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At AMD, the impact of our products is only as strong as the partners and ecosystem that surrounds and supports them. That concept was not lost on us when we introduced the EPYC 7000 series, our next-generation server processor that has redefined the datacenter environment. Since its launch last June, EPYC has appreciated the backing of a strong cast of OEMs/ODMs, cloud leaders, integrators and hardware/software suppliers that have embraced this long-awaited alternative to power their datacenters.

 

Driving long-lasting change also requires a dedication to the sales channel that underpins everything we do for the customer and end-user. EPYC is already fueling a resurgence of value and innovation in the server market, and today we are pleased to provide an update on AMD EPYC in the channel.

 

Setting a Strong Foundation for the Channel

AMD has prioritized two channel segments that are critical to our mutual success in the coming quarters.

 

The Commercial Channel supports a full system approach to EPYC-based servers. We work closely with the industry’s leading OEMs to optimize their EPYC processor-based platforms and provide some of the best server options on the market to national service providers, Value-Added Resellers (VARS), and distributors. The HPE ProLiant DL385 Gen10 is an excellent example of a strong product brand that tightly collaborates with the Commercial Channel to deliver and support its products.

 

System integrators, distributors and barebones providers are enabled through our Component Channel, integrating the performance of EPYC processors into the systems they design for their end customers’ needs.   Penguin Computing’s Altus® EPYC processor-based servers are one example of the high-performance computing, enterprise datacenter, and cloud services solutions available in this segment.

 

Only with our channel partners can AMD solidify its reputation as a supplier that provides groundbreaking hardware for competitive systems, while fostering synergistic relationships that deliver exceptional returns on investment for all.

 

AMD Channel Strategy and Goals for EPYC

The AMD channel program did not start and end with the launch of EPYC processor. From distributors to system integrators and resellers, AMD is underscoring our desire to educate, enable and market the benefits of actively collaborating on EPYC processor-based solutions.

 

AMD offers a variety of Reseller Partner programs from distributors to System Integrators (SIs).   As an example, our System Integrator Partner Program provides tier-based incentives and support to identify, close and deploy EPYC solutions.

 

Why EPYC processor is Right for the Channel

Seven years ago, AMD explored what the next decade held for the future of data processing and its dependent industries. Since that time, and from the ground up, AMD designed and developed EPYC processor to meet those needs. The result is a processor perfectly suited for the demands of today’s end-users that excels in workloads and configurations for high-performance computing, cloud, virtualization, machine learning, data analytics, and software-defined storage. Excellence in these areas translates to more opportunity for partners to build no-compromise single-socket and record setting dual-socket systems that serve customers across a range of workloads and deployments.

 

EPYC Agenda for the Future

As we approach the one-year anniversary of EPYC processor in the datacenter market, AMD sees a path for even more growth and innovation through strong channel relationships.

 

Prior to the introduction of the EPYC processor, the server channel devolved with a lack of competition that allowed prices to increase and partnerships to suffer. Bringing a competitive solution to the market is driving not only technological change, but also redefining and deepening synergistic partnerships in the ecosystem that are equally as valuable.

 

AMD’s channel business is only successful with, and through, our solution-ready partners. We are dedicated to educating, enabling, and marketing the revolutionary benefits of EPYC across the channel. The EPYC era has begun and is available in the channel today; we look forward to the journey.

High Performance Computing (HPC) is one of the most important and fastest growing markets in the datacenter. It’s perhaps an overused term, but HPC as referring to applying massive computing resources to solve complex problems has become critical well beyond its start in scientific research. Multiple workloads from finance, retail, oil and gas, weather, engineering, and education leverage HPC today. Common to many of these applications is the importance of memory, and I/O bandwidth.

 

A large percentage of HPC workloads are dependent on memory bandwidth as the problems being addressed often don’t fit into caches like other applications can. Insufficient memory bandwidth or insufficient memory capacity can result in CPU compute engines waiting idle. You can have the most CPU cores in the world, but if they aren’t fed the right data in an efficient manner, they can’t do useful work. The situation is analogous to race cars - you can have the biggest engine ever made under the hood, but if you have a tiny fuel line that can’t provide enough fuel to the engine, the car won’t go very fast.

 

Beyond memory bandwidth, you also need enough Input/Output (I/O) bandwidth to ensure that data can get in and out of the CPU and memory. Critical I/O interfaces to storage and the network – be it Ethernet or Infiniband-  are usually connected via PCIe. Bandwidth and latency on those interfaces can quickly become the bottleneck in systems with overloaded PCIe links. When balanced optimally, jobs are loaded and run faster, you can do deeper analysis to get better results, and/or the number of systems to achieve this analysis is reduced.

