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Previously, I covered the arrival of the AMD EPYC processor era in the channel and the commencement of a revolutionary journey in the datacenter. Today I’m pleased to give an update and highlight a few of the key areas of advancement in the AMD EPYC channel journey.

 

The Time is NOW for an On-Premise Virtualization Refresh!

AMD is gaining momentum by offering our partners more options to solve their customers’ problems and driving a refresh of their aging virtualized on-premise server platforms.

According to IDC1, the average two-socket server is now more than 5 years old, bringing lower performance, more overhead in maintenance costs, and increased downtime of an outdated datacenter. These servers can also be more susceptible to security vulnerabilities with potential costly mitigation. IDC further states that 6 out of 10, two-socket servers in the industry are due for an upgrade in the next 12 months, and this is an immense opportunity for a modern EPYC solution.

 

Many of these refresh opportunities will encompass older, 8-10 core dual-socket products which now can easily be replaced with a single-socket, EPYC 16-32 core processor at a similar price point. This is the game changer that should make a CIO with an aging and expensive two-socket system consider an upgrade. For example, a Dell PowerEdge 7415, is a vSAN ready node that can reduce your TCO by up to 20% and cut your licensing costs in half2.

 

In a VMware virtualized environment, a move to AMD EPYC processors can reduce total server count and reduce TCO over three years by up to 45% with up to 2.8 times greater VM density3 supported with industry leading 2 TB’s of memory per socket4.

 

And our Commercial Channel Partners are Listening …

AMD has worked closely with our OEM and Channel Partners globally to help drive EPYC solutions in the Commercial Channel. To further entice our partners to continue the momentum as they engage in the refresh opportunity, AMD has introduced the EARN EPYC™ Rewards incentive program for select HPE ProLiant servers. Initially, it will be implemented in North America and Europe with plans to expand to Greater China and across Asia. EARN EPYC™ Rewards provides incentives to our Distributor and Value-Added Reseller (VAR) partners selling select HPE ProLiant DL325 and DL385 servers to help maximize marketing and sales activities. We are focused on solving the customers’ need to refresh their virtualized servers and our partners are fully on-board!

 

Giles Norris, vendor relations and marketing manager at Bechtle Direct Ltd., says it best “The Earn EPYC Rewards program gives us a unique opportunity to simultaneously boost our margins, save our customers money, and recommend a best-fit solution. We’re very pleased to be part of the program.”

 

Stay tuned for more information as we introduce Dell EMC PowerEdge and other partner platforms into similar incentive programs.

 

If you want more information on the Global EARN EPYC™ Rewards Program, click here. 

 

EPYC System Integrator Partner Program reaching around the world

In the Component channel over 40 System Integrators in North America and Europe have enrolled into our inaugural System Integrator Partner Program and are enjoying benefits such as earning incentives for deploying EPYC processor solutions.

 

Peter Chen, President of Elite partner Exxact Corporation, says, “Our valued partnership with AMD and the AMD EPYC Partner Program has enabled Exxact to provide a new portfolio of innovative and scalable HPC platforms that are equipped for industry-leading performance.”

 

And, as EPYC continues to make its mark globally, we are expanding our channel program with System Integrator partners in South Korea and China! Stay tuned for more!

 

If you want more information on the Global EPYC System Integrator Partner Program, click here

 

Educating, enabling, & promoting the revolutionary benefits of EPYC across the channel

Continuing our dedication to supporting AMD’s valued channel partners, we have released two value proposition tools to partners and are evangelizing the undeniable value of an EPYC single- and dual-socket solutions.

 

The Total Cost of Ownership (TCO) tool compares a complete EPYC processor solution to a competitor for a given workload, including server, socket, core and memory. The comprehensive analysis also includes power & cooling, space, and IT administration costs and can be easily emailed & shared in presentations. Click here for AMD's EPYC TCO Tool!

The new CPU Selector Tool offers a price, core and SPECrate CPU-to-CPU comparison suggesting the optimum AMD EPYC processor versus an equivalent competitor product. This includes recommending AMD’s “No Compromise” single-socket options head to head vs competing dual-socket solutions.

 

If you happen to be at Canalys in Barcelona next month sign-up for my “Liberate your customers!” workshop to learn more about EPYC processors in the channel.

I hope you find these additions to the AMD Channel Program for datacenter products helpful. Please join us in bringing the sea-change that AMD EPYC offers to the world!

 

1Based on AMD Analysis of IDC Quarterly Server Tracker historical shipments and revenue of 2 Socket Systems applying an average server lifespan of 3.7 years assuming 60% of 2 socket servers are virtualized and 60% of those servers are on premise or not “public cloud based.”

 

2Up to 20% Lower TCO and Lower Licensing Costs: Demartek test report commissioned by Dell: Dell EMC PowerEdge R7415 AMD EPYC VMware vSAN Mixed Workloads Performance – April 2018 www.demartek.com/Demartek_Dell_EMC_PowerEdge_R7415_vSAN_Mixed_Workloads_Evaluation_2018-04.html

 

3 Compares 3-year total cost of ownership for 320 virtual machines of 1 virtual machine per core with 8GB of DRAM per core with similar performance. VM Density of 2.8X is calculated based on 320 VM’s via 14 2U rack mount servers (first configuration below) for a total of 320/28U versus the same 320 VM’s via 10 1U rack mount servers (second configuration below) for a total of 320/10U.

 

Configuration comparisons include

(14) PowerEdge R740 Configuration Chassis with up to 8 x 3.5" SAS/SATA Hard Drives for 2CPU Configuration, with (2) Intel® Xeon® Gold 5118 2.3G, 12C/24T, 10.4GT/s, 16.5M Cache, Turbo, HT (105W) DDR4-2400, Performance Optimized Memory Capacity of (12) 16GB RDIMM, 2666MT/s, Dual Rank Dimms, Hard Drives including (1) 120GB SSD SATA Boot 6Gbps 512n 2.5in Hot-plug Drive & (6) 480GB SSD SAS Mix Use 12Gbps 512n 2.5in Hot-plug Drives, No Operating System 3 Years Basic Hardware Warranty Repair: 5x10 HW-Only, 5x10 NBD Onsite Deployment Services, No Installation.  Configuration priced on 8/30/2018 at www.dell.com for $14,271 per server; $199,794 total Hardware Acquisition Cost.  Facilities and administration costs include $16,004 for power and cooling, $540 for space, and $42,880 for IT administration costs for a total of $59,424 over 3 years - calculated based on AMD EPYC™ TCO calculator at https://uatfast.valuestoryapp.com/AMD/sales. SW Licensing costs include (10) vSphere with Ops Manager Ent Plus, 2 CPU License,5Yrs ProSupport + Subscription for $12.163 each for a total SW licensing costs of $121,638.  Pricing obtained at www.dell.com on 8/30/18.  Total 3 yr. Cost of Ownership of $429,511.

