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Shopping for back-to-school can be overwhelming, but it doesn't have to break the bank. Check out these AMD-based laptops that all cost less than $400.


Back-to-school shopping is in full swing and if a laptop is one of the items on your shopping list you might be overwhelmed – both by the number of available choices as well as by their price tags. However, while a laptop is certainly an essential part of going back to school today, that doesn't mean you have to break the bank to get a new one.

 

Here are four AMD-based laptops that cost less than $400 USD and are great for school work, entertainment and staying connected with loved ones.

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HP Pavilion 10z

This 10-inch touch screen laptop gives you all the features you need and the reliability you expect in a tiny, yet powerful package at a great value. Get your work done or enjoy rich, smooth web chats and videos at home or on-the-go thanks to the thin and light 2.5-pound design that’s packed with ports for connecting to other devices for sharing and transferring information.


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Dell Inspiron 15
The
Dell Inspiron 15 laptop comes packed with productivity and multimedia features, all at an affordable price2. Based on an AMD A6 processor, it also features a 15.6-inch HD display for crisp details and vibrant colors when enjoying videos or looking at photos, and long battery life to help with late night cram sessions.




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Toshiba Satellite® C55D

The Toshiba Satellite C55D offers power, portability and performance at a budget-conscious price3. This 15.6-inch laptop comes with an AMD A8 processor and is packed with all the essentials that make it great for basic tasks like web browsing, socializing, and emailing, as well as for entertainment and multitasking.


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Acer Aspire E 17

The Aspire E 17 Notebook delivers an excellent mobile PC experience for a real value4. Delivering effortless performance that makes daily computing an easy-going pleasure, the practical yet stylish and slim design includes a 17.3-inch HD widescreen display and runs on an AMD E2 processor.

 

 

 



Find more currently available AMD-based laptops in our Back-to-School Gear Guide. And follow AMD on Facebook and Twitter for more back-to-school tips and information – and a chance to win free AMD-based technology.

 





Sarah Youngbauer is a Communications Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

1 Pricing as of 8/15/2014 on HP.com

2 Pricing as of 8/15/2014 on Amazon

3 Pricing as of 8/15/2014 on Amazon

4 Pricing as of 8/15/2014 on TigerDirect

An experience is a collection of moments.  Some of those moments, like waiting on an endless layover between flights, can feel like they last forever.  Others, like video conferencing with your son from a hotel room a hemisphere away, are fleeting in the worst way.  Technology tends to intercept experiences in one of two ways: it enhances them and makes you forget it’s there, or you stare at an hourglass rotating on your computer screen reminding you of its limitations.

 

4702_SocialMedia_Influencer_July_NoTimes (3).jpgThree weeks ago I was asked to bring a shiny new techno-object into my life so that I could share my collection of moments.  The Lenovo Flex 2 featuring the AMD A8-6810 processor would be my main PC on the condition that I agree to chronicle my journey around the world.  I got to be the voice of the “business man,” which was a sweet deal for me as long as I got more magic moments than spinning hourglasses.  In the last few weeks, I’ve had 76 meetings in two continents.  The topics ranged from commercial events in Spanish South America to a recurring 1:1 with our channel sales director..  I am a demanding user and I need a system that can transition from my desk to a meeting room to an airport and to a plane seamlessly.

 

This Lenovo Flex 2 did that with style.  The fact that I could shave time off of my showdowns with the Windows sign-in screen by using AMD Face Login was amazing.  It picked up my smirk with and without glasses. I didn’t need to touch a key. This helped save time and got more than a few oohs and ahs in otherwise mundane meetings.  Typing a password is so 2013.  I acquired another fan at home when my son discovered AMD Gesture Control.  First he swiped through Windows 8’s modern UI, sending start screen tiles waving from side to side like an old-school rap concert. Then he employed the steady ET finger gesture to click on individual tiles.  We were both mesmerized. The AMD APU, the “brain” of the PC, silently eliminated any stuttering and allowed for fluid motion.  I reminded my son that sometimes technology enables magic and daddy’s company turned his index finger into a magic wand.  He proceeded to mute me with one of the gestures.


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The amazing thing about a few days in a new environment is that it highlights the elements that make us all human.  A couple weeks in my life proved that the “business man” story is similar to everyone else’s.  I just need technology to fade into my moments.  This happened when I was on the plane to Buenos Aires from Dallas using the Flex 2’s 300-degree flip feature to watch an episode of my favorite legal drama on the beautiful 15.6” touch screen while the person in the seat next to me leaned back to take a nap.  I even had the power to play intense, immersive racing games like “DiRT 3” to disconnect from a stressful day.  If it can game, it can handle the job I love, running marketing for the Americas.  It can also handle the quiet moments when I want my favorite view in all of Buenos Aires: seeing my son roll his eyes over a video chat from 5,000 miles away when I say something ridiculous.  That’s when graphics matter and I can’t afford lag or grainy video.  For that moment in time, technology did exactly what it should do – it faded into the background and teleported me to my living room.

 

If it can game, imagine what it can do for you…

 

 

 

 

Gerald Youngblood is a Director of Regional Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

Today’s college students expect their technology to perform better than ever before, truly relying on their computers to power all aspects of their lives. And AMD processors enable the experiences they say matter most.


In and out of the classroom, college students rely on computers to enhance their lives. Considering the majority of them were born in the early 1990s, they have grown up with technology and are more dependent on it and expect more from it to help meet the demands of everyday life than any previous generation. In fact, a recent Back-to-School Technology Usage Survey conducted by Harris Poll on behalf of AMD showed that 81 percent of students can’t imagine doing school work without their technology and 70 percent can’t imagine a life without technology.

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So what exactly are today’s students relying on their computers for?

    • 81 percent of college students plan on using their device to study
    • 70 percent will use it to communicate
    • 63 percent will use them to take notes in class


And then there’s entertainment, with 73 percent of students surveyed saying they use other devices – including computers – more than a TV to watch TV shows and videos. Additionally:

    • 60 percent of students will use their device to play music
    • 41 percent will use it for gaming

 

 

 

With such a strong reliance on technology, it is crucial that students have a computer with a powerful processor, the ‘brains’ of the computer so to speak. The processor is pivotal to enabling the user experience, and AMD APUs provide the ideal combination of productivity and entertainment experience to handle everything today’s students expect from their technology – from long battery life to fast performance to a smooth, vibrant streaming video experience.


The capabilities of AMD APUs fall right in line with what college students care about most in their computer, as 94 percent of students wish their device would last all day1, 90 percent of students prioritize fast performance and 88 percent say having crisp, high-quality video is an important consideration.


Today’s college students certainly have a lot on their minds, but by purchasing a computer with an AMD APU ‘brain they can rest easy knowing they have one less thing to think about.

 

 

 

 

Sarah Youngbauer is a Communications Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

 

  1. 1. AMD defines all day battery life as 8+ hours using the windows idle test.

 

Survey Methodology: This survey was conducted online within the United States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be attending a 2 or a 4 year college, not necessarily in the United States, in the fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris panel, no estimates of theoretical sampling error can be calculated.

Over the years, technology has evolved and changed the way college students work, play and live. Take a look back to see how students’ priorities have shifted, how technology has evolved and how AMD is leading the next generation.


