.m. EDT on Wednesday, May 6, 2015. Watch the event live here.

 

 

AMD President and CEO Dr. Lisa Su delivered the AMD Computing and Graphics (CG) overview, outlining the segments strategic focus areas and providing upcoming product updates, including a look at the product roadmap based on the methodologies and investments just discussed by CTO Mark Papermaster.

 

 

 

Key takeaways include:

  • AMD has a strong product lineup in 2015 across computing and graphics.
  • The company has and will continue to lead in key technology inflection points related to gaming and immersive platforms.
  • Future AMD innovations to be enabled by simple platform infrastructure, performance increases expected from “Zen,” and design methodology, “Zen” core, leadership graphics, and scalable platform design points.

AMD FAD 2015_CG tenents.pngAMD FAD_CG block map slide.pngAMD FAD 2015_cg roadmap detail.png

 

AMD FAD 2015_cg graphics.pngAMD FAD 2015_cg hbm.png

 

AMD FAD 2015_cg carrizo.png

 

 

Up Next: Forrest Norrod, senior vice president and general manager for AMD’s Enterprise, Embedded, and Semi-Custom (EESC) business.

 

forrest-norrod-lowres.png

 

 

As of 3 p.m. EDT on Wednesday, May 6, 2015. Watch the event live here.

 

 

AMD SVP and GM for Enterprise, Embedded, and Semi-Custom, Forrest Norrod laid out the long-term vision for this key business segment -- which has grown to represent 40 percent of the company’s revenue as of AMD’s 2014 Annual earnings report.

 

 

Key takeaways include:

  • Targeting growth across a number of high-priority markets based on leveraging high-performance CPU and GPU cores.
  • AMD’s re-entry into the x86 server market, providing choice and competition to our partners and the ecosystem, including our high-performance “Zen” core.
  • Driving GPU and APU technologies for HPC and machine learning leadership, lowering the barrier for developers to use GPU acceleration.
  • Rapid innovation through an open and partner-friendly approach, a key differentiator for AMD.

 

AMD FAD 2015_eesc tenents.pngAMD FAD 2015_eesc roadmap.png

 

AMD FAD 2015_eesc cpu digital reality.pngAMD FAD 2015_eesc digital reality.png

 

AMD FAD 2015_eesc datacenter.png

 

AMD FAD 2015_eesc seattle.png

 

AMD FAD 2015_eesc graphics innovation.png

 

Stay tuned for a wrap up of today’s event shortly, including links to related content.

 

As of 4:30 p.m. EDT on Wednesday, May 6, 2015.

 

Thank you for following along with the AMD 2015 Financial Analyst Day event. Today we outlined our sharpened focus on driving profitable growth based on delivering next-generation technologies powering a broad set of high-performance, differentiated products across the key areas of gaming, immersive platforms, and the datacenter.

 

 

Growth Opps.png

 

 

We know we have delivered a lot of information today and hope you share our excitement for where we are heading. If you want to dive in and learn more, here are some links to related content from today’s event:

 

 

It’s important to note that today is only the beginning of what will be a fantastic journey that we hope you’ll take with us. Stay tuned for more from us as what we’ve discussed today takes shape by following and engaging with us on social media and in the news.

 



Sarah Youngbauer is a Communications Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

On Monday, April 20th, I represented AMD along with Corporate Fellow, Sam Naffziger, in The Boston College Center for Corporate Citizenship’s 2015 International Corporate Citizenship Conference. Our participation in the conference reinforces AMD’s position as a leader in the corporate responsibility and energy efficiency space.

 

During the conference, I presented AMD’s expertise and leadership in corporate responsibility and had the opportunity to introduce the keynote speaker Donald Sull, a global expert on strategy and execution in turbulent markets. Plus, AMD had some awesome giveaways for those in attendance.                                                            

 

Additionally, Sam Naffziger participated in a panel titled “The Future Is Energy Efficiency: How the digital revolution affects sustainability.” There’s been an explosion of computing and communications over the last 20 years with resulting societal benefits across business, education, research, health care, and other sectors. However, the energy and environmental impact footprint from computing has correspondingly grown. Energy Efficiency 25x20.pngThe panel explored the sustainability implications of the technology revolution and the trend lines that will impact the future. While the growth in usage is undeniable, there are those who say that information and communications technologies provide a huge opportunity for energy conservation.

 

Susan McPherson served as the panel moderator. She is a well-known corporate social responsibility (CSR) expert and regular writer and contributor for the Harvard Business Review, Forbes, and Triple Pundit. In addition to Naffziger, panelists included Dr. Michael Webber, Deputy Director of the Energy Institute and Co-Director of the Clean Energy Incubator, the University of Texas; R. Neal Elliott, Associate Director for Research, American Council for an Energy Efficient Economy (ACEEE); and Christopher Lloyd, Executive Director Corporate Responsibility, Verizon.

The Boston College Center for Corporate Citizenship was founded in 1985, inspired by an early recognition that community expectations of companies were changing. The conference is attended by corporate citizenship and CSR professionals tasked with developing their company’s corporate citizenship initiatives.

 

Learn more about the conference here and be part of the conversation online by following the hashtag #BCConf15

 

Tim Mohin is Director of Corporate Responsibility for Advanced Micro Devices (AMD) and the author of the book, Changing Business from the Inside Out: A Treehugger's Guide to Working in Corporations (Greenleaf and Berrett-Kohler). His postings (and comments made in his book) are his own opinions and may not represent AMD's positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied. Follow Tim @TimJMohin and
check out AMD's latest
Corporate Responsibility Report.


*Originally Posted by Tim Mohin in AMD on Apr 21, 2015 8:13:29 PM

HSAFoundation-FINAL.JPG.jpg

As the great Chinese philosopher Lao-Tzu once observed, “A journey of a thousand miles begins with a single step”. This quote is often used to remind us that a task that appears daunting at first, can be accomplished by persistent work toward the goal.

 

In June of 2012, leading technology companies and universities took this to heart when they stepped forward with AMD to form the Heterogeneous System Architecture (HSA) Foundation. Today the journey is not over, but the Foundation has certainly reached an important milestone: the release of the HSA 1.0 specifications.


So, while the membership of the Foundation takes a moment to savor this important accomplishment before moving on to the next task ahead, what does this mean to the rest of us?


First, let’s briefly summarize why the Foundation came to be in the first place. At its most expansive and visionary, the goal of the HSA Foundation is to change the formula for computing forever. In more specific terms, as explained here in a recent EE Times article, the members joined together to drive the creation of a new architecture that advances and promotes heterogeneous systems, and to help bring HSA-enabled platforms and software solutions to market.


Is it coming to fruition? You better believe it.

 

Let’s review what is now available on www.hsafoundation.com. The newly-approved specification comprises the key elements which improve the programmability of heterogeneous processors, the portability of programming code and interoperability across different vendor devices.

 

These include:

  • The HSA System Architecture Specification that defines how the hardware operates;
  • The HSA Programmers Reference Manual (PRM), that targets the software ecosystem, tool and compiler developers;
  • The HSA Runtime Specification that defines how applications interact with HSA platforms.

 

You can program to the HSA specification in higher level languages already, the C++ compiler is available today, as are the Python compiler and the OpenCL™ 2.0 stack. In addition to the programmer focused elements above, AMD is the first member to be delivering the hardware. “Kaveri-based” HSA development platforms are available today and we will deliver “Carrizo” by mid-year.  The HSA Conformance tests are under development by the HSA Foundation now, and we expect “Carrizo” to become the first product in the world that can claim compliance with the specification!

 

So perhaps in conclusion, we should look to another insightful philosopher, from Greece this time, whose words can serve as a well-deserved pat on the back for the Foundation and its members who took that first step.

 

“We are what we repeatedly do. Excellence then, is not an act, but a habit.” – Aristotle

 

Manju Hegde, corporate vice president at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


*Originally Posted by gsilcott in AMD on Mar 18, 2015 11:13:28 AM

Blurring the lines between what is real — and what is rendered “real.”

 

Virtual Reality — VR — is poised to fundamentally transform personal computing as we know it, potentially delivering a long-term impact that may exceed today’s most “disruptive” new technologies. First-generation VR devices were a step toward delivering an immersive high-resolution 3D view of a simulated environment for computer gaming. However, the next generation of VR headsets will catapult the user experience into a new realm of lifelike entertainment that will seem real and believable.

 

Virtual Reality promises a future of all-encompassing worlds of realistic experience and interaction, where the viewer becomes part of the plot, lives the characters, and alters the action. Enhancing the accuracy of the user experience and the authenticity of the interaction will enable new visual possibilities for VR technology, and introduce new concepts of human-computer interaction that existed only in the imagination of sci-fi writers.

 

Virtual Reality’s relationship to PCs

Tremendous advancements in computer processing power, graphics, video, and display technologies have triggered a new era of “visual computing.” However, achieving a truly lifelike user experience with VR technology will require further improvements in computing and graphics performance beyond what is available today. New VR devices, personal computers, and server technologies must be developed that will dramatically improve processing capability while minimizing power consumption.

 

The good news: the current generation of AMD Radeon™ R9 GPUs already support an amazing virtual reality experience. Achieving a full VR experience will require processing performance and graphics capabilities only desktop computers can deliver for the foreseeable future.

Virtual Reality.jpg

 

Why AMD technology for VR development?

AMD has a history of technology leadership and gaming innovation, and a proud legacy of supporting open standards are crucial to achieving broad adoption of Virtual Reality technology. AMD works with a wide range of partners to ensure software development tools work well on AMD systems, and our Gaming Evolved program represents our deep commitment to PC gamers, PC game developers, and the entire PC gaming industry.

 

Key features
AMD graphics technology is designed to reduce latency, achieve high frame rates, and deliver high image quality — all indispensable for enabling an ultra-realistic VR user experience.

 

Current-generation AMD Radeon™ GPUs enable executing multiple compute tasks on the GPU at the same time as graphics rendering — ideal for reducing latency.

 

High frame rates eliminate annoying visual “hitches,” and make the experience more fluid and lifelike. AMD makes some of the most powerful graphics cards in the industry, and we’ll be continuing to aggressively push frame-rate boundaries.

The goal of VR is to create experiences that seem real and believable, and boosting image quality removes distracting artifacts from the virtual world. We’re actively researching and developing advanced image quality techniques and making our work easily available to developers.

 

The era of Surround Computing is at our doorstep, a world enabled by smart, energy efficient technology that naturally connects us to a universe of imagination and information. Tomorrow’s entertainment promises all-encompassing worlds of lifelike interaction, where the viewer becomes part of the plot, lives the characters, and alters the action. And it will seem real — and believable. Now that is immersion and part of what’s known in the tech industry as the Surround Computing vision.


Sasa Marinkovic is Head of Software Marketing for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


*Originally Posted by Sasa Marinkovic in AMD on Jan 21, 2015 11:49:27 AM

SUSE Linux has officially released the much anticipated 13.2 version of its popular openSUSE distribution. One of the most exciting aspects of openSUSE 13.2 is its support for AArch64 (ARMv8). At AMD we are thrilled that the AMD Opteron™ A1100 Series processor (codenamed “Seattle”) is one of the hardware platforms supported by openSUSE 13.2, making it the first generally available Linux distribution that offers direct support for AMD’s upcoming ARM-based processor.

 

SUSE engineers have been actively involved in developing ARM software for a while – in fact they were responsible for developing an AArch64 port of QEMU, a generic and open source machine emulator and virtualizer that enables the building of AArch64 software in emulation. The QEMU code has been employed to advance the AArch64 porting work done in openSUSE and has played a major role in openSUSE being one of the first generally available, fully built, general purpose Linux distribution for AArch64.

 

Most of the usual openSUSE distribution (>6000 packages) are available in openSUSE 13.2 for AArch64, providing a robust platform for developing and evaluating applications. There is a rich set of developer tools, the software components needed to run web tier applications based on the LAMP stack (Linux, Apache, MySQl, and PHP, Python, or Perl), and OpenJDK 7 for testing Java-based applications. The entire listing of the software components included in OpenSUSE 13.2 for AArch64 available on-line.

 

This is not the first time that SUSE Linux has taken a lead in offering support for AMD innovation. If you travel back in time twelve years to March 20, 2002, SUSE Linux announced that their Linux operating system would offer full 64-bit support for the x86 AMD Opteron processor. Fast forward back to today and we see a similar milestone - with openSUSE and AMD technologies once again delivering to the server world a straightforward path to a next era of 64-bit computing. Image data centers where servers based on ARM are seamlessly interacting with the growing world of ARM-based devices. The scalable, cost and power efficient nature of ARM processors make them ideal for processing large amounts of information and undertaking high I/O tasks.

 

“SUSE and AMD have a long history of collaborating to drive new features and functions into the market,” said VojtÄ›ch Pavlík, Director of SUSE Labs. “The release of openSUSE 13.2 with AArch64 support is another significant event in this partnership. SUSE looks forward to continuing to work with AMD on new innovations.”

 

 

The openSUSE 13.2 support for AMD Opteron™ A1100 Series processor reflects AMD’s continued leadership in driving the AArch64 software ecosystem through collaboration and partnerships. AMD showcased demonstrations of the LAMP Stack and Wordpress  in May, was a target partner of the Red Hat Early Access Program  announced in July, and most recently showcased Hadoop running with the Oracle JDK at JavaOne in September.

 

If you’re interested in hearing more about the work we’re doing with SUSE, be sure to catch our very own Karl Freund, corporate vice president, Product Management and Marketing, Server Business Unit, who will present a session on “Seattle” in the SUSE booth at SuperComputing 2014 on Wed, Nov 19th at 11:30 a.m. CT.

 

Margaret Lewis is the Director of Software, Server Business Unit at AMD.  Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

*Originally Posted by Guest Blogger in AMD on Jan 29, 2015 5:38:16 PM

In the spirit of spreading joy this holiday season, AMD is teaming up with the Boys & Girls Clubs of America to help fund a mobile computer lab for the local chapter in Austin, Texas.

 

The Boys & Girls Clubs provide high impact youth development programming in the areas of academic success, character and leadership, and healthy lifestyles. The Clubs give children a safe place to go during out-of-school hours, as an increasing number of children are left at home with little to no care or supervision. The Clubs offer a place for children to grow, learn and develop skills essential to their success in life, discover their passions, and stay on the path to a great future. In fact, Austin Club member seniors have a 100 percent graduation rate, compared to 84.9 percent for the Austin Independent School District.

 

For most of us, technology is an integral part of day-to-day life, however it’s important to keep in mind that not everyone has access to the technology we take for granted. Many children grow up without frequent access to technology, and as a result they fall behind on crucial skills necessary to complete school assignments and move ahead in their education. This holiday season, AMD wants to help alleviate this issue by funding a mobile computer lab for the 24 Clubs operated by Boys & Girls Clubs of the Austin Area.

 

The lab will provide students with computers to develop necessary skills, gain access to research tools, unleash their creativity and much more.

 

So, how can you help AMD provide for the Boys & Girls Clubs? Starting on November 25, 2014 and through Cyber Monday on December 1, tweet @AMD using the hashtag #spreadjoy and let us know how you are spreading joy this holiday season! Help us reach our goal of 1,000 tweets with the hashtag #spreadjoy, and we will donate 10 AMD-powered laptops to the Boys & Girls Clubs of Austin for a mobile computer lab.

 

In addition to spreading joy to the Boys & Girls Clubs, AMD will be offering deals and steals on the latest laptops this Black Friday. If you are looking for a new laptop of your own this holiday season, follow @AMD on Twitter to stay in the loop!

 

*Originally Posted by samantha.davis@amd.com in AMD on Nov 25, 2014 11:33:31 AM

By Mark Papermaster CTO for AMD

4629_SuperComputing_PressReleaseSocial_500x500_C.jpg
I’m really excited to share that, once again, AMD has been chosen by the U.S. Department of Energy (DOE) for research grants in support of its exascale computing initiative. Here are the highlights:
  • AMD will receive more than $32 million to fund exascale research;
  • The research will focus on Heterogeneous Systems Architecture (HSA)-based Accelerated Processing Units (APUs), and a new generation of memory interfaces;
  • The goal of the research is eventual commercial applications, so the IP created as part of this research will make its way into various future AMD products.

 

This is part of the DOE FastForward 2 program, which seeks to fund innovative new and/or accelerated R&D for technologies targeted for commercial use in in the 2020-2023 timeframe. AMD’s FastForward 2 research will focus on node architecture based on our HSA-based APUs, and for a new generation of memory interfaces.

 

This is a big deal for the industry. Exascale supercomputers will be capable of performing more than one quintillion (or a billion billion) calculations per second, roughly 30-60 times faster than today’s fastest available supercomputers. This research aims to deliver those huge increases in performance – without significant increases in energy consumption – to enable advances in diverse fields ranging from medical science to astrophysics and climate modeling. These could arrive as prototypes over the next several years, with full production units early in the next decade.

 

This is a big achievement for AMD, and marks the third consecutive year we’ve received these awards – a claim only two other companies can make. Our previous research for this initiative includes processor and memory-related investigations, including interconnect architectures and associated execution models that tie together thousands of processing nodes while optimizing for performance and energy efficiency. The DOE clearly values AMD intellectual property and research contributions.

 

We’ve a number of industry firsts and engineering breakthroughs in our history. So it’s no surprise that AMD is a key partner for the DOE in developing the next generation of high-performance computing. Even better, the DOE fully expects the research from FastForward 2 to finds its way into commercial products. This means the research we perform can directly influence our product strategy and development, and then customer solutions. So it’s a win-win, for FastForward 2 and exascale computing, the industry and AMD.

 

The research to create exascale supercomputers will undoubtedly lead to breakthroughs that will permeate all levels of computing. Certainly, this will aid any form of high-performance computing, including managing vast quantities of information for Big Data analytics and for rapidly processing the massive wave of anticipated Web requests. Ultimately, that improvement will be felt by users of personal devices who could receive nearly instant responses from a Cloud-based server.

 

Congratulations to Alan Lee, Mike Schulte, Mike Ignatowski and everyone else on the AMD Research and Exascale teams who led this important work.

 

Mark Papermaster is the CTO for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies, or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly state, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


*Originally Posted by Guest Blogger in AMD on Nov 14, 2014 10:42:24 AM

Today, AMD joined the RapidIO.org community as a regular member along with our technology partner, ARM. AMD is proud to participate as a member of RapidIO.org, a non-profit organization controlled and comprised of leading electronics and technology companies.

 

As a member, AMD will be participating in RapidIO.org’s recently initiated “ARM 64-bit Coherent Scale Out over RapidIO” task group, and I look forward to leading AMD’s participation in the various RapidIO.org working groups.

 

The “ARM 64-bit Coherent Scale Out over RapidIO” initiative represents a significant development in the ARM ecosystem as it seeks to broaden its reach into higher-end systems. The objective of the task group’s specification development effort is to offer a standardized coherent interconnect that interoperates with the existing RapidIO ecosystem to provide a heterogeneous coherent processor cluster scale out capability over a RapidIO unified fabric. With a limited scale out scope, it does not seek to compete with established server and HPC interconnects such as Ethernet, Infiniband or our own Freedom™ Fabric.  Rather, it complements these interconnects as it drives interoperability between 10s-100s of coherent devices.

 

RapidIO addresses needs in markets that the AMD server and embedded business units have prioritized: data center & high performance computing, communications infrastructure and industrial automation. RapidIO offers high reliability, increased bandwidth and low latency in an intra-system unified fabric, as well as chip-to-chip, board-to-board and shelf to shelf peer to peer connectivity. This technology is an established, scalable and high-performance fabric specifically developed to address the needs of equipment designers in the markets in which key AMD server and embedded customers reside.

 

Our new membership and forthcoming participation in RapidIO.org aligns well with our continued work to solidify AMD leadership in the ARM 64-bit server and embedded market place.

 

Greg Shippen is Fellow and Chief Architect, Embedded Solutions Business Unit at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


*Originally Posted by Guest Blogger in AMD on Oct 22, 2014 8:21:42 AM

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Beginning in 2002 and every year since, AMD has been named to one or more of the Dow Jones Sustainability Indices (DJSI).  Launched in 1999, the DJSI were the first global indices to track company financial performance along with social, economic, and environmental criteria including corporate governance, risk management, branding, climate change mitigation, supply chain standards, labor practices, and community involvement. The resulting assessment forms the basis for naming companies from all industries that demonstrate superior performance across numerous sustainability metrics. This year, DJSI evaluated over 1,800 companies with a focus on long-term shareholder value.


“It is an honor for AMD to be selected alongside other leading corporate citizens, said Rory Read, President and CEO, AMD. “At AMD, corporate responsibility is a cornerstone of our culture.  I am extremely proud of our AMD employees around the world whose hard work contributes to these efforts every day. This recognition is shared by all of us.”

 

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For more information visit: http://www.amd.com/corporateresponsibility


Follow AMD on social media to stay up to date with our current CSR initiatives:
LinkedIn & Twitter

 

Tim Mohin is the Director of Corporate Responsibility at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied



*Originally Posted by Tim Mohin in AMD on Oct 2, 2014 4:31:42 PM

This year's annual Adobe MAX conference is October 4-8, 2014 in Los Angeles (http://max.adobe.com). It brings together an incredible network of creative leaders, designers, broadcast and video pros, tech and business strategists, photographers, and more.

 

AMD is one of Adobe’s key technology partners and collaborators, so of course our team has been preparing powerful demonstrations to bring to the show floor (booth #113). Adobe MAX is a fantastic opportunity to see the many accelerated video production and image/photo processing workflows and features enabled by the joint efforts of AMD and Adobe.

 

There is a lot to see. Adobe continues to incorporate more and more GPU-accelerated features in its products, made possible by using open standards like OpenCL™ to leverage the immense compute resources of AMD GPUs and APUs to implement complex algorithms that simply weren’t practical before. This not only can help increase performance for existing functions, but has resulted in a seemingly endless stream of new and enhanced capabilities.

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Great examples of this include the enhanced Blur Gallery (first introduced in Adobe Photoshop® CS6 and later expanded in the June 2014 update to Adobe Photoshop CC),  Smart Sharpen (introduced in the January 2014 update), and most recently, the new Upscale feature (also introduced in the June 2014 update). And at this year’s International Broadcast Conference (IBC) in September 2014, we have seen continued enhancements of Adobe Premiere Pro CC, and the underlying Mercury Playback Engine that also powers SpeedGrade CC, Media Encoder CC, Prelude CC, that leverage GPU compute, including GPU-accelerated debayering for Phantom Cine and Cannon RAW formats to enable real-time effects and color grading for these popular camera formats. The results* are astounding.

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The newest update to Adobe Premiere Pro CC also includes many important new features for 4K workflow.  Dave Helmly from Adobe gives a great overview of them on this video:

 

 

Here’s another useful video where Niels Stevens from Adobe explains the technology and demonstrates how Adobe Premiere Pro CC has added OpenCL optimizations for AMD FirePro GPUs to accelerate 4K debayering, visual FX, automated mask tracking, new raw 4k footage codecs and multi-GPU support.

 

 

If you are attending this year’s Adobe MAX, come see us at the AMD booth #113 where we will be showing the latest accelerated Adobe Creative Cloud workflows running on AMD A-Series APUs with AMD Radeon™ graphics, and AMD FirePro™ professional graphics. If you make it by the booth early in the show, we may even have a cool AMD giveaway for you.

 

Supporting Resources:

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

OpenCL and the OpenCL Logo are trademarks of Apple Inc., and are used by permission of Khronos. Adobe and Photoshop are registered trademarks of Adobe Systems Inc.

 

*AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test system was configured with an AMD FX-9590 processor, AMD FirePro™ W9100 graphics card and driver 13.352.1014.0 21-Jun-2014, 16GB DDR3-933 RAM, SSD hard drive, Windows 7. Test projects used Adobe® Premiere® Pro CC pre-release build as of 9/5 with 13 effects with the following native camera formats as source media 1) Phantom Cine, and 2) Canon RAW, render to the "Apple TV, iPad, iPhone 4 and newer - 720p 29.97" preset. Render times with OpenCL™ on versus off were measured in order to show an example of the enhanced performance for a project that implements GPU-accelerated debayering.

 

*Originally Posted by Clarice Simmons in AMD on Oct 1, 2014 2:01:42 AM

We usually use the word “pipeline” in this blog to refer to a technical connection—the flow of bits through a process.

 

But OpenCL™ has fostered the creation of another type of pipeline, one that provides a direct flow of information between AMD and Adobe. This means that engineers at both companies know that high performance compute power is available on demand.  Equipped with that knowledge, they try new things and dig deeper. The result is a steady outflow of new features and functionality that enhance the entire Adobe® Creative Cloud™ professional video workflow for AMD customers on both Mac and Windows. The latest outpouring of innovation is on display for you to see and experience first-hand, this time in Amsterdam at IBC 2014, in Hall 7, booth 7.H35.

 

MORE FORMATS

When your video workflow starts at the camera, you want your software environment to work directly with your native media formats. Adobe Creative Cloud users already benefit from AMD hardware acceleration that drives real-time debayering and playback of many popular media formats including Red R3D, CinemaDMG, and Blackmagic Pocket Cinema Camera JPEG. At IBC 2014, that list further expands with AMD hardware acceleration for Canon RAW and Phantom CINE. The boost gained by moving from software debayering to AMD hardware debayering means fast, effective workflows that don’t require time consuming conversions, so you can work with and retain the full impact of 4K footage and beyond.

 

We think that a lot of users will be excited by this news: Adobe Creative Cloud is getting support for the GoPro CineForm codec. With AMD acceleration on tap there is now an optimal workflow for editing, effects, compositing and color grading with the popular and abundant footage from GoPro HERO cameras.

 

POWERFUL MASK ENHANCEMENTS

Earlier this year Adobe Creative Cloud began leveraging OpenCL to accelerate the feathering mask tool in Premiere Pro CC. This fantastic tool enables the creative to blend and soften the edges of a mask. This adds subtlety when you alter, cover, highlight or obscure specific elements within video content over time. Feathered masks can be combined with mask tracking to create animated masks that track an object from frame-to-frame.

 

Adobe has now announced a powerful creative enhancement to its mask tools, using OpenCL to engage the processing performance needed to create complex Bezier masks and achieve greater realism. Now mask control points can be converted from linear paths to Bezier, giving users increased control over the shape of a mask. The new feature retains the feathering capability as well for fine blending of the effect.

 

Capping the additions to the masks toolset is a new Pen tool that lets the user free draw polygons to define masks. Combined with feathering and Bezier capabilities, users have remarkable control and unlimited freedom to achieve the exact looks they envision.

 

ENHANCED INTERFACE FOR HIGH DPI MONITORS

Adobe is introducing an important user experience enhancement with HiDPI support across all of its video desktop applications on Windows.  Using AMD processing via OpenGL, the interfaces for Premiere Pro CC and other video apps adapt to suit Windows high-DPI displays. Previously these interfaces were uncomfortably small when displayed on high DPI monitors. This makes a much more relaxed and functional user experience for today’s demanding 4K workflows.

 

INTELLIGENT ARCHIVING

When a project is finished, Adobe’s newly announced, OpenCL-accelerated Consolidate & Transcode function promises to be a big time-saver. This new tool takes all of the media used for a project, in all its variety of formats, and automatically creates a single archive in a uniform codec. This tool intelligently retains only the media that was actually used and is needed for the archive, rather than taking everything in bulk, so that the resulting archive is easily stored for future retrieval. When you bring the project back, conveniently included heads and tails make it easy for editors to revise and repurpose the project.

 

If you can’t make it to IBC, don’t worry, we’ll continue to post videos and other information on these great new features as well as results from our performance testing. If you are attending this year’s Adobe MAX, Oct 4-8 in Los Angeles, come check out the AMD booth where we will be showing the latest accelerated Adobe Creative Cloud workflows running on AMD A-Series APUs, AMD Radeon™ graphics and AMD FirePro™ professional graphics.

 

Supporting Resources:

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


OpenCL and the OpenCL Logo are trademarks of Apple Inc., and are used by permission of Khronos.

 

*Originally Posted by Clarice Simmons in AMD on Sep 9, 2014 5:27:19 PM

Shopping for back-to-school can be overwhelming, but it doesn't have to break the bank. Check out these AMD-based laptops that all cost less than $400.


Back-to-school shopping is in full swing and if a laptop is one of the items on your shopping list you might be overwhelmed – both by the number of available choices as well as by their price tags. However, while a laptop is certainly an essential part of going back to school today, that doesn't mean you have to break the bank to get a new one.

 

Here are four AMD-based laptops that cost less than $400 USD and are great for school work, entertainment and staying connected with loved ones.

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HP Pavilion 10z

This 10-inch touch screen laptop gives you all the features you need and the reliability you expect in a tiny, yet powerful package at a great value. Get your work done or enjoy rich, smooth web chats and videos at home or on-the-go thanks to the thin and light 2.5-pound design that’s packed with ports for connecting to other devices for sharing and transferring information.


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Dell Inspiron 15
The
Dell Inspiron 15 laptop comes packed with productivity and multimedia features, all at an affordable price2. Based on an AMD A6 processor, it also features a 15.6-inch HD display for crisp details and vibrant colors when enjoying videos or looking at photos, and long battery life to help with late night cram sessions.


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Toshiba Satellite® C55D

The Toshiba Satellite C55D offers power, portability and performance at a budget-conscious price3. This 15.6-inch laptop comes with an AMD A8 processor and is packed with all the essentials that make it great for basic tasks like web browsing, socializing, and emailing, as well as for entertainment and multitasking.


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Acer Aspire E 17

The Aspire E 17 Notebook delivers an excellent mobile PC experience for a real value4. Delivering effortless performance that makes daily computing an easy-going pleasure, the practical yet stylish and slim design includes a 17.3-inch HD widescreen display and runs on an AMD E2 processor.

 

 

 



Find more currently available AMD-based laptops in our Back-to-School Gear Guide. And follow AMD on Facebook and Twitter for more back-to-school tips and information – and a chance to win free AMD-based technology.

 





Sarah Youngbauer is a Communications Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

1 Pricing as of 8/15/2014 on HP.com

2 Pricing as of 8/15/2014 on Amazon

3 Pricing as of 8/15/2014 on Amazon

4 Pricing as of 8/15/2014 on TigerDirect


*Originally Posted by Sarah Youngbauer in AMD on Aug 15, 2014 1:49:25 PM

An experience is a collection of moments.  Some of those moments, like waiting on an endless layover between flights, can feel like they last forever.  Others, like video conferencing with your son from a hotel room a hemisphere away, are fleeting in the worst way.  Technology tends to intercept experiences in one of two ways: it enhances them and makes you forget it’s there, or you stare at an hourglass rotating on your computer screen reminding you of its limitations.

 

4702_SocialMedia_Influencer_July_NoTimes (3).jpgThree weeks ago I was asked to bring a shiny new techno-object into my life so that I could share my collection of moments.  The Lenovo Flex 2 featuring the AMD A8-6810 processor would be my main PC on the condition that I agree to chronicle my journey around the world.  I got to be the voice of the “business man,” which was a sweet deal for me as long as I got more magic moments than spinning hourglasses.  In the last few weeks, I’ve had 76 meetings in two continents.  The topics ranged from commercial events in Spanish South America to a recurring 1:1 with our channel sales director..  I am a demanding user and I need a system that can transition from my desk to a meeting room to an airport and to a plane seamlessly.

 

This Lenovo Flex 2 did that with style.  The fact that I could shave time off of my showdowns with the Windows sign-in screen by using AMD Face Login was amazing.  It picked up my smirk with and without glasses. I didn’t need to touch a key. This helped save time and got more than a few oohs and ahs in otherwise mundane meetings.  Typing a password is so 2013.  I acquired another fan at home when my son discovered AMD Gesture Control.  First he swiped through Windows 8’s modern UI, sending start screen tiles waving from side to side like an old-school rap concert. Then he employed the steady ET finger gesture to click on individual tiles.  We were both mesmerized. The AMD APU, the “brain” of the PC, silently eliminated any stuttering and allowed for fluid motion.  I reminded my son that sometimes technology enables magic and daddy’s company turned his index finger into a magic wand.  He proceeded to mute me with one of the gestures.


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The amazing thing about a few days in a new environment is that it highlights the elements that make us all human.  A couple weeks in my life proved that the “business man” story is similar to everyone else’s.  I just need technology to fade into my moments.  This happened when I was on the plane to Buenos Aires from Dallas using the Flex 2’s 300-degree flip feature to watch an episode of my favorite legal drama on the beautiful 15.6” touch screen while the person in the seat next to me leaned back to take a nap.  I even had the power to play intense, immersive racing games like “DiRT 3” to disconnect from a stressful day.  If it can game, it can handle the job I love, running marketing for the Americas.  It can also handle the quiet moments when I want my favorite view in all of Buenos Aires: seeing my son roll his eyes over a video chat from 5,000 miles away when I say something ridiculous.  That’s when graphics matter and I can’t afford lag or grainy video.  For that moment in time, technology did exactly what it should do – it faded into the background and teleported me to my living room.

 

If it can game, imagine what it can do for you…

 

 

 

 

Gerald Youngblood is a Director of Regional Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied


*Originally Posted by Gerald Youngblood in AMD on Jul 31, 2014 7:49:31 PM

Today’s college students expect their technology to perform better than ever before, truly relying on their computers to power all aspects of their lives. And AMD processors enable the experiences they say matter most.


In and out of the classroom, college students rely on computers to enhance their lives. Considering the majority of them were born in the early 1990s, they have grown up with technology and are more dependent on it and expect more from it to help meet the demands of everyday life than any previous generation. In fact, a recent Back-to-School Technology Usage Survey conducted by Harris Poll on behalf of AMD showed that 81 percent of students can’t imagine doing school work without their technology and 70 percent can’t imagine a life without technology.

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So what exactly are today’s students relying on their computers for?

    • 81 percent of college students plan on using their device to study
    • 70 percent will use it to communicate
    • 63 percent will use them to take notes in class


And then there’s entertainment, with 73 percent of students surveyed saying they use other devices – including computers – more than a TV to watch TV shows and videos. Additionally:

    • 60 percent of students will use their device to play music
    • 41 percent will use it for gaming

 

 

 

With such a strong reliance on technology, it is crucial that students have a computer with a powerful processor, the ‘brains’ of the computer so to speak. The processor is pivotal to enabling the user experience, and AMD APUs provide the ideal combination of productivity and entertainment experience to handle everything today’s students expect from their technology – from long battery life to fast performance to a smooth, vibrant streaming video experience.


The capabilities of AMD APUs fall right in line with what college students care about most in their computer, as 94 percent of students wish their device would last all day1, 90 percent of students prioritize fast performance and 88 percent say having crisp, high-quality video is an important consideration.


Today’s college students certainly have a lot on their minds, but by purchasing a computer with an AMD APU ‘brain they can rest easy knowing they have one less thing to think about.

 

 

 

 

Sarah Youngbauer is a Communications Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

 

  1. 1. AMD defines all day battery life as 8+ hours using the windows idle test.

 

Survey Methodology: This survey was conducted online within the United States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be attending a 2 or a 4 year college, not necessarily in the United States, in the fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris panel, no estimates of theoretical sampling error can be calculated.


*Originally Posted by Sarah Youngbauer in AMD on Jul 25, 2014 3:16:28 PM

Over the years, technology has evolved and changed the way college students work, play and live. Take a look back to see how students’ priorities have shifted, how technology has evolved and how AMD is leading the next generation.


The year is 1999. I've just graduated from high school and am preparing to leave home for the first time to head to college. In this process, I vividly remember several key moments including buying my very first laptop. However, even though I was excited about it and knew it would be helpful for getting my school work done, I didn't then realize what an instrumental part of life computers would become. I was more focused on what really mattered, my most cherished possession and my ultimate ticket to freedom – my car.


So imagine my surprise when I saw the results of our recent back-to-school survey, in which college-bound students say their laptop is their most prized possession, beating out their car, as well as their tablet, bicycleBTS_Datagraphic1_Final.jpg and television!


Add to that the fact that a majority say one of their biggest fears is that their technology will stop working, and 70 percent say they can’t imagine a life without technology and it becomes clear that students’ priorities today have shifted – technology is at the head of the class.


This left me to ponder what has changed so much in these 15 years? Two thoughts came to mind:

  1. A world enabled by technology is all they know. The majority of today’s college students were born between 1992 and 1995 and likely don’t remember a world without a personal computer or Internet connectivity in their home.
  2. Technology, technology everywhere. The incredible advances in technology over the last 15 years have made it a part of nearly every aspect of life today, whether you’re a college student or not.


In contrast, I grew up with minimal exposure to technology, playing “Oregon Trail” in the computer lab in elementary school, taking typing classes in middle school and a few computer classes in high school. We had a computer at home, which I used for typing school papers which were researched in the library using the Dewey Decimal System and digging through the stacks for actual printed books. The first time I went online I used a dial-up modem. The year I arrived at college was marked by several technological firsts including the introduction of social networking (in the form of MySpace), Bluetooth technology, Blackberry, TiVo, and the wonder of webcasts (remember the 1999 Victoria’s Secret fashion show?)


Today all of these technologies – and many more – are ubiquitous, some are even obsolete. From the way I wake up in the morning, to how I work, to relaxing after a long day and everything in between -- I constantly interact with technology. And I was surprised to see that my technology use and purchase habits align closely with those of the 2014 college students:

 

  • I also consider my laptop is one of my most prized possessions today and have suffered the horror of a computer crash, so know it is truly something to be feared.

 

  • I use my laptop nearly as much for streaming videos and other entertainment-related activities as I do for work and our research uncovered that I’m not alone. Seventy-three percent of students surveyed use other devices more than a TV to watch television shows and videos. However, I do still make use of my TV by wirelessly connecting it to my laptop for a larger screen experience.

 

  • I look for similar characteristics in my laptop as they report will be important to them when shopping for a new one for the upcoming school year, including price, performance, battery life, security, and entertainment features. And, because I work at a chip company, I know that the processor is a key factor in all of these. Even better, I can proudly say that AMD processors uniquely address this array of experiences.


It’s amazing to think this evolution from cars to computing devices as campus must-haves has only taken 15 years. I can only imagine what the students heading to college in 2029 will demand from their devices and can’t help but wonder, will I be able to keep up?  

 

 

 

 

 

Sarah Youngbauer is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

Survey Methodology: This survey was conducted online within the United States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be attending a 2 or a 4 year college, not necessarily in the United States, in the fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris panel, no estimates of theoretical sampling error can be calculated.


*Originally Posted by Sarah Youngbauer in AMD on Jul 25, 2014 3:16:28 PM

New clothes, new shoes and new technology. Back-to-school season is upon us and our recent Back-to-School Technology Usage Survey conducted by Harris Poll on behalf of AMD, found that 56% of students heading back to college are planning to buy new technology. And AMD is here to help you identify the best laptop for your needs. Offering fast performance, crisp graphics and long battery life, heading back to school with an AMD-powered PC is sure to put you at the head of the class. And best of all, with a variety of options to choose from, chances are that AMD fuels a laptop that’ll cover all your school work and entertainment needs at a price that won’t break the bank.

 

When looking for your new laptop this year, here are some great Windows-based options to consider:


 

Everyday Computing


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Acer Aspire E 15 E5-521-215D

The Acer Aspire E 15 laptop offers an ideal combination of portability, productivity, and fun. Its thin design makes it easy to pick up and go anywhere and its long battery life helps you stay connected all day. A 15.6-inch, LED touchscreen lets you navigate more naturally and makes games and video look great. Choose from several colors, or step up to a 17-inch if you prefer a larger screen.


HP Pavilion 14z Touch

The HP Pavilion 14z Touch provides fast performance for everyday tasks like email, web surfing, and simple content creation at a budget-friendly price. It features a 14-inch touchscreen and a stylish, compact design so you can easily take it to and from class, while Beats Audio™ delivers a rich audio experience when taking a break from homework to enjoy a movie or a little music. Available in Snow White, Natural Silver, and Vibrant Red. Non-touch version and alternate screen sizes also available.

 


High-Performance Computing


HP ENVY TouchSmart m6-n010dx

The AMD A10 APU-based HP ENVY TouchSmart takes performance and entertainment to another level. Stunning graphics and powerful Beats Audio dual speakers let you immerse yourself in movies, music, and games. And when it’s time to get work done, this laptop has the power to handle nearly anything you throw at it. And, when you fingers are just too tired to type, you can transform your words into text using the included voice recognition software.

 

 

 

Convertible Computing

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HP Pavilion x360

The HP Pavilion x360 lets you convert from notebook to stand to tent to tablet mode, giving you plenty of options work and play. Combining a 13.3-inch touchscreen, Beats Audio, and a 2014 AMD Mainstream APU, the HP Pavilion x360 is an excellent choice for those who want enhanced flexibility, productivity, entertainment, and mobility at a value price. Available in multiple colors.

 

Lenovo Flex 2 15D

The Lenovo Flex 2 is a dual-mode PC that can easily convert from laptop to stand modes. With its 15.6-inch touchscreen, long battery life and thin design, the Flex 2 takes you from class to watching your favorite shows and back again in the blink of an eye.

 

 

For more systems available this back-to-school season, visit amd.com. And follow AMD on Facebook and Twitter for more back-to-school tips and information.

 

 

 

 

Sarah Youngbauer is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

*Originally Posted by Sarah Youngbauer in AMD on Jul 10, 2014 7:02:59 AM

 

 

Survey Methodology: This survey was conducted online within the United States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be attending a 2 or a 4 year college, not necessarily in the United States, in the fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris panel, no estimates of theoretical sampling error can be calculated.

 

There are many exciting opportunities available from our retailers. Please click on the offer to visit the retailer website for more information. AMD is not responsible for the contents of these ads, including any typographical or photographic errors. Price and specifications are subject to change without notice and may vary from what is listed on the vendor website. Additional terms and conditions may apply.

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It seems like we are back here every few weeks with highlights of a new wave of Adobe® Creative Cloud™ features that benefit from AMD App Acceleration1. The pace is amazing and Adobe has done it again, taking the wraps off a slate of powerful, new features for Adobe Photoshop® CC users. Today also marks the release of all those great AMD accelerated Adobe Creative Cloud video workflow features announced at NAB 2014, including debayering for RED™ camera R3D media files, expanded support for Blackmagic Design camera formats, fast performance for new masking features, and the new time-saving master clip capability and more.

 

If you are a Photoshop CC user with AMD APU or GPU muscle in your PC or Mac (perhaps the new Mac Pro with dual AMD FirePro™ Professional Graphics!), then you are in for a fantastic experience. Thanks to the ongoing collaboration between AMD and Adobe, many of these incredible creative tools and time-saving workflow enhancements are designed to take full advantage of OpenCL™ for optimal performance that will keep pace with the speed of your creativity.

 

There is a lot to keep up with, but we are here to make sure that you have an insider’s first-look at what you can expect and how you can take advantage of these features in your daily work.

 

Blur Gallery is one of Photoshop’s best loved toolkits. Its palette of filters enables users to add remarkable dimension to their photos with photographic blurs that emulate the effect of focal length, aperture, distance, and other camera techniques. Now Adobe is expanding those options for Photoshop CC users with new motion blur filters that bring a palpable sense of action to still images.

 

Motion is one of the hardest things to duplicate. There are complex physics at play when a camera is in motion. Not long ago, this type of motion blur was too demanding to achieve practically with CPU-only computation. OpenCL changes everything, giving Photoshop CC the support of AMD graphics processing to make this powerful and much-desired effect come to life. The new Path Blur filter in Blur Gallery enables you to simulate motion along a path that you describe, with complete, fine control over the shape and the amount of blur.  To put some perspective into the impact of Adobe’s optimization for AMD App Acceleration, Path Blur is up to 17 times faster2 on our new mobile AMD FX-7600P APU. In fact, we are seeing projects that take nearly 15 minutes to complete without AMD GPU-acceleration now taking just over 60 seconds3 on our new mobile AMD FX-7500 APU! Overall, we are seeing some great competitive results.

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Tools that enable you to automatically select key elements within an image are vital to an efficient image processing workflow. You have long been able to select on factors such as color or shapes. Now, Adobe has introduced a Focus Area selection tool. Taking advantage of AMD App Acceleration for speedy analysis of your image, Focus Area quickly selects the in-focus area of a photo. After the initial automated selection, you can then modify the selection area as needed and make fine adjustments via a refine edge feature. This is a great time saver that reduces the tedium and time-consuming inefficiency involved in manual selection.

 

Everyone who works with images faces the dilemma posed when you want and/or need to upscale an entire image, or just a portion of an image. What will happen to the fine details at the new size? Will the results meet your requirements?  Adobe engineers looked carefully at this subject and have dramatically enhanced the upscaling of images to better preserve details. This capability requires serious processing power. For the first time, this feature now harvests the immense power of AMD APUs and GPUs to accelerate the process.

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Here we are also seeing great competitive performance – see below chart that shows some AMD Radeon™ results against NVIDIA. You can do your own quick web search on graphics card prices to get an even more impressive picture.

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That’s not all. In another first, Photoshop CC now supports multiple AMD GPUs in the upscale process.  This feature is liberating for the creative mind. Now you can recompose shots with the confidence that comes from knowing that you’ll have the details and sharpness you need quickly to make your image pop.

 

We are looking forward to seeing what AMD customers achieve with these new, powerful features. Let us know if you have an amazing experience to share!

 

Supporting Resources:

 

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

 

1 - AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support for OpenCL™ or DirectCompute (including AMD’s Unified Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementary products.

 

 

2 - Path Blur gets an incredible speed up of up to 17x on our new mobile AMD FX-7600P APU. AMD tests are performed on optimized AMD reference systems. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used the “Path Blur” feature of  the beta version of Adobe® Photoshop® CC (June 2014  release), test image: 4032x6048, .arw format.  A notebook PC with AMD FX-7600P APU with AMD Radeon™ R7 Series graphics, 4GB DDR3-1866RAM, video driver 13.350.0.0 - 10-Mar-2014, Window 8.1 build 9600, took 12 minutes 25 seconds with OpenCL off, 41 seconds with OpenCL on.  KVN-72

 

 

3 - Path Blur gets an incredible speed up of up to 13x on our new mobile AMD FX-7500 APU. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used the “Path Blur” feature of  the beta version of Adobe® Photoshop® CC (June 2014  release), test image: 4032x6048, .arw format.  A notebook PC with AMD FX-7500 APU with AMD Radeon™ R7 Series graphics, 4GB DDR3-1866RAM, video driver 13.352.0.0 - 13-Apr-2014, Window 8.1 build 9600, took 14 minutes 46 seconds with OpenCL off, 62 seconds with OpenCL on.  KVN-71

 

*Originally Posted by Clarice Simmons in AMD on Jun 19, 2014 8:02:59 AM

June is here and for many of us at AMD, this means it’s only a matter of days until Computex Taipei, one of the industry’s largest and most important technology expos. Computex kicks off on June 3rd and runs until June 7th this year. We will be on the show floor in the TWTC Nangang Exhibition Hall at booth #L0818, where you can experience many of AMD’s latest products and technologies first hand.


Our press conference will be held on June 4th at 10 am at the AMD Club Connect, located in the Bellavita. Lisa Su, our Senior Vice President and GM, Global Business Units, will be leading the press conference and will be joined on stage by key AMD executives to demonstrate how AMD’s technology enables people everywhere to push the boundaries of what is possible.


On June 4th, Scott Aylor, our Corporate Vice President and GM Embedded Solutions, will deliver a keynote at the Computex Industry Forums on heterogeneous computing as the solution to the challenges of real-time data that confronts us with the Internet of Things (IoT). In his keynote, Scott Aylor will explore the use of GPU/APU hardware acceleration to bring enhanced interactive, immersive and intelligent experiences across the billions of connected IoT devices far beyond what is possible with today’s traditional approaches. You can find more details about Scott Aylor’s keynote here.


We will also be hosting an evening event for digital engagers and local AMD fans at AMD Club Connect, located in the Bellavita on June 4th from 8-10 pm. “AMD: The Call of Heroes” will feature a roster of Taiwanese gaming celebrities and a ‘Starcraft II’ game-off powered by AMD technology. You can even stream the gameplay from the event.