 

10) PowerEdge R6415 Configuration Chassis with up to 8 x 3.5" SAS/SATA Hard Drives for 2CPU Configuration, with (1) AMD EPYC™ 7551P 2.00GHz/2.55GHz, 32C/64T, 64M Cache (180W) DDR4-2666, Performance Optimized Memory Capacity of (8) 32GB RDIMM, 2666MT/s, Dual Rank Dimms,  Hard Drives including (1) 120GB SSD SATA Boot 6Gbps 512n 2.5in Hot-plug Drive & (6) 400GB SSD SAS Mix Use 12Gbps 512n 2.5in Hot-plug Drives, No Operating System 3 Years Basic Hardware Warranty Repair: 5x10 HW-Only, 5x10 NBD Onsite Deployment Services, No Installation.  Configuration priced on 8/30/18 at www.dell.com for $13,585 per server; $135,850 total Hardware Acquisition Cost.  Facilities and administration costs include $5,438 for power and cooling, $540 for space, and $34,304 for IT administration costs for a total of $40,282 over 3 years - calculated based on AMD EPYC™ TCO calculator at https://uatfast.valuestoryapp.com/AMD/sales. SW Licensing costs include (10) vSphere with Ops Manager Ent Plus, 1 CPU License,5Yrs ProSupport + Subscription for $7,820 each for a total SW licensing costs of $60,810.  Pricing obtained at www.dell.com on 8/30/18.  Total 3yr Cost of Ownership of $236,942

 

4 A single AMD EPYC™ 7601 processor offers up to 2TB/processor (x 2 = 4TB), versus a single Xeon Platinum 8180 processor at 768Gb/processor (x 2 = 1.54TB).  NAP-44.

 

Jerry Gadbois is the World Wide Channel Market Manager for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.  GD-5

 

©2018 Advanced Micro Devices, Inc. All rights reserved. AMD, the AMD Arrow logo, EPYC, and combinations thereof are trademarks of Advanced Micro Devices, Inc.  Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies.

This week at the Open Compute EU Summit in Amsterdam I had the pleasure of rolling out along with ZT Systems and Microsoft, a powerful new addition to the AMD EPYC processor ecosystem. A leading provider to hyperscale datacenters, ZT Systems delivers outstanding performance and value for GPU computing and Virtual Desktop Infrastructure (VDI) with their new expansion system built on AMD Radeon Instinct GPUs. The support of Microsoft and its Project Olympus platform is the underlying foundation that ties the solution together.

 

Scott Aylor_ZT Systems.jpg

Enterprises are quickly moving some or all visualization workloads to the cloud.  Be it classic workstation workloads delivering design and manufacturing applications for CAD/CAE or just plain old Windows 10. Being able to deliver high-end applications and Windows desktops from servers in the cloud lets modern business bemore efficient and nimbler, with greater control.

 

The XPO200 3U PCIe Expansion System is designed to deliver outstanding flexibility and scale-out GPU computing, as well as highly cost effective VDI solutions, via AMD Radeon Instinct MI25 GPUs and EPYC CPUs.

 

AMD’s GPUs for the cloud have been purpose-built to optimally virtualize and deliver these workloads.  Using a built-in virtualization engine, based on the PCI spec SR-IOV (Single Root IO Virtualization), the GPUs deliver persistent quality of service making it easier to deploy and manage.

 

With up to 32 cores and 64 threads, 8 memory channels with up to 2 TB of memory per socket, and 128 PCIe lanes, AMD EPYC CPU is designed  to deliver the connectivity, memory capacity and VM density for GPU accelerated workloads.

 

To learn more about the XPO200 3U PCIe Expansion System as an attractive option for an array of modern datacenter applications please visit www.ztsystems.com/ocp.

 

The information contained in this blog represents the view of AMD or the third-party presenter as of the date presented. AMD and/or the third-party presenters have no obligation to update any forward-looking content in the above presentations. AMD is not responsible for the content of any third-party presentations and does not necessarily endorse the comments made therein. GD-84

 

Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. GD-97

 

©2018 Advanced Micro Devices, Inc.  All rights reserved. AMD, the AMD Arrow logo, EPYC, Radeon, and combinations thereof are trademarks of Advanced Micro Devices, Inc.  Other product names used in this publication are for identification purposes only and may be trademarks of their respective companies.

The complexity of the technology and the pace of innovation in the datacenter can be dizzying for anyone working in the space. What really excites me about AMD EPYC™ processors is that the tangible benefits of our products are part of that story. It is our unique feature set that creates an opportunity to drive exceptional performance and low TCO for our customers. At its core, there are three pillars to the EPYC proposition, each comprised of both engineering and economic considerations. First, a refresh is needed for a true datacenter transformation to occur. Second, speed is everything when it comes to data analytics and, thirdly, you don’t have to sacrifice performance for costs in the cloud. I took a shot at distilling this down in more detail below.

 

Refresh Needed for Datacenter Transformation

No question that the move to off-premise mega-datacenters to support entire IT operations for large enterprises is one of the most significant transformations in business (more on that below.) However, the company owned datacenter is still alive and well. There are processing needs and applications that an enterprise may want to keep close to home and under their own management. That doesn’t mean the on-premise infrastructure should stay locked into the past. The AMD EPYC single-socket platform is the game changer that should make a CIO saddled with an aging, underutilized and expensive two-socket system sit up and take notice. Disconnect those old SANS, move to a hyperconverged infrastructure and add secure encryption to your VMs. For example, a Dell PowerEdge 7415, is a VSAN ready node that can reduce your TCO 20% and cut your licensing costs in half1. Let AMD EPYC processors make you the hero with that next infrastructure upgrade.

 

Big Data Needs to be Fast

We have all been at the keynote or analyst seminar where the “growth in generated data” chart is the first slide (not surprisingly, it goes up and to the right). Our technology creates it and our technology must manage it, too. Having data isn’t an advantage anymore. Rather, analyzing it quickly and better than someone else is how you get ahead. Accelerating innovation and unlocking the next discovery cannot be memory bound by your processors’ limitations. AMD EPYC processors free high-performance computing from those constraints. And, paired with our AMD Radeon GPU products, we can apply the right architecture to the problem at hand, be it in inference or deep learning for machine intelligence. Notre Dame and The National Institute of Nuclear Physics in Italy are doing more with AMD EPYC processors, and so can you.

 

Redefining the Economics and Security of Cloud Services

The only reason cloud-based services exist is to deliver at scale a less costly alternative to owning and maintaining your own datacenter. IT customers buy capacity at a certain cost point – either on premise or off premise – it’s that simple. AMD EPYC processors are disrupting the incumbent in this market by being able to deliver more service at the same cost point, or equivalent service more affordably1. Tencent, Microsoft Azure, Baidu, Dropbox and more have picked AMD EPYC processors to support their offerings for the unique set of features and value AMD delivers. And in a world where data security seems to make the headlines every week, AMD EPYC can help deliver secure encryption to virtualized machines across more threads and more cores. You don’t have to choose between losing performance by shutting off hyperthreading or risking data loss between VMs.

 

By providing the right balance of compute, memory, I/O and security for high density environments AMD EPYC is a winning formula. It is changing the dynamics of the datacenter today and it deserves a closer look. The momentum we are seeing across our customers proves these points and we are just getting started. With a strong roadmap in place, I encourage you to begin your journey toward the future with AMD today.

 

Daniel Bounds, senior director, Datacenter Products for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.  GD-5

 

120% Lower TCO and 50% Lower Licensing Costs: Demartek test report: Dell EMC PowerEdge R7415 AMD EPYC VMware vSAN Mixed Workloads Performance – April 2018 www.demartek.com/Demartek_Dell_EMC_PowerEdge_R7415_vSAN_Mixed_Workloads_Evaluation_2018-04.html

As the world of console, PC and handheld gaming evolves with higher resolution displays, more intense rendering and more vibrant colors, the casino gaming market is following suit. The new normal for a typical casino or slot machine game is multiple, high resolution (up to 4K) screens displaying intricate, 3D graphics that show players their standings amongst others, highlight video content, display engaging ads, and more.

