laforce_high-res-casual.jpgWritten by: Colette LaForce (@colettelaforce), Senior Vice President and Chief Marketing Officer at AMD

Are you planning to be in Barcelona for Mobile World Congress (MWC) next week? If so, then this blog post is for you!  AMD will be there and we can’t wait to share our latest and greatest APUs and mobility solutions.  Please come see us in Hall 5, Stand #5J41.

So why MWC?  We’re serious about mobility!  You all know by now that AMD is the dominant silicon provider for gaming. And we all know that gamers demand the best performance. If It Can Game, imagine what else the unique IP in AMD silicon can do to deliver immersive new mobile experiences like our super-cool, “Mullins” APU-powered Nano PC. And those experiences can get even better when APU-powered hardware is mated with software from leaders like Adobe®, Bluestacks, eyeSight™, Microsoft, our ARM TrustZone® partners and many others that help bring the very best out of your APU-powered devices.

We’ll be showing off even more goodies at the show, including our award-winning Project Discovery PC gaming and productivity tablet.  When you visit AMD’s booth you’ll also get the chance to play around with natural user interfaces like gesture control, facial login, and more.

For a little taste of the excitement before you board your flight, check out a replay of the festive press conference we hosted last month at the Consumer Electronics Show (CES), which included a special guest appearance by LeVar Burton, noted education proponent and best known as Lt. Commander Geordi La Forge in the hit TV show Star Trek: The Next Generation. He talked with us about the “holodeck” experience, and how companies like AMD are at the forefront of helping make holodeck-like technology a reality.

We may also be showing-off a few new things in Barcelona too, so do keep your eyes and ears open.  In fact, we’ve created www.amd.com/mobileworldcongress to help you stay ahead of exciting AMD news from the show floor and around the world during the event!

AMD has evolved quite a bit since last year’s MWC. Come experience our new brand and our fantastic set of new products for yourselves. And if you happen to see me on the show floor, by all means say hello.  See you there!

Colette LaForce is Senior Vice President and Chief Marketing Officer at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.