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The annual HPE Discover event opens for business June 7th in Las Vegas, the first time it has been held under the new HP Enterprise company banner in the United States. AMD will be there, too, showing off a range of products spanning from thin clients and workstations, all the way up to Opteron-based servers, as well as delivering a few topical sessions to attendees.


Delivering an end-to-end virtualized IT infrastructure solution from the datacenter to the client endpoint is a key theme for AMD at the show. In the datacenter, AMD delivers an APU-based, application specific workload solution for the HPE ConvergedSystem 100 (part of project Moonshot) and the Opteron 6300 for CPU focused virtualized workloads. At the end-points, AMD is the market share leader in thin-clients and we’re proud to be at Discover to talk about how our embedded processors provide the perfect balance of performance, immersive graphics and energy efficiency HP requires. We also expect plenty of buzz from attendees curious to hear more about our upcoming “Zen” core that was first demonstrated last week at Computex!


On the graphics side of the house, a speaking session by Michael DeNeffe, director of virtualized graphics, will cover AMD’s Multiuser GPU, or MxGPU, a new technology that virtualizes graphics in silicon, offering a more secure, consistent and better value on HPE servers. We will be demonstrating MxGPU running on HPE servers for the first time.  Our engagement with HPE with graphics is extensive, with the AMD FirePro brand owning a prominent position across a number of HP workstation offerings.


Finally, virtual reality is the buzzword everywhere in the technology industry this year (and probably for years to come), and the enterprise segment is also considering its potential. AMD will be demonstrating the Oculus Rift system powered by an AMD graphics card that is sure to surprise attendees with its smooth, seamless experience.

Full details on AMD’s booth location and speaking sessions are available on our Sponsor Page. Hope to see you there!


Gary Silcott is Senior Manager, Product Communications, for AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.