 

This is what the market is demanding. A truly visually engaging experience that helps casinos around the world compete with the likes of console, online, and handheld games.

 

In February 2018, we announced the Ryzen™ Embedded V1000 processor family, which brings together breakthrough performance of the pioneering AMD “Zen” CPU and “Vega” GPU architectures in a seamlessly integrated SOC solution. This provides the ability to deliver high end 3-D graphics on up to four, 4K, 60Mhz refresh displays. This is exactly what the casino gaming industry needs to enable a new higher levels of processing power for next-generation embedded designs, delivering superior graphics and multimedia processing, and compute performance.

 

Companies like Quixant, Advantech, iBase Gaming, Sapphire and Axiomtek have all signed on as Ryzen embedded V1000 customers, and will be showing off their systems at this year’s Global Gaming Expo in Las Vegas at the AMD Booth, number 3814.

 

AMD’s support of the casino gaming industry spans more than a decade. With Ryzen Embedded V1000 and portfolio of discrete graphics processors, a bright future for casinos by enabling engaging, theme-based entertainment presented on multiple large 4K displays, with vibrant 3D graphics. It’s what will keep patrons engaged and trying for the jackpot!

When AMD CEO Lisa Su told BARRON’S what it takes to be successful in the IT industry, she said: “What you need to be successful is, you need to execute, you need to have attractive markets, you need to have that product roadmap, and you need to keep up with the cycle.”

 

This is even more true when it comes to commercial client business, a very attractive market that you can win only by offering the right product but even more importantly by demonstrating the capability to respond to business users’ needs and optimizing customer’s ROI.

 

When we first launched our Ryzen PRO CPUs for the commercial market in the summer of 2017, we revitalized the commercial market. In May this year, we expanded our offering with our new Ryzen PRO processors powered by built-in Radeon™ Vega graphics.

 

In just 8 months we launched 20 new Ryzen processors– including seven of Ryzen PRO processors built for the modern commercial user. The Ryzen PRO 2700U, 2500U and 2300U for mobile, and the 2400G, 2400GE, 2200G and 2200GE for desktop, and we are not stopping there. Earlier this month we announced availability of three new desktop Ryzen PRO CPU models and the return of Athlon™ products to the commercial space. It’s our largest commercial portfolio ever, but even more notable is the broad offering of AMD-based commercial systems from industry top players like Dell, HP and Lenovo.

 

Unique needs, massive opportunity

 

The market for PC processors is estimated as being a $30 billion,1 one third of which is commercial.

 

So, our goal with Ryzen PRO was to unlock that $10 billion opportunity of the $30 billion market. And we are succeeding because we focused intensely on three areas of utmost importance to business users: Security, Reliability, and Performance. By delivering high-performing, premium PCs with excellent ROI and low TCO, focusing on the quality of the end-user’s experience for productivity and business-critical applications, we’re seeing unprecedented adoption in the commercial market.

 

Too many of today’s leading products end up being tomorrow’s paperweights. Not so with AMD Ryzen PRO processors, which include technology specifically designed for future demands, so our customers don’t have to worry about early obsolescence.

 

Industry recognition from the analyst community

 

It’s been particularly rewarding to witness the positive response, acknowledgment and recognition from respected technology industry analysts’ firms on our momentum in the commercial client space.

 

Canalys, a leading global technology market analyst firm with a distinct channel focus, said in one of its notes “Ryzen and EPYC have shined in the consumer and server spaces by hitting three critical targets: better than expected performance, greater core counts and lower pricing relative to Intel Core… there is a real possibility that AMD will surpass Intel in performance in 2019 with its third-generation Ryzen processors.”

 

As well as:

 

“Ryzen PRO processors are particularly competitive for mobile professionals who require GPU performance for industrial and graphic design workloads.”

 

And: “Security is paramount for many businesses, and across its lineup AMD can argue greater hardware security than Intel.”

 

Another market note from IDC, analyzing the Ryzen Pro APU launch, commented:

 

“By embedding GuardMI technology with the standout feature of Secure Boot Process which ensures BIOS level security from power-on to power-off, AMD addressed one of the crucial needs of current enterprise solutions - security.

 

And also, that:

 

“SenseMI technology, offering processor-level machine intelligence, and DASH (Desktop and Mobile Architecture for System Hardware) manageability are some of the additional features baked into the processor to boost performance and enhance controllability aspects most suitable for various business usages.”

 

Gartner has listed AMD Ryzen PRO based solutions in its July 2018 “Recommended Configurations for Notebooks and Desktop PCs, 2018” report in the Mainstream user, Price-Driven user, and Technology-driven user profiles categories. They are listing 8 AMD PR0 processors out of a total of 15 processors they recommend for both notebook and desktop solutions for different users’ scenarios.

 

We’re just getting started

 

At AMD, we’re working hard to develop business solutions for the challenges professional users face every day. We don’t create technology for technology’s sake – we’re focused on meaningful innovation that delivers real value, with real world productivity in mind. For enterprise customers who need flexible client PCs, we’re committed to providing a flexible, no-compromise experience, through AMD Ryzen PRO APUs with Radeon Vega Graphics.

 

As encouraging as our success is, with these new enterprise platforms from the likes of Dell, HP and Lenovo representing an important milestone for AMD - we’re really just getting started. In 2018 and beyond, we’ll strive to lead this space, and address the needs of the premium commercial market - from top-to-bottom.

 

 

John Morris, Sr. Director and General Manger Commercial Sales and Workstation Business at AMD

 

  1. AMD actuals and internal estimates.

As companies ramp up IoT and Edge Compute endeavors, the AMD Embedded product portfolio is well positioned to help customers solve the challenges presented by the increasing complexity of today’s edge environment. The same qualities that the AMD EPYC™ 3000 and AMD Ryzen™ V1000 embedded processors apply to other vertical markets can translate into benefits for IoT solutions for edge gateways, servers and interconnected products.

 

We’ve had great conversations with customers and they are sharing their insights as they build out their IoT and Edge Compute system.

  1. Security: Making sure all devices on the network, no matter how far away from the data center, have security.
  2. Performance: Getting high performance at great cost to enable use cases such as data analytics and machine intelligence at the edge.
  3. Ease of use: Interoperability and flexibility to work across a variety of platforms and ecosystems

 

Luckily for our customers and potential customers, our Embedded processors provide a combination of elegant solutions to address these challenges and more.

 

Security

In the new IoT world, there is an explosion of connected products working at the edge of the network, which creates an increased security vulnerability. Embedded processors from AMD implement features that validate root of trust at the chip level while also fortifying the integrity of other platform facets. An on-chip security processor, in tandem with hardware-validated boot capabilities, helps protect data and helps ensure systems boot up based on trusted software. Security measures are bolstered even further with Secure Memory Encryption to help protect systems against unauthorized physical memory access and Secure Encrypted Virtualization for encrypting virtual machines in memory. These security capabilities are leveraged in IoT systems to deliver “stronger” edge to cloud security.

 

Performance

The AMD EPYC Embedded 3000 Series processors provide the performance and power efficiency to enable a variety of Edge computing platforms; bringing computation analytics and intelligence closer to the customer and even on premises with a compelling feature-set for such solutions. As an added benefit, with a common architecture between the AMD EPYC Embedded 3000 series and the EPYC 7000 SOC for data centers, customers can share common security and RAS features from the edge to the core allowing for seamless migration of functionality and compute tasks to where they are most efficient in the network.

