If you are like me, it’s hard to believe how fast 2013 has gone by. As we wrap up another year within AMD’s corporate responsibility department, it is a good time to reflect on some of the events that characterized this year, what we are doing now, and what you can expect from us going forward.


2013 in review:

The rapidly changing market for IT products led to challenging business conditions in early 2013, and with that came some tough but necessary reductions in our corporate responsibility programs. We took a hard look at these programs in light of the current business realities and realized that by being even more focused on our priorities we could still achieve our corporate responsibility objectives. I published a blog post outlining our laser-focused approach – now let’s take a look at how we executed:


  • All AMD environmental goals are on track or ahead of schedule;
  • AMD’s suppliers continued to make progress toward their sustainability goals and full compliance with our code of conduct;
  • We briefed AMD’s executive team and board of directors on corporate responsibility;
  • AMD refreshed its brand with corporate responsibility as a key theme;
  • We issued our 18th consecutive annual corporate responsibility report with enough information to meet application level “A” in the Global Reporting Initiative.  To make this information more accessible, we also issued a summary magazine, a tablet application and customized the content for Malaysia, Greater China and Brazil;
  • We continued our dialogue with our external stakeholder advisory panel and held a webinar for socially responsible investors;
  • AMD’s programs continued to be recognized ahead of much larger companies: including the 100 Best Corporate Citizens List, the Dow Jones Sustainability Index, and others;
  • AMD was elected to Chair the board of the Electronic Industry Citizenship Coalition (EICC) which continues to grow and positively impact the electronics industry;
  • For the second year, AMD organized the “AMD Green Army” event at the South by Southwest ECO conference; and
  • We continued to make progress on our “conflict minerals” implementation program.

This is a long list, but only a partial view of our progressin 2013. While budgetary cutbacks were felt, our progress on corporate responsibility continued at a robust pace. This is because – as our CEO Rory Read has said – Corporate Responsibility is “what AMDers live and breathe everyday. It’s the right thing to do. It’s the AMD Way.” And, just as necessity is the mother of invention, fewer resources have led our team to be more innovative in our approach. For example, we have been leveraging our impact through collaborative efforts like EICC and crowdsourcing approaches like the AMD Green Army.

Improving Transparency:


One area we are building upon today is transparency. As a leader in the policy and implementation of the new conflict minerals requirements, AMD has decided to publicly disclose our conflict minerals reporting template which includes the tin, tantalum, tungsten and gold smelters reported by our suppliers and based on our due diligence efforts (download the template from our webpage). We are committed to breaking the link between mineral sourcing and armed conflict and hope that by disclosing these smelters, we can help shift our supply chain toward conflict-free sourcing.


Looking Ahead:


As AMD’s business sustains its momentum, we will look at new corporate responsibility priorities that align with our business and societal needs. Our external stakeholder advisory panel has engaged in dialogue on this and we will keep you apprised of our progress. In addition, we will continue to issue our report – with 2014 marking our 19th consecutive year of reporting. I’m proud to say that corporate responsibility remains deeply embedded in AMD’s culture and business.