The collaboration between AMD and Adobe is gaining momentum. The first major milestone was reached at NAB 2013 when the companies revealed OpenCL™ acceleration in Adobe® Premiere® Pro CC software. Users could see the difference this made by directly tapping the compute power of AMD APUs and GPUs to get the most from the Mercury Playback Engine in Adobe Premiere Pro CC to increase the speed, quality and efficiency of their video editing workflows. In practical terms, it means high-end, real-time NLE performance: real-time editing and effects, color grading, multi-format support, and more--is now within reach of every professional across a wide range of affordable, non-proprietary hardware.

See AMD and Adobe at NAB 2013:

 

At the time, we said that this was just a start. We weren’t kidding. We’re literally only a few months from the June 2013 delivery of those first breakthroughs and already the next wave of workflow, quality and speed enhancements are here. This shouldn’t come as a surprise. With Adobe and AMD developers chatting and peeking over each other's shoulders, they are in a great position to unlock solutions that leverage  those open standards we've embraced.

What’s new are enhancements revealed by Adobe at IBC 2013 that reach across the Adobe Creative Cloud™ video production ecosystem. There are new features being unlocked in Adobe Media Encoder CC, Adobe Premiere Pro CC and SpeedGrade® CC that leverage OpenCL acceleration and the tremendous horsepower of AMD APUs, Radeon™ graphics, and AMD FirePro™ professional graphics. AMD and Adobe work side by side, so as soon as these updates are released by Adobe through the Adobe Creative  Cloud, laptops and desktops powered by AMD will immediately be able to take advantage of them.

Thanks to the interoperability between Adobe products and AMD processing, we can unlock workflows and tools that are designed to eliminate the capability gap between the independent producer and the big studio project. The goal: make sure that creativity, rather than tools and money, let your projects apart. With that in mind, let’s take a look at what is new and the impact it will have on your work:

 

premiere_pro_cc_totem_120 copy.pngThe first thing Adobe Creative Cloud users will notice is a faster, more effortless Adobe Premiere Pro CC. Through OpenCL, your system relies less on CPU power and more on AMD graphics processing when it is handling demanding video and graphics procedures that are better addressed through massively parallel processing. As a result, the application is more responsive and capable of delivering sophisticated, professional workflow features. A great example is the quality and performance gains that can be seen clearly in demanding operations such as the manipulation of frames in the program monitor and Adobe’s new accelerated overlay feature that delivers real-time display of timecode, metadata, and other vital workflow resources.  This kind of improvement reduces disruptions to your creativity and simply makes life easier. A few minutes here and there can really add up to saved time and reduced frustration.
speedgrade-120.pngColor grading is a big part of what distinguishes professional work from the amateur, but, rendering a project out of Adobe Premiere Pro CC, importing it into SpeedGrade, enhancing the look, and then reversing those steps to get back to Adobe Premiere Pro CC takes a huge amount of time. The prospect of having to do that repeatedly could take a toll on anyone, getting in their way creatively and in terms of productivity. Those days are over. Now users can open, playback and enhance their Adobe Premiere Pro CC projects directly in SpeedGrade, no rendering required. In fact, moving back and forth between Adobe Premiere Pro CC and SpeedGrade is virtually effortless and seamless. This is a great example of the strength of OpenCL in enabling diverse applications to leverage AMD GPUs to playback and manipulate complex video files. Of course OpenCL does more than enable interoperability. It also has made it possible for Adobe to achieve real-time performance with the Lumetri™ deep color engine now integrated within SpeedGrade, enabling users to work faster than ever within SpeedGrade.
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Adobe is also using OpenCL to enable faster workflows for getting your project out to your public in the final preferred destination format. With the increasingly wide range of devices and distribution formats every content producer needs to contend with today, it has never been more important to have reliable, efficient rendering of edits and effects from the original format to the final format for distribution and consumption. Now Adobe Premiere Pro projects can be directly opened by Adobe Media Encoder in their native formats, providing quicker easy access to a reliable, dedicated reformatting and transcoding solution. This gives Adobe Premiere Pro users a lot of flexibility. If you work on multiple projects simultaneously, you can render one Adobe Premiere Pro project for delivery without disrupting another that is currently open in Adobe Premiere Pro.

 

OpenCL also means that AME users will benefit from Adobe’s Mercury Playback Engine, which for the first time works in AME, completely independent of Adobe Premiere Pro CC. Leveraging AMD graphics technology, Adobe’s Mercury Playback Engine in AME is designed to provide faster media conversions with reduced CPU demand, as well as accelerated effects, including color grading, directly from within AME on any type of projects coming from anywhere.

 

Of course, before anyone can edit and create a great project, they need great footage.  Affordable large raster camera (from 2K up to 6K and beyond) format cameras from many vendors is becoming a vital and exciting part of the democratization of professional video workflows. While these cameras may be more affordable or accessible, they don't skimp when it comes to creating huge, high frame rate, complex RAW image files, capturing more color and light that need to be handled by the desktop. The upcoming Adobe Premiere Pro CC enhancements that leverage AMD graphics include accelerated import and playback for many of these formats. This enables users to work more effectively at the full frame rate so they can make the most of the impressive quality footage from these popular, high-performance professional cameras.

 

This is a great time to be a content producer. It is hard to think of another time in the history of video and film when so many features, so much flexibility, and so much power have been made available to the entire spectrum of creators. For the first time, we are seeing the creative forces at the entry and mid-level professional market staking a claim to the highest technical tier.  Innovators are putting professional quality HD, 2.5K and 4K cameras within reach of even the leanest independent budgets. The “maker spirit” is yielding remarkable rigs and platforms for those who have the vision to create truly unique content. At the other end, an ever connected audience is hungry to see something new and they’ve got the devices needed to enjoy it. We’ve seen 4K capable displays hit the market for under $1,000, mobile displays exceed the resolving capacity of the human eye, emergent services looking to reinvent content distribution, and devices powered by AMD that are able to decode and display it all.


Of course, it is in the space between the camera and the display where the hard work needs to happen. Where the cuts, effects, transformations, polishing and formatting occur is where the collaborative efforts of AMD and Adobe deliver the tools that help turn imagination into reality.

 

 

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Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.