 

The AMD Ryzen Embedded V1000 processors provide an ideal balance of performance and power. High performance CPU cores coupled with integrated graphics enable bring more processing and decision making at the edge enabling a new level of service with lower latency and secure connectivity, ultimately helping to enable lower costs and enhanced data security.

 

Flexibility

AMD is a supporting member of EdgeX Foundry, a group of ecosystem partners with the common goal of improving IoT interoperability. Collaborating with more than 70 participating members towards a quality open environment and framework for building and accelerating IoT deployments. We are using EdgeX as one of our anchors in our IoT strategy and have developed more than a dozen close partnerships with members of EdgeX, including companies like Device Authority, DellEMC, ClearBlade and more, all developing IP in an open, easy and interoperable framework that accelerates IoT adoption.

 

Whatever the future brings for IoT and Edge Computing, AMD embedded products will be ready to support with performance, flexibility and security.

After years of attending the Strata Data Conference, this is my first year at the show in my new role as Vice President and CTO of the Datacenter group for AMD. It’s also the first year for AMD’s new server processor, EPYC™, which only increases my excitement about the conference this week. The AMD EPYC processor is designed specifically for the modern datacenter with high core counts, access to large amounts of memory, ample memory bandwidth and massive I/O. All brought together with the right ratios to create an incredibly flexible workhorse able to meet the needs of a wide variety of workloads.

 

The big data revolution began with the ability to harness many computers in order to process large amounts of data (far larger than ever before). This was an innovative use of software that turned under-utilized smaller servers into a single data processing engine that unleashed the latent power of the data that is the beating heart of every business.

 

The next innovative leap provided the ability to process this huge volume of data in real-time. Advances in networking, storage and software technology enabled real-time streaming processing of huge volumes of data. We are now entering the next stage of innovation: real-time analysis. Analysis is what turns data into insight, and the combined efforts of the global community are making analysis of big data in real-time a reality. The AMD EPYC processors are perfectly matched to support the hardware underpinning all of the computation needed to support this effort.

 

We are proud to be part of a large and growing ecosystem of partners, many of them here at Strata New York: Hortonworks, MapR, DataStax and Couchbase to name just a few; all of whom are actively participating in this ongoing innovation. AMD’s most recent contribution is the EPYC SoC which employs a truly innovative design -  the “no compromise, single socket” system is now a viable choice to replace two-socket systems. This in turn drives down cost, improves energy usage and makes better use of space in the datacenter.

 

Business innovates with data. With AMD EPYC processors, that innovation extends all the  way down the stack into the processor itself. Stop by our booth (#954) at the conference to see some of the more than 50 server platforms that the AMD EPYC processor has been designed into, as well as information on our growing list of partnerships with independent software vendors.

What type of computer user would you consider yourself?

  • Are you an entry-level user that just needs their computer for basic word processing or web browsing?
  • Are you a mainstream user that will do all the above plus some light content creation, spreadsheet analysis or heavy multi-tasking?
  • Or are you a power-user that needs premium performance for software development, VR or 3D modeling?

 

Regardless of whichever type of user you identify with, you need a computing system that matches your performance requirements. With the launch of the AMD Athlon™ PRO and 2nd Gen Ryzen™ PRO processors, AMD offers a complete top to bottom stack of commercial-grade desktop processors designed for each of these types of users.

Slide1.JPG

 

 

Performance for Commercial Desktop User Workloads

The 2nd Gen Ryzen™ PRO desktop processors have been amped up from the 1st Gen Ryzen PRO CPUs, moving to the 12nm process and improved “zen+” architecture. The 2nd Gen Ryzen PRO processors also feature the latest Precision Boost 2 and XFR2 technology3 to allow these CPUs to reach even higher clock speeds than their predecessors. This ultimately means 2nd Gen Ryzen PRO CPUs are generationally faster and continue to provide leading multi-threaded performance versus the competition.1

Slide2.JPG

see footnote #1

Slide3.JPG

see footnote #1

 

The Athlon™ PRO 200GE desktop processor is designed to target entry-level users. This CPU combines the modern “Zen” core architecture with premium Radeon™ Vega graphics to provide the reliable and responsive performance entry-level users need for tasks from word processing, web browsing to video conferencing.2

Slide4.JPG

see footnote #2

Slide5.JPG

see footnote #2

 

Reliability, Manageability & Security for all user workloads

In enterprise environments, Security and Reliability is critical regardless of whether you’re an entry-level or power user. That’s why all AMD Ryzen™ PRO and Athlon™ PRO processors support the same reliability and manageability features (such as 18 month image stability and DASH manageability) and security features (such as Transparent secure memory encryption and Secure boot process) demanded by IT professionals.

Slide6.jpg

 

Desktop System from the leading OEMs

So where can you get a desktop system with these new processors? The 2nd Gen Ryzen PRO and Athlon PRO 200GE model will be available with the major global OEMs including Dell, HP and Lenovo systems, dependent on respective OEM launch schedules4, so you can choose the right solution you need regardless if you’re an entry-level, mainstream or power-user.

Slide7.JPG

 

 

David Tjong, Product Marketing Manager for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. GD-5

 

 

“Zen” and “Vega” are codenames only and not AMD product names.

 

1. Testing by AMD Performance labs as of 8/24/2018 on the following system. PC manufacturers may vary configurations yielding different results. Results may vary based on driver versions used.

AMD 2nd Gen Ryzen PRO System Config:  AMD Ryzen 7 PRO 2700X, 2700, Ryzen 5 PRO 2600 ‘Turpan’ reference motherboard, 16GB of dual-channel DDR4-3200, GeForce GTX 1080 Graphics Card, Graphics driver 390.77, and a Samsung 850 PRO 512GB SSD using the Windows 10 RS3 operating system. AMD 1st Gen Ryzen PRO System Config: AMD Ryzen 7 PRO 1700X, 1700, Ryzen 5 PRO 1600 X370 Xpower Gaming Titanium motherboard, 16GB of dual-channel DDR4-3200, GeForce GTX 1080 Graphics Card, Graphics driver 390.77, and a Samsung 850 PRO 512GB SSD using the Windows 10 RS3 operating system.

Multiprocessing performance represented by Cinebench R15 nT multiprocessing performance. System performance represented by PCMark10 extended. Each processor achieved the following scores:

AMD Ryzen 7 PRO 2700X, 1720, 7607; AMD Ryzen 7 PRO 2700, 1577, 7472; AMD Ryzen 5 PRO 2600, 1311, 7758; AMD Ryzen 7 PRO 1700X, 1557, 7290; AMD Ryzen 7 PRO 1700, 1355, 7123; AMD Ryzen 5 1600, 1153, 7143.

The Ryzen 7 PRO 2700X achieved a multiprocessing score of 1720 (1720/1557= up to 10% faster than the Ryzen 7 PRO 1700X).  The Ryzen 7 PRO 2700 achieved a multiprocessing score of 1577 (1577/1355=up to 16% faster than the Ryzen 7 PRO 1700).  The Ryzen 5 PRO 2600 achieved a multiprocessing score of 1311 (1311/1153= up to 14% faster than the Ryzen 5 PRO 1600).

The Ryzen 7 PRO 2700X achieved a system score of 7607 (7607/7290= up to 4% faster than the Ryzen 7 PRO 1700X).  The Ryzen 7 PRO 2700 achieved a system score of 7472 (7472/7123=up to 5% faster than the Ryzen 7 PRO 1700).  The Ryzen 5 PRO 2600 achieved a system score of 7756 (7756/7143= up to 9% faster than the Ryzen 5 PRO 1600).

