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3 Posts authored by: stephen.turnbull Employee

Capturing viewer attention in an increasingly distracted world presents a continuous obstacle, particularly when it comes to digital signage. Offering a creative and immersive experience can directly impact whether a potential customer will choose to walk into a retail location or click on a website after exposure to a dynamic video wall or interactive digital billboard. YCD, one of the leading global providers of advanced digital signage software solutions, has relied on AMD for more than a decade to deliver the processing capabilities and graphics expertise required to enable a rich and dynamic experience that keeps viewers engaged. The iconic, massive billboard at the Marriott Marquis in Times Square in New York City is one of many YCD-supported displays, proof of the power of digital signage.

 

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YCD strikes the optimal balance between driving next-generation consumer experiences while keeping complexity and total cost of ownership (TCO) down with its Cnario digital signage software suite. Cnario offers pixel-perfect playback, display versatility, adjustable content management and multi-CPU frame synchronization for any type and size of video wall canvas. By delivering an off-the-shelf solution designed with an open architecture, YCD simplifies integration with third party applications and can easily scale to meet business needs.

 

YCD leverages AMD graphics technology to support multiple displays and ‘Any-K’ resolution, whether 4K, 8K or beyond. By enabling synchronization of 3D rendering of multiple GPUs in different systems without compromising sync, AMD graphics technology helps ensure a premium and reliable experience for a variety of digital signage applications while targeting lower TCO with simplified installation, deployment and maintenance.

 

 

 

In addition to the well-known Marriott Marquis LED display, below are more examples of digital signage experiences made possible by the collaboration between AMD and YCD:

 

  • AT&T: All about keeping customers connected, YCD helped AT&T to create various interactive zones within its Chicago flagship location that include demos displayed on multiple monitors and an 18 foot high dynamic video wall, delivering engaging promotional content directly to consumers. 
  • Microsoft Retail Stores: Thanks to YCD, Microsoft can centrally manage more than 8,000 screens in more than 80 locations. With more than 100 LCD screens in a video wall format that wraps nearly 200 feet around each store, shoppers are immersed in an eye-catching and seamless HD experience that encourages in-store interaction with the products.
  • Yale School of Management: The lobby in the facility boasts two YCD-powered video wall displays with 36 monitors that scale three floors high, showcasing interactive, highly-engaging HD content such as school-wide agendas, conference schedules, special announcements and photography from around campus broadcast in real-time.

 

AMD is proud to team with companies such as YCD to power the next generation of transformative enterprise and consumer products in a growing number of vertical markets across the globe. Read more about the vertical applications we enable here.

 

Stephen Turnbull is Director Product Marketing, AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Use of third party marks / logos is for informational purposes only and no endorsement of or by AMD is intended or implied. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

Applications such as videoconferencing and watching videos can take up a lot of central processing unit (CPU) compute power in thin client environments, making it difficult to multitask and affecting the overall user experience. AMD is addressing this challenge head-on by partnering with Citrix to improve multimedia performance in Linux®-based thin client systems with the new Citrix Optimization for Linux.

 

By offloading functions from the CPU and redirecting them to the graphics processing unit (GPU) decode engine, the new Citrix Optimization for Linux, co-developed by AMD, frees up CPU usage for other activities and helps improve the frame per second (FPS) performance for multimedia activities. This enables end-users to take full advantage of the resources available and do more with the same Linux-based thin clients. This plugin can be seamlessly integrated into existing Citrix Receiver Deployments, reducing the time it takes for the optimized system to be up and running.

 

For example, in testing with the new Citrix Optimization for Linux running on an AMD G-Series GX-224 with Ubuntu 16.04.1, we saw up to 90% lower CPU usage on average and up to 60% higher FPS in 4K video playback.1

 

Click here to see the optimization in action with a video showing both the CPU cycle offload and frame per second performance improvement using the Citrix Optimization for Linux.

 

“Our collaboration with AMD helps ensure our Citrix Optimization for Linux provides customers with superior graphics, performance and an increased ability to multitask, all while minimizing CPU utilization with the new,” said Sridhar Mullapudi, vice president of product management, Citrix. “Together we provide our customers an improved Linux-based thin client experience with premium multimedia capabilities.”

 

Learn more about AMD’s thin client leadership and the Citrix Optimization for Linux by AMD here.

 

Stephen Turnbull is Director Product Marketing, AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

1. AMD Internal Testing November 2016. System configuration with AMD Embedded G-Series GX-224IJ with 2.4 GHz dual core processor, 4GB of DD3 2133 MHz AMD Radeon Memory, and SanDisk X110 128GB SSD running Ubuntu 16.04.1 (kernel version 4.4). Benchmarks were done in a simulated Citrix session at 4K resolution. With Citrix Optimization off, CPU usage was 85% on average; with Citrix Optimization on, CPU usage was 6% for a reduction of 92.9% in CPU usage with Citrix Optimization on. With Citrix Optimization off, average FPS was 26.42; with Citrix Optimization on, average FPS was 42.18 for an improvement of 59.6% in FPS with Citrix Optimization on. Testing was conducted in a single run, results may vary. 

AMD’s Embedded processors are integrated into end products by hundreds of companies in Taiwan. We are committed to helping these customers create feature-rich solutions that deliver powerful performance and vivid visual experiences to expand the possible for them and their end users. As in Taiwan, companies around the globe are deploying AMD Embedded solutions to enable new products across a range of markets including gaming, thin clients, medical imaging, digital signage and more.

 

Taiwanese companies gravitate toward solutions with outstanding price per performance, low power consumption, support for Linux operating systems and that offer open source software. These attributes help Taiwanese companies deliver differentiated solutions, and play directly to AMD’s strengths. For example, GPUOpen, which grew out of AMD’s Radeon Technologies Group, provides innovative computer generated imagery and GPU computing applications for great performance and lifelike experiences using open development tools and software. GPUOpen is widely used in applications ranging from medical imaging to gaming. AMD has also shown great commitment to Linux through open source drivers and a wider set of programming tools. In addition, the Radeon Open Compute Platform (“ROCm”) platform for high-performance GPU computing opens new frontiers of what developers can accomplish. 

 

Below are examples of key customers in Taiwan that are using AMD solutions to create groundbreaking solutions.

 

iBASE

As a manufacturer of industrial panel PCs and digital signage that targets the medical, retail, casino gaming and financial sectors, iBASE requires a powerful processor with immersive graphics capabilities that can handle a variety of applications. By leveraging the AMD G-Series SoC to power its 1850 multi-touch intelligent bedside terminal, iBASE can enable patients to engage in online gaming and physicians to examine 3D scans. The SI-60E 8K video wall player was the winner of the 2016 Taiwan Excellence Award and the 2015 Computex Best Choice Award.

 

Portwell

Delivering advanced compute and display capabilities at a low TDP is a priority for Portwell, supplier of form factor boards for medical OEMs. The company integrates AMD’s Embedded CPUs and GPUs into their ComE boards to enable high-performance and low-power medical equipment such as ultrasounds, X-ray, endoscopes and more.

Clientron

Enabling a rich user experience for both remote applications such as thin clients and high-performance platforms such as point of sale (POS) systems is key for global intelligent solutions and services company Clientron. This AMD Embedded customer designs products for the retail, hospitality and finance markets, among others. Clientron utilizes AMD’s Embedded G-Series SoC to enable HD multimedia capability and stunning graphics in its B600 thin client.

 

AMD delivers unprecedented choice when it comes to selecting an embedded processor, offering scalability and ease of migration between devices. This allows customers to “right-size” processors to meet their specific product needs while reducing the number of platforms they need to build to meet a variety of applications. Our Embedded G-Series and R-Series SoCs pack major processing power in a small platform, with pin compatible products ranging from 5-35W that can scale to meet a diverse set of customer needs. What’s more, they deliver stunning multimedia graphics, 4K resolution and support for multiple HD displays, all while maximizing performance per watt to conserve energy and reduce system costs.

 

Click here to learn more about the AMD Embedded products.

 

Stephen Turnbull is Director of Product Marketing for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.