Having launched several new Mobility APUs just over a month ago and as we head into back to school season (followed shortly by the holiday shopping season, yikes!), we wanted to share with you 10 reasons you should consider upgrading your old laptop or tablet with one based on an AMD APU. And, rather than us trying to sell you in our own words, we’ve pulled together supporting quotes from media coverage in some of the industry’s most influential publications!


REASON #1: They’re a no-compromise solution.

  • “The goal of the APU, the combination of traditional x86 processing cores and a discrete style graphics system, was to offer unparalleled performance in smaller and more efficient form factors.”Ryan Shrout, PC Perspective “AMD 2013 Mobile Platforms - Temash, Kabini and Richland”, 23 May 2013


REASON #2: They’re first-in-class (1st quad-core SoCs in their market categories).

  • “…AMD will have something truly distinctive to offer: a quad-core SoC that's fully PC compatible, very affordable, and fits into various sorts of sleek, slim systems.”Scott Wasson, The Tech Report “AMD's A4-5000 'Kabini' APU Reviewed”, 24 May 2013


REASON #3: They are designed for gadgets of all shapes and sizes.

  • “It's clear that AMD is putting significant resources and focus on providing the very best APUs for the ever-changing mobile market. The popularity explosion of tablets, hybrids and low-power laptops means that it is crucial to have compelling hardware in the sub-25W space that is now populated by Temash and Kabini APUs.” Tarinder Sandhu, HEXUS “AMD Ups Ante with Temash and Kabini APUs”, 23 May 2013


REASON #4: They’re power efficient.

  • “On the power front, Kabini is great. In our tests we found much better battery life than Brazos and even better battery life than 17W Ultrabook-class Ivy Bridge parts. The days of AMD being associated with poor battery life are long gone.” Jarred Walton, AnandTech.com “The AMD Kabini Review: A4-5000 APU Tested”, 23 May 2013


REASON #5: They help make the latest technology, like touchscreens, more affordable.

  • “HP may have been able to reach the $399 price thanks to low-cost AMD processors and a more reliable supply of touchscreens. AMD's processors are considered less expensive than chips from Intel, which are still being used in most touch laptops. The demand for touchscreens has increased due to Windows 8, and panel prices are coming down” – Dean McCarron, Mercury Research in Computerworld “HP $399 Touchscreen Laptop Breaks Price Barrier”, 23 May 2013


REASON #6: The same technology is being used to power next-gen entertainment devices.

  • These aren't the only Jaguar-based SoCs being talked about lately. The PlayStation 4 and Xbox One center on eight-core Jaguar-based APUs, too…The fact that Microsoft and Sony are leaning on AMD's Jaguar design is pretty telling.” Don Woligroski, Tom’s Hardware “AMD’s Kabini: Jaguar and GCN Come Together In A 15 W APU”, 23 May 2013


REASON #7: They offer more than just hardware.

  • “AMD’s 2013 line-up of mobile products is focused on all-round versatility and general ease-of-use, with enhanced power efficiency and performance.” Luke Hill, KitGuru “AMD Launches Its 2013 Mobile APU Products”, 23 May 2013


REASON #8: They’re based on a new, advanced architecture.

  • “The new chips incorporate a redesigned processing core called “Jaguar” as well as other design advances that help it dramatically improve performance compared with prior generation chips while improving battery life.” Kirk Ladendorf, Austin American-Statesman “Top Local Business Stories of the Week: AMD’s Bet”, 25 May 2013


REASON #9: They beat the competition where it really matters to consumers – the pocketbook.

  • Why this is significant is price. Simply put, these SoCs are cheap. The embedded system versions of them will run between $39 and $72 and these retail chips should be cheaper. There is nothing in the upcoming Haswell lineup that will be able to compete with these chips at these prices and Bay Trail is six months away. Tom Luongo, Seeking Alpha “AMD’s Dual Release Targets Intel’s Weakness”, 24 May 2013


REASON #10: They’re hitting retail shelves now!

  Acer, HP, and Samsung have already announced products based on these new APUs, and more are just around the corner!


Sarah Youngbauer is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.