RZP-31

Testing by AMD Performance labs as of 8/24/2018 on the following system. PC manufacturers may vary configurations yielding different results. Results may vary based on driver versions used. AMD System Config:  AMD Ryzen 7 PRO 2700X, Ryzen 5 PRO 2600 ‘Turpan’ reference motherboard, 16GB of dual-channel DDR4-3200, GeForce GTX 1080 Graphics Card, Graphics driver 390.77, and a Samsung 850 PRO 512GB SSD using the Windows 10 RS3 operating system. Intel System Config:  Intel Core i7-8700, i5-8600 Gigabyte Z370 AORUS Gaming5 motherboard, 16GB of dual-channel DDR4-3200, GeForce GTX 1080 Graphics Card, Graphics driver 390.77, and a Samsung 850 PRO 512GB SSD using the Windows 10 RS3 operating system.

Benchmarks used: Cinebench R15 nT (multiprocessing performance), PCMark10 Extended (system performance)

Each processor achieved the following scores:

Ryzen 7 PRO 2700X: 1720, 7607; Ryzen 5 PRO 2600: 1311, 7758; Core i7-8700: 1393, 8581; i5-8600: 1024, 7733.

(1720/1393=up to 24% faster multiprocessing performance on Ryzen 7 PRO 2700X vs the Core i7-8700), (7607/8581=up to 11% slower system performance on Ryzen 7 PRO 2700X vs the Core i7-8700)

(1311/1024=up to 28% faster multiprocessing performance on Ryzen 7 PRO 2600 vs the Core i5-8600), (7758/7733=0% or similar system performance on Ryzen 5 PRO 2600 vs. the Core i5-8600)

RZP-32

2. Testing by AMD Performance labs as of 8/24/2018 on the following system. PC manufacturers may vary configurations yielding different results. Results may vary based on driver versions used. AMD System Config:  AMD Athlon PRO 200GE MSI B450 Tomahawk motherboard, 16GB of dual-channel DDR4-2666, Radeon Vega 3 Graphics, Graphics driver AMD Software version 18.7.1, and a Samsung 850 PRO 512GB SSD using the Windows 10 Pro operating system. Intel System Config:  Intel Pentium G4560 MSI B250 Gaming M3 motherboard, 16GB of dual-channel DDR4-2400, Intel HD Graphics 610, Graphics driver 24.20.100.6194, and a Samsung 850 PRO 512GB SSD using the Windows 10 Pro operating system.

Benchmarks used: Cinebench R15 nT (multiprocessing performance), PCMark10 Extended (system performance), 3DMark11 Performance (graphics performance)

Each processor achieved the following scores:

Athlon PRO 200GE: 357, 2547, 2039; Pentium G4560: 368, 2143, 1222.

(357/368=up to 3% slower multiprocessing performance on Athlon PRO 200GE than the Pentium G4560), (2547/2143=up to 19% faster system performance on Athlon PRO 200GE than the Pentium G4560)

(2039/1222=up to 67% faster system performance on Athlon PRO 200GE than the Pentium G4560)

RZP-35

General office workloads represented with the AMD Office 2016 Productivity Script by AMD performance labs as of 8/24/2018.  PC manufacturers may vary configurations yielding different results. Results may vary based on driver versions used. Athlon™ PRO 200GE vs.  Pentium G4560 Office Productivity Script Time to Complete: 148 vs. 149 seconds (0% faster or similar).

AMD System Config: AMD Athlon PRO 200GE MSI B450 Tomahawk motherboard, 16GB of dual-channel DDR4-2666, Radeon Vega 3 Graphics, Graphics driver AMD Software version 18.7.1, and a Samsung 850 PRO 512GB SSD using the Windows 10 Pro operating system. Intel System Config:  Intel Pentium G4560 MSI B250 Gaming M3 motherboard, 16GB of dual-channel DDR4-2400, Intel HD Graphics 610, Graphics driver 24.20.100.6194, and a Samsung 850 PRO 512GB SSD using the Windows 10 Pro operating system. PC manufacturers may vary configurations yielding different results. Results may vary based on driver versions used.

RZP-36

3. AMD SenseMI technology is built into all Ryzen processors, but specific features and their enablement may vary by product and platform. Learn more at http://www.amd.com/en/technologies/sense-mi. GD-126

4. THE 2ND GENERATION RYZEN PRO DESKTOP PROCESSORS AND ATHLON PRO 200GE MODEL WILL BE AVAILABLE WITH MAJOR GLOBAL OEMS INCLUDING DELL, HP, AND LENOVO SYSTEMS, DEPENDENT ON RESPECTIVE OEM LAUNCH SCHEDULES. A COMPLETE LIST OF PARTICIPATING RETAILERS AND LAUNCH INFORMATION CAN BE FOUND AT WWW.AMD.COM

 

 

Over the last 30 years, industry standard bodies like the TPC and SPEC have developed many standards for performance benchmarking. The motivation behind these standards is to create technically rigorous, vendor-neutral methods of comparison. These standards have enabled buyers to make more informed decisions about their purchases and have given designers and engineers baselines to better understand their systems, ultimately driving innovation and the development of faster, less expensive, and more energy efficient systems.

 

Looking back, the most influential and widely adopted standards were the SPEC CPU Benchmark Suites at the system level, and at the application level, the TPC-C (industry standard for benchmarking transaction processing systems), and the TPC-D and its successor, TPC-H (industry standards for benchmarking decision support systems). These were the forerunners to hundreds of benchmark results, appearing in publications and research papers, and driving an ever-expanding list of innovations.

 

Time marches on and technology-driven innovation continues its relentless advance. Let’s take a closer look at benchmark standards from the TPC in recent years. The TPC has kept pace with the technology, developing and releasing appropriate benchmark standards such as the TPCx-HS and TPCx-BB (benchmark standard for Hadoop based big data analytics), TPCx-DS 2.0 (benchmark standard for decision support on relational and non-relational database systems), and the TPCx-IoT (benchmark standard for IoT gateway systems). In line with the increasing use of virtualization in both private and public clouds, the TPC developed a complete end-to-end virtualization benchmark, TPCx-V.

 

So, what is TPCx-V designed for? It measures the performance of a server running virtualized databases, and models many properties of virtualized servers including: multiple virtual machines (VMs) running at different load levels, online transaction processing workloads, and decision support system workloads. It uses databases of different sizes and load levels, and simulates large fluctuations in the load levels within virtual machines mirroring real-life load elasticity.

 

I am a big fan of talking about the industry’s best and first-ever. For those who follow the evolution of database technologies and industry standards, I want to highlight some historical data: the first TPC-C1 and TPC-D2 results were published by IBM; the first TPC-H3 was published by Sun; more recently, the first TPCx-HS4 and TPCx-IoT5 were published by Cisco.

 

Today, it is my great pleasure to jointly announce the industry’s first ever TPCx-V result. The result was produced using an AMD EPYC™ processor in a Dell EMC server running VMWare.

 

The benchmark configuration consists of one Dell EMC PowerEdge R7415 with one AMD EPYC 7551P processor (32 core/64 threads), 256 GB DDR4 RAM (2400 Mhz) running VMware ESXi 6.5.0 U2 GA. The TPCx-V throughput performance is 541.5 tpsV and price/performance is 57.31 tpsV/$. The results were audited by a TPC certified auditor. The full disclosure report can be found here.