The year is 1999. I've just graduated from high school and am preparing to leave home for the first time to head to college. In this process, I vividly remember several key moments including buying my very first laptop. However, even though I was excited about it and knew it would be helpful for getting my school work done, I didn't then realize what an instrumental part of life computers would become. I was more focused on what really mattered, my most cherished possession and my ultimate ticket to freedom – my car.


So imagine my surprise when I saw the results of our recent back-to-school survey, in which college-bound students say their laptop is their most prized possession, beating out their car, as well as their tablet, bicycleBTS_Datagraphic1_Final.jpg and television!


Add to that the fact that a majority say one of their biggest fears is that their technology will stop working, and 70 percent say they can’t imagine a life without technology and it becomes clear that students’ priorities today have shifted – technology is at the head of the class.


This left me to ponder what has changed so much in these 15 years? Two thoughts came to mind:

  1. A world enabled by technology is all they know. The majority of today’s college students were born between 1992 and 1995 and likely don’t remember a world without a personal computer or Internet connectivity in their home.
  2. Technology, technology everywhere. The incredible advances in technology over the last 15 years have made it a part of nearly every aspect of life today, whether you’re a college student or not.


In contrast, I grew up with minimal exposure to technology, playing “Oregon Trail” in the computer lab in elementary school, taking typing classes in middle school and a few computer classes in high school. We had a computer at home, which I used for typing school papers which were researched in the library using the Dewey Decimal System and digging through the stacks for actual printed books. The first time I went online I used a dial-up modem. The year I arrived at college was marked by several technological firsts including the introduction of social networking (in the form of MySpace), Bluetooth technology, Blackberry, TiVo, and the wonder of webcasts (remember the 1999 Victoria’s Secret fashion show?)


Today all of these technologies – and many more – are ubiquitous, some are even obsolete. From the way I wake up in the morning, to how I work, to relaxing after a long day and everything in between -- I constantly interact with technology. And I was surprised to see that my technology use and purchase habits align closely with those of the 2014 college students:

 

  • I also consider my laptop is one of my most prized possessions today and have suffered the horror of a computer crash, so know it is truly something to be feared.

 

  • I use my laptop nearly as much for streaming videos and other entertainment-related activities as I do for work and our research uncovered that I’m not alone. Seventy-three percent of students surveyed use other devices more than a TV to watch television shows and videos. However, I do still make use of my TV by wirelessly connecting it to my laptop for a larger screen experience.

 

  • I look for similar characteristics in my laptop as they report will be important to them when shopping for a new one for the upcoming school year, including price, performance, battery life, security, and entertainment features. And, because I work at a chip company, I know that the processor is a key factor in all of these. Even better, I can proudly say that AMD processors uniquely address this array of experiences.


It’s amazing to think this evolution from cars to computing devices as campus must-haves has only taken 15 years. I can only imagine what the students heading to college in 2029 will demand from their devices and can’t help but wonder, will I be able to keep up?  

 

 

 

 

 

Sarah Youngbauer is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

Survey Methodology: This survey was conducted online within the United States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be attending a 2 or a 4 year college, not necessarily in the United States, in the fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris panel, no estimates of theoretical sampling error can be calculated.

New clothes, new shoes and new technology. Back-to-school season is upon us and our recent Back-to-School Technology Usage Survey conducted by Harris Poll on behalf of AMD, found that 56% of students heading back to college are planning to buy new technology. And AMD is here to help you identify the best laptop for your needs. Offering fast performance, crisp graphics and long battery life, heading back to school with an AMD-powered PC is sure to put you at the head of the class. And best of all, with a variety of options to choose from, chances are that AMD fuels a laptop that’ll cover all your school work and entertainment needs at a price that won’t break the bank.

 

When looking for your new laptop this year, here are some great Windows-based options to consider:


 

Everyday Computing


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Acer Aspire E 15 E5-521-215D

The Acer Aspire E 15 laptop offers an ideal combination of portability, productivity, and fun. Its thin design makes it easy to pick up and go anywhere and its long battery life helps you stay connected all day. A 15.6-inch, LED touchscreen lets you navigate more naturally and makes games and video look great. Choose from several colors, or step up to a 17-inch if you prefer a larger screen.


HP Pavilion 14z Touch

The HP Pavilion 14z Touch provides fast performance for everyday tasks like email, web surfing, and simple content creation at a budget-friendly price. It features a 14-inch touchscreen and a stylish, compact design so you can easily take it to and from class, while Beats Audio™ delivers a rich audio experience when taking a break from homework to enjoy a movie or a little music. Available in Snow White, Natural Silver, and Vibrant Red. Non-touch version and alternate screen sizes also available.

 


High-Performance Computing


HP ENVY TouchSmart m6-n010dx

The AMD A10 APU-based HP ENVY TouchSmart takes performance and entertainment to another level. Stunning graphics and powerful Beats Audio dual speakers let you immerse yourself in movies, music, and games. And when it’s time to get work done, this laptop has the power to handle nearly anything you throw at it. And, when you fingers are just too tired to type, you can transform your words into text using the included voice recognition software.

 

 

 

Convertible Computing

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HP Pavilion x360

The HP Pavilion x360 lets you convert from notebook to stand to tent to tablet mode, giving you plenty of options work and play. Combining a 13.3-inch touchscreen, Beats Audio, and a 2014 AMD Mainstream APU, the HP Pavilion x360 is an excellent choice for those who want enhanced flexibility, productivity, entertainment, and mobility at a value price. Available in multiple colors.

 

Lenovo Flex 2 15D

The Lenovo Flex 2 is a dual-mode PC that can easily convert from laptop to stand modes. With its 15.6-inch touchscreen, long battery life and thin design, the Flex 2 takes you from class to watching your favorite shows and back again in the blink of an eye.

 

 

For more systems available this back-to-school season, visit amd.com. And follow AMD on Facebook and Twitter for more back-to-school tips and information.

 

 

 

 

Sarah Youngbauer is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

 

 

Survey Methodology: This survey was conducted online within the United States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be attending a 2 or a 4 year college, not necessarily in the United States, in the fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris panel, no estimates of theoretical sampling error can be calculated.

 

There are many exciting opportunities available from our retailers. Please click on the offer to visit the retailer website for more information. AMD is not responsible for the contents of these ads, including any typographical or photographic errors. Price and specifications are subject to change without notice and may vary from what is listed on the vendor website. Additional terms and conditions may apply.

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It seems like we are back here every few weeks with highlights of a new wave of Adobe® Creative Cloud™ features that benefit from AMD App Acceleration1. The pace is amazing and Adobe has done it again, taking the wraps off a slate of powerful, new features for Adobe Photoshop® CC users. Today also marks the release of all those great AMD accelerated Adobe Creative Cloud video workflow features announced at NAB 2014, including debayering for RED™ camera R3D media files, expanded support for Blackmagic Design camera formats, fast performance for new masking features, and the new time-saving master clip capability and more.

 

If you are a Photoshop CC user with AMD APU or GPU muscle in your PC or Mac (perhaps the new Mac Pro with dual AMD FirePro™ Professional Graphics!), then you are in for a fantastic experience. Thanks to the ongoing collaboration between AMD and Adobe, many of these incredible creative tools and time-saving workflow enhancements are designed to take full advantage of OpenCL™ for optimal performance that will keep pace with the speed of your creativity.

