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4 Posts authored by: colin.cureton Employee

The AMD Embedded team today announced AMDRadeon_E9171_MCM_FlatAngle_RGB_5inch.pngthe new AMD Embedded Radeon™ E9170 Series GPU, the first “Polaris” architecture-based AMD Embedded discrete GPU available in multi-chip module (MCM) format with integrated memory for smaller, power-efficient custom designs. The new GPU is also available in PCI Express® and MXM formats for standard form factor systems. The Radeon E9173 GPU delivers up to 3X performance-per-watt over previous generations[1] and drives up to five simultaneous displays[2] in stunning 4K format for low-power embedded applications in market segments including digital casino games, thin clients, medical displays, retail and digital signage, and industrial systems. Below are more details on benefits of the Radeon E9170 Series GPU - you can also catch a live demo in our G2E booth, #3416.


  • Digital casino games: The Radeon E9170 Series GPU helps reduce energy consumption and operating costs for entry level and midrange casino gaming systems, as well as helps lower thermal dissipation that impacts facility air conditioning costs. With support for up to five independent and simultaneous displays in 4K, customers can create an eye-catching experience with more pixels and more action.
  • Thin clients: Thin clients powered by the Radeon E9170 Series GPU can have a smaller hardware footprint than traditional PC systems, and can have lower heat output and help provide cooler workspaces in densely-staffed and space-constrained environments such as stock exchange trading floors. The Radeon E9170 Series GPU offers an impressive display of 4K graphics for financial traders looking at many applications at the same time.
  • Medical displays: The 4K graphics resolution in the Radeon E9170 Series GPU helps improve the accuracy, fidelity and clarity of clinical diagnoses in devices such as X-Ray machines and ultrasounds as well as bone and tissue analysis, helping medical professionals to enhance patient care by reducing the time to diagnosis. Also, providing more pixels with less power supports the advent of portable medical electronics.
  • Retail and digital signage: Cost-conscious signage companies integrating the Radeon E9170 Series GPU can drive up to five simultaneous 4K displays for an exceptional visual experience that holds viewer attention without incurring a premium processor price. The Radeon E9170 Series GPU can power interactive video walls, multi-display advertisements and more all under 50W.
  • Industrial: The Radeon E9170 Series GPU in the reliable MCM format enables the stability required for the most stringent shock and vibration tests in environments such as airplane cockpits, in addition to driving multiple displays.


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Colin Cureton is Director of Product Management for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

[1] AMD Embedded Radeon™ E6760 with 6 compute units (CU) and configured at standard engine clock speed 600 MHz can reach a maximum of 461 GFLOPS SP within thermal design power (TDP) of 30W, yielding 15.36 GFLOPS/W.  AMD Embedded Radeon™ E9173 with 8 CUs and configured at standard engine clock speed 1124 MHz can reach a maximum of 1151 GFLOPS SP within TDP of 25W, yielding 46.04 GFLOPS/W, achieving nearly 3x performance-per-watt compared to AMD Embedded Radeon™ E6760, EMB-142.

[2] Number of displays supported varies by model.

Innovation today is accelerating at a rapid clip, bringing us closer than ever before to seemingly futuristic experiences. Regardless of what you call this era of computing – instinctive, perceptual, intelligent, immersive – we are now at an inflection point where technology is in the early stages of taking on human-like behaviors. This is being driven by the continued traction of augmented reality (AR) and virtual reality (VR) applications, and the evolution of machine learning technology. We are seeing these once fringe and experiential technologies become more commonplace in everyday activities such as shopping, entertainment and medical visits.


We will be showcasing a variety of AR and VR experiences at our AMD booth at Embedded World (Hall 1, Booth 1-360) March 14-16, 2017. Attendees can interact with live demos from a range of customers spanning medical, retail, industrial, smart office, casino gaming, and even our recently launched AMD Ryzen™ CPU in a VR application.


EW Blog Image 2.jpgBelow is a sampling of AMD-powered end-user products we plan to showcase at the AMD booth this week at Embedded World:

  • Medical: BK Medical’s ultrasound and Barco’s medical monitor will highlight how advanced graphics can drastically improve medical imaging to enable new levels of patient care.
  • Industrial: CoreAVI’s cockpit simulation will demonstrate the advantages of mission and safety-critical graphics and video drivers from the pilot’s perspective.
  • Retail: Imecon and Barco will showcase a new wave of digital signage and displays for use in retail and corporate environments.
  • Casino Gaming: R. Franco and Sapphire will bring to life the powerful and immersive graphics that are now available in high-end casino and gaming systems.



AMD Embedded is expanding the possible for organizations across the globe in a growing number of industries, tapping the company’s deep expertise across product portfolios to propel the next-generation of consumer experiences. For example, our “Zen” architecture introduces a new, ground-up, high-performance x86 core design CPU with simultaneous multi-threading architecture (SMT) that offers 52 percent more instructions per clock (IPC) than previous generations, and that will be scaled from desktops to servers to notebooks and embedded products.


We have already started shipping the first “Zen”-based desktop CPUs, called Ryzen, in March 2017. Our “Zen”-based “Naples” server is on track for shipments in Q2 2017, and will be followed by “Zen”-based laptop and Embedded CPUs. We look forward to continuing to shake up the industry and push our customers to new heights.


