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david_merced.jpgDavid Merced, Sr. Channel Account Manager, AMD


What should organizations considering new servers keep in mind to get what they need? Is there value in choosing the latest and greatest?

You know that fact about how most of us only use a small percentage of our brains at a time? The same tends to happen with servers.


Many companies don’t require maximum compute power to manage their data and applications. Most of our customers are not doing complex genome mapping or analyzing fluid dynamics; they are running email, cloud, database, and business applications workloads. These same customers need a highly-capable, enterprise-grade server to power their businesses with enough extra juice to handle the highs and power efficiency to manage the lows.


Most servers don’t operate at full capacity. I’ve even seen some studies that found server utilization as low as 4%. It’s like driving an exotic sports car when a compact does the trick.


The enterprise-grade AMD-based HPE ProLiant DL385 server is the ideal option for budget-minded customers because it delivers the performance they need at the price they want and includes extra room for growth.


How far ahead are organizations planning when considering new servers? How far ahead should they be planning?

It depends on the organization and its needs. Smaller to mid-size customer timeframes are usually a little shorter due to the fact that they need to be nimble because these customers are constantly trying to grow. But planning sessions for companies like major online social sites or e-tailers could take anywhere from 6-18 months.


It’s just like Mike Tyson once said: “Everyone has a plan until they get punched in the face.” That is why our current generation of DL385 is a great backup server solution. It can help customers pivot into a direction they were not expecting to be in.


Which workloads and scenarios are AMD-based HPE ProLiant DL385 servers best suited to? For organizations already using Intel-based servers, can they adopt AMD-based servers to achieve their objectives?


Backup – When customers are looking to purchase a Veeam or Convault solution, they should also consider HPE DL385 because these customers are looking for an affordable way to back up their environments.


Cache – During E-Rate season for K-12 and local Libraries, this is a great way to obtain a server that can run caching as well as other workloads.


Even if your organization is using Intel-based servers, you can take advantage of AMD-based HPE ProLiant DL385 servers for dedicated workloads such as SQL, Backup, and Cache, and may save considerable money doing so.


Why is now an opportune time to consider these solutions? Where can people go to learn more?

How about 5 reasons?


1. Smarter IT economics – With HPE ProLiant DL385 Servers, you get a server platform with enterprise-grade features at midmarket prices. That gives you the budget flexibility to channel money towards fixing problems like security and reliability.

2. Right-sized performance – Like I mentioned earlier, the HPE ProLiant DL385 provides a reliable and efficient server platform that delivers the right amount of performance to meet most all of your business needs.

3. Enterprise-grade reliability and manageability – Single or dual-socket HPE ProLiant DL385 servers include accessibility, security, and out-of-the-box manageability features. In other words, these servers can run the most common upper-midmarket workloads like an enterprise-level champ.

4. User-inspired design features and Hewlett Packard Enterprise Service + Support – This all comes standard with design features like 24/7 continuous health monitoring, 100% configuration change logging, and faster problem analysis and resolution. In other words, rest assured knowing your servers and applications are safe and sound.

5. A great deal – As of today, CDW is offering these servers for 34% off the list price! It doesn’t get much better than that.


To learn more, contact your CDW account manager or visit the HPE ProLiant DL385 page on



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AMD is not responsible for third party content and does not necessarily endorse the comments made herein. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


©Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, Opteron, and combinations thereof are trademarks of Advanced Micro Devices, Inc. Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies.


ARM and TrustZone are registered trademarks of ARM Limited in the UK and other countries. Windows is a registered trademark of Microsoft Corporation in the US and other jurisdictions.

On January 14, AMD and key industry partners welcomed the AMD Opteron™ A1100 System-on-Chip (SoC) to the 64-bit ARM® datacenter arena. We knew this signified a major step toward delivering choice, innovation, and scalable performance in the datacenter, but we didn’t know how analysts and other experts would react.


In its review of the AMD Opteron A1100 SoC, RackSolutions may have said it best: “If you take eight machines that can process infinite amounts of instructions, all working for you at the same time, the amount of data you can store, manage, and circulate in a short period of time grows to outrageous numbers. Translation: you now have a computing system that is almost as fast at processing and storing information as the human brain. Couple this with a high-speed internet connection and you have one of the best networking systems available to the world at this time.”


Offering high-speed network and storage connectivity with outstanding energy efficiency, the AMD Opteron A1100 SoC is a high-performance 64-bit ARM CPU with integrated dual 10Gb Ethernet. With major implications for organizations with demanding server workloads, the best may be yet to come as our ARM ecosystem partners build on this SoC and unveil new innovations.


“The secret of the AMD Opteron A1100 SoC’s appeal is not just the cores, it’s everything around the cores,” said Norman Fraser, CEO of SoftIron. “If you’ve got an application where you need to move large amounts of data around quickly, you’re going to love it.”


SoftIron backs up this claim with the Overdrive 3000, an ARM developer system powered by an 8-core AMD Opteron A1100 SoC combined with a complete development environment for ARM-based applications. Pre-installed with Linux® from either SUSE Enterprise or openSUSE—and with a complete GNU tool chain—the Overdrive 3000a allows developers to generate portable code and test it in a production environment.


Other hardware partners, including 96Boards, CASwell, and Silver Lining Systems, are capitalizing on the AMD Opteron A1100 SoC, creating solutions to serve a variety of workloads ranging from hyperscale computing to network function virtualization. And with support from software partners including ENEA, Linaro, RedHat, and SUSE, the future of the ARM ecosystem looks bright—and customers agree.


