AMD Embedded Technology Takes Flight

Blog Post created by brystal.boyd Employee on May 12, 2015

If you follow AMD closely, you likely know that we design and integrate technology that powers millions of intelligent and connected devices, from the world’s fastest graphics card to supercomputers, tablets and game consoles. But what you might not know is our technology also powers countless embedded solutions like some of the latest electronic and radio frequency (RF) test equipment, geographic information systems, retail signage, aerospace solutions and medical equipment. Embedded computing is an integral part of the AMD product portfolio and strategy. It’s a focus area where we are blazing new paths of innovation and that’s gaining significant traction with x86 AMD Embedded G- and R-Series CPU’s, APUs, and SoCs along with the AMD Embedded Radeon™ graphics processing units (GPUs).


Now comes news from CoreAVI, a long-time technology partner, that Boeing has selected AMD embedded technology for its next generation of high performance avionics cockpit display systems. Working together with CoreAVI, AMD embedded solutions enable the full capabilities of mission critical visual systems, including compute and graphics processors, multi-independent 3-D display outputs, and H.264/MPEG2 Universal Video Decoders that enable a state-of-the-art visual display system for pilots.

Needless to say, we’re thrilled by Boeing’s selection. It’s an excellent example of AMD embedded technology at work and it validates our approach to creating embedded solutions into an integrated and compelling offering in addition to a number of other examples where our embedded solutions are being used (i.e., digital signage, casino and arcade gaming machines, portable ultrasound systems, DNA analysis, vision control systems and advanced robotics). I think it’s easy to say our technology is used nearly everywhere.

Avionics are at the heart of flight systems today and the level of complexity of these systems is tremendous. As such, this use-case is a great example of the AMD embedded value proposition. AMD embedded solutions are optimized to handle 3-D mapping and image manipulation, high-speed data streaming, as well as the massively parallel processing required for tasks like radar processing and object recognition. What’s more, many are ideal for fanless requirements such as what might be needed in the cockpit. Setting the optimal balance between processing performance, power consumption and heat dissipation is especially crucial, as any significant skewing of these properties can negatively impact the performance profile of the entire cockpit electronics system. AMD Embedded GPUs offer the ability to clock performance up or down as needed to provide greater overall power scalability and thermal control.

The recently introduced AMD Radeon™ E8860 GPU is an excellent example of bringing to market world-class graphics technology for embedded solutions. Providing 768 GFLOPS of precision floating point performance and supporting thermal design power (TDP) of 37 watts, the GPU provides an optimal performance-per-watt profile for applications like cockpit electronics and display systems that require the highest level of graphics clarity and accuracy without sacrificing energy efficiency. This is made possible, in part, by its massive parallel compute capability which optimizes the data processing path to improve real-time video and graphics processing performance.

The news from Boeing is just the latest example of the value provided by AMD embedded solutions. With new processors – both x86 and ARM – this year, the momentum is sure to continue growing.

Kamal Khouri is Director of Embedded Products at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

*Originally Posted by amd_kamal in AMD Business on May 12, 2014 12:03:14 PM