 

Standards-based architectures continue to be the platforms of choice in both private and public clouds, and now AMD has brought choice back to the marketplace. AMD EPYC™ processors offer not only an industry standard based architecture, but many innovations for performance, density and security. I encourage you to learn more about AMD EPYC™ processors in virtualized environments and consider AMD for your next datacenter upgrade cycle.

 

Click here for more information about AMD’S innovative new EPYC™ processors

Click here for more information about TPC

 

Footnotes:

  1. First TPC-C publication: 54 tpmC, $188,562/tpmC, 12/1995, IBM. Fastest as of today: 30,249,688 tpmC, $1.01/tpmC, 12/2010, Oracle
  2. First TPC-D publication: 84 QthD, $52,170/QphD, 09/1992, IBM
  3. First: TPC-H publication 1,280 QthH, $816/QphD, @100GB, 09/1999, Sun. Fastest as of today: 11,612,395 QphH, $0.37/QphH @100TB, 9/2014, Dell
  4. First TPCx-HS publication: 5.07 HSph,$121,231.76/HSph @1TB, 1/2015, Cisco. Fastest as of today: 23.42 HSph, $36,800/HSph @30TB, 10/2015, Cisco
  5. First TPCx-IoT publication: 142,493.85 IoTps,$0.94/ IoTps, 11/2017, Cisco

 

Raghu Nambiar is Corporate Vice President & CTO, Datacenter Ecosystem & Application Engineering for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.  GD-5

As vast as the datacenter market is, it’s a relatively short list of companies working together in the day-to-day business. I don’t typically have the pleasure of engaging closely with a company that literally has hundreds of millions of customers like Dropbox. With over 500 million users and 300,000 Dropbox Business customers accessing its global collaboration platform, Dropbox is the latest big name in cloud to deploy the AMD EPYC™ processor in their custom-built infrastructure. 

 

“AMD EPYC is a compelling processor option for our compute technology, providing Dropbox with the technical specifications required to support the workloads that matter to teams and our individual users,” said Rami Aljamal, Head of Hardware Engineering and Supply Chain at Dropbox. “We are excited to deploy EPYC processors and look forward to working closely with AMD in the future.”

Dropbox.png

Dropbox will leverage AMD EPYC™ 7351P one-socket processor platforms to support future growth beyond its current capabilities and refresh its existing infrastructure for its most demanding compute workloads.

 

The AMD EPYC™ 7000 series delivers compelling options for the Dropbox offering, meeting performance demands throughout evaluation, qualification and deployment.  With 16 high-performance cores on the EPYC 7351P processor and leading-edge memory bandwidth, AMD continues to drive a strong balance of compute and connectivity while eliminating the need for a second socket. 

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The 14” Dell Latitude 5495 is a mobile workstation designed for work on the go. Powered by a 4 core, 8 thread AMD Ryzen™ Pro processor, you can multi-task through several productivity applications at the same time. The Ryzen Pro processor also features the premium Radeon™ Vega Graphics to handle visually demanding tasks such as graphics design

 

Here is the system configuration for the unit I’m testing (Your configuration may vary. Contact your Dell sales representative for an up-to-date configuration list)or 3D rendering. This professionally styled business laptop fits in any office environment and speeds through your work day.

  • AMD Ryzen™ 5 PRO 2500U processor with Radeon™ Vega 8 Graphics (Also available with Ryzen 7 PRO and Ryzen 3 PRO processor configurations)
  • 14 Inch, 1920x1080 Display
  • 16GB DDR4 memory
  • 512GB SSD
  • 68WHr Battery

 

 

Utilitarian Professional Design:

The Dell Latitude 5495 is designed to fit any business environment with its simple clean design and matte black color scheme. I find this laptop very portable with its 14 inch screen and measures in at about 13.1” x 9.0” x 0.9” (229mm x 333mm x 22mm) and weighs 1.75 kg, which is perfect size and weight to store in my laptop bag.

 

While this laptop is portable, it still retains the typical connectors I would need during my typical work day. The left side of the laptop includes a USB Type-C, USB Type-A, SD card reader and smartcard reader.

P1011581.jpg

On the back side you’ll find the Ethernet, HDMI, a second USB Type-A and power connector.

P1011582.jpg

And finally, on the right side there’s a headphone jack, third USB Type-A, VGA connector and a Noble Wedge Lock slot. The Dell Latitude 5495 has pretty much every connection I require without me needing to carry additional adapters.

P1011583.jpg

 

 

Performance Underneath the Hood:

The Dell Latitude 5495 I’m testing here uses an AMD Ryzen 5 PRO 2500U processor but it’s also available in Ryzen 3 and 7 options. Combined with the premium Radeon Vega Graphics, the Dell Latitude is ready to handle everything from word processing to content creation.

Chart.jpg

 

All Day Battery Life:

Battery life is critical to me unless I plan on being plugged in all day long. For battery testing I ran the MobileMark 2014 Office Productivity test on my unit, which is configured with a 68WHr battery, AMD Ryzen 5 PRO Mobile 2500U processor and a 1080p touch screen. The resulting score I got was 615 minutes for the battery life. That’s over 10 hours of battery, which is more than enough to get me through an entire day of work without needing to recharge.

 

 

Security and Manageability:

The AMD Ryzen PRO processors are based on the same powerful “Zen” core architecture found in consumer laptops and desktops but these PRO variants are built with an emphasis on reliability, and offer additional security and manageability features.

For extra security, the Dell Latitude 5495 uses the Ryzen Pro processor’s Secure Boot feature to verify only authorized drivers and operating system are running on the laptop to prevent threats right from power on.

For IT professionals needing to manage a fleet of laptops, they can easily do so with DASH manageability support on Ryzen Pro processors. This allows IT professionals to manage, monitor, and deploy multiple computer systems easily.

 

So that’s a quick look at the Dell Latitude 5495 laptop powered by AMD Ryzen™ PRO processors with Radeon™ Vega graphics; A laptop that delivers serious performance, security and reliability.

 

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David Tjong, Product Marketing Manager for AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied. GD-5

What system-on-chip (SoC) provides the ability to run four independent displays in 4K resolution, handle AAA gaming and provide client-side 3D rendering? The AMD Ryzen™ Embedded V1000 SoC.

 

The AMD Ryzen Embedded V1000 processor family has won over customers from a variety of industries with its ability to deliver up to 2X boosti in processing performance while reducing the design, form factor and thermal management challenges common in discrete CPU and GPU configurations. Not to mention the up to 3X increase in GPU performance over competitive solutionsii. By coupling a high-performance CPU and GPU on a single die, this marks a new age of embedded processors in terms of performance and graphics capabilities.

 

I’d like to talk about two customers of ours that are taking full advantage of the AMD Ryzen Embedded V1000 feature set to bring truly unique and engaging experiences to the gaming and maker industries.

 

The UDOO BOLT – The Ultimate Maker Board

I’m an engineer at heart and anytime I get the chance to tinker, create or make a computer from scratch, I always love it. And that’s what the people behind the UDOO BOLT want their customers to do, in a really powerful way! Using the full power of AMD Ryzen Embedded V1000 processors, the UDOO BOLT is a really cool maker board that allows customers to do all kinds of creating. Maurizio Caporali, product manager at UDOO, knows how great the BOLT is for any kind of tinkerer “The UDOO BOLT represents the highest level of graphics, processing power and flexibility in the field of maker boards, giving makers the chance to play AAA quality games, or drive Client-Side 3D rendering, or even create Virtual and Augmented Reality experiences.”

