At AMD, the impact of our products is only as strong as the partners and ecosystem that surrounds and supports them. That concept was not lost on us when we introduced the EPYC 7000 series, our next-generation server processor that has redefined the datacenter environment. Since its launch last June, EPYC has appreciated the backing of a strong cast of OEMs/ODMs, cloud leaders, integrators and hardware/software suppliers that have embraced this long-awaited alternative to power their datacenters.

 

Driving long-lasting change also requires a dedication to the sales channel that underpins everything we do for the customer and end-user. EPYC is already fueling a resurgence of value and innovation in the server market, and today we are pleased to provide an update on AMD EPYC in the channel.

 

Setting a Strong Foundation for the Channel

AMD has prioritized two channel segments that are critical to our mutual success in the coming quarters.

 

The Commercial Channel supports a full system approach to EPYC-based servers. We work closely with the industry’s leading OEMs to optimize their EPYC processor-based platforms and provide some of the best server options on the market to national service providers, Value-Added Resellers (VARS), and distributors. The HPE ProLiant DL385 Gen10 is an excellent example of a strong product brand that tightly collaborates with the Commercial Channel to deliver and support its products.

 

System integrators, distributors and barebones providers are enabled through our Component Channel, integrating the performance of EPYC processors into the systems they design for their end customers’ needs.   Penguin Computing’s Altus® EPYC processor-based servers are one example of the high-performance computing, enterprise datacenter, and cloud services solutions available in this segment.

 

Only with our channel partners can AMD solidify its reputation as a supplier that provides groundbreaking hardware for competitive systems, while fostering synergistic relationships that deliver exceptional returns on investment for all.

 

AMD Channel Strategy and Goals for EPYC

The AMD channel program did not start and end with the launch of EPYC processor. From distributors to system integrators and resellers, AMD is underscoring our desire to educate, enable and market the benefits of actively collaborating on EPYC processor-based solutions.

 

AMD offers a variety of Reseller Partner programs from distributors to System Integrators (SIs).   As an example, our System Integrator Partner Program provides tier-based incentives and support to identify, close and deploy EPYC solutions.

 

Why EPYC processor is Right for the Channel

Seven years ago, AMD explored what the next decade held for the future of data processing and its dependent industries. Since that time, and from the ground up, AMD designed and developed EPYC processor to meet those needs. The result is a processor perfectly suited for the demands of today’s end-users that excels in workloads and configurations for high-performance computing, cloud, virtualization, machine learning, data analytics, and software-defined storage. Excellence in these areas translates to more opportunity for partners to build no-compromise single-socket and record setting dual-socket systems that serve customers across a range of workloads and deployments.

 

EPYC Agenda for the Future

As we approach the one-year anniversary of EPYC processor in the datacenter market, AMD sees a path for even more growth and innovation through strong channel relationships.

 

Prior to the introduction of the EPYC processor, the server channel devolved with a lack of competition that allowed prices to increase and partnerships to suffer. Bringing a competitive solution to the market is driving not only technological change, but also redefining and deepening synergistic partnerships in the ecosystem that are equally as valuable.

 

AMD’s channel business is only successful with, and through, our solution-ready partners. We are dedicated to educating, enabling, and marketing the revolutionary benefits of EPYC across the channel. The EPYC era has begun and is available in the channel today; we look forward to the journey.