 

There is a lot to keep up with, but we are here to make sure that you have an insider’s first-look at what you can expect and how you can take advantage of these features in your daily work.

 

Blur Gallery is one of Photoshop’s best loved toolkits. Its palette of filters enables users to add remarkable dimension to their photos with photographic blurs that emulate the effect of focal length, aperture, distance, and other camera techniques. Now Adobe is expanding those options for Photoshop CC users with new motion blur filters that bring a palpable sense of action to still images.

 

Motion is one of the hardest things to duplicate. There are complex physics at play when a camera is in motion. Not long ago, this type of motion blur was too demanding to achieve practically with CPU-only computation. OpenCL changes everything, giving Photoshop CC the support of AMD graphics processing to make this powerful and much-desired effect come to life. The new Path Blur filter in Blur Gallery enables you to simulate motion along a path that you describe, with complete, fine control over the shape and the amount of blur.  To put some perspective into the impact of Adobe’s optimization for AMD App Acceleration, Path Blur is up to 17 times faster2 on our new mobile AMD FX-7600P APU. In fact, we are seeing projects that take nearly 15 minutes to complete without AMD GPU-acceleration now taking just over 60 seconds3 on our new mobile AMD FX-7500 APU! Overall, we are seeing some great competitive results.

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Tools that enable you to automatically select key elements within an image are vital to an efficient image processing workflow. You have long been able to select on factors such as color or shapes. Now, Adobe has introduced a Focus Area selection tool. Taking advantage of AMD App Acceleration for speedy analysis of your image, Focus Area quickly selects the in-focus area of a photo. After the initial automated selection, you can then modify the selection area as needed and make fine adjustments via a refine edge feature. This is a great time saver that reduces the tedium and time-consuming inefficiency involved in manual selection.

 

Everyone who works with images faces the dilemma posed when you want and/or need to upscale an entire image, or just a portion of an image. What will happen to the fine details at the new size? Will the results meet your requirements?  Adobe engineers looked carefully at this subject and have dramatically enhanced the upscaling of images to better preserve details. This capability requires serious processing power. For the first time, this feature now harvests the immense power of AMD APUs and GPUs to accelerate the process.

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Here we are also seeing great competitive performance – see below chart that shows some AMD Radeon™ results against NVIDIA. You can do your own quick web search on graphics card prices to get an even more impressive picture.

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That’s not all. In another first, Photoshop CC now supports multiple AMD GPUs in the upscale process.  This feature is liberating for the creative mind. Now you can recompose shots with the confidence that comes from knowing that you’ll have the details and sharpness you need quickly to make your image pop.

 

We are looking forward to seeing what AMD customers achieve with these new, powerful features. Let us know if you have an amazing experience to share!

 

Supporting Resources:

 

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

 

1 - AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support for OpenCL™ or DirectCompute (including AMD’s Unified Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementary products.

 

 

2 - Path Blur gets an incredible speed up of up to 17x on our new mobile AMD FX-7600P APU. AMD tests are performed on optimized AMD reference systems. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used the “Path Blur” feature of  the beta version of Adobe® Photoshop® CC (June 2014  release), test image: 4032x6048, .arw format.  A notebook PC with AMD FX-7600P APU with AMD Radeon™ R7 Series graphics, 4GB DDR3-1866RAM, video driver 13.350.0.0 - 10-Mar-2014, Window 8.1 build 9600, took 12 minutes 25 seconds with OpenCL off, 41 seconds with OpenCL on.  KVN-72

 

 

3 - Path Blur gets an incredible speed up of up to 13x on our new mobile AMD FX-7500 APU. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used the “Path Blur” feature of  the beta version of Adobe® Photoshop® CC (June 2014  release), test image: 4032x6048, .arw format.  A notebook PC with AMD FX-7500 APU with AMD Radeon™ R7 Series graphics, 4GB DDR3-1866RAM, video driver 13.352.0.0 - 13-Apr-2014, Window 8.1 build 9600, took 14 minutes 46 seconds with OpenCL off, 62 seconds with OpenCL on.  KVN-71

This post has been authored by Bernd Lienhard, a CVP and GM at AMD

 

AMD’s most advanced Accelerated Processing Unit (APU) ever comes to mobile! The revolutionary “Kaveri” APU marries the latest technology from AMD to bring performance and power efficiency improvements, while enhancing the on-to-go experience for all users.

 

AMD0170 Kaveri BGA chip COMBO White - AMD logo cropped sm.jpgEarlier this year, AMD impressed technology enthusiasts by bringing “Kaveri” to the DIY desktop market. Today the APU that was lauded by the industry comes to laptops as the 2014 AMD A-Series Performance Mobile APU family, and includes many of the same features found on the desktop version with  up to 12 compute cores (4 CPU + 8 GPU) in a revolutionary Heterogeneous System Architecture (HSA) design.

 

Not only does “Kaveri” combine best-of-breed CPU and GPU processing architectures, it brings truly innovative technologies that the user can hear loud-and-clear. AMD TrueAudio technology1 can turn 2-channel audio into multi-channel, directional audio and apply enhanced background noise removal, on supported applications without the need for expensive additional equipment.

 

For those interested in speeds and feeds, The 2014 AMD A-Series Performance Mobile APU processors stack up impressively including the introduction of AMD’s first ever FX-branded mobile part. The top-of-the-line AMD FX-7600P APU with Radeon™ R7 graphics has 12 compute cores, comprising of four Steamroller CPU cores running at up to 3.6GHz at Max Turbo, eight GCN GPU cores running at 686MHz and supporting DDR3-2133 memory, taking on Intel’s Core i7 in the latest benchmarks.

 

Not only does AMD’s GCN architecture support Microsoft’s DirectX® 11.2, meaning it can play the latest blockbuster games, it also supports OpenCL™. This allows the power of the GPU to be used by applications to provide tremendous performance benefits.

 

Applications such as Adobe Photoshop CC can run up to 59 percent faster2 thanks to OpenCL acceleration, with functions such as Smart Sharpen being up to 384 percent faster3 than the competition!  The OpenCL performance of our  2014 Performance Mobile APU helps general tasks such as JPEG picture decoding4 – the most common image format - with the GPU helping decode images up to 81 percent faster when using AMD’s JPEG decoder.

 

AMD has been at the forefront of the GPU compute revolution and “Kaveri” represents the first mobile APU to support HSA features. This gives developers unprecedented access to the GPU, allowing them to make even greater use of the immense compute power that can be found in AMD 2014 Performance Mobile APU’s GCN-based graphics compute cores.

 

The 2014 Performance Mobile APUs don’t just bring breathtaking performance to the laptop world; it brings new levels of power efficiency with TDPs as low as 17W. This means that laptops with AMD “Kaveri” APUs can have up to 11 hours of battery life when using eReader applications or 9.2 hours when browsing the web.

 

Equally exciting, is the addition of the AMD PRO APU series line-up that brings all this great technology to commercial and enterprise customers as well.  Performing at a similar level as the FX configuration, the AMD PRO APUs include the longevity and stability features that business users demand.