Visit our events page at www.amd.com/computex to keep up to date on all of our Computex-related updates and announcements.  As well, be sure to follow our latest Computex-related news and announcements on Twitter with #AMDComputex.


Whether you’re joining us in person or via online, we look forward to seeing you in Taipei!

 

 

Stella Lee is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


*Originally Posted by Stella Lee in AMD on Jun 2, 2014 10:06:47 AM

If it can game, it can keep up with the multitasking mom.

We’ve dedicated the whole month of May to mothers around the world: the powerful multitaskers that keep the family ticking. A mom’s day is often fast-paced and frenzied, so she needs a computer that can keep up. For tech blogger and mother of four Michele McGraw, she found the perfect solution in the HP Envy AMD provided her, featuring an A10 APU and AMD Radeon graphics.Capture.PNG.png Michele is always on the run, and the laptop’s sleek, portable design makes it the perfect companion for day-to-day tasks. With the HP Envy, Michele has the freedom to manage her Pinterest and blog from her daughter’s dance competitions, or use the power of the AMD A10 APU to stream videos and edit and organize photos while running multiple applications.

 

If it can game, it can log you in without you lifting a finger.
Moms are masters at the act of juggling: between groceries, kids, mail and laundry, a mother is rarely caught empty-handed.  HP Envy helps make hands-free login easy with AMD Face Login, Michele’s favorite feature. This convenient feature allows Michele to log in and out quickly as she bounces between tasks. One second she is checking email, and the next she is away from the computer helping kids with homework. Back to the laptop for projects. Log out. Laundry. Log in. Edit photos. Log out to answer the phone. Log in. You get it! With as many as 20 logins a day, Michele appreciates the ease of Face Login, but she also appreciates the security of knowing that she is the only person who can access her projects and work.Using-HP-Envy-IfItCanGame-600x481.jpg

 

If it can game, it can preserve memories.
As we have followed the journey of Michele this month, we have seen that AMD technology is giving moms and gamers alike the power to create lasting projects that matter to them. Our technology spans from the latest-generation game consoles to laptops and PCs, but one thing is consistent: AMD gives people the power to pursue their passions with ease and confidence.

 

Learn more about Michele’s story by tweeting your questions to us (@AMD) using the hashtag #AskAMD. Not only could your question be answered by Michele or an AMD technology expert during the live tweet along Monday, June 2 at 1 pm EST/12 pm CT, but you could score an HP Envy just like Michele. AMD_Mom_Twitter-01.jpgSee the official rules!
http://www.amd.com/Documents/AskAMD_Twitter_Contest_Rules.pdf

 

 

 

 

It can game and YOU could win.
We’re giving you multiple chances to get your hands on some AMD technology so you can experience firsthand how AMD technology can deliver phenomenal laptop experiences! Stay tuned to our Facebook page where you can enter the "If It Can Game..." Contest once a week by completing the phrase “If it can game, it can ___!" in the contest link for a chance to win an AMD based HP Envy.* Winners will be randomly selected and we’ll highlight some of our favorite responses on the contest entry form here.

 

Click here to learn more about the HP Envy and AMD’s Elite Software Experiences!

 

Imagine what else it could do! Keep up with more “If It Can Game…” stories from fans and partners on AMD’s social media sites and stay tuned for more chances to win AMD-powered systems.

*For full terms and conditions visit here.

 

Samantha Davis is a Social Media Community Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied


*Originally Posted by samantha.davis@amd.com in AMD on May 30, 2014 10:09:01 AM

This post has been authored by Bernd Lienhard, a CVP and GM at AMD

 

AMD’s most advanced Accelerated Processing Unit (APU) ever comes to mobile! The revolutionary “Kaveri” APU marries the latest technology from AMD to bring performance and power efficiency improvements, while enhancing the on-to-go experience for all users.

 

AMD0170 Kaveri BGA chip COMBO White - AMD logo cropped sm.jpgEarlier this year, AMD impressed technology enthusiasts by bringing “Kaveri” to the DIY desktop market. Today the APU that was lauded by the industry comes to laptops as the 2014 AMD A-Series Performance Mobile APU family, and includes many of the same features found on the desktop version with  up to 12 compute cores (4 CPU + 8 GPU) in a revolutionary Heterogeneous System Architecture (HSA) design.

 

Not only does “Kaveri” combine best-of-breed CPU and GPU processing architectures, it brings truly innovative technologies that the user can hear loud-and-clear. AMD TrueAudio technology1 can turn 2-channel audio into multi-channel, directional audio and apply enhanced background noise removal, on supported applications without the need for expensive additional equipment.

 

For those interested in speeds and feeds, The 2014 AMD A-Series Performance Mobile APU processors stack up impressively including the introduction of AMD’s first ever FX-branded mobile part. The top-of-the-line AMD FX-7600P APU with Radeon™ R7 graphics has 12 compute cores, comprising of four Steamroller CPU cores running at up to 3.6GHz at Max Turbo, eight GCN GPU cores running at 686MHz and supporting DDR3-2133 memory, taking on Intel’s Core i7 in the latest benchmarks.

 

Not only does AMD’s GCN architecture support Microsoft’s DirectX® 11.2, meaning it can play the latest blockbuster games, it also supports OpenCL™. This allows the power of the GPU to be used by applications to provide tremendous performance benefits.

 

Applications such as Adobe Photoshop CC can run up to 59 percent faster2 thanks to OpenCL acceleration, with functions such as Smart Sharpen being up to 384 percent faster3 than the competition!  The OpenCL performance of our  2014 Performance Mobile APU helps general tasks such as JPEG picture decoding4 – the most common image format - with the GPU helping decode images up to 81 percent faster when using AMD’s JPEG decoder.

 

AMD has been at the forefront of the GPU compute revolution and “Kaveri” represents the first mobile APU to support HSA features. This gives developers unprecedented access to the GPU, allowing them to make even greater use of the immense compute power that can be found in AMD 2014 Performance Mobile APU’s GCN-based graphics compute cores.

 

The 2014 Performance Mobile APUs don’t just bring breathtaking performance to the laptop world; it brings new levels of power efficiency with TDPs as low as 17W. This means that laptops with AMD “Kaveri” APUs can have up to 11 hours of battery life when using eReader applications or 9.2 hours when browsing the web.

 

Equally exciting, is the addition of the AMD PRO APU series line-up that brings all this great technology to commercial and enterprise customers as well.  Performing at a similar level as the FX configuration, the AMD PRO APUs include the longevity and stability features that business users demand.

 

When you combine the latest technologies into a product that is as potent as “Kaveri” it is no surprise that our partners are super excited to put them into their products. HP will be using mobile “Kaveri” PROs-series APUs in three of their Elitebook Pro laptops that are designed to undergo MIL-SPEC 810G testing. HP’s Elitebook Pro 725 G2, Elitebook Pro 745 G2 and Elitebook Pro 755 G2 make use of Kaveri’s compute and graphics power by supporting Full-HD screen resolutions. Licorice12_Coreset_FrontLeftOpen.jpg

 

The “Kaveri” mobile APU brings power, performance and revolutionary features that enable better user experiences. I am extremely proud of what our engineers have managed to combine in the mobile “Kaveri” APU. It is rare that a single product has so many firsts, but “Kaveri” combines the power of AMD’s Steamroller x86 CPU and GCN GPU architectures, HSA and AMD TrueAudio technology all in one package.

 

With our partners’ innovative laptop designs that make use of features in the AMD 2014 Performance Mobile APU , now is the ideal time to harness the performance and power efficiency provided by AMD’s latest innovation.

 

Bernd Lienhard is a Corporate Vice President and General Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.



  1. AMD TrueAudio technology is offered by select AMD Radeon™ R9 and R7 200 Series GPUs and select AMD A-Series APUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies—check with your component or system manufacturer for specific capabilities.
  2. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. PCMark 8 – Home v2 is used to simulate productivity performance; AMD A10-7300 APU scored 2477 while the “Haswell U” platform scored 2370. KVN-13
    Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. 3DMark 11 is used to simulate graphics performance; AMD A10-7300 APU scored 1420 while the “Haswell U” platform scored 946..KVN-14
    Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Basemark CL is used to simulate compute performance; AMD A10-7300 APU scored 44 while the “Haswell U” platform scored 36. .KVN-15
  3. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Testing with Adobe Photoshop CS7 measuring seconds to complete applying the Smart Sharpen filter with 64 degree radius with OpenCL enabled. Filter completion time with AMD A10-7300 APU was 11.71 seconds compared to 18.65 seconds with the A10-5745M.. KVN-66 
    AMD “Ballina” reference platform system using the AMD A10-7300 APU with Radeon™ R6 Graphics featuring 10 Compute Cores  (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.352.0.0 - 13-Apr-2014 driver. HP ENVY m6 Sleekbook using AMD A10-5745M APU with Radeon™ HD 8610G Graphics, 2x2048 MBytes of DDR3-1333 RAM, Microsoft Windows 8.1 Single Language,13.151.0.0 - 18-Aug-2013 driver
  4. Testing with Adobe Photoshop CS7 measuring seconds to complete applying the Smart Sharpen filter with 64 degree radius with OpenCL enabled. Filter completion time with AMD A10-7300 APU was 11.71 seconds compared to 56.67 seconds with the i5-4200U. AMD “Ballina” reference platform system using the AMD A10-7300 APU with Radeon™ R6 Graphics featuring  10 Compute Cores  (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.352.0.0 - 13-Apr-2014 driver. Dell Inspiron 5537 using Intel i5-4200U CPU @ 1.60GHz with Intel HD Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language,10.18.10.3496 - 10-Mar-2014 driver. KVN-65
  5. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2014 AMD Performance Platform measuring power draw using eReader, Wi-Fi Web Browsing and 1080p Local Video Playback benchmark tests showed calculated battery life on each task of 11, 9.2 and 5.3 hours respectively. The “Ballina” reference design using the 19W AMD A10-7300 APU with Radeon R6™ Graphics, 10 Compute Cores (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 24-Feb-2014 driver, 14.0" 1366x768 LCD display, SSD, Broadcom BCM943228 wireless LAN, and 4-cell Li-Ion 50WHr (high capacity 3000mAhr cell) battery. KVN-40
  6. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2014 AMD Performance Platform JPEG rendered the test images in 13.01 seconds using the Windows 8 built in decoder compared to 7.19 seconds using the AMD JPEG decoder. Both tests used the same 24 images at 11986x8000 (376MB) on identical “Ballina” reference platforms. The “Ballina” reference design using the AMD FX-7600P with Radeon™ R7 Graphics, 12 Compute Cores (4C+8G), 2x4096 MBytes of DDR3-933 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 10-Mar-2014 driver.  AMD JPEG decoder available only on v14.1 or newer versions of Catalyst driver. KVN-41

 

*Originally Posted by llatif in AMD on Jun 3, 2014 11:05:47 PM

People are doing increasingly dangerous things on their computers, in an increasingly dangerous environment. These words succinctly sum up the “why” of AMD’s security strategy, the cornerstone of which is implemented into our recently-announced Low-Power and Mainstream Mobile APUs. In this era of increasingly mobile computing, when Secure ChipJPG.JPG.jpgconsumers and corporations want to use the cloud and have access to their data at any time but al so have that data safeguarded, when companies are allowing their employees to explore “bring your own device” (BYOD) options, and when everyone is dreading the next virus, exploit or hack, we want it all: to have the digital world on demand at our fingertips while being assured of our personal and professional security.

 

And, while we’re all aware of software solutions to help protect data – after all, who hasn’t seen those pop-ups from time to time – we’re approaching security from a hardware level. Arguably, if the keys exposed in the recent “Heart Bleed” exploit had been secured in hardware instead of memory, Heart Bleed’s flow might have been staunched. Realistically, there are probably two major camps for hardware-based security: proprietary or closed architecture, and architecture based on open industry standards. AMD is a long-time supporter of open standards and thus has opted for the latter, joining the largest security ecosystem in the world: that based on ARM TrustZone® technology.

ARM quote.png

 

AMD’s new 2014 Mainstream and Low-Power Mobile APUs (formerly codenamed “Beema” and “Mullins”)  feature a first-of-its-kind, AMD-developed platform security processor (PSP) based on the ARM Cortex-A5 featuring ARM TrustZone® technology for enhanced data security , truly bootstrapping the future for our customers and valued end-users. By licensing a Trusted Execution Environment – also known as a security kernel – from Trustonic, we open access to industry-standard APIs for any ISVs who wish to join us. Over this next year, we plan to roll out an AMD-wide product stack for client, server, graphics, embedded and semi-custom businesses based on what we call the AMD Platform Security Processor (PSP). Under the umbrella of AMD Secure Technology, PSP joins other AMD IP innovations from the No Execute Bit to the Secure Asset Management Unit as the future of AMD’s security strategy.

 

Together with our customers, we have identified use cases and areas of focus to enable ISVs to create complete solutions for the markets we are addressing. Components of these solutions are engineered to work together, while leaving room for our OEM customers to truly differentiate for both consumer- and ETWT.JPG.jpgcommercial-grade platform offerings. Some of our security partners have joined with us at industry leadership events such as APU13, the RSA Conference and Mobile World Congress, and their support statement and presentations regarding what they bring to the partnership are available online – especially at developer.amd.com. Over time, we will enable “over the air” several key consumer and commercial experiences, for both the TrustZone technology-capable and non-capable products, with the end goal of bringing all security into the TrustZone capable ecosystem. I’m looking forward to sharing details of those partnerships and solutions in upcoming blogs. It’s our vision that through a hardware-based security strategy built on the open standards of ARM TrustZone technology, AMD will deliver enhanced security options to our customers and partners and help make the increasingly digital lives of end-users less dangerous.



Diane C. Stapley is Domain Business Owner/Alliance Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third part sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


Click here to view the full deck describing the security features of AMD's 2014 Low-Power and Mainstream APUs


*Originally posted by Diane Stapley in AMD on May 12, 2014 9:33:14 AM

This month we have been highlighting the journey of Sandi and Eric from the game developer Cloud Imperium. With the two having extensive knowledge in the tech industry, both in marketing and game development, we were able to truly magnify how AMD technology is able to satisfy a wide variety of needs for numerous tasks. Sandi and Eric have been able to put the AMD-based HP Envy to good use and have really demonstrated the beauty of having technology that seamlessly transitions from work to play!

 

We asked Sandi and Eric about how they’re using the HP Envy to complete work projects and more. See what they say of their experiences thus far!

 

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Q: What are your first impressions of the HP Envy?

Sandi

A: “It looks nice. I like the color of it. It’s got great battery power. I used it on a plane from LA to Boston. I really dug that. Nothing bothers me more than a battery that is just gone in seconds. I am getting used to the Windows part, but I do really like the touch screen. I can have all of my apps open and it still doesn’t run the battery down.”

 

Q: What projects have you been working on using the HP Envy?

Sandi

A: “I have been working on The Next Great Starship. I watched a rough cut of the episode airing this week on dropbox which was really useful...I’ve been Skyping the other staff, some in the UK, some in LA.. I’ve also been doing a lot of events coordinating, too, for gamescomm.”


Eric

A: “I use it for a number of things: headcount, scheduling the shipping and manufacturing. I do tons of email. Tons! I am able to Livestream for the fans.”

 


Q: What technologies are you looking forward to using?

Sandi

A: “I’m going to explore how I can use the technology for Social. Social is such a huge thing-it’s a way to engage people. This laptop is great for that-you could be on the go, you could be wherever...at PAX East, this was awesome.”

 

Eric

A: “I am looking forward to trying some of the touch screen apps..It is a much larger screen and the processor is a lot more powerful so the app should be more fun and engaging for people to play.”

 

Q: Who do you recommend it for?

Sandi

A: “Business professionals, family. I think it’s really cool for college students and business professionals. For those doing an MBA while working, I think this is perfect for that. Let’s say you had an evening class and you need a laptop. If you travel a lot, this is great for that.”

 

Eric

BmGYwh_CEAA62T0.jpg

A: “I would think high school as well. I mean I think it is just a really nice, powerful machine. I think Sandi nailed it. If you’re doing a PowerPoint, you want some acreage to move around, especially with touchscreen.”

