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1 Post authored by: mball

AMD dazzles at SIGGRAPH 2015

Posted by mball Sep 14, 2015

Digital content creators from around the world gathered recently in Los Angeles, California to attend SIGGRAPH 2015 - the 42nd International Conference and Exhibition on Computer Graphics and Interactive Techniques. SIGGRAPH, the world's largest conference on computer graphics, is also one of the most highly respected venues for the presentation of new computer graphics technology and research.


Not only did AMD unveil new offerings such as FireRender along with FireRays, AMD also played a big role in the exhibition to educate academic leaders, students, and creative professionals by providing  them with the opportunity to see firsthand the power of AMD graphics all based on a unique theme -- Create, Stream, Consume.




To showcase 'Create', demonstrations featured AMD FirePro™ professional graphics to enable content creation without the wait. One example featured an HP workstation with AMD FirePro graphics powering Adobe® 3ds Max® to help increase overall productivity when working with complex, high-resolution assets. Both an HP workstation and a Mac Pro were on hand to showcase the flexibility, power, and speed of The Foundry's Mari, Modo and Nuke.


For 'Stream', AMD enabled virtualization in a simulated environment to demonstrate how valuable digital content IP can be accessed securely, smoothly and efficiently in remote venues by creative artists.



And for 'Consume', attendees experienced a wide variety of consumer end-user solutions for digital content. The three major game consoles, Microsoft Xbox® One, Nintendo Wii U™ and Sony Playstation® 4 – all with AMD technology -- were on display. AMD Radeon™ R9 Fury X was front and center using an eye catching display of BenQ monitors showcasing AMD FreeSync™ technology.


Attendees also had access to a crowd-pleasing Virtual Reality demonstration powered by AMD graphics including "First: The Story of Wilbur and Orville” and the Crytek "Back to Dinosaur Island 2". Both VR demos gave attendees a unique opportunity to experience AMD support for VR.

The AMD booth also featured exclusive digital creation content from two global movies that benefited from AMD FirePro professional graphics to help create amazing visual effects: the Indian blockbuster Baahubali and the Polish award-winning Golden Drops.


Off the show floor, AMD sponsored The Foundry Education Event reinforcing the company's commitment to education with industry leaders. AMD also co-sponsored the annual JPR luncheon with guest speaker James Knight.


AMD's Sean O'Connell, Jason Yang, Takahiro Harada, and Rob Jamieson presented "The Future of AMD's GPU Accelerated Rendering Solutions" at an exhibitor presentation for SIGGRAPH attendees. The presentation featured AMD FireRays -- a high efficiency, high performance heterogeneous ray tracing intersection library for GPU and APU on any platform with OpenCL™. The FireRays SDK is available now at AMD Developer Central.


AMD’s Graham Sellers was one of the instructors for “An Overview of Next-Generation APIs” that included discussions about Vulkan™, DirectX® 12 and more. Graham is also a co-author of “OpenGL® SuperBible” available from Addison Wesley now in its seventh edition.


SIGRAPH 2015 was a great opportunity for AMD to network with a wide variety of professionals in the content creation industry while showcasing support for the hardware and software digital solutions marketplace. We can’t wait to see what these professional artists do next.


Melanie Ball is a senior industry executive of media and entertainment for AMD Professional Graphics at AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.



AMD, the AMD Arrow logo and FirePro are trademarks of Advanced Micro Devices, Inc. Other names are for informational purposes only and may be trademarks of their respective owners. OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos. DirectX is a registered trademark of Microsoft Corporation in the US and other jurisdictions.