 

The UDOO BOLT was launched on crowdfunding site Kickstarter and has more than 1,100 “backers” contributing more than $500,000 U.S. – beating handily the $100,000 goal for the Kickstarter campaign. If you want to experience the power of AMD Ryzen Embedded V1000 SoC in a “maker-package” this is your chance.

 

The Power of a Console in the Palm of your Hand

Showing the power of AMD Ryzen Embedded V1000 processors and AMD Radeon™ Vega 8 Graphics, the SMACH Z, a handheld console to play PC games on the go, gives players the ability to immerse themselves in portable HD gaming at silky smooth frame rates.

 

“The introduction of the SMACH Z handheld console will create new opportunities for portable gaming devices, enabling users to play AAA titles at HD framerates, delivering desktop-quality power and graphics in the palm of players’ hands,” said Daniel Fernandez, CEO, SMACH. “By leveraging the new AMD Ryzen Embedded V1000 with superior graphics capabilities and mega processing power in our console, we are ready to revolutionize the on-the-go consumer gaming experience.”

 

SMACH Z raised more than $740,000 via Kickstarter and Indiegogo crowdfunding campaigns. If you haven’t had a chance to check out SMACH Z, you can view their trailer from E3.

 

 

The Many Applications of AMD Embedded

What’s most impressive to me is that in a short period of time, customers from a variety of industries have come to understand the power and capabilities of the transformative AMD Ryzen Embedded V1000 processors. They understand that whatever their solution is, whether gaming, creating, or high-definition displays, AMD provides a seamlessly-integrated SoC solution that sets a new standard in processing power for next-generation embedded designs.

 

We can’t wait to see what else our customers will do with the AMD Embedded family of products. Stay tuned here for more.

 

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[i] Testing done at AMD Embedded Software Engineering Lab. The AMD R-series Embedded SOC formerly codenamed "Merlin Falcon" scored 2399 and the AMD V-series V1807 scored 4978, when running 3dMark® 11P benchmark which measures GPU performance. (4978/2399=2.075) The AMD R-series Embedded SOC formerly called "Merlin Falcon" scored 273 and the AMD V-series V1807 scored 665 on Cinebench R15 nT which measures multi-threaded CPU performance. (665/273= 2.435). AMD Embedded R-Series RX-421BD used a AMD “Bettong” Platform, with a 2x8GB DDR4-2400 RAM, 250GB SSD Drive (non-rotating), TDP 35W, STAPM and ECC Disabled, Graphics Driver 17.40.2011-171026a-320350C-AES, BIOS RBE1306A. AMD Ryzen Embedded V-Series V1807B used the AMD “Dibbler” Platform with 2x8GB DDR4 3200 RAM, 250GB SSD Drive (non-rotating), TDP 35W, STAPM and ECC Disabled, Graphics Driver 17.40-171114a-320676E-AES-2-wRV-E9171, BIOS TDB1100EA.   Both systems ran Microsoft Windows® 10 Pro. EMB-144.

[ii]Comparison is based on performance measured using the 3dMark® 11P benchmark.  The AMD V-series V1807B scored 5618; the Intel Core i7-7700HQ scored 1783. The score for the Intel Core i7-7700HQ was measured using HP Omen with 8GB, Intel® HD 630 Graphics, 1x8GB DDR4 2400 RAM, 1TB 7200rpm HD, Microsoft Windows 10 Pro, Graphics Driver 21.20.16.4627, BIOS F.24. The score for AMD Ryzen Embedded V-Series V1807B was measured using the AMD “Dibbler” Platform, 2x8GB DDR4 3200 RAM, 250GB SSD Drive (non-rotating), TDP 45W, STAPM Enabled, ECC Disabled, Microsoft Windows 10 Pro, Graphics Driver 17.40-171114a-320676E-AES-2-wRV-E9171, BIOS TDB1100EA. EMB-146.

We just celebrated the one year anniversary of the introduction of the AMD EPYC processor. As exciting as it is to look back, in this industry we must continue to look forward.

The world is undergoing unprecedented change driven by technology advances that are connecting billions of people to the internet and to each other, creating enormous amounts of data in the process. These connections and data represent an opportunity for companies to improve their business, create new revenue streams, even invent whole new models to solve the world’s most challenging problems.

Whole industries are being transformed as state-of-the-art software running on innovative processors demonstrate both the collective and personalized power of analytics harnessing big data. Healthcare systems that leverage the totality of medical data for personalized diagnosis; recommendation systems for targeted marketing to better serve the customer; transportation systems that reduce traffic and improve routing are just a few examples. There are many more: education, smart cities, genomics, drug discovery, energy efficiency, safety, security, etc.

Many of these systems use services that are now easily accessible to anyone through cloud providers. These providers run huge storage and server farms all built on a foundation of massive compute power with the flexibility to handle a wide variety of workloads.

The revolutionary AMD EPYC processor has gained significant momentum in the industry this year. It is truly exciting to see it being adopted by major server vendors and cloud service providers. With its high core count, large memory capacity and memory bandwidth, and vast I/O density, AMD EPYC is helping customers meet their performance needs without breaking the bank. By offering a choice in x86 architecture, AMD EPYC provides the flexibility, performance and security for the evolving needs of modern data center applications translating directly to more performance per dollar.

Partnerships are critical to bringing the potential of EPYC to anyone who wants to leverage its unique blend of performance and features. Big Data Analytics (BDA) are now commonly used on-premise, in the cloud, and in hybrid environments. An integral part of BDA is the Hadoop ecosystem.  At AMD, we’ve been working diligently to expand our software ecosystem partnerships with the industry leaders in this space: Cloudera, Hortonworks, MapR and Transwarp. Today, we are focusing on partnerships and reference designs, both single-socket and dual-socket, with these partners providing the flexibility, performance and scalability needed to meet the requirements of modern data processing.

The “no compromise” single-socket design ensures you are only paying for the processing power the application needs. Single-socket servers support all of the I/O and memory bandwidth available to a dual-socket server without the extra cost. The versatile dual-socket design offers the highest available AMD EPYC core density and memory capacity, enabling our highest performance. Comprehensive offers based on these reference designs will soon be available from our server partners.

The advent of big data has revolutionized analytics and data science by allowing enterprises to store, access and analyze massive amounts of data of almost any type from any source. The AMD EPYC processor family has arrived at the perfect time as the underlying hardware solution to provide the perfect mix of flexibility and scalability of resources. I look forward to continuing to work with our ecosystem partners to bring the AMD EPYC processors to their customers.

At AMD, the impact of our products is only as strong as the partners and ecosystem that surrounds and supports them. That concept was not lost on us when we introduced the EPYC 7000 series, our next-generation server processor that has redefined the datacenter environment. Since its launch last June, EPYC has appreciated the backing of a strong cast of OEMs/ODMs, cloud leaders, integrators and hardware/software suppliers that have embraced this long-awaited alternative to power their datacenters.

 

Driving long-lasting change also requires a dedication to the sales channel that underpins everything we do for the customer and end-user. EPYC is already fueling a resurgence of value and innovation in the server market, and today we are pleased to provide an update on AMD EPYC in the channel.

 

Setting a Strong Foundation for the Channel

AMD has prioritized two channel segments that are critical to our mutual success in the coming quarters.

 

The Commercial Channel supports a full system approach to EPYC-based servers. We work closely with the industry’s leading OEMs to optimize their EPYC processor-based platforms and provide some of the best server options on the market to national service providers, Value-Added Resellers (VARS), and distributors. The HPE ProLiant DL385 Gen10 is an excellent example of a strong product brand that tightly collaborates with the Commercial Channel to deliver and support its products.

 

System integrators, distributors and barebones providers are enabled through our Component Channel, integrating the performance of EPYC processors into the systems they design for their end customers’ needs.   Penguin Computing’s Altus® EPYC processor-based servers are one example of the high-performance computing, enterprise datacenter, and cloud services solutions available in this segment.

 

Only with our channel partners can AMD solidify its reputation as a supplier that provides groundbreaking hardware for competitive systems, while fostering synergistic relationships that deliver exceptional returns on investment for all.

 

AMD Channel Strategy and Goals for EPYC

The AMD channel program did not start and end with the launch of EPYC processor. From distributors to system integrators and resellers, AMD is underscoring our desire to educate, enable and market the benefits of actively collaborating on EPYC processor-based solutions.

 

AMD offers a variety of Reseller Partner programs from distributors to System Integrators (SIs).   As an example, our System Integrator Partner Program provides tier-based incentives and support to identify, close and deploy EPYC solutions.

 

Why EPYC processor is Right for the Channel

Seven years ago, AMD explored what the next decade held for the future of data processing and its dependent industries. Since that time, and from the ground up, AMD designed and developed EPYC processor to meet those needs. The result is a processor perfectly suited for the demands of today’s end-users that excels in workloads and configurations for high-performance computing, cloud, virtualization, machine learning, data analytics, and software-defined storage. Excellence in these areas translates to more opportunity for partners to build no-compromise single-socket and record setting dual-socket systems that serve customers across a range of workloads and deployments.

 

EPYC Agenda for the Future

As we approach the one-year anniversary of EPYC processor in the datacenter market, AMD sees a path for even more growth and innovation through strong channel relationships.

 

Prior to the introduction of the EPYC processor, the server channel devolved with a lack of competition that allowed prices to increase and partnerships to suffer. Bringing a competitive solution to the market is driving not only technological change, but also redefining and deepening synergistic partnerships in the ecosystem that are equally as valuable.

 

AMD’s channel business is only successful with, and through, our solution-ready partners. We are dedicated to educating, enabling, and marketing the revolutionary benefits of EPYC across the channel. The EPYC era has begun and is available in the channel today; we look forward to the journey.

High Performance Computing (HPC) is one of the most important and fastest growing markets in the datacenter. It’s perhaps an overused term, but HPC as referring to applying massive computing resources to solve complex problems has become critical well beyond its start in scientific research. Multiple workloads from finance, retail, oil and gas, weather, engineering, and education leverage HPC today. Common to many of these applications is the importance of memory, and I/O bandwidth.

 

A large percentage of HPC workloads are dependent on memory bandwidth as the problems being addressed often don’t fit into caches like other applications can. Insufficient memory bandwidth or insufficient memory capacity can result in CPU compute engines waiting idle. You can have the most CPU cores in the world, but if they aren’t fed the right data in an efficient manner, they can’t do useful work. The situation is analogous to race cars - you can have the biggest engine ever made under the hood, but if you have a tiny fuel line that can’t provide enough fuel to the engine, the car won’t go very fast.

 

Beyond memory bandwidth, you also need enough Input/Output (I/O) bandwidth to ensure that data can get in and out of the CPU and memory. Critical I/O interfaces to storage and the network – be it Ethernet or Infiniband-  are usually connected via PCIe. Bandwidth and latency on those interfaces can quickly become the bottleneck in systems with overloaded PCIe links. When balanced optimally, jobs are loaded and run faster, you can do deeper analysis to get better results, and/or the number of systems to achieve this analysis is reduced.

 

In recent years the PCIe connections are also being increasingly used to extend the compute capability of the system by connecting to GPUs or FPGA-based accelerators. Many applications scale well with the vector math capabilities of GPUs or by dedicating logic in FPGAs to the inner loops of critical algorithms.  Perhaps the most important emerging applications in machine learning are where “heterogenous” systems with high-performance CPUs and accelerators are the right answer.

 

All of this thinking went into the design of the AMD EPYC™ processor, and it shows. EPYC is an architecture built for the workloads and applications of current and future datacenters.

 

  • AMD EPYC has up to 33% more memory bandwidth per core than the competition to keep data flowing to the processors1;
  • A 2P AMD EPYC 7601 processor offers up to 2.6x the memory capacity than a 2P Intel Xeon Platinum 81802;
  • All AMD EPYC processors have the ability to support up to 128 PCIe lanes so that I/O does not become a bottleneck3;
  • EPYC has outstanding floating point capabilities with world record performance in multiple floating-point benchmarks and real HPC applications4;
  • Single and dual-socket EPYC-based server solutions allows up to six GPUs or FPGAs to be attached to the CPU with enough lanes left over for high-speed storage devices and high-speed Ethernet or InfiniBand connections.

 

Many AMD EPYC platforms on the market today deliver outstanding performance on memory bound workloads. For virtualized and memory-centric solutions, both HPE and Dell offer 2U rack-based systems – the HPE ProLiant DL385 Gen10 and the Dell PowerEdge R7425. For ultra-dense compute solutions, Supermicro, Cray and Cisco have 4 nodes in a 2U (4N/2U) solutions. The Supermicro AS -2123BT-HNC0R, Cray CS500 and Cisco UCS C4200/C125.

 

AMD EPYC has been met with great excitement by the market, and its balanced architecture delivers world record performance. And looking ahead, we have a strong roadmap that is primed to deliver premium performance and innovation for years to come.

 

 

Endnotes

 

1 AMD EPYC™ 7601 processor supports up to 8 channels of DDR4-2667, versus the Xeon Platinum 8180 processor at 6 channels of DDR4-2667. NAP-42

 

2 A single AMD EPYC™ 7601 processor offers up to 2TB/processor (x 2 = 4TB), versus a single Xeon Platinum 8180 processor at 768Gb/processor (x 2 = 1.54TB). NAP-44

 

3AMD EPYC™ processor supports up to 128 PCIe® Gen 3 I/O lanes (in both 1 and 2-socket configuration), versus the Intel® Xeon® SP Series processor supporting a maximum of 48 lanes PCIe® Gen 3 per CPU, plus 20 lanes in the chipset (max of 68 lanes on 1 socket and 116 lanes on 2 socket). NAP-56

 

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Cautionary Statement

This blog contains forward-looking statements concerning Advanced Micro Devices, Inc. (AMD) including, but not limited to, the strength, expectations and benefits regarding AMD’s technology roadmap, which are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are commonly identified by words such as "would," "may," "expects," "believes," "plans," "intends," "projects" and other terms with similar meaning. Investors are cautioned that the forward-looking statements in this blog are based on current beliefs, assumptions and expectations, speak only as of the date of this blog and involve risks and uncertainties that could cause actual results to differ materially from current expectations. Such statements are subject to certain known and unknown risks and uncertainties, many of which are difficult to predict and generally beyond AMD's control, that could cause actual results and other future events to differ materially from those expressed in, or implied or projected by, the forward-looking information and statements. Investors are urged to review in detail the risks and uncertainties in AMD's Securities and Exchange Commission filings, including but not limited to AMD's Quarterly Report on Form 10-Q for the quarter ended March 31, 2018.