 

When you combine the latest technologies into a product that is as potent as “Kaveri” it is no surprise that our partners are super excited to put them into their products. HP will be using mobile “Kaveri” PROs-series APUs in three of their Elitebook Pro laptops that are designed to undergo MIL-SPEC 810G testing. HP’s Elitebook Pro 725 G2, Elitebook Pro 745 G2 and Elitebook Pro 755 G2 make use of Kaveri’s compute and graphics power by supporting Full-HD screen resolutions. Licorice12_Coreset_FrontLeftOpen.jpg

 

The “Kaveri” mobile APU brings power, performance and revolutionary features that enable better user experiences. I am extremely proud of what our engineers have managed to combine in the mobile “Kaveri” APU. It is rare that a single product has so many firsts, but “Kaveri” combines the power of AMD’s Steamroller x86 CPU and GCN GPU architectures, HSA and AMD TrueAudio technology all in one package.

 

With our partners’ innovative laptop designs that make use of features in the AMD 2014 Performance Mobile APU , now is the ideal time to harness the performance and power efficiency provided by AMD’s latest innovation.

 

Bernd Lienhard is a Corporate Vice President and General Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.



  1. AMD TrueAudio technology is offered by select AMD Radeon™ R9 and R7 200 Series GPUs and select AMD A-Series APUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies—check with your component or system manufacturer for specific capabilities.
  2. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. PCMark 8 – Home v2 is used to simulate productivity performance; AMD A10-7300 APU scored 2477 while the “Haswell U” platform scored 2370. KVN-13
    Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. 3DMark 11 is used to simulate graphics performance; AMD A10-7300 APU scored 1420 while the “Haswell U” platform scored 946..KVN-14
    Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Basemark CL is used to simulate compute performance; AMD A10-7300 APU scored 44 while the “Haswell U” platform scored 36. .KVN-15
  3. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Testing with Adobe Photoshop CS7 measuring seconds to complete applying the Smart Sharpen filter with 64 degree radius with OpenCL enabled. Filter completion time with AMD A10-7300 APU was 11.71 seconds compared to 18.65 seconds with the A10-5745M.. KVN-66 
    AMD “Ballina” reference platform system using the AMD A10-7300 APU with Radeon™ R6 Graphics featuring 10 Compute Cores  (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.352.0.0 - 13-Apr-2014 driver. HP ENVY m6 Sleekbook using AMD A10-5745M APU with Radeon™ HD 8610G Graphics, 2x2048 MBytes of DDR3-1333 RAM, Microsoft Windows 8.1 Single Language,13.151.0.0 - 18-Aug-2013 driver
  4. Testing with Adobe Photoshop CS7 measuring seconds to complete applying the Smart Sharpen filter with 64 degree radius with OpenCL enabled. Filter completion time with AMD A10-7300 APU was 11.71 seconds compared to 56.67 seconds with the i5-4200U. AMD “Ballina” reference platform system using the AMD A10-7300 APU with Radeon™ R6 Graphics featuring  10 Compute Cores  (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.352.0.0 - 13-Apr-2014 driver. Dell Inspiron 5537 using Intel i5-4200U CPU @ 1.60GHz with Intel HD Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language,10.18.10.3496 - 10-Mar-2014 driver. KVN-65
  5. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2014 AMD Performance Platform measuring power draw using eReader, Wi-Fi Web Browsing and 1080p Local Video Playback benchmark tests showed calculated battery life on each task of 11, 9.2 and 5.3 hours respectively. The “Ballina” reference design using the 19W AMD A10-7300 APU with Radeon R6™ Graphics, 10 Compute Cores (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 24-Feb-2014 driver, 14.0" 1366x768 LCD display, SSD, Broadcom BCM943228 wireless LAN, and 4-cell Li-Ion 50WHr (high capacity 3000mAhr cell) battery. KVN-40
  6. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2014 AMD Performance Platform JPEG rendered the test images in 13.01 seconds using the Windows 8 built in decoder compared to 7.19 seconds using the AMD JPEG decoder. Both tests used the same 24 images at 11986x8000 (376MB) on identical “Ballina” reference platforms. The “Ballina” reference design using the AMD FX-7600P with Radeon™ R7 Graphics, 12 Compute Cores (4C+8G), 2x4096 MBytes of DDR3-933 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 10-Mar-2014 driver.  AMD JPEG decoder available only on v14.1 or newer versions of Catalyst driver. KVN-41

June is here and for many of us at AMD, this means it’s only a matter of days until Computex Taipei, one of the industry’s largest and most important technology expos. Computex kicks off on June 3rd and runs until June 7th this year. We will be on the show floor in the TWTC Nangang Exhibition Hall at booth #L0818, where you can experience many of AMD’s latest products and technologies first hand.


Our press conference will be held on June 4th at 10 am at the AMD Club Connect, located in the Bellavita. Lisa Su, our Senior Vice President and GM, Global Business Units, will be leading the press conference and will be joined on stage by key AMD executives to demonstrate how AMD’s technology enables people everywhere to push the boundaries of what is possible.


On June 4th, Scott Aylor, our Corporate Vice President and GM Embedded Solutions, will deliver a keynote at the Computex Industry Forums on heterogeneous computing as the solution to the challenges of real-time data that confronts us with the Internet of Things (IoT). In his keynote, Scott Aylor will explore the use of GPU/APU hardware acceleration to bring enhanced interactive, immersive and intelligent experiences across the billions of connected IoT devices far beyond what is possible with today’s traditional approaches. You can find more details about Scott Aylor’s keynote here.


We will also be hosting an evening event for digital engagers and local AMD fans at AMD Club Connect, located in the Bellavita on June 4th from 8-10 pm. “AMD: The Call of Heroes” will feature a roster of Taiwanese gaming celebrities and a ‘Starcraft II’ game-off powered by AMD technology. You can even stream the gameplay from the event.


Visit our events page at www.amd.com/computex to keep up to date on all of our Computex-related updates and announcements.  As well, be sure to follow our latest Computex-related news and announcements on Twitter with #AMDComputex.


Whether you’re joining us in person or via online, we look forward to seeing you in Taipei!

 

 

Stella Lee is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

If it can game, it can keep up with the multitasking mom.

We’ve dedicated the whole month of May to mothers around the world: the powerful multitaskers that keep the family ticking. A mom’s day is often fast-paced and frenzied, so she needs a computer that can keep up. For tech blogger and mother of four Michele McGraw, she found the perfect solution in the HP Envy AMD provided her, featuring an A10 APU and AMD Radeon graphics.Capture.PNG.png Michele is always on the run, and the laptop’s sleek, portable design makes it the perfect companion for day-to-day tasks. With the HP Envy, Michele has the freedom to manage her Pinterest and blog from her daughter’s dance competitions, or use the power of the AMD A10 APU to stream videos and edit and organize photos while running multiple applications.