 

In recent years the PCIe connections are also being increasingly used to extend the compute capability of the system by connecting to GPUs or FPGA-based accelerators. Many applications scale well with the vector math capabilities of GPUs or by dedicating logic in FPGAs to the inner loops of critical algorithms.  Perhaps the most important emerging applications in machine learning are where “heterogenous” systems with high-performance CPUs and accelerators are the right answer.

 

All of this thinking went into the design of the AMD EPYC™ processor, and it shows. EPYC is an architecture built for the workloads and applications of current and future datacenters.

 

  • AMD EPYC has up to 33% more memory bandwidth per core than the competition to keep data flowing to the processors1;
  • A 2P AMD EPYC 7601 processor offers up to 2.6x the memory capacity than a 2P Intel Xeon Platinum 81802;
  • All AMD EPYC processors have the ability to support up to 128 PCIe lanes so that I/O does not become a bottleneck3;
  • EPYC has outstanding floating point capabilities with world record performance in multiple floating-point benchmarks and real HPC applications4;
  • Single and dual-socket EPYC-based server solutions allows up to six GPUs or FPGAs to be attached to the CPU with enough lanes left over for high-speed storage devices and high-speed Ethernet or InfiniBand connections.

 

Many AMD EPYC platforms on the market today deliver outstanding performance on memory bound workloads. For virtualized and memory-centric solutions, both HPE and Dell offer 2U rack-based systems – the HPE ProLiant DL385 Gen10 and the Dell PowerEdge R7425. For ultra-dense compute solutions, Supermicro, Cray and Cisco have 4 nodes in a 2U (4N/2U) solutions. The Supermicro AS -2123BT-HNC0R, Cray CS500 and Cisco UCS C4200/C125.

 

AMD EPYC has been met with great excitement by the market, and its balanced architecture delivers world record performance. And looking ahead, we have a strong roadmap that is primed to deliver premium performance and innovation for years to come.

 

 

Endnotes

 

1 AMD EPYC™ 7601 processor supports up to 8 channels of DDR4-2667, versus the Xeon Platinum 8180 processor at 6 channels of DDR4-2667. NAP-42

 

2 A single AMD EPYC™ 7601 processor offers up to 2TB/processor (x 2 = 4TB), versus a single Xeon Platinum 8180 processor at 768Gb/processor (x 2 = 1.54TB). NAP-44

 

3AMD EPYC™ processor supports up to 128 PCIe® Gen 3 I/O lanes (in both 1 and 2-socket configuration), versus the Intel® Xeon® SP Series processor supporting a maximum of 48 lanes PCIe® Gen 3 per CPU, plus 20 lanes in the chipset (max of 68 lanes on 1 socket and 116 lanes on 2 socket). NAP-56

 

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Cautionary Statement

This blog contains forward-looking statements concerning Advanced Micro Devices, Inc. (AMD) including, but not limited to, the strength, expectations and benefits regarding AMD’s technology roadmap, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects" and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this blog are based on current beliefs, assumptions and expectations, speak only as of the date of this blog and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Such statements are subject to certain known and unknown risks and uncertainties, many of which are difficult to predict and generally beyond AMD's control, that could cause actual results and other future events to differ materially from those expressed in, or implied or projected by, the forward-looking information and statements. Investors are urged to review in detail the risks and uncertainties in AMD's Securities and Exchange Commission filings, including but not limited to AMD's Quarterly Report on Form 10-Q for the quarter ended March 31, 2018.

115706_One_Year_of_EPYC_Graphic_Twitter_R2 (1) (002).jpg

One year ago, we launched the revolutionary AMD EPYC™ processor family into the market. It’s been an amazing year as AMD upended the status-quo in the server industry reintroducing innovation and choice to the datacenter.

 

EPYC brings a distinct advantage in both dual and single socket configurations, with up to 32 high-performance “Zen” cores, 8 memory channels and 128 lanes of PCIe available on all EPYC processors. EPYC delivers a leadership two-socket system that can compete with the best that the competition has to offer. Our no-compromise single-socket server processor allows customers to buy the right size and the right system for their workload without compromising on performance, reliability or features. Thus, ducking the constraints that force users of Intel-based systems into a two-socket server when a single-socket system would offer a better choice.

 

I am very proud of what we have accomplished the past 365 days, from setting world records in performance to winning a continuous stream of customer deployments.