 

Between the long battery life and portability, the HP Envy is proving to be a perfect fit for Sandi. For Eric, the large screen, beautiful graphics and processing power are key features for assisting in day-to-day tasks to bring aspects of Star Citizen, like Wingman’s Hangar, to life.

 

Ask AMD!

You can find out more about the A10 APU or the HP Envy here. If you have questions about the system, questions for Sandi and Eric, or just general questions for AMD, submit them here or post using the #AskAMD. We will be conducting a Tweet Chat on May 5th at 7pm CST to answer some of the questions from our fans.

 



Samantha Davis is a Social Media Community Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.

 

The information contained represents the view of Sandi Gardiner and Eric Peterson as of the date on this blog. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied


*Originally Posted by samantha.davis@amd.com in AMD on Apr 30, 2014 2:20:04 PM

beema_mullins.JPG.jpg

This post was authored by Bernd Leinhard, CVP and GM at AMD

 

AMD’s innovative Accelerated Processing Units (APUs) have brought high-performance compute and stunning graphics performance to laptops for years. Today AMD launches its 2014 Low-Power and Mainstream mobile APUs that continue to showcase AMD’s commitment to drive power-efficient computing in the mobile market.

 

The 2014 system-on-chips (SoCs) follow on from the immensely successful APUs launched last year, but with up to twice the compute performance-per-watt than the competition1 – a pretty impressive leap up. With dual or quad x86 core options, combined with on-chip Radeon™ graphics based on the award-winning Graphics Core Next (GCN) architecture, the 2014 Low-Power and Mainstream products provide an exceptional blend of compute performance and graphics capabilities. The new families also deliver outstanding energy-efficient performance, meeting the users’ desires for sleeker, lighter laptops, 2-in-1 devices and fanless tablets.

 

The 2014 Mainstream APUs, codenamed “Beema,” have been designed from the ground up to power the next generation of ultrathin laptops. With that in mind, our design teams focused on maximizing performance-per-watt, a key performance metric in mobile computing. AMD’s engineers worked hard and worked smart to deliver maximum clock speeds of 2.4 GHz on the AMD A6-6310 APU at 40% lower TDP than its predecessor2 3. For the user, this means that “Beema” APUs enables thinner laptops with outstanding performance and superior battery life.

 

The Low-Power family of multicore x86 APUs are a natural choice for fanless form factors is also launching today. “Mullins” APUs are system-on-chips with two or four x86 cores and also incorporate Radeon graphics based on the GCN architecture, with power usage as low as 3.95W and using less in  everyday use cases4. The Low-Power family of APUs showcase AMD’s technical leadership in low-power x86 and GPU integration and brings new levels of performance to the form factors that you want, such as 2-in-1s and tablets.

 

Why does performance-per-watt matter? In mobile devices, offering the best possible performance is only half the story because without battery power, the user cannot finish watching a movie, playing the latest DirectX™ 11 game or work on that presentation while on the plane.

 

AMD's latest APUs include a security co-processor supporting ARM TrustZone™ technology, providing security built right into the hardware. TrustZone is an industry standard supported by many hardware and software companies, making it a great technology to help secure the user against security threats of today and tomorrow.

 

AMD has also always given the user features and choices. Our APUs have always featured mind-blowing graphics enabling users to play the latest games at breathtaking frame rates, but they also support the OpenCL™ programming language. OpenCL allows programmers to make use of the on-board Radeon™ cores to help speed up programs, provide features such as AMD Gesture Control, and  provide amazing system responsiveness in computation of heavy applications – effectively turbo-charging the APU to give users a better experience.

 

The power inside of AMD’s 2014 mobile APUs helps AMD and outside developers enrich the user experience with natural interaction, enhancing media playback and mobility features. With technologies such as AMD QuickStream technology, AMD Perfect Picture and AMD Wireless Display available, users get the best possible visual experience with an AMD APU. AMD has worked with big names in the software industry to bring other innovative APU-powered features such as AMD Face Login with voice activation and AMD Gesture Control on the AMD A6 APUs.

 

The first 2014 mobile APUs represent the cutting edge in chip design, combining dual and quad-core x86 processors with Radeon HD graphics. Significant under-the-hood improvements in key areas such as power management and incorporating ARM TrustZone technology highlights the commitment AMD has to bringing high-performance, energy-efficient APUs to the most popular segments of the market.

 

And we aren’t done talking mobile APUs for 2014 yet. The high-performance, award-winning “Kaveri” architecture is coming to laptops later in the first half, so watch this space!

 

Bernd Lienhard is a Corporate Vice President and General Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

1. For “Beema” Mainstream APU. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Basemark CL is used to simulate compute performance; 15W TDP AMD A4-6210 APU scored 21 while the 7.5W TDP Pentium N3510 platform scored 5. AMD "Larne" reference platform system using AMD A4-6210 APU with AMD Radeon™ R3 Graphics, 2x1024 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, and 13.300.0.0 - 13-Jan-2014 driver. Intel Pentium CPU N3510 @ 1.99GHz with Intel HD Graphics, 2x2048 MBytes of DDR3-1333 RAM, Microsoft Windows 8.1 Single Language, 10.18.10.3366 - 25-Nov-2013 driver. BMN-25

 

For Mullins Essential:  Architectural improvements in the 2.8W SDP AMD A10 Micro-6700T APU are calculated to deliver 178 GFLOPs compared to the 2W SDP “Bay Trail T” platform which achieves 100 GFLOPS. Theoretical Maximum GFLOPS score is calculated using standard formula of (CPU Cores x freq x 8 FLOPS) + (GPU Cores x freq x 2 FLOPS). Scores rounded to the nearest whole number. AMD "Discovery" reference platform system using AMD A10 Micro-6700T APU with Radeon™ R6 Graphics, 2048 MBytes of DDR3-1333 RAM, Microsoft Windows 8.1 Single Language, 13.302.1301.0 - 03-Mar-2014 driver.  2W SDP, Intel “Bay Trail T” Atom CPU Z3770 @ 1.46GHz with Intel® HD Graphics, 2x1024 MBytes of DDR3-1066 RAM, 1920x1200x32, 10.18.10.3348 - 30-Oct-2013 driver. MUN-16

 

2. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. 3DMark 11 is used to simulate graphics performance; the AMD A6-6310 APU scored 778 while the AMD A6-5200 APU scored 699. AMD "Larne" reference platform system using AMD A6-6310 15W APU with AMD Radeon™ R4 Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, and 13.300.0.0 - 13-Jan-2014 driver. AMD A6-5200 25W APU with Radeon™ 8400 Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.1005.0 - 22-Feb-2014 driver. BMN-9

 

3. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. PCMark 8 - Home v2 is used to simulate productivity performance; AMD A6-6310 APU scored 1923 while the AMD A6-5200 APU scored 2004.  BMN-10   AMD "Larne" reference platform system using AMD A6-6310 15W APU with AMD Radeon(tm) R4 Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, and 13.300.0.0 - 13-Jan-2014 driver. AMD A6-5200 25W APU with Radeon(tm) 8400 Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.1005.0 - 22-Feb-2014 driver. BMN-10

 

4. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. AMD A6-6310 APU will draw 0.62W power when running an eReader compared to AMD A6-5200 0.81W APU draw on the same workload.  Video file for power testing of video playback: Video file: Big Buck Bunny; H.264/MPEG-4 Part 10; 9783 Kbps; 1920x1080@24 fps.  AMD "Larne" reference platform system representing AMD A6-6310 15W APU with AMD Radeon™ R4 Graphics, 1x4096 MBytes of DDR3L-1600 RAM, Microsoft Windows 8.1, and 13.302.1401 driver. AMD A6-5200 25W APU with Radeon™ 8400 Graphics, 2x2048 MBytes of DDR3L-1600 RAM, Microsoft Windows 8, 12.101.0.0 driver. BMN-21


* Originally Posted by llatif in AMD on Apr 28, 2014 11:03:15 PM

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Whether for work or play, AMD is here to power the technologies of your daily life and our new program helps tell those

stories, one fan at a time.


How do you use your PC? Do you game, write, develop software? Crunch numbers in spreadsheets, edit or view videos, write blogs or computer code, create presentations? Do you ever wonder how to get the best experience from your PC? We’ve been asking our fans how they use their AMD-based technology, and we’re excited to share some of their stories with you as part of our new, If It Can Game, Imagine What Else It Can Do! Fan Feature Series.

 

Over the next several months we’ll share stories from our fans from various walks of life who are using AMD-based PC’s in some really cool ways – giving you an exclusive look into how AMD-based technology enhances their lives,

which will hopefully give you ideas on how to use your PC in new ways.

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Our April fan story: Sandi Gardiner and Eric Peterson from Cloud Imperium Games


The program kicks off this month with our friends Sandi Gardiner and Eric Peterson from game developer Cloud Imperium. Sandi & Eric have extensive experience in the tech industry, including developing and marketing games like Star Citizen. Throughout the month, they’ll share how they use the AMD A10 APU-based HP Envy notebook to video chat with fans, viewing and approving game image proofs, managing their workflow, and connecting with friends and family in their personal time. If it can game, imagine what else it can do!

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Learn more about Sandi and Eric’s story by tweeting your questions to us (@AMD) through the end of the month using the hashtag #AskAMD. You can also submit questions here for a chance to have them answered by Sandi, Eric or an AMD technology expert during the live tweet along Monday, May 5th at 7pm CT.

 

It can game and YOU could win. In addition to hearing from our fans, we’re also giving you a chance to get your hands on some AMD gear so you can see firsthand what it can do. Starting April 7th, check our Facebook page where you can enter the "If It Can Game..." Contest once a week by completing the phrase “If it can game, it can ___!" in the contest link for a chance to win an AMD based HP Envy.* The lucky winner will experience the stunning AMD Radeon™ Graphics and outstanding processing power of the AMD A10 APU. Winners will be randomly selected and we’ll highlight some of our favorite responses on the contest entry form here.

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Click here to learn more about the HP Envy and AMD’s Elite Software Experiences!


Imagine what else it could do! Keep up with more If It Can Game…” stories from fans and partners on AMD’s social media sites and stay tuned for more chances to win AMD-powered systems.

 

*For full terms and conditions visit here.

 

Brystal Boyd is a Social Media Coordinator at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

*Originally Posted by Brystal Boyd in AMD on Apr 7, 2014 7:25:01 PM

There seems to be no limit as to what might be possible with the OpenCL™ pipeline between AMD processors and key Adobe® Creative Cloud™ products. It was only one year ago, at NAB 2013, when AMD first revealed OpenCL-enabled acceleration on Windows for Adobe’s Mercury Playback Engine and its implementation in Adobe® Premiere® Pro CC.  This powerful combination gave users a taste of what massive compute power and fantastic professional video software could do together to enhance both speed and productivity. Since then, Adobe and AMD have collaborated to deliver dozens and dozens of optimizations that help speed everyday workflows and offer never-before seen features (check out this post if you need to get caught up). These incredible optimized features are available on both AMD-powered Windows and Apple systems, including the awesome new dual AMD FirePro™ graphics-based Apple Mac Pro systems.


Now NAB 2014 is here and the AMD-Adobe relationship continues to deliver a flood of amazing new features. You can read a summary of the highlight here or come by the AMD booth (SL10405—be sure to say hi). We are super excited to introduce our new AMD FirePro W9100 cards - perfect for demanding video workflows - check out what Al Mooney, Senior Product Manager, Professional Video Editing at Adobe as to say:


We will showing lots of great demos including a SuperMicro SuperWorkstation (see below) - in fact, have been very pleased with the initial testing of Adobe Media Encoder CC on this system and are seeing great scaling across up to  4 - AMD FirePro W9100 cards.


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(System Config): 2 x Intel E5-2680 @ 2.70GHz, 32GB RAM Kingston DDR3-1600 CL9, Win7-64bit, 250gb Primary SSD OCZ Vertex 4, 750GB Secondary SSD Samsung 840EVO, AMD Driver 13.35



I’m going to walk you through some real world examples of what AMD App Acceleration via the open standard OpenCL API brings to the latest version of Adobe Premiere Pro CC and the entire video workflow in Adobe Creative Cloud.


New AMD-powered enhancements in Adobe Premiere Pro CC

 

The new OpenCL-accelerated feathering masks tool adds subtlety and finesse when you apply masks to alter, cover, highlight or obscure a specific section of video content over time. The feathering means you can blend the edges of the mask so that it has a more polished, professional appearance. You can use feathered masks with the new mask tracking feature. This lets you create animated masks in Premiere Pro CC that automatically track an object from frame to frame. You also have the option to Dynamic Link to Adobe After Effects™ CC for more advanced tracking tools. So, for example, after using the feathered mask feature to obscure the identity of a witness, that mask can then automatically track the movement of that face from frame to frame as the person moves through a scene.

 

How much time have you spent applying color changes to clips? With Master Clip effects, you can name one clip in your bin to serve as your “master clip.” When you apply one or more AMD-accelerated effects to that clip, the look will than ripple throughout your sequence and update all other instances of that clip. It will save you time and preserve your patience!

 

AMD acceleration also enables powerful, efficient workflows with some of the most popular high resolution cameras and formats. For example, now AMD graphics technology powers the import and playback of native RED camera formats thanks to OpenCL accelerated debayering for the R3D codec. This means that users can directly edit, add effects to and playback RED media files in real-time within Adobe Premiere Pro CC and without conversion, giving them the full benefit of the image quality RED cameras offer. When your project is complete, the render to your final destination format can even be supercharged by using single or dual AMD GPUs for amazing speed. In fact, we are seeing up to 11X better performance made possible from the new optimizations for AMD GPUs.*

 

The new release of Adobe Premiere Pro CC also expands the previously announced support for Blackmagic formats to include the Blackmagic Pocket Cinema Camera compressed, lossless JPEG format.  This is great news for anyone who uses this format in their workflow since there is no low resolution proxy option for working directly with it. Now Premiere Pro CC on an AMD-powered system can take advantage of OpenCL accelerated debayering to provide smooth playback with edits and effects. The CinemaDNG workflow has also been expanded to provide hardware-accelerated debayering for Convergent Design Odyssey 7Q monitor/recorder products.

 

Of course, just supporting the formats isn’t enough. Premiere Pro CC now features real-time settings and properties for both CinemaDNG and RED R3D media formats, giving you the control you need to get the look just right.

 

Adobe Premiere Pro CC also adds support for ARRI AMIRA camera’s 3D lookup tables (LUTs) in the ProRes format. With AMD hardware acceleration powering the Lumetri Deep Color Engine, editors can playback the entire palette of AMIRA identified color looks in real-time once the footage is brought into Premiere Pro.

 

More Flexibility for After Effects CC and SpeedGrade CC

 

The latest enhancements extend beyond Premiere Pro CC, the hub of the Adobe Creative Cloud video workflow. Thanks to Adobe’s new Mercury Transmit support, you can add a second reference broadcast monitor for full screen previews of your compositions as you work in After Effects CC.

 

Adobe also continues to add flexibility and capability to the SpeedGrade CC workflow we announced at IBC 2013. We previously discussed how users on systems with AMD processors can open and enhance Adobe Premiere Pro CC projects, including all of their OpenCL-accelerated effects, directly within SpeedGrade and without the need to first render the Premiere Pro project.  Adobe has now added the abilities to turn the Lumetri™ effects on and off, as well to hide or show tracks within SpeedGrade for an easier overview of complex timelines. It even supports the Master Clip workflow described above to simultaneously apply looks to multiple clips.

 

The pace of development on Adobe Creative Cloud CC features that use OpenCL to harness the performance of AMD APUs, Radeon™ graphics and FirePro professional graphics products is breathtaking. Keep an eye here for more in depth looks and highlights.

 

Resources:

 

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


*AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Adobe® Premiere® Pro CC test project used several effects (Motion, Opacity, ProcAmp, Gaussian Blur, Fast CC, 3Way CC, Warp Stablizer, B&W, Ultra Key, Noise, Basic 3D, Crop, Composite) with Adobe® Premiere® Pro CC pre-release build, source media: R3D video file, 174 seconds, 5120x270, 23.976 fps, Progressive; render to: MPEG, 1920x1013, 23.976 fps, Progressive, Quality 50.  With a desktop PC configured with an AMD FX-8350 processor, AMD FirePro™ W9100 Professional Graphics card, 16GB DDR3-1866, video driver 13.350.1012.0, Window 7 Professional (x64) the export took 4281 seconds with OpenCL™ off, 346 seconds with OpenCL on. FP-92

 

*Originally Posted by Clarice Simmons in AMD on Apr 4, 2014 7:05:35 AM

Whether you're looking for a new tablet, notebook or desktop computer, this blog helps you identify key decisions to make your shopping easier.

 

It’s estimated that roughly 300 million PCs will be sold worldwide this year1 and if you’re one of the lucky people buying one you’ve got a big decision to make. As you search for the best PC for you, you’ll likely do a combination of researching and comparing products online (possibly Googling unknown tech words and dropping them casually into conversation with friends later), talking to that tech-obsessed friend we all have that seems to know all the latest and greatest gadgets, visiting stores to have a look at what the products actually look like, and polling your social networks to weigh in with their opinions and experiences.

 

However, by thinking through five key choices first you could save yourself a lot of time and energy, not to mention heartache over a wrong decision.

 

#1: Choose a Computer type. There’s never been more choice when it comes to the type of computer you can get, which is both really awesome and pretty intimidating. If you don’t already know what you’re looking for – a desktop or All-in-One, a laptop, a tablet, or perhaps a 2-in-1 – start by asking yourself:

  • Who will use the computer? Just you, a roommate, kids?
  • How will it be used? Email, watching videos/TV, creating presentations or other documents, editing photos/videos, connecting with friends and family through social media and video chats
  • Where will it be used? At home in a stationary place so everyone can share, around the home, out-and-about town, on business trips?

 

#2: Settle on a budget. Figure out how much you want to spend and do your best to stick to it. You may be surprised at how far your money will go these days to get you a computer that you love and meets all your needs.

 

#3: Pick a processor. You may think this category is a little biased given I work at a chip company, but the processor really is one of the most important pieces that makes up your computer. You can learn more about why in our “How To Choose the Right Processor” Infographic, which also describes different types of processors and the significant advancements in this area since the first central processing unit (CPU) was introduced in 1978. These advancements were driven by the way you and I use our technology today, resulting in a new category of processor known as the accelerated processing unit (APU) that’s designed for today’s most popular computing activities. So, why choose a decades-old technology that’s been gradually updated to fit into today’s world for your brand new computer? After all, would you trade in your favorite online gaming app or game console for a Simon game (also introduced in 1978)?! I think not.

 

 

#4: Figure out your features. The real key here is knowing what you want to do on your computer (for example, are you a gamer? Do you do a lot of photo and/or video editing?). This will help you figure out what features are most important to you. Some of the major decisions include:

  • Screen size – There are many choices here with benefits and trade-offs for each. Generally, if you’re looking at a desktop you can go big as long as it fits in the designated space.
  • Touchscreen or no touchscreen – Touch is a really cool new way to interface with your computer, but it’s not for everyone and often increases the cost of the computer. For mobile computing, smaller screen size usually means smaller keyboard, but lighter/more portable. Larger screens are less tote-able, but provide more surface area from which to enjoy your videos.
  • Integrated webcam – Particularly useful for anyone away from loved ones regularly, or those who work remotely, also a key component for new user interfaces like AMD Gesture Control and AMD Face Login.
  • Connectivity – How many USB ports do you need? Do you need an HDMI port? A VGA port to connect to projectors at work? A CD-ROM drive? Caution: failure to outline these needs now can lead to toting around a lot of dongles in the future!
  • Battery life – If you’re set on a laptop or tablet you’ll need to decide on your battery life requirements. For mainly around the house use you’ll have ready access to a power source – the same usually goes for the office. If you’re constantly on the go, you’ll want to look at a more power efficient solution, perhaps Picture2.pngone based on one of those AMD APUs you heard about in #3, which are designed to be energy efficient.
  • Storage options – It’s likely that any computer you choose today will have sufficient RAM (for the temporary stuff that disappears when you turn your computer off), however the hard drive options (for the files, applications, and data that’s still on your computer when you log back on) are where it gets a little more complex. Some key advantages and disadvantages of the two most popular hard drive options are:
    • Hard-disk drives (or HDDs) A good choice for those who do typical computing activities like email, Web surfing, basic content creation and editing, as well as for those with large multimedia collections or who work with large files.
      • Key Advantages: Less expensive and available in a variety of capacities up to multi-Terabyte options.
      • Drawbacks: Larger in size and thus the computers they come in are typically bigger. HDDs are also known to be generally slower and less stable than the other popular option discussed below.
    • Solid-state drives (or SSDs) Might be right for you if you’re constantly on the go, have an extreme need for speed, or perhaps just have some extra money to burn.
      • Key advantages: Durability and fast performance that help lead to quick boot times and app loading, among other things.
      • Drawbacks: More expensive, usually less storage capacity than their HDD brothers

Or, you could go for a combination of SSD and HDD with a Hybrid drive or dual-drive system, which combine the above options either internally or externally to get the advantages of both.

 

#5: Consider where to buy. Whereas you’ll likely do most of your research online, you may want to go into an actual store (gasp!) to make your purchase. The savvy shopper you are, you’ll surely do your due diligence to research and compare prices with retailers and e-tailers to make sure you get the best deal.

 

Once you have these five items figured out, you have a list that you can reference during your search for the best new computer for you. I wish you happy hunting! And don’t forget to visit AMD.com to learn more about the latest AMD-based computers and AMD processors, and how AMD designs technology that powers millions of intelligent devices, including personal computers, tablets, game consoles and cloud servers that define the new era of surround computing.

 

 

 

Sarah Youngbauer is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

*Originally Posted by Sarah Youngbauer in AMD on Mar 18, 2014 7:51:33 AM

1 IDC Expects PC Shipments to Fall by -6% in 2014 and Decline Through 2018 press release, March 4, 2014 http://www.idc.com/getdoc.jsp?containerId=prUS24700314

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AMD’s collaboration with BlueStacks to enable a virtualized “Android on Windows” solution on OEM platforms optimized for AMD has received a tremendous amount of interest since its announcement at last month’s Consumer Electronics Show (CES) in Las Vegas. OEMs are excited by the benefits of our approach:

 

  • Enables PCs to run both Windows and Android applications at the same time
  • Share files between Windows and Android
  • Eliminates the needs for OEMs to run separate driver test and support processes for the two OS’s


Today at Mobile World Congress (MWC) we announced that the optimized-for-AMD BlueStacks dual-OS experience will soon be available directly to consumers through select retailers. Expected to begin in Q2, end users will be able to transform their supported AMD-based PCs into versatile devices that run Android and Windows applications side by side just by installing this new software solution.


But wait you say…Users can download the award winning free BlueStacks App Player today to get the ability to run both Android and Windows apps on a PC.  So what’s the difference?


BlueStacks actually offers three products: BlueStacks GamePop for TV, BlueStacks App Player for PC, and the new, BlueStacks dual-OS solution for select AMD-based PCs. Let’s take a closer look.


1.  BlueStacks GamePop for TV brings mobile gaming to your TV. This subscription-based product and gaming service includes the GamePop console, a controller, and 500 top games from mobile that are constantly updated and refreshed with new titles.  It essentially brings mobile gaming to your TV. See http://www.gamepop.tv/ for more info. Apu Kumar, SVP and GM for GamePop will also be at MWC for press, channel, and OEM briefings and can be reached at via email (davisapu@bluestacks.com) or twitter (@apu_kumar).


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2.  BlueStacks App Player for PC is a free download from www.bluestacks.com. It has the same user interface as GamePop and allows users to play some Android apps on their PC or Mac.  See http://www.bluestacks.com/app-player.html for more info.

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3.  But it’s the third item--the new, premium Android on Windows dual-OS product—that has everyone at MWC talking. This solution is not just a player; it is a  “dual OS solution” and it is available only for select AMD-based PCs.  It leads the pack when it comes to incorporating performance optimizations and supporting the latest Android releases, versions of Windows, and newest app titles. For example, the new release will be available for Windows 8.1 (the free player mentioned above is Windows 8.0 only); will be based on a newer Android OS release (“Jellybean” versus “Ice Cream Sandwich”); and will include the latest optimizations to leverage AMD compute power .

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The premium product gives the full native Android User Interface experience. Not only can you run the latest apps, but through the familiar Android UI you can customize your settings, background, preferences, and alerts. Virtually everything you do on your Android device can now be done on your PC. You also get full support for the peripherals that are typically leveraged in mobile apps. That means you can take advantage of camera, GPS, accelerometer, and other components in your PC device, just as you would their equivalents in an Android phone or tablet.  Simply stated, this new offering brings the full Android mobile UI and app experience to your PC.

 

With this solution, Android and Windows are running side by side. You can jump between your Word doc and Angry Birds without breaking stride. Best of all, the Android interface can see right into the Windows file system. Peer into your Windows picture folders and add them to Instagram through the Android interface in just one step.

So where does AMD fit into this?


Here are some highlights of AMD-specific optimizations of the new BlueStacks premium dual-OS solution, Optimized for AMD:


  • Many low-level microarchitecture-specific performance optimizations designed to leverage AMD APUs. Included in this are zero-copy optimizations for shared memory, floating point unit code tuning, optimizations for faster context switching, state caching, and more. These optimizations are not only designed to increase performance, but also to save power.


  • AMD Virtualization™ (AMD-V™) technology support. The premium product has a multi-OS runtime at its heart, with innovative BlueStacks virtualization technology that leverages AMD’s specific hardware extensions designed to perform repetitive tasks normally performed by the CPU and therefore improve resource use and virtual machine (VM) performance.  This boils down to enabling minimal overhead for a great user performance experience, even on small, low power APUs.


  • Media playback. The premium product leverages AMD’s Unified Video Decode (UVD) silicon, a fixed-function logic block that again, is designed to improve resource use and improve performance when playing back  videos.


Indeed, all these optimizations are designed to streamline the overall user experience for more responsive operation. There is so much exciting potential in this solution, we will look forward to sharing more as it comes to market!


Supporting Resources

 

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


*Originally Posted by Clarice Simmons in AMD on Feb 25, 2014 7:04:20 AM

Heading into Mobile World Congress (Feb. 24-27 in Barcelona, Spain), we’re excited about highlighting AMD innovation on the world’s foremost tech mobility stage.  As part of our preparation for MWC, we put together a featured list of our YouTube videos, and included our new DockPort video to this list. In an overwhelming show of support for this technology, this video received over 30,000 views in its first week on YouTube and garnered several media stories underscoring the tremendous potential of this concept.

 

DockPort is an AMD idea which utilizes DisplayPort with a DockPort extension to enable video, data and power over one connector. This technology was recently adopted by the Video Electronics Standards Association (VESA®) to be added as an official extension to the existing DisplayPort standard.  It has also been implemented by Texas Instruments in their DockPort controller.

 

DockPort is an integral part of our 2014 CES Innovation Award-winning “Discovery Project,” which showcases our new low-power APU codenamed “Mullins” in a high-performance table, gaming cradle and dock. The “Discovery Project” is a proof-of-concept design demonstrating AMD’s capability to bring rich media experiences to small form factor devices. Streaming and sharing rich media being central to “Discovery Project” means that connectivity to the outside world is critical. DockPort allows easy connection to multiple external devices while optimizing portability.

 

DockPort is just one example of AMD’s philosophy of innovation and open standards. AMD’s founding of the Heterogeneous Systems Architecture Foundation (HSA Foundation) underscores our commitment to providing developers with powerful programming tools. AMD’s open ecosystem approach to security enables users to be secure, while benefitting from ongoing innovation in the security community. Learn more about all the ways AMD is enabling today and inspiring tomorrow at www.amd.com.

 

AMD is committed to pioneering the technologies that will enable people to push the limits of what’s possible. If you are in Barcelona, come by and see what the “Discovery Project” and DockPort can do at AMD’s booth at Mobile World Congress, Hall 5, Stand 5J41.

 

Steve Belt is Corporate Vice President of Strategic Alliances and Solutions Enablement at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


*Originally Posted by Guest Blogger in AMD on Feb 23, 2014 4:04:20 PM

Written by: Kevin Lensing, the Director of AMD Mobility Solutions.

 

Barcelona is one of the most amazing places on the planet and I can’t tell you how lucky I am to join all the technology leaders converging on this great city. The sights, sounds and flavors – you can’t forget those amazing flavors – provide the perfect backdrop for Mobile World Congress. This show is aptly named as it brings together a massive global assembly dedicated to enriching the technology experience for mobile users. Joining the distinguished list of things only found in Barcelona, Spain, Mobile World Congress never seems to disappoint.

 

For AMD, this year, we aim to embrace the art of what’s possible with a variety of exciting designs and experiences. Never before has the massive compute power of x86 CPU performance and industry elite graphics been so efficient, nor has it ever been more capable of reshaping the mobile PC experience. With AMD innovation, if you can imagine it, you can bring it to life.

 

Mobile users continue to demand more, and now they manage to demand less, too…more performance, less power…more battery life, less compromise…more innovative designs, less bulk…and of course, more capabilities, less money. In response to these demands, we invest in designing and developing high performing and efficient mobile processors that can take your experience to new heights, but keep the price grounded.

 

In pursuit of this challenge, 2014 marks the introduction of the most advanced AMD A-Series Accelerated Processing Units (APUs); these new processors will reestablish performance expectations while increasing mobility with enhanced power efficiency. Due the first half of this year, the new low-power platforms, codenamed “Mullins” and “Beema,” pack massive AMD Radeon™ graphics performance and multi-core computing into impressive new client devices such as tablets, 2-in-1s and small form factor notebooks. The new performance platform, codenamed “Kaveri,” will deliver up to 12 compute cores (4 CPU cores, 8 GPU cores)* and touts cutting edge HSA features for unparalleled speed and performance for premium ultrathin notebooks.

 

AMD’s mobile portfolio is as strong as ever and you can expect to see these new APUs in a variety of elegant form factors from leading manufacturers starting this summer.  I and the rest of the AMD team look forward to providing a preview of these exciting new processors and, more importantly, the experiences they can deliver with our key software partners.

So if you’re like me, one of the lucky ones, and you happen to be in Barcelona for Mobile World Congress, come to Hall 5, booth #5J41. The AMD team and I would be delighted to show you what’s possible with the innovation inspiring tomorrow’s mobile solutions. Hope to see you soon!

 

Kevin Lensing is the Director, AMD Mobility Solutions at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links and no third party endorsement of AMD or any of its products is implied.

 

* Please visit amd.com/computecores for more information

**Originally Posted by Guest Blogger in AMD on Feb 21, 2014 7:04:20 AM

SH1.jpg

At last year’s CES (2013), AMD showcased “Surround House 1,” a novel yet technologically advanced emonstration of graphics, display, and most importantly, positional audio. The spectator stepped into a house with 10 HD displays serving as windows and 32.4 speakers hidden from view embedded in the house walls. The net effect was a diametrically opposed interpretation of the story that unfolded based on whether the audio was presented as stereo or as 32. 4 (DDMA enabled) positional audio. It was a new art form and it really highlighted what AMD technology could do.


SH2.jpg

Now flash forward to CES 2014. The challenge to “raise the bar” was made: make the demonstration more interactive, more immersive, and showcase all the unique goodness that “Kaveri” offers. There was also the objective to make both the experience and underlying technology relevant to consumers. The response was to build an immersive 30’ diameter dome with hidden 32.4 speakers in three rings at different heights, and most impressively, controlled by the world’s first 3D by 360 degree gestures.  “Surround House 2: Monsters in the Orchestra” was born.


In the demonstration, 19 animated monsters are playing musical instruments located in varying positions around the dome. The individual sound being played by the respective monster is perfectly synchronized with the animation. A live conductor controls all monsters via gesture, regardless of where they are in the dome. Controls such as stop, resume, all stop, play louder, play softer, move to another location, etc. were all functional. The monsters reacted to the conductor’s commands and the audio associated with the action also manifested. For example, if the drummer was asked to play louder, the spectator would experience just the drums becoming louder. Similarly, if the drummer was asked to change positions with the flute player, the spectator would experience the sounds moving as the monster musicians moved in three dimensional space.


Hiding the visibility of highly-advanced technology from highly-entertaining experiences is always a challenge and successfully doing this for “Surround House 2: Monsters in the Orchestra” was no different.  The entire demonstration was run on a “Kaveri” 3.7GHz APU with 32 GB system memory, and an AMD FirePro™ graphics card with 6 GB, Windows 8.1, and a 256 GB SSD HD.  The results were effective, polished and first rate, as if this was a theme park ride. From an R&D perspective, consider the specific challenge, the AMD technology required and the resolution of challenge below:


Challenge

Resolution

AMD Technology

Sustaining 11,520 x 1200 x 30 Hz real-time rendering

AMD Graphics technology

AMD FirePro™ graphics card

Driving 6 projectors @ 1920 x 1200

AMD Eyefinity technology driving HDMI dongles, which in turn split out to drive sets of audio amplifiers and projector inputs

AMD FirePro™ graphics card

Edge blending of 6 projectors’ footprints to not see multiple projectors

Camera capture for projector calibration, fed into the AMD FirePro™ W9100 graphics card for perfect real time blending and gamma adjustments

AMD FirePro™ graphics card

Converting 11,520 x 1200 rectangle to a hemispheric surface without distortions

Conversion to a 1200 x 1200 x 1200 graphic cube

AMD FirePro™ graphics card

Driving 32.4 speakers

DDMA from graphics card via DP to HDMI active dongles to HDMI splitter to audio amplifiers. Calibration tools integrated in the 3D engine Enables localization of musical instruments through 32.4 speakers being driven over HDMI x 6 outputs.

AMD FirePro™ Discrete Digital Multipoint Audio

Acoustic challenges of dome

Original equalization, panning and mixing algorithms optimized for each instrument sound and speaker position.

“Kaveri”/TrueAudio Technology

Mapping a 71 piece orchestra to 19 animated monsters

Panning and mixing offline Support for Fmod 3D + homemade audio panning, mixer and EQ for a 32 x 3 ring audio positional system.

“Kaveri” X86 processor cores

Enabling positional audio of instrument to speaker origin

Original game engine

AMD FirePro™ graphics card

3D x 360 degree gesture control

Original top down view depth sensor processing algorithm and port to HSA

OpenCL (HSA) running on “Kaveri” X86 processor cores

Optimal listener position for audio positioning reference point, different from the game’s “camera” position

Original game engine

OpenCL (HSA) running on “Kaveri” X86 processor cores

 

Reuse and Relevance

Finally, it should be noted that beyond the potential of branding the creative assets for future monster demonstrations, new cutting edge technologies developed for this demonstration added to AMD’s IP portfolio. Home grown value-add functionality was developed for ACP, “Kaveri,” HSA and AMD Eyefinity technology. Consequently, there was the derivative benefit of validating and “cleaning the pipe” of our freshest technology in ways that have not been contemplated or tested.


Many thanks to all those who supported making “Surround House 2: Monsters in the Orchestra” an entertaining and monstrous technical achievement.


Stay tuned for “Monsters in the Casino” playing interactive blackjack at the upcoming I.C.E. Totally Gaming conference in London.

 


Bill Herz is a Senior Fellow Design Engineer at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links and no third party endorsement of AMD or any of its products is implied.


*Originally Posted by Guest Blogger in AMD on Feb 19, 2014 8:54:20 AM

laforce_high-res-casual.jpgWritten by: Colette LaForce (@colettelaforce), Senior Vice President and Chief Marketing Officer at AMD

Are you planning to be in Barcelona for Mobile World Congress (MWC) next week? If so, then this blog post is for you!  AMD will be there and we can’t wait to share our latest and greatest APUs and mobility solutions.  Please come see us in Hall 5, Stand #5J41.

So why MWC?  We’re serious about mobility!  You all know by now that AMD is the dominant silicon provider for gaming. And we all know that gamers demand the best performance. If It Can Game, imagine what else the unique IP in AMD silicon can do to deliver immersive new mobile experiences like our super-cool, “Mullins” APU-powered Nano PC. And those experiences can get even better when APU-powered hardware is mated with software from leaders like Adobe®, Bluestacks, eyeSight™, Microsoft, our ARM TrustZone® partners and many others that help bring the very best out of your APU-powered devices.

We’ll be showing off even more goodies at the show, including our award-winning Project Discovery PC gaming and productivity tablet.  When you visit AMD’s booth you’ll also get the chance to play around with natural user interfaces like gesture control, facial login, and more.

For a little taste of the excitement before you board your flight, check out a replay of the festive press conference we hosted last month at the Consumer Electronics Show (CES), which included a special guest appearance by LeVar Burton, noted education proponent and best known as Lt. Commander Geordi La Forge in the hit TV show Star Trek: The Next Generation. He talked with us about the “holodeck” experience, and how companies like AMD are at the forefront of helping make holodeck-like technology a reality.

We may also be showing-off a few new things in Barcelona too, so do keep your eyes and ears open.  In fact, we’ve created www.amd.com/mobileworldcongress to help you stay ahead of exciting AMD news from the show floor and around the world during the event!

AMD has evolved quite a bit since last year’s MWC. Come experience our new brand and our fantastic set of new products for yourselves. And if you happen to see me on the show floor, by all means say hello.  See you there!

Colette LaForce is Senior Vice President and Chief Marketing Officer at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

*Originally Posted by Guest Blogger in AMD on Feb 18, 2014 7:04:21 AM

With Adobe's newest version of Adobe® Photoshop CC, now available to Adobe Creative Cloud™ members everywhere, several fantastic and valuable new features have been made available that are sure to be appreciated by anyone who takes graphic design and photography seriously. While the new features are available to some degree to every Photoshop CC user, those with AMD APUs and GPUs will have built-in performance optimizations that will enable them to enjoy the full experience as the Adobe developers intended.

 

How about a vivid, practical example? Let's take a look at the remarkable Smart Sharpen feature. Smart Sharpen is a workhorse tool that lets users create crystal clear images by minimizing noise and halo effects.  To find the perfect image, the tool lets users choose the preferred algorithm and dynamically adjust the amount and radius of sharpening and noise reduction.


Early in 2013, AMD and Adobe collaborated to use OpenCL™ to help increase performance for just the “de-noise” portion of the Smart Sharpen feature. The results were good--we saw overall Smart Sharpen performance double simply by leveraging AMD graphics technology for this one portion of the Smart Sharpen pipeline1.


With the newest release of Adobe Photoshop CC, AMD and Adobe developers looked deep into the code to help take maximum advantage of OpenCL™ across the entire Smart Sharpen pipeline and thereby fully leverage AMD GPU compute power. The results are nothing short of spectacular. Take a look at this video for comparison:



In fact, we found that the new AMD A10-7850K APU processed images up to 11 times faster with OpenCL On versus Off when we used it to process a 21 MP image with the new OpenCL™-optimized Adobe® Photoshop® CC Smart Sharpen feature2. We also found up to 46 times faster performance3 on our top-of-line AMD FirePro™ W9000 card when compared with CPU-only processing, even with an image as large as 64 MP!  Yes, you read it correctly—up to 46 times faster!


What you are seeing is the impact of the close collaboration between AMD and Adobe to bring the promise of heterogeneous computing--where the system and software are designed to make the best, most intelligent use of all of the CPU and GPU resources on board--to the most demanding creative workflows. These speed boosts are critical to your workflow. They can mean the difference between having the freedom to adjust and tweak until you get the image exactly the way you want it or accepting a “good enough” outcome in the face of repeated processing delays and interruptions to your creative flow.


We are seeing great overall competitive performance on both benchmarks and application tests with our recently launched “Kaveri” products. This new lineup is topped by the AMD A10-7850K APU powered by 12 Compute Cores* featuring AMD Radeon ™ R7 Graphics for revolutionary, responsive computing and next generation gaming (*Visit AMD.com/computecores). 

 

PCPerGoldPNG-300.png240463923aca1f6b.jpg    24046d2ee78a9861.gif

Reviews so far include such accolades as the “Gold Award” from PC Perspectives, and “Dam Good Value,” and “Dam Good” awards from Hardware Canucks.  Joel Hruska from Extremetech wrote, “With HSA enabled, however, (Libre Office) performance skyrockets — AMD’s A10-7850K is more than 5x faster than the Core i5-4670. This, more than any other result, points to the potential of HSA.”

 

Here are the results of our competitive testing for the new performance-enhanced Smart Sharpen now shipping with Adobe’s latest Photoshop CC):

smart sharpen chart.jpg

Here's a video showing the benchmark in action:

The ultimate goal of all this is for the technology to keep pace with the user's creativity. We think this represents a dramatic step in the right direction.

One of Adobe's most innovative and, frankly, remarkable new features for Photoshop CC is Perspective Warp, which lets the user adjust the perspective of a select part of an image while leaving other areas untouched to create the perfect image.


 

Adobe developers have tapped OpenGL to take advantage of AMD GPUs to accelerate on-screen rendering so users can see and modify their results instantaneously. You will also find that same interactive, on-screen speed at work, with the outstanding new 3D beautify and 3D print preview features in the latest version of Adobe Photoshop CC.


The new release of Adobe Photoshop CC represents another important step forward in the development of intelligent application workflows that make full use of all the processing resources available in a system. Adobe continues to show real leadership in taking advantage of heterogeneous compute design. Working together, AMD and Adobe ensure that users’ creativity is never limited by performance.


Supporting Resources



Clarice Simmons is a Senior Technical Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

1.AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Test project used the new Smart Sharpen effect with Adobe Photoshop CC pre-release build, version 1.0.0.157 from 4/23/2013, test image: 5616x3744, 60.2MB, .PSD format. A notebook PC with AMD A10-5850M APU with AMD Radeon™ HD 8650G Graphics, 2x2GB DDR3-800 RAM, video driver 12.105.0.0 - 07-Apr-2013, SSD hard drive and Window 8 Professional (x64) build 9200 took 14.84 seconds with GPU acceleration on versus 31.03 seconds with GPU acceleration off. RIN-27

 

 

2.The AMD A10-7850K APU can process images at up to 11 times faster with the  new OpenCL™- optimized version of the Adobe® Photoshop® CC Smart Sharpen feature. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used the Smart Sharpen feature in Adobe® Photoshop® CC, updated January 2014, test image: 5616x3744, 60.2MB, .PSD format.  A desktop PC with AMD A10-7850K APU with AMD Radeon™ R7 Series graphics, 2x4GB DDR3-2133 RAM, video driver 13.300.0.0 - 22-Dec-2013 (RC1), Window 8.1 build 9600, took 52.63 seconds with OpenCL off, 4.39 seconds with OpenCL on.  KVD-4

 

 

3. The AMD FirePro™ W9000 graphics card can process images  up to 46 times faster with the 2013 preview of a new OpenCL™- optimized version of the Adobe® Photoshop® CC Smart Sharpen feature. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used December 2013 preview of a new OpenCL™- optimized version of the Adobe® Photoshop® CC Smart Sharpen feature, test image: 8000x8000, .PSD format.  A desktop workstation with Intel® Xeon® E5506 processor, AMD FirePro™ W9000 graphics card, 3GB DDR3-1600 RAM, video driver FirePro 13.152.4, Window 7-x64, took 529.5 seconds with OpenCL off, 11.2 seconds with OpenCL on.  FP-86

 

 

4. The AMD A10-7850K APU can process images at up to 3.2X the speed of an Intel i5-4670K with the updated (January 2014) Adobe® Photoshop® CC Smart Sharpen feature. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used  the Adobe® Photoshop® CC Smart Sharpen feature, updated January 2014, test image: 5616x3744, 60.2MB, .PSD format.  A desktop PC with AMD A10-7850K APU with AMD Radeon™ R7 Series graphics, 2x4GB DDR3-2133 RAM, video driver 13.300.0.0 - 22-Dec-2013 (RC1), took 4.39 seconds with OpenCL on. A desktop PC configured with an Intel Core i5-4670K with Intel HD 4600 graphics, 2x4GB DDR3-1600, video driver 10.18.10.3379 - 17-Dec-2013, took 13.87 seconds with OpenCL™ on. Both systems used the same SSD hard drive and Window 8.1 build 9600.  KVD-3


*Originally posted by Clarice Simmons in AMD on Jan 30, 2014 7:02:30 AM

For CES 2014, I built three custom systems, featuring the new AMD A10 APUs that you might also know as “Kaveri”. All of these systems were built in a real home – lots of Dremel disks, files ‘n sandpaper, Krylon paint, utility knife work…. all the fun tools that come in handy for custom PC building.

 

The systems were built with mini-ITX motherboards to highlight the small form factor possibilities of the next generation AMD APUs. All three mods feature the new AMD A10 APU, AMD Radeon™ Gamer Memory, and one of them is equipped with the AMD Radeon™ R9 270X GPU –  what can I say? We like to keep it all in the AMD “family”.

 

PASSIVELY COOLED HTPC SYSTEM

The first one is a “small size” home theater PC system, designed to fit beside typical entertainment equipment. It’s passively cooled (absolutely no fans) and deadly silent – no beeps, clicks or whirs! It was a pretty simple build that you can bolt together and go, but I did bend a few heatpipes along the way. I like looking at the inside and wondering “Where did the massive cooler go?”

 

FC8_layers_cropped_scaled_5.gif

 

BATTLEPACK LAN PARTY CASE MOD

This PC is built into a Pelican 1470 suitcase – a complete custom build. The case started out indestructible and waterproof, but some time with a drill and router fixed that. A Krylon Fusion black undercoat and gold final coat completed the Battlepack look. The AMD A10-7850K has enough grunt for great gameplay, even on a tough game like Battlefield 4. Fun fact: the one-fan water cooling and bottom vents ensure this rig can run quietly with the lid open or closed.

 

 

 

“RED ‘n RADEON” MINI-ITX GAMING SYSTEM

Last but not least, the final build is a more typical small case power gamer system, created for excellent gaming and designed to run cool for a long time. The AMD A10-7850K APU is driving an AMD Radeon™ R9 270X graphics card for high frame rates. Custom mods include red paint accents on the Sugo case, and modifying the interior to fit the APU water cooler. The R9 270X has 7 LEDs added inside the fan shroud to light up the red stripes – an easy mod if you can solder.

 

IMG_0842.JPG.jpg

 

And there you have it – I hope you’re inspired to stretch your imagination when it comes to your next custom build.  I wanted to demonstrate to all of you that AMD technology can bring a truly incredible PC building experience within the comforts of your own home. That’s enough from me… now go build something!

 

Ed Callway is a Video Architect at AMD by day, case modder by night. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


*Originally posted by Stella Lee in AMD on Jan 23, 2014 12:18:00 PM

The new AMD A-Series APU for desktop has arrived and this marks an exciting time for custom PC builders.

 

The 4th generation desktop AMD A-series APUs are designed around AMD’s proven Graphics Core Next (GCN) architecture combined with a new x86 microarchitecture, “Steamroller”. Tying these two types of compute core together is a new interconnect which enables the world’s first heterogeneous systems architecture featured processor. With hUMA (heterogeneous unified memory) and hQ (heterogeneous queuing), AMD included AMD TrueAudio technology and PCI-Express Gen. 3 support for the first time in an APU.

 

For custom builders, our new A-Series APUs maximize the compute and graphics capabilities of your PCs without sacrificing the freedom to create compact and sleek form factors. With AMD configurable TDP options, the possibilities are enormous!

 

The 4th generation desktop APU has support for UltraHD (4K) resolutions, making it ideal for building home entertainment PCs. You can now stream H.265 encoded content straight from the internet and have accessible gaming on the big screen.

 

As the product reviews manager for our APUs and CPUs at AMD, it’s my job to show our latest APU technology in the best light. I’m responsible for putting together a fantastic APU-powered machine to showcase with press and to the public at events.

 

With the launch of our new APUs, we’ve collaborated with some incredible technology partners to make this possible. Here are some of the companies we collaborated with to build our ultimate AMD APU machine:

 

 

For this build, we used the A8-7600 APU, which will be shipping in Q1 2014. Like all of the APUs in the 2014 A-Series APU family, it’s already equipped with Radeon R7 Series graphics.

photo 1 (1).pngphoto 2 (1).png

 

 

Our selections for technology partnerships were based on using off the shelf components in the pursuit of creating a powerful, quiet, and massively attractive PC that is at home in the svelte modern office as it is in the avant garde ‘man cave’. Now that the new generation of APUs are finally here, it’s your turn to tell us: how will you build your dream AMD APU machine?

 

 

James Prior is product reviews manager, APU/CPU at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


*Originally posted by Stella Lee in AMD on Jan 21, 2014 3:41:00 PM

One of the big product announcements we’ve made at CES 2014 this year is the upcoming launch of AMD’s next generation accelerated processing units, the AMD A10-7000 Series APU, codenamed “Kaveri”. These new processors pack an all-new architecture, including HSA features, Radeon™ R7 graphics and AMD TrueAudio technology.


While the new APUs won’t officially be available until January 14th, we are thrilled to announce that you can pre-order PCs from select system builders beginning today! Be one of the first to get your hands on our revolutionary new APU.

 

NORTH AMERICA

 

EUROPE

 

Czech Republic & Slovakia

 

France


Germany


Spain

 

For more information on all of the announcements AMD is making at CES 2014, including “Kaveri”, be sure to follow along on our CES 2014 landing page: www.amd.com/ces.


We want to take this opportunity to thank our partners for their support in helping us make this happen. We hope you’re as excited about “Kaveri” as we are! Welcome to the revolution.

 

Gabe Gravning is the director of marketing, Client Business Unit at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


*Orriginally posted by Stella Lee in AMD on Jan 21, 2014 3:32:01 PM

For 25 years, Corel has developed award-winning applications.  Today they offer one of the industry's most versatile portfolios of photo, video, graphics, office productivity, and digital art software.  Their ongoing collaboration with AMD is helping to bring digital photographers some of the most cutting-edge tools in their field.  Read the full story here and check out the video below:

Aftershot Pro Case Study.JPG.jpg

Aftershot Pro Video.JPG.jpg

 

* Originally posted by cdecker in AMD on Jan 15, 2014 2:29:48 PM

Does this scenario sound familiar?


Login name……let me think, first initial last name? Oh no, that’s right, I think it’s my email address, let’s try that.


Password, that’s my old standby ‘judy123’. Drats, didn’t work. Oh wait, I think this website made me put in a capital letter, ok let’s try ‘Judy123’. Double drat. Ok, that’s right, I think I had to put in a special character too, let’s try ‘Judy123&’. Triple drat!


Ok, let me find my post it note with all my login names and passwords – oh, there we go. That was easy…


Actually, the better question is not “has this happened to you,” but “how many times a day does this happen to you?”


As we put an increasing amount of personal data online, privacy and security are necessarily on everyone’s mind. Yet with no standard rules regarding login names and passwords, we are confronted with a dizzying array of authentication schemes and login routines that we need to recall. That leads to bad habits (securing your banking info, Netflix account and Facebook with your pet’s name) and the repeated frustration I described above.


Why don’t our own computers recognize us?


Some steps have been taken in that direction. Some business-oriented laptops have fingerprint readers-- a good idea, but can be costly.


It would make more sense if the rest of us could take advantage of the hardware we already have, but gain the benefits and convenience of being recognized by our computers.


face-login-360x200.png

face-loging-120x120.png

In fact, AMD has started down that path. It began with free software called AMD Face Login that was developed in conjunction with our technology partner CyberLink, one of the top providers of media software that comes pre-installed on consumer PCs shipping today. AMD Face Login uses the standard camera that is already built into your tablet or PC to recognize your face. You can use AMD Face Login to log into Windows and even some of your favorite websites1.  This can be really convenient, but some people worry that someone using a high definition picture or even video can fake out the software. They needn’t worry, we are incorporating additional security to be on the safe side… Voice authentication.


AMD is working with a fantastic new technology partner Nuance-- world renowned experts in voice technology and intelligent systems. This is the team behind popular products such as Dragon Naturally Speaking voice recognition software, Nina – the intelligent virtual assistant software, and is the technology used in many consumer devices that that feature voice and personal assistant capabilities. Nuance has very powerful voice biometrics technology that is now optimized for consumer electronics devices, identifying a user based on their actual voice pattern– no pins or passwords required! In fact, Nuance’s voice biometrics technology is already in use by many of the world’s leading banks and enterprises where authentication and fraud prevention are essential.


At CES, we will be demonstrating  how the convenience and ease or voice biometrics combined with facial recognition can provide a secure log in to the PC. You set it up by taking a few photos of your face and speaking any login phrase in any language—or even your personal form of gibberish for that matter-- and you’re done! That means you can have the security of two biometric checks to verify that the person logging in is really you.


You can learn more about the power of Nuance’s voice biometrics technology at Nuance Voice Biometrics – authentication by speech.


In the meantime, AMD continues to look down the road at how to secure and improve the PC experience.  For example, AMD TrueAudio technology  (the sophisticated ACP or Audio Co-Processor) built into AMD’s fourth generation APU “Kaveri” could be used to clean up the voice input for even greater discretion and accuracy in voice recognition.


While there may always be some websites that require special login processes, AMD is working hard to enable a better, safer, and more convenient user experience.


Supporting Resources


 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

1. AMD Face Login is designed as a convenient tool to help you log into Windows and many popular websites quickly. It should not be used to protect your computer and personal information from unwanted access. Only available on select AMD A-Series APU-based tablets and notebooks. Requires a webcam, and will only operate on PCs running Windows 7 or Windows 8 operating system and Internet Explorer version 9 or 10.  Internet connection is required for website login and use of other online features.


*Originally Posted by Clarice Simmons in AMD on Jan 4, 2014 11:50:39 PM

While tech aficionados enjoy debating the benefits  and proclaiming their allegiance to one OS or another, the reality is that each has their strengths.

 

It is all too easy to get bogged down in platform debates—the old Windows versus iOS versus Android story. That conversation misses the point. The real "best" solution is the one that gives users the experience they want. What most people care about is their ability to work, play and communicate across all their devices with the tools they prefer.


When it comes to strengthening the role of our PCs, it is incumbent that manufacturers and vendors ask: what do consumers prefer?

 

  • When it comes to mobile, Android is at the top owning 52.2% of the U.S. market  and more than 80% of global mobile phone marketshare.
  • On the desktop side of the equation, Windows operating systems dominate the landscape with more than 80% marketshare.

 

So what to do in a world where more everyday consumers rely on multiple platforms: a Windows PC at home, a second on their desk in the office or one in the laptop bag on their shoulder as they board a plane; an Android phone on the go and maybe a similar Android-based tablet as they sit on the couch.

 

One obvious solution is to eliminate the gap between Windows and Android—give the people their favorite game app on their desktop right next to Microsoft Office! Not surprisingly, several options that do just that are emerging as PC manufacturers work to extend the Android experience to the PC.

 

AMD is supporting that effort through its collaboration with BlueStacks, who started by creating a very popular Android app player for Windows. Now, through this collaboration with AMD, they are poised to deliver a completely virtualized Android environment that runs all of the most popular Android entertainment, content consumption and productivity apps right within the Windows desktop.


See below screenshot showing the AMD-Bluestacks solution for AMD-based PCs. Get the full native Android user interface experience - without ever leaving Windows!

amd_bluestacks_android_win8.png

Let’s take a moment to understand what this means. The AMD-BlueStacks approach is fundamentally different from the old school techie approach of booting two entire operating systems on a device. So-called “dual-booting” is nothing new, but it’s never really become mainstream. There is good reason for that. Dual-booting can be messy and inconvenient. It is resource intensive and requires a whole separate validation process for OEMS who must develop and support two entirely different system infrastructures and must license 2 operating systems instead of one. If you want to dual-boot Android on an x86 system, you need both Windows as well as Android drivers for graphics, media, power management, security and much more. You’ll also be constantly exiting one OS, booting into the other, and back again. And, while the two OS live on the same device, they don’t really share the device. That “My Pictures” folder on your Windows desktop with pictures of Grandma? It may as well be on the other side of the world as far as your Android OS Instagram is concerned.

 

This is where the strength and elegance of the AMD-BlueStacks virtualized approach becomes obvious. As native software running under Windows on the PC, BlueStacks takes full advantage of AMD APUs, beginning with the 4th generation AMD APU codename “Kaveri”  power savings options, OpenGL driver, and every other advantage  the AMD APU-based system can offer. There are no extra development challenges in terms of drivers--Bluestacks is built and optimized to run within Windows on AMD APUs.*

 

For the user, the workflow advantages are enormous. BlueStacks provides a full Android User Interface (UI). The customization, settings and personalization capabilities you expect from your Android phone or tablet are right there in the virtual Android environment.

 

And that Android UI? It is a fully functional window on your Windows desktop. So, you can have Photoshop open on one side of your desktop and your favorite Android app on the other.  About to unlock a Booster? Blow your Android window up to full screen and fill your desktop. BlueStacks takes full advantage of the AMD platform.


See below for demo of BlueStack's virtualized Android, with full native Android user interface experience, to be available and optimized exclusively for AMD:


Games aside, this solution is about more than just sharing desktop real estate. BlueStack’s virtualized Android sees your Windows file system. Remember that picture of Grandma I mentioned before? Under this solution, that photo in your Windows gallery is a click away from Instagram on Android.

 

Of course this is not the first time someone has virtualized an OS. The difference is that we are taking an incredibly popular environment, Android, that was designed to make use of the capacity of older architectures and instead giving it a direct pipeline to high performance AMD APUs with powerful AMD Radeon™ graphics built-in.


It means that for the PC provider it is business as usual. Spec and build your AMD-based PC as usual. Continue to support Windows as usual. Bluestacks is effectively just another piece of software running on the system. Optimized for AMD APUs, the brilliant BlueStacks architecture bridges the divide between Android and the x86 architecture with the full Android UI experience for AMD-based systems, and requires no additional driver or extension support.

 

Bluestacks on AMD APUs is an exciting opportunity. You can choose to add complexity to your PC in order to bring Android fun and Windows productivity together. Or we get out of the consumer’s way and empower them to choose the best app or application for their particular need.

 

Supporting Resources


 


Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

*The new BlueStacks App Player version exclusively available for AMD which provides an “Android on Windows” experience with the unique full Android User Interface and is optimized to leverage AMD 4th Generation APUs

**Originally posted by Clarice Simmons in AMD on Jan 6, 2014 7:01:29 PM

brystal.boyd

With a wave of your hand

Posted by brystal.boyd Employee May 11, 2015

It seems only a few years ago, gesture control was a fantasy CGI special effect in a science fiction movie. More recently, it became reality as a slick, extension tailored to fit the interface confines of game consoles. Now gesture control is poised to change how we interact with our PCs, freeing us to interact dynamically and naturally with our most relied upon devices.


Some companies offer solutions that with an investment of around $80 or so you can now replace the camera you already have with a new 3D camera that will support gesture control.

 

Wait...what?

 

You already have a camera. In fact, you most likely have lots of them. Cameras are everywhere, embedded or otherwise connected to billions of tablets, laptops and PC devices.


And, if that camera is connected to an AMD-based PC, chances are you have all the hardware you need for gesture control. Unlike other approaches to gesture control, we can leverage the compute horsepower of AMD APUs for an extreme user experience. A great example is how we are able to process the video stream in real-time with filtering algorithms for better accuracy even in challenging conditions such as dim lighting or a when the light source is concentrated in one spot, such is often the case with a table lamp. In fact, this same fantastic video processing capabilities of AMD APUs are what powers things like AMD QuickStream1, AMD Steady Video2, and AMD Perfect Picture HD3 – the optimized software we include with AMD APU-based systems to enhance video in real-time during playback, clean up compression-induced blocky artifacts from streaming video, sharpen edges, enhance colors and help remove camera shake from your friends' videos.



Last year, we introduced AMD Gesture Control4 powered by our technology partner eyeSight technology with exclusive light filtering technology for greater accuracy5 and a wider gesture recognition field, and  We made this functionality available for popular media uses, from media players end user scenarios from music and video playback to page flipping on e-readers. This year we are adding more end user control over to enable gestures in all applications by providing a “virtual mouse” function that allows users to use their finger gestures instead of a mouse for controlling any application and by leveraging Windows 8 “swipes” which you can now do in the air instead of by touching your device – making gesture truly universal.  Best of all, AMD APUs with AMD Gesture Control can continue to deliver this functionality using the embedded or add-on standard web cams you already have. That means there is no extra hardware to buy.

 

So, what can you do with AMD Gesture Control? How about:

 

  • Make a flip gesture  to scan through an electronic recipe book on your PC while cooking in the kitchen.
  • Play, pause and skip videos that you are pushing from your tablet to your TV with a simple wave of your hand.
  • Surfing the web during a meeting and all of a sudden an ad pops up with really loud music? Just motion to your PC to ‘shhhhh’ to silence the audio without reaching for the volume controls. (this is one of the new 2014 features of AMD Gesture Control)

 

APUs to help bring new gestures, higher accuracy and new experiences to your PCs. One day hopefully soon you will be able to move the mouse around the screen by holding up a finger, then ‘air click’ when you want to select something. Or, add your own gestures controls to your favorite applications by simply mapping a gesture to a keyboard shortcut!


These examples are just the beginning. We are hard at work with eyeSight to fully leverage the compute power of the AMD HSA architecture in the just announced “Kaveri”


You can start to interact with your PC in new and exciting ways today, turning it into a more intelligent, personalized, productivity, and entertainment machine. Check out AMD Gesture Control in this video. Better yet, if you already have a qualified AMD-based PC, get started with AMD Gesture Control and other AMD software today:  www.amd.com\experiences.

 

Supporting Resources


 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

1. AMD Quick Stream is a technology designed to prioritize video streaming over other activities requiring Internet bandwidth for a smooth, uninterrupted video stream.  AMD Quick Stream technology is available on select PCs and requires Windows®7. Not all features may be supported on all systems - check with your system manufacturer for specific model capabilities and supported technologies.

2. AMD Steady Video is a technology designed to eliminate shakes and jitters during the playback of home video.  Users may turn on this technology via the AMD Catalyst Control Center™ or the VISION Engine Control Center application. AMD Steady Video will work with content that can run on Adobe® Flash® Player 10.2 (and later versions) or on any player which has been programed to use AMD’s decode acceleration (DXVA) engine.  AMD Steady Video is not designed to (a) isolate overlays, logos or captions, or (b) improve the playback of letter boxed, premium/commercial, or interlaced content.  AMD Steady Video is only recommended for use with videos that contain unwanted shakes and jitters

3. AMD Perfect Picture HD is an image, video processing and display technology that features advanced de-interlacing, dynamic contrast adjustment, color vibrancy, noise reduction and edge enhancement that provides brilliant colors and sharp images for smooth playback of Blu-ray and other HD content on your PC.

4. AMD Gesture Control is designed to enable gesture recognition as a tool for controlling certain applications on your PC.  Only available on select AMD A-Series APU-based tablets and notebooks. Requires a web camera, and will only operate on PCs running Windows 7 or Windows 8 operating system.  Supported Windows desktop apps include: Windows Media Player, Windows Photo Viewer, Microsoft PowerPoint and Adobe Acrobat Reader. Supported Windows Store apps include: Microsoft Photos, Microsoft Music, Microsoft Reader and Kindle.  Performance may be degraded in low lighting or intensely-focused lighting environments.

5. AMD Gesture Control delivers a better user experience with optimized light filtering technology, enabling up to 470% better accuracy at near distances as well as up to 112% greater max detection field in low light. Testing performed by AMD performance labs measuring gesture recognition accuracy in AMD Gesture Control with and without the optimized light filtering technology for a series of mouse control commands performed at a distance of 12 inches from the web camera on a notebook PC with upcoming AMD A10-5750M with AMD Radeon™ HD 8650G, 4GB of DDR3-1600 (dual channel) RAM, Microsoft Windows 8 (64-bit) Build 9200, video driver 12.100.0.0 - 12/06/2012 in a low light (~30 lux) environment.  Gesture recognition increased from 16.67% to 95% accuracy with optimized light filtering technology. The max detection field (furthest distance away from camera before gestures are no longer detected) increased from 26 to 55 inches with the light filtering technology.  RIN-7


*Originally posted by Clarice Simmons in AMD on Jan 4, 2014 11:02:54 PM - See more at: http://community.amd.com/community/amd-blogs/amd/blog/2014/01/04/with-a-wave-of-your-hand#sthash.yMPXTcUG.dpuf