 

If it can game, it can log you in without you lifting a finger.
Moms are masters at the act of juggling: between groceries, kids, mail and laundry, a mother is rarely caught empty-handed.  HP Envy helps make hands-free login easy with AMD Face Login, Michele’s favorite feature. This convenient feature allows Michele to log in and out quickly as she bounces between tasks. One second she is checking email, and the next she is away from the computer helping kids with homework. Back to the laptop for projects. Log out. Laundry. Log in. Edit photos. Log out to answer the phone. Log in. You get it! With as many as 20 logins a day, Michele appreciates the ease of Face Login, but she also appreciates the security of knowing that she is the only person who can access her projects and work.Using-HP-Envy-IfItCanGame-600x481.jpg

 

If it can game, it can preserve memories.
As we have followed the journey of Michele this month, we have seen that AMD technology is giving moms and gamers alike the power to create lasting projects that matter to them. Our technology spans from the latest-generation game consoles to laptops and PCs, but one thing is consistent: AMD gives people the power to pursue their passions with ease and confidence.

 

Learn more about Michele’s story by tweeting your questions to us (@AMD) using the hashtag #AskAMD. Not only could your question be answered by Michele or an AMD technology expert during the live tweet along Monday, June 2 at 1 pm EST/12 pm CT, but you could score an HP Envy just like Michele. AMD_Mom_Twitter-01.jpgSee the official rules!

 

 

 

 

It can game and YOU could win.
We’re giving you multiple chances to get your hands on some AMD technology so you can experience firsthand how AMD technology can deliver phenomenal laptop experiences! Stay tuned to our Facebook page where you can enter the "If It Can Game..." Contest once a week by completing the phrase “If it can game, it can ___!" in the contest link for a chance to win an AMD based HP Envy.* Winners will be randomly selected and we’ll highlight some of our favorite responses on the contest entry form here.

 

Click here to learn more about the HP Envy and AMD’s Elite Software Experiences!

 

Imagine what else it could do! Keep up with more “If It Can Game…” stories from fans and partners on AMD’s social media sites and stay tuned for more chances to win AMD-powered systems.

*For full terms and conditions visit here.

 

Samantha Davis is a Social Media Community Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

People are doing increasingly dangerous things on their computers, in an increasingly dangerous environment. These words succinctly sum up the “why” of AMD’s security strategy, the cornerstone of which is implemented into our recently-announced Low-Power and Mainstream Mobile APUs. In this era of increasingly mobile computing, when Secure ChipJPG.JPG.jpgconsumers and corporations want to use the cloud and have access to their data at any time but al so have that data safeguarded, when companies are allowing their employees to explore “bring your own device” (BYOD) options, and when everyone is dreading the next virus, exploit or hack, we want it all: to have the digital world on demand at our fingertips while being assured of our personal and professional security.

 

And, while we’re all aware of software solutions to help protect data – after all, who hasn’t seen those pop-ups from time to time – we’re approaching security from a hardware level. Arguably, if the keys exposed in the recent “Heart Bleed” exploit had been secured in hardware instead of memory, Heart Bleed’s flow might have been staunched. Realistically, there are probably two major camps for hardware-based security: proprietary or closed architecture, and architecture based on open industry standards. AMD is a long-time supporter of open standards and thus has opted for the latter, joining the largest security ecosystem in the world: that based on ARM TrustZone® technology.

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AMD’s new 2014 Mainstream and Low-Power Mobile APUs (formerly codenamed “Beema” and “Mullins”)  feature a first-of-its-kind, AMD-developed platform security processor (PSP) based on the ARM Cortex-A5 featuring ARM TrustZone® technology for enhanced data security , truly bootstrapping the future for our customers and valued end-users. By licensing a Trusted Execution Environment – also known as a security kernel – from Trustonic, we open access to industry-standard APIs for any ISVs who wish to join us. Over this next year, we plan to roll out an AMD-wide product stack for client, server, graphics, embedded and semi-custom businesses based on what we call the AMD Platform Security Processor (PSP). Under the umbrella of AMD Secure Technology, PSP joins other AMD IP innovations from the No Execute Bit to the Secure Asset Management Unit as the future of AMD’s security strategy.

 

Together with our customers, we have identified use cases and areas of focus to enable ISVs to create complete solutions for the markets we are addressing. Components of these solutions are engineered to work together, while leaving room for our OEM customers to truly differentiate for both consumer- and ETWT.JPG.jpgcommercial-grade platform offerings. Some of our security partners have joined with us at industry leadership events such as APU13, the RSA Conference and Mobile World Congress, and their support statement and presentations regarding what they bring to the partnership are available online – especially at developer.amd.com. Over time, we will enable “over the air” several key consumer and commercial experiences, for both the TrustZone technology-capable and non-capable products, with the end goal of bringing all security into the TrustZone capable ecosystem. I’m looking forward to sharing details of those partnerships and solutions in upcoming blogs. It’s our vision that through a hardware-based security strategy built on the open standards of ARM TrustZone technology, AMD will deliver enhanced security options to our customers and partners and help make the increasingly digital lives of end-users less dangerous.



Diane C. Stapley is Domain Business Owner/Alliance Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third part sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


Click here to view the full deck describing the security features of AMD's 2014 Low-Power and Mainstream APUs

This month we have been highlighting the journey of Sandi and Eric from the game developer Cloud Imperium. With the two having extensive knowledge in the tech industry, both in marketing and game development, we were able to truly magnify how AMD technology is able to satisfy a wide variety of needs for numerous tasks. Sandi and Eric have been able to put the AMD-based HP Envy to good use and have really demonstrated the beauty of having technology that seamlessly transitions from work to play!

 

We asked Sandi and Eric about how they’re using the HP Envy to complete work projects and more. See what they say of their experiences thus far!

 

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Q: What are your first impressions of the HP Envy?

Sandi

A: “It looks nice. I like the color of it. It’s got great battery power. I used it on a plane from LA to Boston. I really dug that. Nothing bothers me more than a battery that is just gone in seconds. I am getting used to the Windows part, but I do really like the touch screen. I can have all of my apps open and it still doesn’t run the battery down.”

 

Q: What projects have you been working on using the HP Envy?

Sandi

A: “I have been working on The Next Great Starship. I watched a rough cut of the episode airing this week on dropbox which was really useful...I’ve been Skyping the other staff, some in the UK, some in LA.. I’ve also been doing a lot of events coordinating, too, for gamescomm.”


Eric

A: “I use it for a number of things: headcount, scheduling the shipping and manufacturing. I do tons of email. Tons! I am able to Livestream for the fans.”

 


Q: What technologies are you looking forward to using?

Sandi

A: “I’m going to explore how I can use the technology for Social. Social is such a huge thing-it’s a way to engage people. This laptop is great for that-you could be on the go, you could be wherever...at PAX East, this was awesome.”

 

Eric

A: “I am looking forward to trying some of the touch screen apps..It is a much larger screen and the processor is a lot more powerful so the app should be more fun and engaging for people to play.”

 

Q: Who do you recommend it for?

Sandi

A: “Business professionals, family. I think it’s really cool for college students and business professionals. For those doing an MBA while working, I think this is perfect for that. Let’s say you had an evening class and you need a laptop. If you travel a lot, this is great for that.”

 

Eric

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A: “I would think high school as well. I mean I think it is just a really nice, powerful machine. I think Sandi nailed it. If you’re doing a PowerPoint, you want some acreage to move around, especially with touchscreen.”

 

Between the long battery life and portability, the HP Envy is proving to be a perfect fit for Sandi. For Eric, the large screen, beautiful graphics and processing power are key features for assisting in day-to-day tasks to bring aspects of Star Citizen, like Wingman’s Hangar, to life.

 

Ask AMD!

You can find out more about the A10 APU or the HP Envy here. If you have questions about the system, questions for Sandi and Eric, or just general questions for AMD, submit them here or post using the #AskAMD. We will be conducting a Tweet Chat on May 5th at 7pm CST to answer some of the questions from our fans.

 



Samantha Davis is a Social Media Community Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.

 

The information contained represents the view of Sandi Gardiner and Eric Peterson as of the date on this blog. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

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This post was authored by Bernd Leinhard, CVP and GM at AMD

 

AMD’s innovative Accelerated Processing Units (APUs) have brought high-performance compute and stunning graphics performance to laptops for years. Today AMD launches its 2014 Low-Power and Mainstream mobile APUs that continue to showcase AMD’s commitment to drive power-efficient computing in the mobile market.

 

The 2014 system-on-chips (SoCs) follow on from the immensely successful APUs launched last year, but with up to twice the compute performance-per-watt than the competition1 – a pretty impressive leap up. With dual or quad x86 core options, combined with on-chip Radeon™ graphics based on the award-winning Graphics Core Next (GCN) architecture, the 2014 Low-Power and Mainstream products provide an exceptional blend of compute performance and graphics capabilities. The new families also deliver outstanding energy-efficient performance, meeting the users’ desires for sleeker, lighter laptops, 2-in-1 devices and fanless tablets.

 

The 2014 Mainstream APUs, codenamed “Beema,” have been designed from the ground up to power the next generation of ultrathin laptops. With that in mind, our design teams focused on maximizing performance-per-watt, a key performance metric in mobile computing. AMD’s engineers worked hard and worked smart to deliver maximum clock speeds of 2.4 GHz on the AMD A6-6310 APU at 40% lower TDP than its predecessor2 3. For the user, this means that “Beema” APUs enables thinner laptops with outstanding performance and superior battery life.

 

The Low-Power family of multicore x86 APUs are a natural choice for fanless form factors is also launching today. “Mullins” APUs are system-on-chips with two or four x86 cores and also incorporate Radeon graphics based on the GCN architecture, with power usage as low as 3.95W and using less in  everyday use cases4. The Low-Power family of APUs showcase AMD’s technical leadership in low-power x86 and GPU integration and brings new levels of performance to the form factors that you want, such as 2-in-1s and tablets.

 

Why does performance-per-watt matter? In mobile devices, offering the best possible performance is only half the story because without battery power, the user cannot finish watching a movie, playing the latest DirectX™ 11 game or work on that presentation while on the plane.

 

AMD's latest APUs include a security co-processor supporting ARM TrustZone™ technology, providing security built right into the hardware. TrustZone is an industry standard supported by many hardware and software companies, making it a great technology to help secure the user against security threats of today and tomorrow.

 

AMD has also always given the user features and choices. Our APUs have always featured mind-blowing graphics enabling users to play the latest games at breathtaking frame rates, but they also support the OpenCL™ programming language. OpenCL allows programmers to make use of the on-board Radeon™ cores to help speed up programs, provide features such as AMD Gesture Control, and  provide amazing system responsiveness in computation of heavy applications – effectively turbo-charging the APU to give users a better experience.

 

The power inside of AMD’s 2014 mobile APUs helps AMD and outside developers enrich the user experience with natural interaction, enhancing media playback and mobility features. With technologies such as AMD QuickStream technology, AMD Perfect Picture and AMD Wireless Display available, users get the best possible visual experience with an AMD APU. AMD has worked with big names in the software industry to bring other innovative APU-powered features such as AMD Face Login with voice activation and AMD Gesture Control on the AMD A6 APUs.

 

The first 2014 mobile APUs represent the cutting edge in chip design, combining dual and quad-core x86 processors with Radeon HD graphics. Significant under-the-hood improvements in key areas such as power management and incorporating ARM TrustZone technology highlights the commitment AMD has to bringing high-performance, energy-efficient APUs to the most popular segments of the market.

 

And we aren’t done talking mobile APUs for 2014 yet. The high-performance, award-winning “Kaveri” architecture is coming to laptops later in the first half, so watch this space!

 

Bernd Lienhard is a Corporate Vice President and General Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

1. For “Beema” Mainstream APU. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Basemark CL is used to simulate compute performance; 15W TDP AMD A4-6210 APU scored 21 while the 7.5W TDP Pentium N3510 platform scored 5. AMD "Larne" reference platform system using AMD A4-6210 APU with AMD Radeon™ R3 Graphics, 2x1024 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, and 13.300.0.0 - 13-Jan-2014 driver. Intel Pentium CPU N3510 @ 1.99GHz with Intel HD Graphics, 2x2048 MBytes of DDR3-1333 RAM, Microsoft Windows 8.1 Single Language, 10.18.10.3366 - 25-Nov-2013 driver. BMN-25

 

For Mullins Essential:  Architectural improvements in the 2.8W SDP AMD A10 Micro-6700T APU are calculated to deliver 178 GFLOPs compared to the 2W SDP “Bay Trail T” platform which achieves 100 GFLOPS. Theoretical Maximum GFLOPS score is calculated using standard formula of (CPU Cores x freq x 8 FLOPS) + (GPU Cores x freq x 2 FLOPS). Scores rounded to the nearest whole number. AMD "Discovery" reference platform system using AMD A10 Micro-6700T APU with Radeon™ R6 Graphics, 2048 MBytes of DDR3-1333 RAM, Microsoft Windows 8.1 Single Language, 13.302.1301.0 - 03-Mar-2014 driver.  2W SDP, Intel “Bay Trail T” Atom CPU Z3770 @ 1.46GHz with Intel® HD Graphics, 2x1024 MBytes of DDR3-1066 RAM, 1920x1200x32, 10.18.10.3348 - 30-Oct-2013 driver. MUN-16

 

2. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. 3DMark 11 is used to simulate graphics performance; the AMD A6-6310 APU scored 778 while the AMD A6-5200 APU scored 699. AMD "Larne" reference platform system using AMD A6-6310 15W APU with AMD Radeon™ R4 Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, and 13.300.0.0 - 13-Jan-2014 driver. AMD A6-5200 25W APU with Radeon™ 8400 Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.1005.0 - 22-Feb-2014 driver. BMN-9

 

3. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. PCMark 8 - Home v2 is used to simulate productivity performance; AMD A6-6310 APU scored 1923 while the AMD A6-5200 APU scored 2004.  BMN-10   AMD "Larne" reference platform system using AMD A6-6310 15W APU with AMD Radeon(tm) R4 Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, and 13.300.0.0 - 13-Jan-2014 driver. AMD A6-5200 25W APU with Radeon(tm) 8400 Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.1005.0 - 22-Feb-2014 driver. BMN-10

 

4. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. AMD A6-6310 APU will draw 0.62W power when running an eReader compared to AMD A6-5200 0.81W APU draw on the same workload.  Video file for power testing of video playback: Video file: Big Buck Bunny; H.264/MPEG-4 Part 10; 9783 Kbps; 1920x1080@24 fps.  AMD "Larne" reference platform system representing AMD A6-6310 15W APU with AMD Radeon™ R4 Graphics, 1x4096 MBytes of DDR3L-1600 RAM, Microsoft Windows 8.1, and 13.302.1401 driver. AMD A6-5200 25W APU with Radeon™ 8400 Graphics, 2x2048 MBytes of DDR3L-1600 RAM, Microsoft Windows 8, 12.101.0.0 driver. BMN-21

IICG it can_final_edited-1.pngWhether for work or play, AMD is here to power the technologies of your daily life and our new program helps tell those stories, one fan at a time.


