Security That Locks You Down, Not In
Whoever sang that the holiday season is “the most wonderful time of the year” probably wasn’t an IT pro facing a slew of malware, cyber espionage, and other targeted attacks. As millions of consumers flock to grocery stores, boutiques, and websites to complete their holiday shopping – and millions of businesses gear up to take, fulfill, and ship orders – attackers are gearing up to infiltrate personal and business-critical transactional data. With cybercrime becoming increasingly sophisticated, is it naive to rely on business as usual without, inevitably, receiving a Pandora’s Box of malicious agents?
At AMD, we understand that cybercrime is a persistent, 24/7/365 threat. We understand that anti-virus measures alone aren’t enough, that both businesses and consumers need equally persistent defenses against this threat. And we understand that constantly improving data security starts with securing the data center, integrating state-of-the-art software with innovative hardware that protects from the silicon up. If you haven’t heard, we’ve been busy driving this forward in two big ways: the advent of AMD Secure Technology and alignment with ARM® TrustZone®.
AMD Secure Technology offers a built-in security system that puts protection right on your processor. For companies with secured infrastructure, this technology can mean heightened security for cloud-based servers that helps protect corporate data and manage remote workers’ machines.
ARM TrustZone technology is a system-wide approach to security, isolating and protecting sensitive applications and interfaces to protect services and devices from scalable attacks. Building on open-standards-based architecture and expanding our collaboration with an extensive network of platform providers, we’re working to provide the greatest peace of mind on every AMD product.
Case in point: the AMD Opteron™ A1100 processor (formerly codenamed “Seattle”), AMD’s first 64-bit ARM-based processor. Each AMD Opteron A1100 processor has a dedicated 32-bit microcontroller, isolated on-chip ROM and SRAM, and is 100% ARM TrustZone compliant. When you prioritize security at the hardware level, this instills confidence about capabilities, from storage to web serving to software development. Judging by the expanding ARM64 development on AMD by innovators such as SoftIron, Inc. and CircuitCo, we’re contributing to a healthy, growing ARM ecosystem.
The reality is that cyber-attacks won’t stop, but neither will our determination to equip you with server technology that’s deeply secure by design, hardware that works hand-in-hand with software to help protect your business, your customers, and your future.
- The AMD Server Team