 

Some of my favorite moments of this year include:

  • Participating in the launch event in 2017. Seeing the support from the ecosystem and all the companies that stood on stage with us, committing to AMD EPYC – HPE, Microsoft Azure, Dell Technologies, VMWare and Baidu - was truly awesome. Since then, we have 14 system partners in the market we have delivered with more than 50 different platforms, which will continue to grow.
  • Announcing the OEM deployments of Hewlett Packard Enterprise (HPE), Dell EMC, SuperMicro, Cisco, Sugonand Lenovo. These server solutions demonstrate the flexibility of the single-socket and/or dual-socket designs offered by AMD EPYC, giving customers exceptional choice based on their performance needs and future scalability.
  • Seeing our single socket servers compete in the market and win over our customers previously forced into two-socket systems.
  • Joining forces with global supercomputer leader, Cray. EPYC processors are powering the new Cray CS500 cluster high performance computing (HPC) systems.
  • Seeing Microsoft Azure, Baiduand Tencent Cloud deploy AMD EPYC for public cloud instances for a variety of workloads like virtualization, AI and e-commerce.

 

We’re already taking great strides with the next-generation, 7nm AMD EPYC processor – codenamed “Rome” – which is up and running in AMD labs ahead of its launch in 2019. We are committed to this market for the long term, our product roadmap is on track, and we are engaged across the ecosystem to change the datacenter with EPYC. We deeply appreciate the ecosystem support and look forward to working with them to drive innovation in datacenter for years to come. The time is right for AMD and for our customers and partners.

The AMD EPYC™ team is on the road again, and the next stop is HPE Discover. I’m headed to Las Vegas next week on the heels of our latest announcement, delivered by Dr. Lisa Su at Computex earlier this month, that AMD EPYC processors are at the core of the new HPE ProLiant DL325 Gen10 no compromise, single-socket server.

 

128832_EPYC_HPE_DL325Announcement_TW_1024x512_FNL.jpgIn case you missed it, this powerhouse new platform from HPE is designed to tackle dense virtualization and software-defined storage workloads. With up to 32 “Zen” processor cores from AMD EPYC, two terabytes of memory and 40 terabytes of NVMe storage in a 1U chassis, along with 40 PCIe lanes dedicated up to 10 NVMe drives, the HPE ProLiant DL325 Gen10 delivers up to 25 percent lower cost per virtual machine (VM) than the leading dual-processor competitor for virtualization[1]. Take a peek under the hood at our AMD Booth #146.

 

The HPE ProLiant DL325 Gen10 is one of a number of AMD-based HPE products we will be showing off next week. You can also check out the two-socket HPE ProLiant DL385 Gen10, and HPE MicroServer, as well as a live virtual desktop infrastructure (VDI) demo from the cloud.

 

In addition to the demos and action taking place at the AMD booth, here are a few other events within HPE Discover where you can find me and the team on the show floor:

 

  • Tuesday, June 19 from 8:30-9:00 AM CT: HPE Live interview with myself, Justin Hotard, Vice President and General Manager, Volume Global Business Unit, HPE.

 

  • Wednesday, June 20 from 9:00-10:00 AM PT: Breakout session with myself, Tom Lattin, Vice President, Server Options, HPE and Paul Brenner, Associate Director, Center for Research Computing, University of Notre Dame. Learn how AMD EPYC + HPE are building the foundation of your resilient enterprise, focusing on the HPE ProLiant DL385 and its security, agility and economic advantages for virtualization and software-defined storage environments. Register here to attend and receive location details.

 

  • Wednesday, June 20 from 11:00 AM-12:00 PM PT: Breakout session with Devin Fantasia, Senior Market Development Manager, Datacenter and Embedded Solutions Group, AMD, to dive deeper into the brand new HPE ProLiant DL325 Gen10 single-socket server that delivers 2P performance with 1P economics and efficiency[2]. Register here to attend and receive location details.

 

  • Wednesday, June 20 from 3:00-4:00 PM PT: Breakout session with Isidro Gonzalez, Senior GPU Market Development Manager, AMD. Hear about how AMD graphics processing units (GPUs) in HPE server platforms drive superior solutions for desktop virtualization, application virtualization and machine learning. Register here to attend and receive location details.

 

Be sure to keep up with us on Twitter @AMDServer for more on-the-ground updates. Hope to see you here!