How do you use your PC? Do you game, write, develop software? Crunch numbers in spreadsheets, edit or view videos, write blogs or computer code, create presentations? Do you ever wonder how to get the best experience from your PC? We’ve been asking our fans how they use their AMD-based technology, and we’re excited to share some of their stories with you as part of our new, If It Can Game, Imagine What Else It Can Do! Fan Feature Series.

 

Over the next several months we’ll share stories from our fans from various walks of life who are using AMD-based PC’s in some really cool ways – giving you an exclusive look into how AMD-based technology enhances their lives, which will hopefully give you ideas on how to use your PC in new ways.



Sandi.png
Our April fan story: Sandi Gardiner and Eric Peterson from Cloud Imperium Games


The program kicks off this month with our friends Sandi Gardiner and Eric Peterson from game developer Cloud Imperium. Sandi & Eric have extensive experience in the tech industry, including developing and marketing games like Star Citizen. Throughout the month, they’ll share how they use the AMD A10 APU-based HP Envy notebook to video chat with fans, viewing and approving game image proofs, managing their workflow, and connecting with friends and family in their personal time. If it can game, imagine what else it can do!

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Learn more about Sandi and Eric’s story by tweeting your questions to us (@AMD) through the end of the month using the hashtag #AskAMD. You can also submit questions here for a chance to have them answered by Sandi, Eric or an AMD technology expert during the live tweet along Monday, May 5th at 7pm CT.

 

It can game and YOU could win. In addition to hearing from our fans, we’re also giving you a chance to get your hands on some AMD gear so you can see firsthand what it can do. Starting April 7th, check our Facebook page where you can enter the "If It Can Game..." Contest once a week by completing the phrase “If it can game, it can ___!" in the contest link for a chance to win an AMD based HP Envy.* The lucky winner will experience the stunning AMD Radeon™ Graphics and outstanding processing power of the AMD A10 APU. Winners will be randomly selected and we’ll highlight some of our favorite responses on the contest entry form here.

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Click here to learn more about the HP Envy and AMD’s Elite Software Experiences!


Imagine what else it could do! Keep up with more If It Can Game…” stories from fans and partners on AMD’s social media sites and stay tuned for more chances to win AMD-powered systems.

 

*For full terms and conditions visit here.

 

Brystal Boyd is a Social Media Coordinator at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

There seems to be no limit as to what might be possible with the OpenCL™ pipeline between AMD processors and key Adobe® Creative Cloud™ products. It was only one year ago, at NAB 2013, when AMD first revealed OpenCL-enabled acceleration on Windows for Adobe’s Mercury Playback Engine and its implementation in Adobe® Premiere® Pro CC.  This powerful combination gave users a taste of what massive compute power and fantastic professional video software could do together to enhance both speed and productivity. Since then, Adobe and AMD have collaborated to deliver dozens and dozens of optimizations that help speed everyday workflows and offer never-before seen features (check out this post if you need to get caught up). These incredible optimized features are available on both AMD-powered Windows and Apple systems, including the awesome new dual AMD FirePro™ graphics-based Apple Mac Pro systems.


Now NAB 2014 is here and the AMD-Adobe relationship continues to deliver a flood of amazing new features. You can read a summary of the highlight here or come by the AMD booth (SL10405—be sure to say hi). We are super excited to introduce our new AMD FirePro W9100 cards - perfect for demanding video workflows - check out what Al Mooney, Senior Product Manager, Professional Video Editing at Adobe as to say:


We will showing lots of great demos including a SuperMicro SuperWorkstation (see below) - in fact, have been very pleased with the initial testing of Adobe Media Encoder CC on this system and are seeing great scaling across up to  4 - AMD FirePro W9100 cards.


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(System Config): 2 x Intel E5-2680 @ 2.70GHz, 32GB RAM Kingston DDR3-1600 CL9, Win7-64bit, 250gb Primary SSD OCZ Vertex 4, 750GB Secondary SSD Samsung 840EVO, AMD Driver 13.35



I’m going to walk you through some real world examples of what AMD App Acceleration via the open standard OpenCL API brings to the latest version of Adobe Premiere Pro CC and the entire video workflow in Adobe Creative Cloud.


New AMD-powered enhancements in Adobe Premiere Pro CC

 

The new OpenCL-accelerated feathering masks tool adds subtlety and finesse when you apply masks to alter, cover, highlight or obscure a specific section of video content over time. The feathering means you can blend the edges of the mask so that it has a more polished, professional appearance. You can use feathered masks with the new mask tracking feature. This lets you create animated masks in Premiere Pro CC that automatically track an object from frame to frame. You also have the option to Dynamic Link to Adobe After Effects™ CC for more advanced tracking tools. So, for example, after using the feathered mask feature to obscure the identity of a witness, that mask can then automatically track the movement of that face from frame to frame as the person moves through a scene.

 

How much time have you spent applying color changes to clips? With Master Clip effects, you can name one clip in your bin to serve as your “master clip.” When you apply one or more AMD-accelerated effects to that clip, the look will than ripple throughout your sequence and update all other instances of that clip. It will save you time and preserve your patience!

 

AMD acceleration also enables powerful, efficient workflows with some of the most popular high resolution cameras and formats. For example, now AMD graphics technology powers the import and playback of native RED camera formats thanks to OpenCL accelerated debayering for the R3D codec. This means that users can directly edit, add effects to and playback RED media files in real-time within Adobe Premiere Pro CC and without conversion, giving them the full benefit of the image quality RED cameras offer. When your project is complete, the render to your final destination format can even be supercharged by using single or dual AMD GPUs for amazing speed. In fact, we are seeing up to 11X better performance made possible from the new optimizations for AMD GPUs.*

 

The new release of Adobe Premiere Pro CC also expands the previously announced support for Blackmagic formats to include the Blackmagic Pocket Cinema Camera compressed, lossless JPEG format.  This is great news for anyone who uses this format in their workflow since there is no low resolution proxy option for working directly with it. Now Premiere Pro CC on an AMD-powered system can take advantage of OpenCL accelerated debayering to provide smooth playback with edits and effects. The CinemaDNG workflow has also been expanded to provide hardware-accelerated debayering for Convergent Design Odyssey 7Q monitor/recorder products.

 

Of course, just supporting the formats isn’t enough. Premiere Pro CC now features real-time settings and properties for both CinemaDNG and RED R3D media formats, giving you the control you need to get the look just right.

 

Adobe Premiere Pro CC also adds support for ARRI AMIRA camera’s 3D lookup tables (LUTs) in the ProRes format. With AMD hardware acceleration powering the Lumetri Deep Color Engine, editors can playback the entire palette of AMIRA identified color looks in real-time once the footage is brought into Premiere Pro.