“The Netzyn Application Streaming Platform (NzASP) was designed for service providers and app vendors to deploy at scale, supporting tens of thousands of servers and tens of millions of app instances,” said Steve Bakke, Founder and CTO of Netzyn.  “After evaluating the AMD Opteron A1100 Series processor, we found it to provide compelling performance and power efficiency for many of our streaming applications, and we look forward to continued collaboration with AMD and their hardware partners to deliver innovative solutions to our customers.”


Who wouldn’t want more choice, right-sized performance, and the ability to accelerate the time to deploy ARM? We’re proud to say that with the AMD Opteron A1100 SoC, the future of datacenter innovation looks brighter than ever.


  • The AMD Server Team


Learn more about the AMD Opteron A1100 SoC at

In January, we welcomed aboard Nazar Zaidi as Corporate Vice President of the Cores, Server SoC (system-on-chip), and Systems IP Engineering (CSSE) organization, which is part of the larger Technology & Engineering team under Mark_Papermaster, Senior Vice President and Chief Technology Officer. As the previous VP of engineering at Broadcom for multi-core processors, he brings vast experience in engineering and x86 processor development, and will help lead AMD to continue to create the foundation for amazing products.

Nazar Zaidi Pic.PNG


Most recently, Nazar served as VP of engineering at Broadcom where he led development of the industry’s highest performance 64-bit ARMv8 server class processor. He began his career at Intel in 1990 working on validating the Pentium architecture, served as lead architect for x86 compatibility on Merced/Itanium, and was designated an Intel Principal Engineer. He was co-founder of Nexsi Systems, an integrated security and traffic management system, and Raza Microelectronics (RMI), a fabless semiconductor company. At RMI, he served as VP and GM of its Advanced Processor Solutions Unit, developing its second and third generation cores, and eventually finding himself at Netlogic through an acquisition.


Nazar will lead the CSSE organization to further develop our cores, server SoC, systems IP, and compilers. He will help guide delivery of our already impressive roadmap, as well as lead the charge on future core development. He has admired AMD’s heritage and history of advancing technology and remains committed to pushing the boundaries of what is possible for a long time here with at AMD. 


Theresa Chavez is a member of the Corporate Communications team at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions.

This post has been authored by Diane Stapley, Director of Alliances at AMD.


entrance_picture.jpgWhen it comes to security conferences, the RSA Conference has long been the benchmark for the industry, with engineers, politicians and decision makers all converging in one place. For years AMD engineers and subject matter experts have been going to learn about the latest industry trends, meet with industry partners and forge new relationships that often result in exciting features in future AMD products.


AMD has an important role to play in computer security. Our silicon powers millions of devices around the globe and through the help of our engineers and industry partners, AMD platforms incorporate leading-edge security features that help our users keep their data safe.


Whereas conferences such as Black Hat and Defcon are stellar venues for low-level security disclosures, at the RSA Conference you can hear how contemporary security issues affect people, governments and large multinational organizations. This year’s conference had a wide variety keynote speakers such as US Attorney General Loretta Lynch, Microsoft’s Chief Legal Officer Brad Smith, Director of the NSA Admiral Michael Rogers and tomorrow some Hollywood glamour will be injected into proceedings with two-time Oscar winning actor Sean Penn closing out the conference.


The last few years have seen security front-and-center in the news. Whether it was global brands in retail, national infrastructure, bringing your own smartphone or laptop into work, personal identity theft or security concerns over the Internet of Things, there’s no doubt that public awareness of this topic is high.


At the conference, speakers were quick to point to well-known security breaches in their keynote addresses and highlighted the need for encryption and security best practices. What was also very evident was many of the largest organizations are openly admitting that a single company does not hold all of the answers when it comes to security. Collaboration is the name of the game and when Microsoft’s Chief Legal Officer highlights the work his company has done with Google, openly praising a competitor for its collaboration on matters of security and transparency, you get a sense of a willingness to work together. AMD has long used collaboration rather than prescription to provide security features, our work within the ARM TrustZone ecosystem is one such example.


When I talk to existing and potential partners there is one message I hear time and again; security is needed throughout the enterprise. Everyone is aware of anti-virus software that runs on their desktop or laptop, but enterprise security means securing the data throughout its lifetime right from the point of creation.


Securing our infrastructure --  the network equipment and servers -- is becoming absolutely critical to system security. Admiral Rogers pointed out the recent attack on a Ukraine power plant as an example of how critical infrastructure could be taken down by malicious actors. Such an example should put into sharp focus how important security is within the enterprise, where everything from intellectual property to the control over vital infrastructure are possible targets for hackers.


In recent years there has been a lot of talk about biometric authentication: the use of physical characteristics such as fingerprints or eyes to authenticate users. While biometric authentication was a popular topic at RSA Conference, a new trend looks to be developing to further increase security:behaviorial analytics.


This area of security looks deeper, beyond the password and biometric data to seek out usage patterns and determine the authenticity of the user. Processing power, especially in the datacenter, will be key to behaviorial analytics as it adds an extra layer of security, one that is transparent to users but improves their protection.


My time at the RSA Conference was both eye opening and reassuring. As is the case with such conferences, new types of threats and attack vectors were discussed but it is reassuring to know that the industry is working diligently to overcome these challenges. Perhaps most reassuring of all is that collaboration is the word that is most widely used as a means of tackling these challenges, and it is a model that AMD has adopted a long time ago, working with vendors such as Absolute, ARM, ExactTrak, Infineon, Microsoft, OptioLabs, Trustonic, ST Microelectronics and many others.


Security is a complex problem, but AMD, its industry partners and many others in the technology industry are working together to make it seamless and manageable for the user.


Diane Stapley is Director of Alliances at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.