Of course, before anyone can edit and create a great project, they need great footage. Affordable large raster camera (from 2K up to 6K and beyond) format cameras from many vendors is becoming a vital and exciting part of the democratization of professional video workflows. While these cameras may be more affordable or accessible, they don't skimp when it comes to creating huge, high frame rate, complex RAW image files, capturing more color and light that need to be handled by the desktop. The upcoming Adobe Premiere Pro CC enhancements that leverage AMD graphics include accelerated import and playback for many of these formats. This enables users to work more effectively at the full frame rate so they can make the most of the impressive quality footage from these popular, high-performance professional cameras.
Of course, it is in the space between the camera and the display where the hard work needs to happen. Where the cuts, effects, transformations, polishing and formatting occur is where the collaborative efforts of AMD and Adobe deliver the tools that help turn imagination into reality.
- AMD press release
- With Adobe® Creative Cloud
- For information about the new features that are coming soon to video apps in Adobe Creative Cloud visit Adobe at IBC
- For more information about AMD Performance
- Details about AMD and Adobe
- For more information about AMD FirePro™ Graphics
- For more information about Adobe
- For more information about AMD
Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.