 

More Flexibility for After Effects CC and SpeedGrade CC

 

The latest enhancements extend beyond Premiere Pro CC, the hub of the Adobe Creative Cloud video workflow. Thanks to Adobe’s new Mercury Transmit support, you can add a second reference broadcast monitor for full screen previews of your compositions as you work in After Effects CC.

 

Adobe also continues to add flexibility and capability to the SpeedGrade CC workflow we announced at IBC 2013. We previously discussed how users on systems with AMD processors can open and enhance Adobe Premiere Pro CC projects, including all of their OpenCL-accelerated effects, directly within SpeedGrade and without the need to first render the Premiere Pro project.  Adobe has now added the abilities to turn the Lumetri™ effects on and off, as well to hide or show tracks within SpeedGrade for an easier overview of complex timelines. It even supports the Master Clip workflow described above to simultaneously apply looks to multiple clips.

 

The pace of development on Adobe Creative Cloud CC features that use OpenCL to harness the performance of AMD APUs, Radeon™ graphics and FirePro professional graphics products is breathtaking. Keep an eye here for more in depth looks and highlights.

 

Resources:

 

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


*AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Adobe® Premiere® Pro CC test project used several effects (Motion, Opacity, ProcAmp, Gaussian Blur, Fast CC, 3Way CC, Warp Stablizer, B&W, Ultra Key, Noise, Basic 3D, Crop, Composite) with Adobe® Premiere® Pro CC pre-release build, source media: R3D video file, 174 seconds, 5120x270, 23.976 fps, Progressive; render to: MPEG, 1920x1013, 23.976 fps, Progressive, Quality 50.  With a desktop PC configured with an AMD FX-8350 processor, AMD FirePro™ W9100 Professional Graphics card, 16GB DDR3-1866, video driver 13.350.1012.0, Window 7 Professional (x64) the export took 4281 seconds with OpenCL™ off, 346 seconds with OpenCL on. FP-92

Whether you're looking for a new tablet, notebook or desktop computer, this blog helps you identify key decisions to make your shopping easier.

 

It’s estimated that roughly 300 million PCs will be sold worldwide this year1 and if you’re one of the lucky people buying one you’ve got a big decision to make. As you search for the best PC for you, you’ll likely do a combination of researching and comparing products online (possibly Googling unknown tech words and dropping them casually into conversation with friends later), talking to that tech-obsessed friend we all have that seems to know all the latest and greatest gadgets, visiting stores to have a look at what the products actually look like, and polling your social networks to weigh in with their opinions and experiences.

 

However, by thinking through five key choices first you could save yourself a lot of time and energy, not to mention heartache over a wrong decision.

 

#1: Choose a Computer type. There’s never been more choice when it comes to the type of computer you can get, which is both really awesome and pretty intimidating. If you don’t already know what you’re looking for – a desktop or All-in-One, a laptop, a tablet, or perhaps a 2-in-1 – start by asking yourself:

  • Who will use the computer? Just you, a roommate, kids?
  • How will it be used? Email, watching videos/TV, creating presentations or other documents, editing photos/videos, connecting with friends and family through social media and video chats
  • Where will it be used? At home in a stationary place so everyone can share, around the home, out-and-about town, on business trips?

 

#2: Settle on a budget. Figure out how much you want to spend and do your best to stick to it. You may be surprised at how far your money will go these days to get you a computer that you love and meets all your needs.

 

#3: Pick a processor. You may think this category is a little biased given I work at a chip company, but the processor really is one of the most important pieces that makes up your computer. You can learn more about why in our “How To Choose the Right Processor” Infographic, which also describes different types of processors and the significant advancements in this area since the first central processing unit (CPU) was introduced in 1978. These advancements were driven by the way you and I use our technology today, resulting in a new category of processor known as the accelerated processing unit (APU) that’s designed for today’s most popular computing activities. So, why choose a decades-old technology that’s been gradually updated to fit into today’s world for your brand new computer? After all, would you trade in your favorite online gaming app or game console for a Simon game (also introduced in 1978)?! I think not.

 

 

#4: Figure out your features. The real key here is knowing what you want to do on your computer (for example, are you a gamer? Do you do a lot of photo and/or video editing?). This will help you figure out what features are most important to you. Some of the major decisions include:

  • Screen size – There are many choices here with benefits and trade-offs for each. Generally, if you’re looking at a desktop you can go big as long as it fits in the designated space.
  • Touchscreen or no touchscreen – Touch is a really cool new way to interface with your computer, but it’s not for everyone and often increases the cost of the computer. For mobile computing, smaller screen size usually means smaller keyboard, but lighter/more portable. Larger screens are less tote-able, but provide more surface area from which to enjoy your videos.
  • Integrated webcam – Particularly useful for anyone away from loved ones regularly, or those who work remotely, also a key component for new user interfaces like AMD Gesture Control and AMD Face Login.
  • Connectivity – How many USB ports do you need? Do you need an HDMI port? A VGA port to connect to projectors at work? A CD-ROM drive? Caution: failure to outline these needs now can lead to toting around a lot of dongles in the future!
  • Battery life – If you’re set on a laptop or tablet you’ll need to decide on your battery life requirements. For mainly around the house use you’ll have ready access to a power source – the same usually goes for the office. If you’re constantly on the go, you’ll want to look at a more power efficient solution, perhaps Picture2.pngone based on one of those AMD APUs you heard about in #3, which are designed to be energy efficient.
  • Storage options – It’s likely that any computer you choose today will have sufficient RAM (for the temporary stuff that disappears when you turn your computer off), however the hard drive options (for the files, applications, and data that’s still on your computer when you log back on) are where it gets a little more complex. Some key advantages and disadvantages of the two most popular hard drive options are:
    • Hard-disk drives (or HDDs) A good choice for those who do typical computing activities like email, Web surfing, basic content creation and editing, as well as for those with large multimedia collections or who work with large files.
      • Key Advantages: Less expensive and available in a variety of capacities up to multi-Terabyte options.
      • Drawbacks: Larger in size and thus the computers they come in are typically bigger. HDDs are also known to be generally slower and less stable than the other popular option discussed below.
    • Solid-state drives (or SSDs) Might be right for you if you’re constantly on the go, have an extreme need for speed, or perhaps just have some extra money to burn.
      • Key advantages: Durability and fast performance that help lead to quick boot times and app loading, among other things.
      • Drawbacks: More expensive, usually less storage capacity than their HDD brothers

Or, you could go for a combination of SSD and HDD with a Hybrid drive or dual-drive system, which combine the above options either internally or externally to get the advantages of both.

 

#5: Consider where to buy. Whereas you’ll likely do most of your research online, you may want to go into an actual store (gasp!) to make your purchase. The savvy shopper you are, you’ll surely do your due diligence to research and compare prices with retailers and e-tailers to make sure you get the best deal.

 

Once you have these five items figured out, you have a list that you can reference during your search for the best new computer for you. I wish you happy hunting! And don’t forget to visit AMD.com to learn more about the latest AMD-based computers and AMD processors, and how AMD designs technology that powers millions of intelligent devices, including personal computers, tablets, game consoles and cloud servers that define the new era of surround computing.

 

 

 

Sarah Youngbauer is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

1 IDC Expects PC Shipments to Fall by -6% in 2014 and Decline Through 2018 press release, March 4, 2014 http://www.idc.com/getdoc.jsp?containerId=prUS24700314

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