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Every year it’s inspiring to see an eclectic group of students, scientists, researchers and technological innovators from the high performance computing (HPC) community come together at SuperComputing 2017 (SC17). It’s the one place where some of the brightest minds in computing can share ideas and map out of the future of cutting edge technologies.

 

At the heart of all the work and collaboration accomplished this week is a foundation set in mathematics and the ability of computers to handle a mind-boggling number of computations and an incredible amount of data. Modeling, simulation, and data analysis now underpin everything from protein folding and gene research to high particle physics and cosmology.  

 

When you think about math in the context of the datacenter and with high performance CPUs, more often than not you’re really talking about how you leverage the utility of floating point.

 

Uncovering the Utility of Floating Point

 

Earlier this year, we released our new family of high-performance server and datacenter processors, the AMD EPYC™ 7000 series. The EPYC processor is a highly-scalable CPU that includes a very powerful and capable floating point unit (FPU). The philosophy of the EPYC FPU is to deliver the most easily usable performance. Its unique co-processor architecture enables a high floating point instruction issue rate, great memory bandwidth, with energy efficiency to maintain a high frequency even when loaded. We support all the floating point instructions used by today’s systems, up through AVX2. Running existing codes or even the latest floating point benchmarks, the numbers speak for themselves: EPYC delivers incredible FP performance.

 

We define utility as usefulness over costs. It’s an idea that underpins computing technology, businesses and overall strategies. We’re working to provide and apply the technologies that let the HPC community do more with much less. When you do the math, we’re delivering an EPYC processer that runs at up to 3X* the performance per dollar than the competition. Whether you’re thinking about the immediate or long-term implications, it’s the utility that makes all the difference. And when you couple the EPYC CPU with the utility of the Radeon™ GPU, you can extend that even further.

 

Unlocking the Power of AMD at SC17: EPYC + RADEON INSTINCT

 

Although floating point is key to how we approach the next generation of CPUs, for massively vectorized workloads there is an even better choice: the power of today’s GPUs which far exceed any CPU on highly parallel applications. AMD offers leading compute-GPUs in our Radeon Instinct™ line. You can now pair the best of AMD in high-performance CPU and GPU with EPYC and Radeon Instinct to create a heterogeneous supercomputing solution that tackles real-world applications that floating point thrives in – from fluid dynamics and weather mapping to oil and gas exploration and more.

 

At SC17, we’re bringing the power of a combined EPYC and Radeon Instinct platform to the show floor with Project 47 (P47). Inventec’s P47 platform provides direct access to four Radeon Instinct GPUs through a single EPYC processor without the need for PCI switches, which removes design barriers and streamlines performance. The AMD-based platform then flexes its
scalability by contributing to 20 1P EPYC processor-based Inventec servers to produce a petaFLOPS of single-precision computing. By supporting both heterogeneous supercomputing systems and memory-bound CPU platforms, EPYC addresses several real-world applications to support safer, more productive operations.

 

Focusing on Math for the Masses

 

I found my inspiration in science and electronics early on as a student, and there’s a group of university students joining SC17 to compete in the Student Cluster Competition that we’re thrilled to help find their individual sparks.

 

AMD, along with Supermicro and Mellanox, is supporting a student team from Northeastern University. Using a system developed around EPYC and Radeon Instinct, the team will square off against international competitors to run a mix of known and unknown HPC codes around the clock over a couple days to test their high-performance skills.

 

The lessons learned from that competition will be invaluable. With any luck, the next-generation of visionaries will find their moment of math inspiration and use the high-performance technologies of today to define a more promising tomorrow.

 

*Based on SPECfp®_rate2006 scores published on www.spec.org as of October 25, 2017.  2 x EPYC 7601 CPU ($4,200 per processor at AMD 1ku pricing) in Sugon A620-G30, Ubuntu 17.04, x86 Open64 v4.5.2.1 Compiler Suite, 512 GB PC4-2666V-R memory, running at 2400  1 x 1TB SATA 7200RPM has a peak score of 1850 (base score 1670); versus 2P Xeon Platinum 8180M ($13,011 per processor per ark.intel.com)-based Cisco UCS C240 M5 system with SUSE Linux Enterprise Server 12 SP2, ICC 17.0.3.191, 384GB PC4-2666V-R memory, 1x240GB SATA SSD score of 1830 (base score 1800). SPEC and SPECfp are registered trademarks of the Standard Performance Evaluation Corporation. See www.spec.org for more information. NAP-49

The AMD Embedded team today announced AMDRadeon_E9171_MCM_FlatAngle_RGB_5inch.pngthe new AMD Embedded Radeon™ E9170 Series GPU, the first “Polaris” architecture-based AMD Embedded discrete GPU available in multi-chip module (MCM) format with integrated memory for smaller, power-efficient custom designs. The new GPU is also available in PCI Express® and MXM formats for standard form factor systems. The Radeon E9173 GPU delivers up to 3X performance-per-watt over previous generations[1] and drives up to five simultaneous displays[2] in stunning 4K format for low-power embedded applications in market segments including digital casino games, thin clients, medical displays, retail and digital signage, and industrial systems. Below are more details on benefits of the Radeon E9170 Series GPU - you can also catch a live demo in our G2E booth, #3416.

 

  • Digital casino games: The Radeon E9170 Series GPU helps reduce energy consumption and operating costs for entry level and midrange casino gaming systems, as well as helps lower thermal dissipation that impacts facility air conditioning costs. With support for up to five independent and simultaneous displays in 4K, customers can create an eye-catching experience with more pixels and more action.
  • Thin clients: Thin clients powered by the Radeon E9170 Series GPU can have a smaller hardware footprint than traditional PC systems, and can have lower heat output and help provide cooler workspaces in densely-staffed and space-constrained environments such as stock exchange trading floors. The Radeon E9170 Series GPU offers an impressive display of 4K graphics for financial traders looking at many applications at the same time.
  • Medical displays: The 4K graphics resolution in the Radeon E9170 Series GPU helps improve the accuracy, fidelity and clarity of clinical diagnoses in devices such as X-Ray machines and ultrasounds as well as bone and tissue analysis, helping medical professionals to enhance patient care by reducing the time to diagnosis. Also, providing more pixels with less power supports the advent of portable medical electronics.
  • Retail and digital signage: Cost-conscious signage companies integrating the Radeon E9170 Series GPU can drive up to five simultaneous 4K displays for an exceptional visual experience that holds viewer attention without incurring a premium processor price. The Radeon E9170 Series GPU can power interactive video walls, multi-display advertisements and more all under 50W.
  • Industrial: The Radeon E9170 Series GPU in the reliable MCM format enables the stability required for the most stringent shock and vibration tests in environments such as airplane cockpits, in addition to driving multiple displays.

 

Follow us on Twitter to stay on top of the latest news from AMD Embedded!

 

Colin Cureton is Director of Product Management for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 


[1] AMD Embedded Radeon™ E6760 with 6 compute units (CU) and configured at standard engine clock speed 600 MHz can reach a maximum of 461 GFLOPS SP within thermal design power (TDP) of 30W, yielding 15.36 GFLOPS/W.  AMD Embedded Radeon™ E9173 with 8 CUs and configured at standard engine clock speed 1124 MHz can reach a maximum of 1151 GFLOPS SP within TDP of 25W, yielding 46.04 GFLOPS/W, achieving nearly 3x performance-per-watt compared to AMD Embedded Radeon™ E6760, EMB-142.

[2] Number of displays supported varies by model.

This blog post is authored by AMD Embedded customer Ido Aviram from YCD Multimedia.

 

YCD, the leading global provider of advanced digital signage software solutions, has been a proud AMD customer for more than 10 years, and we have collaborated to bring robust digital signage solutions to market in various forms, including interactive billboards, retail video walls, massive multi-display installations and more. I want to highlight one special project that is likely familiar to many of you – the iconic interactive billboard on the Marriott Marquis in Times Square, New York.

 

Vornado Realty Trust, a preeminent owner, manager and developer of office and retail assets, was responsible for the redevelopment of the Marriott Marquis Hotel, and had a vision to create the largest interactive billboard in Times Square. Vornado approached YCD through Mitsubishi and Diversified Systems, who were awarded with the project’s implementation. We were tasked with providing ‘pixel-perfect’ playback – where every pixel in a canvas has perfect frame synchronization across the multiple computers driving the larger display, and also had to ensure seamless content management, scheduling and flexible designs to separate the Marriott screen from other displays in a highly concentrated area where digital signage is everywhere you turn.

 

The solution? The YCD Cnario software suite, powered by AMD graphics technology. With Cnario, we delivered all of the components to drive a unique and immersive experience, including powerful graphics, diverse content that can simultaneously run across multiple screens, zero lag time and dynamic feeds to show social media content in real-time. This integrated solution makes possible choreographed sequences, animations and complex visual configurations spread across an entire canvas regardless of the type, size and duration of content.

 

Times SQ 2.jpgThe result? With support from AMD, we succeeded in helping to create the largest display in Times Square. The Marriott Marquis LED display is 100 meters wide (yes, the length of a football field), 23.5 meters high (reaching the eighth floor of the hotel), and has nearly 24 million pixels for a viewing experience like no other, reaching more than 300,000 pedestrians who pass through Times Square every day. The bezel-less LED wall is driven by two computers with a total of 18 synchronized outputs, providing full screen resolution without stretching or splitting outputs. Each video output is connected to a house-sync of the LED screen itself, allowing for perfect synchronized playback between all outputs of the two computers. Windows and content can be placed anywhere on the display, providing flexibility and easy transitions from full surface to sectioned content with a few simple clicks.

 

Today, the LED display can be used as a single large advertising space or broken down into several areas for multiple simultaneous advertisements. It has been leveraged to promote major events, from the New Year’s Eve countdown to sports championships, and continues to catch the eye of anyone who has the pleasure of walking through Times Square.

 

We would not be able to reach these heights without the graphics expertise and support from AMD, and look forward to future innovation as the digital signage industry continues to unfold.

 

Ido Aviram is Director of Operations, YCD Multmedia. The information contained in this blog represents the view of the third party author as of the date presented. AMD and/or the third party author have no obligation to update any forward-looking content in the above blog. AMD is not responsible for the content of any third party blog and does not necessarily endorse the comments made therein. GD-84 Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

Capturing viewer attention in an increasingly distracted world presents a continuous obstacle, particularly when it comes to digital signage. Offering a creative and immersive experience can directly impact whether a potential customer will choose to walk into a retail location or click on a website after exposure to a dynamic video wall or interactive digital billboard. YCD, one of the leading global providers of advanced digital signage software solutions, has relied on AMD for more than a decade to deliver the processing capabilities and graphics expertise required to enable a rich and dynamic experience that keeps viewers engaged. The iconic, massive billboard at the Marriott Marquis in Times Square in New York City is one of many YCD-supported displays, proof of the power of digital signage.

 

Times SQ.jpg

YCD strikes the optimal balance between driving next-generation consumer experiences while keeping complexity and total cost of ownership (TCO) down with its Cnario digital signage software suite. Cnario offers pixel-perfect playback, display versatility, adjustable content management and multi-CPU frame synchronization for any type and size of video wall canvas. By delivering an off-the-shelf solution designed with an open architecture, YCD simplifies integration with third party applications and can easily scale to meet business needs.

 

YCD leverages AMD graphics technology to support multiple displays and ‘Any-K’ resolution, whether 4K, 8K or beyond. By enabling synchronization of 3D rendering of multiple GPUs in different systems without compromising sync, AMD graphics technology helps ensure a premium and reliable experience for a variety of digital signage applications while targeting lower TCO with simplified installation, deployment and maintenance.

 

 

 

In addition to the well-known Marriott Marquis LED display, below are more examples of digital signage experiences made possible by the collaboration between AMD and YCD:

 

  • AT&T: All about keeping customers connected, YCD helped AT&T to create various interactive zones within its Chicago flagship location that include demos displayed on multiple monitors and an 18 foot high dynamic video wall, delivering engaging promotional content directly to consumers. 
  • Microsoft Retail Stores: Thanks to YCD, Microsoft can centrally manage more than 8,000 screens in more than 80 locations. With more than 100 LCD screens in a video wall format that wraps nearly 200 feet around each store, shoppers are immersed in an eye-catching and seamless HD experience that encourages in-store interaction with the products.
  • Yale School of Management: The lobby in the facility boasts two YCD-powered video wall displays with 36 monitors that scale three floors high, showcasing interactive, highly-engaging HD content such as school-wide agendas, conference schedules, special announcements and photography from around campus broadcast in real-time.

 

AMD is proud to team with companies such as YCD to power the next generation of transformative enterprise and consumer products in a growing number of vertical markets across the globe. Read more about the vertical applications we enable here.

 

Stephen Turnbull is Director Product Marketing, AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Use of third party marks / logos is for informational purposes only and no endorsement of or by AMD is intended or implied. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

It has been quite the month for datacenter news across the industry. With a lot of information flying around, we want to take a moment to engage directly and answer questions regarding our EPYC™ 7000 series of high-performance server processors, launched in June and designed to once again deliver AMD innovation to the datacenter.

 

We invite you to join Forrest Norrod, SVP and GM of Enterprise, Embedded & Semi-Custom Products (EESC), Kevin Lepak, AMD Fellow, and me, Scott Aylor, CVP and GM, Enterprise Solutions on Tuesday, July 18 from 12:00-1:00 pm CT for a Facebook Live Q&A where we will be addressing questions from the community about our “Zen” architecture, EPYC processor performance and workload metrics, and our robust ecosystem of OEMs, ODMs, cloud providers and hardware partners that stand behind EPYC. We’ll also be available to answer other technical inquiries on what this new processor means for the datacenter.

 

As a quick reminder, you can keep up with all things EPYC here.

 

For more background, below are links to a comprehensive list of EPYC processor information resources, including white papers, AMD Datacenter Tech Day presentations, videos, Launch Day executive presentations and more. You can also access this information in one place here.

 

We look forward to continuing the EPYC conversation!

 

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Performance

  • “AMD EPYC SoC Breaks Records with SPEC CPU Benchmarks” Performance Brief
  • “AMD EPYC SoC Delivers Exceptional Results on the STREAM Benchmark on 2P Servers” Performance Brief
  • “EPYC: Designed for Effective Performance” Whitepaper
  • “Power / Performance Determinism” Whitepaper
  • “SpecCPU 2017 & Changing Performance” Whitepaper

Architecture

Disruptive Technologies

  • “AMD EPYC Empowers Single Socket Servers” Whitepaper
  • “Trusting in the CPU: Getting to the Roots of Security” Whitepaper
  • SEV and VM Boot Security Video
  • “AMD EPYC Empowers Server GPU Deep Learning” Whitepaper

Partner/Customer Ecosystem

“AMD EPYC SoC Breaks Records with SPEC CPU Benchmarks”

I’ve spent the majority of my career focused on making systems that weave the fabric of data into our lives. It’s critical that we do not simply create technology for technology’s sake, but that we create solutions to make a difference.

 

This is why I joined AMD almost three years ago. To be part of a team with the creativity and willingness to innovate and differentiate for our customers. To be a part of a team that would harness AMD’s heritage of innovation and disruption, anticipating customer demands to create more than a choice, but a better choice in high-performance CPUs.

 

AMD has a great history focused on bringing innovative products to market, and this month marks a strong continuation of that heritage. This is a huge moment for our entire industry as we launch a new family of high-performance server and datacenter processors, the AMD EPYC™ 7000-series, which will deliver greater performance than current solutions at every competitive price point.

 

The inventive design of EPYC achieves record-setting performance, with to up to 32 high-performance cores supported by a rich set of capabilities. All11488_epyc_02_02_0002_4K.jpg EPYC processors include:

  • Industry-leading memory bandwidth including 8-channels of DDR 4 memory
  • Unprecedented support for integrated, high-speed I/O with 128 lanes of PCIe® 3
  • Dedicated security subsystem that takes data encryption to the next level

 

EPYC represents a new, comprehensive approach to processors and system design that has been tailored to solve the unique challenges of the datacenter and today’s workloads. We’re incredibly proud of EPYC’s power and performance, and this platform will help companies optimize and right size in new ways. Single socket options with 32, 24 and 16 cores ensure customers new choice to maximize utilization and efficiency. They drive up to 20 percent lower cap-ex letting companies big and small to do more with less.

 

One of the principal goals for EPYC was to create a processor for the cloud era, tuned not only for the performance demands of modern scale-out software, but also able to meet the challenge of cloud security.  EPYC includes a Hardware Validated Boot capability that helps assure the user that the firmware in the system is free of malware.

 

AMD added unique encryption technology to further enhance security.  The Secure Memory Encryption (SME) feature allows an admin to encrypt all memory transactions leaving the processor. This enables a whole new level of protection against physical attacks and uniquely protecting even non-volatile memory DIMMS that would otherwise be vulnerable to being removed from the system and compromised.  A step beyond SME is Secure Encrypted Virtualization (SEV) which enables VMs or containers to encrypt themselves and their memory with unique keys, protecting VMs from each other or even from a rogue systems administrator.  SEV is truly security for the cloud era as it allows users to be more secure even in a multi-tenant cloud environment. Both SME and SEV are enabled via a cryptographic engine in the on-chip memory controller. This performs the encryption tasks with minimal impacts to application performance.

 

We know that product innovation is not enough. Any server must be supported with a global ecosystem of partners and customers and we are proud to be engaged with industry leaders including HPE, Dell, Supermicro, Lenovo, Microsoft Azure, Baidu, Dropbox, Sugon, Tyan, Asus, Gigabyte, Inventec, and Wistron. In addition, primary hypervisor and server operating system providers Microsoft, VMware, and Red Hat, are showcasing optimized support for EPYC, while key server hardware ecosystem partners like Samsung, Mellanox, and Xilinx are also featured in EPYC-optimized platforms.

 

EPYC is the processor that can tackle the toughest demands of the datacenter, whether you are talking about high-performance computing, the cloud, machine learning or big data and analytics. Today marks the start of a new era, not just for AMD, but for our customers, partners and the entire industry.

 

Forrest Norrod is Senior Vice President and General Manager of the Enterprise, Embedded and Semi-Custom Business Group at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Applications such as videoconferencing and watching videos can take up a lot of central processing unit (CPU) compute power in thin client environments, making it difficult to multitask and affecting the overall user experience. AMD is addressing this challenge head-on by partnering with Citrix to improve multimedia performance in Linux®-based thin client systems with the new Citrix Optimization for Linux.

 

By offloading functions from the CPU and redirecting them to the graphics processing unit (GPU) decode engine, the new Citrix Optimization for Linux, co-developed by AMD, frees up CPU usage for other activities and helps improve the frame per second (FPS) performance for multimedia activities. This enables end-users to take full advantage of the resources available and do more with the same Linux-based thin clients. This plugin can be seamlessly integrated into existing Citrix Receiver Deployments, reducing the time it takes for the optimized system to be up and running.

 

For example, in testing with the new Citrix Optimization for Linux running on an AMD G-Series GX-224 with Ubuntu 16.04.1, we saw up to 90% lower CPU usage on average and up to 60% higher FPS in 4K video playback.1

 

Click here to see the optimization in action with a video showing both the CPU cycle offload and frame per second performance improvement using the Citrix Optimization for Linux.

 

“Our collaboration with AMD helps ensure our Citrix Optimization for Linux provides customers with superior graphics, performance and an increased ability to multitask, all while minimizing CPU utilization with the new,” said Sridhar Mullapudi, vice president of product management, Citrix. “Together we provide our customers an improved Linux-based thin client experience with premium multimedia capabilities.”

 

Learn more about AMD’s thin client leadership and the Citrix Optimization for Linux by AMD here.

 

Stephen Turnbull is Director Product Marketing, AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

1. AMD Internal Testing November 2016. System configuration with AMD Embedded G-Series GX-224IJ with 2.4 GHz dual core processor, 4GB of DD3 2133 MHz AMD Radeon Memory, and SanDisk X110 128GB SSD running Ubuntu 16.04.1 (kernel version 4.4). Benchmarks were done in a simulated Citrix session at 4K resolution. With Citrix Optimization off, CPU usage was 85% on average; with Citrix Optimization on, CPU usage was 6% for a reduction of 92.9% in CPU usage with Citrix Optimization on. With Citrix Optimization off, average FPS was 26.42; with Citrix Optimization on, average FPS was 42.18 for an improvement of 59.6% in FPS with Citrix Optimization on. Testing was conducted in a single run, results may vary. 

What’s a GPU guy doing praising a CPU design? It’s true that the two processing architectures have traditionally played completely separate roles in the computing ecosystem, but AMD recognized long ago that a radical change in system architecture was needed to continue expanding available compute performance while keeping power consumption in check. This challenge requires blending the performance of the CPU and the GPU in a heterogeneous system, which opens up the possibility of a step function increase in performance-per-watt. One of the most exciting applications of heterogeneous computing, one that’s proving to have tremendous potential, is deep learning (and its close cousin, artificial intelligence). The possibilities for these technologies are myriad, from self-driving cars to advanced robotics to healthcare to fraud detection, but what all these applications have in common is the need to crunch massive amounts of data.

 

Starting with the introduction of the Accelerated Processing Unit (APU), AMD began to explore what is possible when a CPU and GPU are more tightly interconnected. AMD took an early lead in this approach to computing. By bringing together a collection of like-minded companies in the Heterogeneous System Architecture (HSA) Foundation, AMD helped establish an open, royalty free standard that could be leveraged across the industry. Those strategic decisions were made with the intention of better harnessing both architectures to address the demands of future generations of computing.

 

Radeon Instinct_blog image.jpg

With the introduction of Radeon™ Instinct and the promise of the upcoming “Vega” architecture, AMD is accelerating the machine intelligence era in server computing. This is possible through a new suite of hardware and open-source software offerings designed to dramatically increase performance, efficiency, and ease of implementation of deep learning workloads. As excited as I am about our future in GPU computing and everything we are doing in high-performance graphics, as a technologist, I know how important the CPU remains in everything we do at AMD and how critical it is to the future of deep learning.

 

AMD is preparing now to launch its latest CPU, codenamed “Naples”, in Q2 of this year. This 32-core, 64-thread powerhouse will mark a new high-water mark for AMD in performance potential, leveraging the new “Zen” x86 core alongside exceptional memory and I/O capability. Deep learning is highly complex, and its foundational elements require the kinds of innovations in multiple cores, memory capacity, bandwidth and I/O capacity that “Naples” will deliver.

 

  • With the highest number of cores available on an x86 processor today, “Naples” supports greater parallelism across the deep learning process, and combined with GPUs it can support faster and deeper decision-tree analysis, which helps to speed-up artificial intelligence algorithms.
  • With the highest number of cores available
  • The massive parallelism and computational intensity of the deep learning training phase is perfectly suited for GPUs, in combination with “Naples” rich I/O to attach multiple GPUs in a server.
  • And in the inference phase, high memory bandwidth and large memory capacity from “Naples” can combine with our GPUs for efficient, high performance execution of larger deep learning applications.

 

Truly accelerating the pace of deep learning and addressing the broad needs of the datacenter requires a combination of high performance compute and graphics innnovation. Radeon Instinct and “Naples” connect these two processing architectures so we can support the ever-growing demands and nearly unlimited potential of machine intelligence. This radical change in architecture holds the promise of significantly expanding compute capabilities while helping lower total cost of ownership for businesses. I can tell you, this GPU guy is completely on board.

 

Ogi Brkic is Senior Director, Radeon Technologies Group, AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Innovation today is accelerating at a rapid clip, bringing us closer than ever before to seemingly futuristic experiences. Regardless of what you call this era of computing – instinctive, perceptual, intelligent, immersive – we are now at an inflection point where technology is in the early stages of taking on human-like behaviors. This is being driven by the continued traction of augmented reality (AR) and virtual reality (VR) applications, and the evolution of machine learning technology. We are seeing these once fringe and experiential technologies become more commonplace in everyday activities such as shopping, entertainment and medical visits.

 

We will be showcasing a variety of AR and VR experiences at our AMD booth at Embedded World (Hall 1, Booth 1-360) March 14-16, 2017. Attendees can interact with live demos from a range of customers spanning medical, retail, industrial, smart office, casino gaming, and even our recently launched AMD Ryzen™ CPU in a VR application.

 

EW Blog Image 2.jpgBelow is a sampling of AMD-powered end-user products we plan to showcase at the AMD booth this week at Embedded World:

  • Medical: BK Medical’s ultrasound and Barco’s medical monitor will highlight how advanced graphics can drastically improve medical imaging to enable new levels of patient care.
  • Industrial: CoreAVI’s cockpit simulation will demonstrate the advantages of mission and safety-critical graphics and video drivers from the pilot’s perspective.
  • Retail: Imecon and Barco will showcase a new wave of digital signage and displays for use in retail and corporate environments.
  • Casino Gaming: R. Franco and Sapphire will bring to life the powerful and immersive graphics that are now available in high-end casino and gaming systems.

 

 

AMD Embedded is expanding the possible for organizations across the globe in a growing number of industries, tapping the company’s deep expertise across product portfolios to propel the next-generation of consumer experiences. For example, our “Zen” architecture introduces a new, ground-up, high-performance x86 core design CPU with simultaneous multi-threading architecture (SMT) that offers 52 percent more instructions per clock (IPC) than previous generations, and that will be scaled from desktops to servers to notebooks and embedded products.

 

We have already started shipping the first “Zen”-based desktop CPUs, called Ryzen, in March 2017. Our “Zen”-based “Naples” server is on track for shipments in Q2 2017, and will be followed by “Zen”-based laptop and Embedded CPUs. We look forward to continuing to shake up the industry and push our customers to new heights.

 

Join us at the AMD booth (Hall 1, Booth 1-360) in Nuremberg, Germany, March 14-16, 2017. For more information, visit http://www.amd.com/en-us/who-we-are/corporate-information/events/embedded-world.

 

Colin Cureton is Director of Product Management for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

It is clear that the datacenter has long been the lifeblood of large businesses, but it’s increasingly at the core of our culture and plays a central role in everyday life. Every interaction with the Internet and virtually every application you open on your phone relies on the compute and storage capabilities of a remote datacenter – a constant barrage of correlating, analyzing and delivering huge streams of data to people and devices all over the world.

 

At the core of every datacenter are the racks of servers running the code. The server is typically a non-descript looking box that has supported an incredible amount of innovation in software, with transformational streaming services and online transportation networks disrupting traditional business models and delighting users. But most surprisingly, all these fantastic new experiences run on server designs that are basically the same as they were 10 years ago – before that smart phone was in your pocket.

 

Last decade, AMD drove innovations that became the fundamental underpinnings of today’s server architecture. AMD firsts include support for x86 64-bit code; multiple processor cores on a single chip; high-performance, scalable interconnects that allows the system to scale up or down as needed, and integrated memory controllers that feed the cores. Virtualization technology is also fundamental today and AMD drove the first virtualization hardware support allowing the server to be sliced up in many different virtualized services that are easily deployed at scale.

 

It’s this heritage that brought me to AMD a little over two years ago, and this same ingenuity is fueling AMD to make its much-needed return to the datacenter market. AMD understands what it takes to build the modern server and soon we will deliver on that promise.

 

This week AMD is disclosing for the first time information on “Naples,” a server CPU based on the highly regarded, high-performance “Zen” core.  This 32-core, 64-thread CPU signals AMD's re-entry into the high-performance server market and our intention to once again be a significant player in the datacenter. The new AMD server processor exceeds today’s top competitive offering on critical parameters, with 45% more cores1, 60% more input2 / output capacity (I/O), and 122% more memory bandwidth3.

 

With up to 64 cores, 4 TB of memory, and 128 lanes of PCIe® connectivity, two-socket servers built with the AMD “Naples” processor will have the flexibility, performance and security to support workloads that once required 4-socket or larger server configurations. With this much capacity, organizations can support even more virtual machines per server in virtualized and cloud computing environments. In addition, they can process even more data in parallel, and execute even more high-performance computing workloads that require massive parallelism.

 

Take Control of Your Technology Future

As we approach the opening of the 2017 Open Compute Project Summit, we’re energized to once-again join the global community of technology leaders who also see the value in rethinking datacenter hardware to create more efficient, flexible and scalable solutions.

 

The server market supports industries that are rapidly innovating such as machine learning, software defined storage, web services and data analytics. Being able to effectively support growing demands is a must. “Naples” is a result of AMD focusing on maximizing data center advancements and reducing complexity in technology components to deliver greater choice, customization and cost savings. The response from customers and partners has been tremendous. We are incredibly excited to bring a truly balanced system to the market that reflects the name, heritage and vision of “Zen.” We’re looking forward to sharing more at the Open Compute Summit this week and continuing conversations with other technology leaders on what the future holds for next-generation data centers and how “Naples” works in an OCP world.

 

Forrest Norrod is Senior Vice President and General Manager of the Enterprise, Embedded and Semi-Custom Business Group at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

 

  1. AMD "Naples" processor includes up to 32 CPU cores versus the Xeon E5-2699A v4 processor with 22 CPU cores.  NAP-02
  2. AMD "Naples" processor offers up to 64 PCI Express high speed I/O lanes per socket, versus the Xeon E5-2699A v4 processor at 40 lanes per socket.  Note that the "Naples" pre-production processor used for this comparison is not yet certified as PCI Express-compliant. NAP-05
  3. AMD "Naples" processor supports up to 21.3 GB/s per channel with DDR4-2667 x 8 channels (total 170.7 GB/s), versus the Xeon E5-2699A v4 processor

AMD’s Embedded processors are integrated into end products by hundreds of companies in Taiwan. We are committed to helping these customers create feature-rich solutions that deliver powerful performance and vivid visual experiences to expand the possible for them and their end users. As in Taiwan, companies around the globe are deploying AMD Embedded solutions to enable new products across a range of markets including gaming, thin clients, medical imaging, digital signage and more.

 

Taiwanese companies gravitate toward solutions with outstanding price per performance, low power consumption, support for Linux operating systems and that offer open source software. These attributes help Taiwanese companies deliver differentiated solutions, and play directly to AMD’s strengths. For example, GPUOpen, which grew out of AMD’s Radeon Technologies Group, provides innovative computer generated imagery and GPU computing applications for great performance and lifelike experiences using open development tools and software. GPUOpen is widely used in applications ranging from medical imaging to gaming. AMD has also shown great commitment to Linux through open source drivers and a wider set of programming tools. In addition, the Radeon Open Compute Platform (“ROCm”) platform for high-performance GPU computing opens new frontiers of what developers can accomplish. 

 

Below are examples of key customers in Taiwan that are using AMD solutions to create groundbreaking solutions.

 

iBASE

As a manufacturer of industrial panel PCs and digital signage that targets the medical, retail, casino gaming and financial sectors, iBASE requires a powerful processor with immersive graphics capabilities that can handle a variety of applications. By leveraging the AMD G-Series SoC to power its 1850 multi-touch intelligent bedside terminal, iBASE can enable patients to engage in online gaming and physicians to examine 3D scans. The SI-60E 8K video wall player was the winner of the 2016 Taiwan Excellence Award and the 2015 Computex Best Choice Award.

 

Portwell

Delivering advanced compute and display capabilities at a low TDP is a priority for Portwell, supplier of form factor boards for medical OEMs. The company integrates AMD’s Embedded CPUs and GPUs into their ComE boards to enable high-performance and low-power medical equipment such as ultrasounds, X-ray, endoscopes and more.

Clientron

Enabling a rich user experience for both remote applications such as thin clients and high-performance platforms such as point of sale (POS) systems is key for global intelligent solutions and services company Clientron. This AMD Embedded customer designs products for the retail, hospitality and finance markets, among others. Clientron utilizes AMD’s Embedded G-Series SoC to enable HD multimedia capability and stunning graphics in its B600 thin client.

 

AMD delivers unprecedented choice when it comes to selecting an embedded processor, offering scalability and ease of migration between devices. This allows customers to “right-size” processors to meet their specific product needs while reducing the number of platforms they need to build to meet a variety of applications. Our Embedded G-Series and R-Series SoCs pack major processing power in a small platform, with pin compatible products ranging from 5-35W that can scale to meet a diverse set of customer needs. What’s more, they deliver stunning multimedia graphics, 4K resolution and support for multiple HD displays, all while maximizing performance per watt to conserve energy and reduce system costs.

 

Click here to learn more about the AMD Embedded products.

 

Stephen Turnbull is Director of Product Marketing for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

Meeting Room Mishaps

You have a big presentation and arrive to the meeting room early to set up your laptop to the display monitor. Surprise! There is only one VGA cable when you have an HDMI port on your personal computer (PC). Or the menu is so convoluted you’re unable to connect wirelessly. Or you’re prompted to complete a software update that will take more than 30 minutes before you can project your screen onto the display monitor. Worst case all three scenarios occur. Nearly every professional has dealt with some form of a presentation hiccup that has nothing to do with the content of the meeting itself, which can have serious ramifications in the workplace. A recent study by AMD Embedded customer Barco reported that 9 out of 10 office workers deal with technology-related stress in meetings, affecting productivity, business and even promotions.

 

To address this challenge, Barco recently expanded its ClickShare product portfolio with the CSE-800 wireless presentation system. This new system will bring the company’s signature one-click content sharing experience to large meeting rooms and boardrooms, changing the way ideas are shared and improving productivity with an easy-to-use solution.

 

AMD’s Embedded R-Series processor expands the possible for Barco by providing the high-performance compute and graphics capabilities that enable the ClickShare CSE-800 to significantly improve user experience.

 

Barco.pngPlug Into Simplicity, Tap Into Amazing

The ClickShare CSE-800 simplifies how meeting participants present and collaborate. Key benefits include:

  • Instant information sharing: easily connects wirelessly to PCs, Macs and mobile devices, and allows up to eight users to present simultaneously with dual 4K video output. With the tap of a button, users are instantly in presentation mode.
  • Connect and interact: enables participants to present anywhere, anytime and from any device, with large-scale connectivity for up to 64 users as well as white boarding and annotation functions for interactive team working.
  • Highly secure and simple to support: encrypts video and audio automatically with no training or installation. The CSE-800 also requires zero cables or adaptors to pair devices to the display.
  • For the boardroom and beyond: increases collaboration and productivity for enterprise meetings, keeping employees focused on business goals instead of troubleshooting technical glitches.

 

What comes across as a rich yet simplified experience with the ClickShare CSE-800 requires substantial technology expertise on the back end, which is where AMD comes in.

 

Why AMD?

AMD’s Embedded R-Series accelerated processing unit (APU) enables Barco to pack a lot of complex technology in a compact form factor for the CSE-800 system. With support for simultaneous multi-streaming of 4K content and a scalable portfolio of Embedded products, AMD is the ideal partner for Barco. Here’s a snapshot of what the AMD Embedded R-Series APU delivers:

  • High-performance x86 compute power, scalable up to 35W and with CPU frequencies up to 3.4GHz to support simultaneous display of ultra high-definition (UHD) content without interruption or delay.
  • Significant GPU capabilities to enable high-quality image composition from multiple sources.
  • 4K display support for up to three displays.
  • Universal video decode technology for multi-stream decoding of HD and 4K video.
  • AMD Secure Processor for encryption of video and audio data to enable a secure solution.

 

AMD is excited to support Barco’s efforts in bringing people, content and ideas together in a seamless way with the ClickShare CSE-800.

 

Colin Cureton is Director of Product Management for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. 

 

Barco also contributed to the content of this blog. Some of the information contained in this blog represents the view of a third party presenter as of the date presented. The third party presenters has no obligation to update any forward-looking content in the above presentations. AMD is not responsible for the content of any 3rd party and does not necessarily endorse the comments made therein.

I’m a hands-on guy and hobbyist when it comes to technology. Twenty years ago, I was perhaps an outlier ‘nerd,’ but today consumers of all levels are innovating technology and customizing applications to meet their unique needs. The “maker” community is vibrant. Students are now excited to be in STEM programs and it’s ‘cool’ to race robots. Open source software and hardware projects are democratizing and accelerating innovation. Grade school kids are writing cell-phone apps; 3D printers and incredibly powerful microcontrollers are becoming common. The uptake of technology innovation at the consumer level is unprecedented.  10746_Graphic_Forrest_Norrod_1200x600_R2 (002).png

Likewise, the datacenter is undergoing radical change, driven by the demand from consumers and cloud servers, and enabled by open source development.  The traditional tower tucked in a corner humming away and hosting everyone’s e-mail and files is being quickly supplemented or replaced by cloud hosting.

These macro trends changing server dynamics are well known by insiders, but bear repeating:

  • Virtualization is decoupling users, operating systems and applications from the hardware underneath; containers are taking this a step further by enabling a massive number of microservices through dynamic resource allocation.
  • Delivery of IT as a service has made the mega datacenter and the Cloud driving forces in technology innovation.

The growth of off-premise IT infrastructure means companies with tens, hundreds, thousands and tens of thousands of employees may not own a single server. They lease their infrastructure, their applications, and their IT services, often from facilities thousands of miles away. Billion dollar businesses serve millions of customers simultaneously via server farms the size of several football fields. And, protecting consumer data is a number one concern touching every part of the ecosystem.

These trends and others are important to chip providers like AMD that must account for these changes in order to secure the market. At the processor level, datacenter innovation is leading toward some simple tenets:

  1. Data Security is Priority One. Securing data while work is being done is the emerging frontier of data security. Utilizing hardware for encrypting memory and virtual machines is the cutting edge of locking out unauthorized access.
  2. Processor Cores Matter. In a world of cloud computing, being able to deliver more useful work across more cores and their supporting resources equals more efficient provisioning of services to more users and lower TCO. Simple as that.
  3. Single Socket CPU Platforms Rising. Thanks to the move to more advanced chip manufacturing processes and the availability of more transistors, a single SoC (1P) server can now fill the need for many of today’s 2P server platforms. This is great news for both on-premises and off-premises customers of IT hardware.
  4. Heterogeneous Systems go Mainstream. GPUs and other accelerators supporting the CPU will become fundamental building blocks of computing. A host of new applications incorporating deep neural networks and machine learning, artificial intelligence, virtual and augmented reality will be supported in the datacenter by combinations of GPUs, CPUs and FPGAs.

In August, AMD demonstrated its upcoming “Naples” processor for the first time. This 32-core, 64-thread CPU signals AMD’s re-entry back into the high-performance server market and our intention to once again be a significant player in the datacenter.  “Naples” is built around the new, ground up “Zen” x86 core that was 4 years in the making, with exceptional memory and I/O capability and an industry-leading security solution.  With 40 percent more instructions per clock expected, and simultaneous multithreading for the first time in an AMD server processor, we are very excited about the prospects for “Naples.”

As we look forward to launching “Naples” in the first half of this year, I and my team will be sharing more about AMD’s vision for the datacenter. It is designed with these transformative changes in mind. We look forward to starting a dialogue in the industry about choice and competition, the role of our products in that equation, and the partners who will help us change the dynamics of an industry. I hope you will join us!

Forrest Norrod is Senior Vice President and  General Manager of the Enterprise, Embedded and Semi-Custom Business Group at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

As businesses look to purchase new desktops and laptops, security is one of the most important considerations. Companies need reliable PCs that protect against modern security threats, and software-based security alone is no longer enough. Cooperation between hardware and software is necessary to meet the needs of today’s security paradigms. AMD provides a hardware-based root of trust in our 7th Generation AMD PRO processors to which software can attach, providing that cooperation function, resulting in a world-class security solution.

7th gen AMD PRO.png

 

7th Generation AMD PRO processors are equipped with integrated and dedicated AMD Secure Processor technology. This technology, built into every one of our 7th Gen AMD PRO processors, leverages a dedicated ARM® Cortex®-A5 core that creates a comprehensive secure environment by offloading and isolating security-related applications or functions from the main CPU core complex. This helps to ensure sensitive data and trusted applications remain secure.

 

AMD believes in open standards-based architectures wherever possible which is one of the reasons we chose the ARM TrustZone® technology. We believe in a system-level approach to security that utilizes the AMD Secure Processor and a Trusted Execution Environment (TEE) to provide key security functions such as trusted boot. With ARM TrustZone, we have embraced the industry-standards approach that taps a wide ecosystem of hardware and software partners.

 

One additional aspect that makes AMD Secure Technology unique is that it is built right into the AMD PRO processor instead of being a separate processor outside the computer’s main CPU. This helps in three ways. First, security functions are handled within the processor itself; secure information isn’t moved to and from a separate location. Second, the system is protected from the first touch of the power button, before the operating system loads. Finally, it means that every 7th Gen AMD PRO based desktop and notebook comes ready for secure operation; there’s no additional, separate security hardware to purchase, no confusion as to which of your businesses’ PCs are capable of secure operation.

 

Security is a top priority at AMD. As we continue to design and improve our AMD PRO product line, we are committed to developing robust security solutions that help protect our enterprise customers against threats. By using a combination of hardware- and software-level security and leveraging open, standards-based architecture, AMD PRO processors offer world-class security options for our business customers, designed to meet and exceed their security needs.

 

Kevin Lensing is Corporate VP and general manager of Client Computing at AMD. His/her postings are his/her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

AMD’s Embedded technology expands the possible across various market segments, from education to casino gaming to office collaboration to healthcare. The latest example is Sony’s Future Lab concept “T”, a projector prototype that creates interactive space on a table or the surfaces of real objects.

 

Future Lab Concept T.jpgBy applying advanced machine learning techniques and a highly accurate depth-sensing system, “T” can recognize objects and gestures, transforming the way users interact in a variety of applications. As part of Sony’s Future Lab Program, announced at IFA this year, “T” will be opened up for development with select partners to evaluate new use cases in different situations over the coming months, leveraging feedback to refine and evolve the project.

 

“T” is powered by an AMD Embedded processor, which provides leading graphics and image processing in a power-efficient package. In addition to enabling high-performance applications, AMD’s power-efficient technology is particularly beneficial for projectors, helping keep heat and energy costs low.

 

The potential use cases for “T” span showrooms, shop fronts, office spaces and much more. For example, “T” can be used for educational simulation, where users move around different 3D objects on the tabletop to bring ideas to life in a simple, visual and tangible way. What has previously been sketched out on whiteboards during classroom hours moves beyond 2D, dramatically increasing interaction, and inspiring new ways to communicate and collaborate.

 

AMD is proud to support Sony’s Future Lab concept “T” with its embedded technology and we look forward to the next wave of innovation!

 

Scott Aylor is Corporate Vice President and General Manager for AMD Enterprise Solutions. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.