By Stephen Turnbull, Director of Marketing, Vertical Segments
AMD has experienced success in numerous embedded computing markets, perhaps none more so than with “thin clients.” They are thin because they have little or no local storage and often serve as intelligent front-ends for server or cloud-based applications. This success reflects our position of offering high-performance thin clients for demanding applications. In particular, AMD thin clients have a strong value proposition for visual computing, which is any business-class embedded system that mixes computation with single- or multi-display capabilities at a compelling performance per dollar per watt.
AMD is a significant player in the thin client market and is well positioned for continued growth given that AMD has achieved the leading market share for thin clients, based on internal reports, and continues to sign deals with major thin client manufacturers.
Success comes when we leverage innovative technologies across multiple market spaces. Think of the AMD Accelerated Processing Unit (APU). We’ve seen success in the traditional client space with performance desktop and notebook, and we’re seeing increasing interest in the thin client space. So, what type of thin client applications would need an x86 AMD APU? A couple of key markets stand out. Local, state and federal governments are a big user. Why? A key advantage for AMD thin clients based on the Embedded G-Series APU is built-in security. Each APU includes an AMD Secure Processor based on ARM® TrustZone® architecture with an independent ARM Cortex®-A5 processor, eFused keys and a crypto co-processor. This allows functionality such as Trusted Platform Module 2.0 that stores RSA encryption keys specific to the host system for hardware authentication ensuring that deploying thin clients does not mean adding points of weak security to a user network.
Banking is another area of strength for thin clients with an AMD APU. For bank tellers and even professional bankers, there’s no need for local storage at the client. What is needed is fast processing and strong visuals to graphically depict account status and financial products. The strong graphics performance of the native APU or with an AMD Radeon™ discrete embedded GPU can drive dual 1080P screens with the pending support for dual 4K including H.265 video. Other display technologies from AMD include AMD Eyefinity technology, which allows a single image to be spread over multiple screens, and “dual graphics,” which allows an APU and discrete GPU (dGPU) to work together to provide higher graphics performance. This is a significant benefit in the financial services market, including stock brokers and traders who often work with multiple, high resolution displays.
Recent design wins with Fujitsu, HP, and Samsung validate that thin clients using an AMD APU provide more-than-ample horsepower for data movement, encryption/decryption of central server data, and even local on-the-fly video encode/decode for video conferencing or multimedia streaming. Besides financial services and government, other users include call centers, kiosks, and hospitals, “smart” monitors and TVs, military command posts and other multi-user, virtualized installations.
AMD provides impressive performance per dollar per watt, strong security, sophisticated power management, and superior graphics performance. The product lineup includes an unparalleled range of pin- and software-compatible offerings, helping to address multiple model needs for our clients. AMD has what customers want from their thin clients.
Stephen Turnbull is Director of Marketing, Vertical Segments, for AMD. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.