 


[1] Based on a comparison of the SPECvirt_sc2013 results of the ThinkSystem SR650 with 2 Intel Xeon Platinum 8164 processors versus the HPE ProLiant DL325 Gen10 with 1 AMD EPYC 7551P. SPEC and the benchmark name SPECvirt_2013 are registered trademarks of the Standard Performance Evaluation Corporation (SPEC). The stated results are published as of 06-05-18; see spec.org. Lenovo pricing from Lenovo site as of 05-14-18. HPE pricing is internal as of 06-05-18. Based on HPE testing, not independently verified by AMD.

[2] Based on a comparison of SPEC CPU 2017 results of the Dell EMC PowerEdge R440 with 2 Intel Xeon Gold 5188 versus the HPE ProLiant DL325 Gen10 with 1 AMD EPYC 7551P. SPEC and the names SPEC CPU and SPECrate are registered trademarks of the Standard Performance Evaluation Corporation (SPEC). The stated results are published as of 06-05-18; see spec.org and http://h20195.www2.hpe.com/V2/GetDocument.aspx?docname=a00047709enw. Dell pricing from Dell site as of 05-16-18. HPE pricing is internal as of 06-05-18. Based on a comparison of the SPECvirt_sc2013 results of the ThinkSystem SR650 with 2 Intel Xeon Platinum 8164 processors versus the HPE ProLiant DL325 Gen10 with 1 AMD EPYC 7551P.  SPEC and the benchmark name SPECvirt_2013 are registered trademarks of the Standard Performance Evaluation Corporation (SPEC). The stated results are published as of 06-05-18; see spec.org. Lenovo pricing from Lenovo site as of 05-14-18. HPE pricing is internal as of 06-05-18. Based on HPE testing, not independently verified by AMD.

High-performance, low-power JX products deliver optimal balance of 4K multimedia processing at competitive price point

 

AMD Embedded G-Series systems-on-a-chip (SoCs) have a small footprint design to support compact form factors and drive power efficiency without compromising on high-speed graphics and computing performance. AMD recently refreshed its AMD Embedded G-Series J Family of processors, formerly codenamed “Prairie Falcon,” now offering pin compatibility with the higher performance AMD Embedded R-Series SoC, formerly codenamed “Merlin Falcon,” to enable design continuity and continued scalability from high-end to low-end offerings.

 

JX Family Icons.jpgThese midrange AMD Embedded G-Series J SoCs deliver optimized performance-per-watt and stunning multimedia capabilities, including 4K high-speed video decode, at a competitive price point for a variety of applications in vertical markets such as thin client, digital signage, casino gaming, retail point of sale (POS), industrial/automation, military/aerospace, smart camera, set-top box (STB) and networking/communications equipment.

 

Additionally, the upgraded AMD Embedded G-Series J Family of processors are attractive for devices such as thin clients with exacting energy efficiency requirements, supporting thermal design profiles (TDPs) measuring less than 10W.

 

Consistent with a majority of AMD Embedded products, the AMD Embedded G-Series J Family has planned availability for up to 10 years, providing a long-lifecycle support roadmap for our customers.

 

Learn more here about product specifications and to speak with an AMD representative.

 

Stephen Turnbull is Director of Product Marketing, Datacenter and Embedded Solutions Business Group, AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Use of third-party marks/logos are for informational purposes only and no endorsement of or by AMD is intended or implied. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

One of the leading cloud computing companies in China, Tencent Cloud, has announced the immediate availability of the AMD EPYC based SA1 Cloud offering. Tencent Cloud is a secure, reliable, high-performance cloud compute service provider that integrates Tencent’s infrastructure capabilities with the advantages of its massive-user platform and ecosystem – best known for supporting hundreds of millions of people on Tencent’s QQ and WeChat applications. The AMD EPYC 7551 two-socket platform delivers the compute power needed for workloads ranging from social media platforms, gaming and e-commerce while providing a 30% lower cost structure per virtual machine for Tencent Cloud customers.

 

The SA1 Cloud offering is online now and is proving to be extremely popular for companies who are leveraging the cloud for their workloads. Tencent’s testing has also shown AMD EPYC to offer an exceptional level of performance at a lower total cost of ownership (TCO) compared to other solutions. Tencent Cloud customers can access high-performance “Zen” core counts of 1, 4, 8 or 16 cores for virtual machines with access to up to 8 GB of memory per core.  The SA1 instance can be purchased via the Tencent Cloud Services portal.

 

With the addition of Tencent Cloud Services, AMD continues the momentum with cloud service providers that want to offer a compelling level of performance and features to their customers.

 

For more on the performance of the EPYC processors, visit amd.com/server.

https://www.amd.com/zh-cn/press-releases/Pages/press-releases-2018Jun05.aspx