Join us at the AMD booth (Hall 1, Booth 1-360) in Nuremberg, Germany, March 14-16, 2017. For more information, visit


Colin Cureton is Director of Product Management for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

Meeting Room Mishaps

You have a big presentation and arrive to the meeting room early to set up your laptop to the display monitor. Surprise! There is only one VGA cable when you have an HDMI port on your personal computer (PC). Or the menu is so convoluted you’re unable to connect wirelessly. Or you’re prompted to complete a software update that will take more than 30 minutes before you can project your screen onto the display monitor. Worst case all three scenarios occur. Nearly every professional has dealt with some form of a presentation hiccup that has nothing to do with the content of the meeting itself, which can have serious ramifications in the workplace. A recent study by AMD Embedded customer Barco reported that 9 out of 10 office workers deal with technology-related stress in meetings, affecting productivity, business and even promotions.


To address this challenge, Barco recently expanded its ClickShare product portfolio with the CSE-800 wireless presentation system. This new system will bring the company’s signature one-click content sharing experience to large meeting rooms and boardrooms, changing the way ideas are shared and improving productivity with an easy-to-use solution.


AMD’s Embedded R-Series processor expands the possible for Barco by providing the high-performance compute and graphics capabilities that enable the ClickShare CSE-800 to significantly improve user experience.


Barco.pngPlug Into Simplicity, Tap Into Amazing

The ClickShare CSE-800 simplifies how meeting participants present and collaborate. Key benefits include:

  • Instant information sharing: easily connects wirelessly to PCs, Macs and mobile devices, and allows up to eight users to present simultaneously with dual 4K video output. With the tap of a button, users are instantly in presentation mode.
  • Connect and interact: enables participants to present anywhere, anytime and from any device, with large-scale connectivity for up to 64 users as well as white boarding and annotation functions for interactive team working.
  • Highly secure and simple to support: encrypts video and audio automatically with no training or installation. The CSE-800 also requires zero cables or adaptors to pair devices to the display.
  • For the boardroom and beyond: increases collaboration and productivity for enterprise meetings, keeping employees focused on business goals instead of troubleshooting technical glitches.


What comes across as a rich yet simplified experience with the ClickShare CSE-800 requires substantial technology expertise on the back end, which is where AMD comes in.


Why AMD?

AMD’s Embedded R-Series accelerated processing unit (APU) enables Barco to pack a lot of complex technology in a compact form factor for the CSE-800 system. With support for simultaneous multi-streaming of 4K content and a scalable portfolio of Embedded products, AMD is the ideal partner for Barco. Here’s a snapshot of what the AMD Embedded R-Series APU delivers:

  • High-performance x86 compute power, scalable up to 35W and with CPU frequencies up to 3.4GHz to support simultaneous display of ultra high-definition (UHD) content without interruption or delay.
  • Significant GPU capabilities to enable high-quality image composition from multiple sources.
  • 4K display support for up to three displays.
  • Universal video decode technology for multi-stream decoding of HD and 4K video.
  • AMD Secure Processor for encryption of video and audio data to enable a secure solution.


AMD is excited to support Barco’s efforts in bringing people, content and ideas together in a seamless way with the ClickShare CSE-800.


Colin Cureton is Director of Product Management for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 


Barco also contributed to the content of this blog. Some of the information contained in this blog represents the view of a third party presenter as of the date presented. The third party presenters has no obligation to update any forward-looking content in the above presentations. AMD is not responsible for the content of any 3rd party and does not necessarily endorse the comments made therein.

AMD’s Embedded team is making waves at the Global Gaming Expo (G2E) event this week with a big customer win and the launch of two new discrete embedded GPUs designed for casino gaming, digital signage, medical imaging and more.


Leading off news at the show, the Embedded group announced the Radeon™ E9260 and E9550 GPUs, the industry’s first discrete embedded graphics cards based on AMD’s new Polaris architecture.


Leveraging an optimized 14nm FinFET process and providing up to 5.8 TFLOPS performance, these new GPUs help embedded designers up the ante on graphics, performance, energy efficiency and displays across various form factors.


The E9260 and E9550 will help our customers to push the boundaries on end-user experiences in multiple fields. In addition to casino gaming, companies in the medical imaging and digital signage segments can benefit from the new graphics cards.  


Speaking of customers, International Gaming Technology (IGT) has selected our Radeon™ E9260 embedded graphics card for its new CrystalCurve ULTRA™ gaming machine. Taking advantage of AMD’s high-powered graphics processing capabilities, the CrystalCurve ULTRA™ will deliver a premium end-user experience with dual 4K monitors at native resolutions – a first in the gaming industry.


In other use cases, radiologists, for example, can provide faster scans with advanced quality images by using more displays at a high resolution. Diagnoses can be made faster and more easily, optimizing doctors’ time and improving patients’ experience.


Retailers can leverage the new GPUs to not only add intelligence, touch and increased interactivity to digital ads, but to also blend gathered data with augmented reality (AR) so that the consumer is pulled into the platform. For example, while passing by a digital ad for a clothing store, the consumer can virtually ‘try on’ clothes and collect accessories, fully immersing the consumer.


Thanks to high-performance consoles and PC systems, end-users now expect a richer and more immersive casino gaming experience, putting pressure on gaming companies to significantly boost visual experiences without consuming too much power. The E9260 does just that for IGT, delivering stunning graphics, performance-per-watt gains over previous embedded GPUs, and advanced 4K encode/decode multimedia processing capabilities.


We are excited to inspire the next generation of embedded products in a growing number of vertical markets with our newest GPUs, and predict continued success for IGT with its game-changing CrystalCurve ULTRA™ machine. Game on!


Colin Cureton is Director of Product Management for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked si