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Today, AMD joined the RapidIO.org community as a regular member along with our technology partner, ARM. AMD is proud to participate as a member of RapidIO.org, a non-profit organization controlled and comprised of leading electronics and technology companies.

 

As a member, AMD will be participating in RapidIO.org’s recently initiated “ARM 64-bit Coherent Scale Out over RapidIO” task group, and I look forward to leading AMD’s participation in the various RapidIO.org working groups.

 

The “ARM 64-bit Coherent Scale Out over RapidIO” initiative represents a significant development in the ARM ecosystem as it seeks to broaden its reach into higher-end systems. The objective of the task group’s specification development effort is to offer a standardized coherent interconnect that interoperates with the existing RapidIO ecosystem to provide a heterogeneous coherent processor cluster scale out capability over a RapidIO unified fabric. With a limited scale out scope, it does not seek to compete with established server and HPC interconnects such as Ethernet, Infiniband or our own Freedom™ Fabric.  Rather, it complements these interconnects as it drives interoperability between 10s-100s of coherent devices.

 

RapidIO addresses needs in markets that the AMD server and embedded business units have prioritized: data center & high performance computing, communications infrastructure and industrial automation. RapidIO offers high reliability, increased bandwidth and low latency in an intra-system unified fabric, as well as chip-to-chip, board-to-board and shelf to shelf peer to peer connectivity. This technology is an established, scalable and high-performance fabric specifically developed to address the needs of equipment designers in the markets in which key AMD server and embedded customers reside.

 

Our new membership and forthcoming participation in RapidIO.org aligns well with our continued work to solidify AMD leadership in the ARM 64-bit server and embedded market place.

 

Greg Shippen is Fellow and Chief Architect, Embedded Solutions Business Unit at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

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Beginning in 2002 and every year since, AMD has been named to one or more of the Dow Jones Sustainability Indices (DJSI).  Launched in 1999, the DJSI were the first global indices to track company financial performance along with social, economic, and environmental criteria including corporate governance, risk management, branding, climate change mitigation, supply chain standards, labor practices, and community involvement. The resulting assessment forms the basis for naming companies from all industries that demonstrate superior performance across numerous sustainability metrics. This year, DJSI evaluated over 1,800 companies with a focus on long-term shareholder value.

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“It is an honor for AMD to be selected alongside other leading corporate citizens, said Rory Read, President and CEO, AMD. “At AMD, corporate responsibility is a cornerstone of our culture.  I am extremely proud of our AMD employees around the world whose hard work contributes to these efforts every day. This recognition is shared by all of us.”

 

 

 

For more information visit: http://www.amd.com/corporateresponsibility

 

Follow AMD on social media to stay up to date with our current CSR initiatives: LinkedIn & Twitter

 

Tim Mohin is the Director of Corporate Responsibility at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

 

This year's annual Adobe MAX conference is October 4-8, 2014 in Los Angeles (http://max.adobe.com). It brings together an incredible network of creative leaders, designers, broadcast and video pros, tech and business strategists, photographers, and more.

 

AMD is one of Adobe’s key technology partners and collaborators, so of course our team has been preparing powerful demonstrations to bring to the show floor (booth #113). Adobe MAX is a fantastic opportunity to see the many accelerated video production and image/photo processing workflows and features enabled by the joint efforts of AMD and Adobe.

 

There is a lot to see. Adobe continues to incorporate more and more GPU-accelerated features in its products, made possible by using open standards like OpenCL™ to leverage the immense compute resources of AMD GPUs and APUs to implement complex algorithms that simply weren’t practical before. This not only can help increase performance for existing functions, but has resulted in a seemingly endless stream of new and enhanced capabilities.

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Great examples of this include the enhanced Blur Gallery (first introduced in Adobe Photoshop® CS6 and later expanded in the June 2014 update to Adobe Photoshop CC),  Smart Sharpen (introduced in the January 2014 update), and most recently, the new Upscale feature (also introduced in the June 2014 update). And at this year’s International Broadcast Conference (IBC) in September 2014, we have seen continued enhancements of Adobe Premiere Pro CC, and the underlying Mercury Playback Engine that also powers SpeedGrade CC, Media Encoder CC, Prelude CC, that leverage GPU compute, including GPU-accelerated debayering for Phantom Cine and Cannon RAW formats to enable real-time effects and color grading for these popular camera formats. The results* are astounding.

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The newest update to Adobe Premiere Pro CC also includes many important new features for 4K workflow.  Dave Helmly from Adobe gives a great overview of them on this video:

 

 

Here’s another useful video where Niels Stevens from Adobe explains the technology and demonstrates how Adobe Premiere Pro CC has added OpenCL optimizations for AMD FirePro GPUs to accelerate 4K debayering, visual FX, automated mask tracking, new raw 4k footage codecs and multi-GPU support.

 

 

If you are attending this year’s Adobe MAX, come see us at the AMD booth #113 where we will be showing the latest accelerated Adobe Creative Cloud workflows running on AMD A-Series APUs with AMD Radeon™ graphics, and AMD FirePro™ professional graphics. If you make it by the booth early in the show, we may even have a cool AMD giveaway for you.

 

Supporting Resources:

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

OpenCL and the OpenCL Logo are trademarks of Apple Inc., and are used by permission of Khronos. Adobe and Photoshop are registered trademarks of Adobe Systems Inc.

 

*AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test system was configured with an AMD FX-9590 processor, AMD FirePro™ W9100 graphics card and driver 13.352.1014.0 21-Jun-2014, 16GB DDR3-933 RAM, SSD hard drive, Windows 7. Test projects used Adobe® Premiere® Pro CC pre-release build as of 9/5 with 13 effects with the following native camera formats as source media 1) Phantom Cine, and 2) Canon RAW, render to the "Apple TV, iPad, iPhone 4 and newer - 720p 29.97" preset. Render times with OpenCL™ on versus off were measured in order to show an example of the enhanced performance for a project that implements GPU-accelerated debayering.

We usually use the word “pipeline” in this blog to refer to a technical connection—the flow of bits through a process.

 

But OpenCL™ has fostered the creation of another type of pipeline, one that provides a direct flow of information between AMD and Adobe. This means that engineers at both companies know that high performance compute power is available on demand.  Equipped with that knowledge, they try new things and dig deeper. The result is a steady outflow of new features and functionality that enhance the entire Adobe® Creative Cloud™ professional video workflow for AMD customers on both Mac and Windows. The latest outpouring of innovation is on display for you to see and experience first-hand, this time in Amsterdam at IBC 2014, in Hall 7, booth 7.H35.

 

MORE FORMATS

When your video workflow starts at the camera, you want your software environment to work directly with your native media formats. Adobe Creative Cloud users already benefit from AMD hardware acceleration that drives real-time debayering and playback of many popular media formats including Red R3D, CinemaDMG, and Blackmagic Pocket Cinema Camera JPEG. At IBC 2014, that list further expands with AMD hardware acceleration for Canon RAW and Phantom CINE. The boost gained by moving from software debayering to AMD hardware debayering means fast, effective workflows that don’t require time consuming conversions, so you can work with and retain the full impact of 4K footage and beyond.

 

We think that a lot of users will be excited by this news: Adobe Creative Cloud is getting support for the GoPro CineForm codec. With AMD acceleration on tap there is now an optimal workflow for editing, effects, compositing and color grading with the popular and abundant footage from GoPro HERO cameras.

 

POWERFUL MASK ENHANCEMENTS

Earlier this year Adobe Creative Cloud began leveraging OpenCL to accelerate the feathering mask tool in Premiere Pro CC. This fantastic tool enables the creative to blend and soften the edges of a mask. This adds subtlety when you alter, cover, highlight or obscure specific elements within video content over time. Feathered masks can be combined with mask tracking to create animated masks that track an object from frame-to-frame.

 

Adobe has now announced a powerful creative enhancement to its mask tools, using OpenCL to engage the processing performance needed to create complex Bezier masks and achieve greater realism. Now mask control points can be converted from linear paths to Bezier, giving users increased control over the shape of a mask. The new feature retains the feathering capability as well for fine blending of the effect.

 

Capping the additions to the masks toolset is a new Pen tool that lets the user free draw polygons to define masks. Combined with feathering and Bezier capabilities, users have remarkable control and unlimited freedom to achieve the exact looks they envision.

 

ENHANCED INTERFACE FOR HIGH DPI MONITORS

Adobe is introducing an important user experience enhancement with HiDPI support across all of its video desktop applications on Windows.  Using AMD processing via OpenGL, the interfaces for Premiere Pro CC and other video apps adapt to suit Windows high-DPI displays. Previously these interfaces were uncomfortably small when displayed on high DPI monitors. This makes a much more relaxed and functional user experience for today’s demanding 4K workflows.

 

INTELLIGENT ARCHIVING

When a project is finished, Adobe’s newly announced, OpenCL-accelerated Consolidate & Transcode function promises to be a big time-saver. This new tool takes all of the media used for a project, in all its variety of formats, and automatically creates a single archive in a uniform codec. This tool intelligently retains only the media that was actually used and is needed for the archive, rather than taking everything in bulk, so that the resulting archive is easily stored for future retrieval. When you bring the project back, conveniently included heads and tails make it easy for editors to revise and repurpose the project.

 

If you can’t make it to IBC, don’t worry, we’ll continue to post videos and other information on these great new features as well as results from our performance testing. If you are attending this year’s Adobe MAX, Oct 4-8 in Los Angeles, come check out the AMD booth where we will be showing the latest accelerated Adobe Creative Cloud workflows running on AMD A-Series APUs, AMD Radeon™ graphics and AMD FirePro™ professional graphics.

 

Supporting Resources:

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


OpenCL and the OpenCL Logo are trademarks of Apple Inc., and are used by permission of Khronos.

Shopping for back-to-school can be overwhelming, but it doesn't have to break the bank. Check out these AMD-based laptops that all cost less than $400.


Back-to-school shopping is in full swing and if a laptop is one of the items on your shopping list you might be overwhelmed – both by the number of available choices as well as by their price tags. However, while a laptop is certainly an essential part of going back to school today, that doesn't mean you have to break the bank to get a new one.

 

Here are four AMD-based laptops that cost less than $400 USD and are great for school work, entertainment and staying connected with loved ones.

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HP Pavilion 10z

This 10-inch touch screen laptop gives you all the features you need and the reliability you expect in a tiny, yet powerful package at a great value. Get your work done or enjoy rich, smooth web chats and videos at home or on-the-go thanks to the thin and light 2.5-pound design that’s packed with ports for connecting to other devices for sharing and transferring information.


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Dell Inspiron 15
The
Dell Inspiron 15 laptop comes packed with productivity and multimedia features, all at an affordable price2. Based on an AMD A6 processor, it also features a 15.6-inch HD display for crisp details and vibrant colors when enjoying videos or looking at photos, and long battery life to help with late night cram sessions.




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Toshiba Satellite® C55D

The Toshiba Satellite C55D offers power, portability and performance at a budget-conscious price3. This 15.6-inch laptop comes with an AMD A8 processor and is packed with all the essentials that make it great for basic tasks like web browsing, socializing, and emailing, as well as for entertainment and multitasking.


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Acer Aspire E 17

The Aspire E 17 Notebook delivers an excellent mobile PC experience for a real value4. Delivering effortless performance that makes daily computing an easy-going pleasure, the practical yet stylish and slim design includes a 17.3-inch HD widescreen display and runs on an AMD E2 processor.

 

 

 



Find more currently available AMD-based laptops in our Back-to-School Gear Guide. And follow AMD on Facebook and Twitter for more back-to-school tips and information – and a chance to win free AMD-based technology.

 





Sarah Youngbauer is a Communications Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

1 Pricing as of 8/15/2014 on HP.com

2 Pricing as of 8/15/2014 on Amazon

3 Pricing as of 8/15/2014 on Amazon

4 Pricing as of 8/15/2014 on TigerDirect

An experience is a collection of moments.  Some of those moments, like waiting on an endless layover between flights, can feel like they last forever.  Others, like video conferencing with your son from a hotel room a hemisphere away, are fleeting in the worst way.  Technology tends to intercept experiences in one of two ways: it enhances them and makes you forget it’s there, or you stare at an hourglass rotating on your computer screen reminding you of its limitations.

 

4702_SocialMedia_Influencer_July_NoTimes (3).jpgThree weeks ago I was asked to bring a shiny new techno-object into my life so that I could share my collection of moments.  The Lenovo Flex 2 featuring the AMD A8-6810 processor would be my main PC on the condition that I agree to chronicle my journey around the world.  I got to be the voice of the “business man,” which was a sweet deal for me as long as I got more magic moments than spinning hourglasses.  In the last few weeks, I’ve had 76 meetings in two continents.  The topics ranged from commercial events in Spanish South America to a recurring 1:1 with our channel sales director..  I am a demanding user and I need a system that can transition from my desk to a meeting room to an airport and to a plane seamlessly.

 

This Lenovo Flex 2 did that with style.  The fact that I could shave time off of my showdowns with the Windows sign-in screen by using AMD Face Login was amazing.  It picked up my smirk with and without glasses. I didn’t need to touch a key. This helped save time and got more than a few oohs and ahs in otherwise mundane meetings.  Typing a password is so 2013.  I acquired another fan at home when my son discovered AMD Gesture Control.  First he swiped through Windows 8’s modern UI, sending start screen tiles waving from side to side like an old-school rap concert. Then he employed the steady ET finger gesture to click on individual tiles.  We were both mesmerized. The AMD APU, the “brain” of the PC, silently eliminated any stuttering and allowed for fluid motion.  I reminded my son that sometimes technology enables magic and daddy’s company turned his index finger into a magic wand.  He proceeded to mute me with one of the gestures.


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The amazing thing about a few days in a new environment is that it highlights the elements that make us all human.  A couple weeks in my life proved that the “business man” story is similar to everyone else’s.  I just need technology to fade into my moments.  This happened when I was on the plane to Buenos Aires from Dallas using the Flex 2’s 300-degree flip feature to watch an episode of my favorite legal drama on the beautiful 15.6” touch screen while the person in the seat next to me leaned back to take a nap.  I even had the power to play intense, immersive racing games like “DiRT 3” to disconnect from a stressful day.  If it can game, it can handle the job I love, running marketing for the Americas.  It can also handle the quiet moments when I want my favorite view in all of Buenos Aires: seeing my son roll his eyes over a video chat from 5,000 miles away when I say something ridiculous.  That’s when graphics matter and I can’t afford lag or grainy video.  For that moment in time, technology did exactly what it should do – it faded into the background and teleported me to my living room.

 

If it can game, imagine what it can do for you…

 

 

 

 

Gerald Youngblood is a Director of Regional Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

Today’s college students expect their technology to perform better than ever before, truly relying on their computers to power all aspects of their lives. And AMD processors enable the experiences they say matter most.


In and out of the classroom, college students rely on computers to enhance their lives. Considering the majority of them were born in the early 1990s, they have grown up with technology and are more dependent on it and expect more from it to help meet the demands of everyday life than any previous generation. In fact, a recent Back-to-School Technology Usage Survey conducted by Harris Poll on behalf of AMD showed that 81 percent of students can’t imagine doing school work without their technology and 70 percent can’t imagine a life without technology.

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So what exactly are today’s students relying on their computers for?

    • 81 percent of college students plan on using their device to study
    • 70 percent will use it to communicate
    • 63 percent will use them to take notes in class


And then there’s entertainment, with 73 percent of students surveyed saying they use other devices – including computers – more than a TV to watch TV shows and videos. Additionally:

    • 60 percent of students will use their device to play music
    • 41 percent will use it for gaming

 

 

 

With such a strong reliance on technology, it is crucial that students have a computer with a powerful processor, the ‘brains’ of the computer so to speak. The processor is pivotal to enabling the user experience, and AMD APUs provide the ideal combination of productivity and entertainment experience to handle everything today’s students expect from their technology – from long battery life to fast performance to a smooth, vibrant streaming video experience.


The capabilities of AMD APUs fall right in line with what college students care about most in their computer, as 94 percent of students wish their device would last all day1, 90 percent of students prioritize fast performance and 88 percent say having crisp, high-quality video is an important consideration.


Today’s college students certainly have a lot on their minds, but by purchasing a computer with an AMD APU ‘brain they can rest easy knowing they have one less thing to think about.

 

 

 

 

Sarah Youngbauer is a Communications Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

 

  1. 1. AMD defines all day battery life as 8+ hours using the windows idle test.

 

Survey Methodology: This survey was conducted online within the United States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be attending a 2 or a 4 year college, not necessarily in the United States, in the fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris panel, no estimates of theoretical sampling error can be calculated.

Over the years, technology has evolved and changed the way college students work, play and live. Take a look back to see how students’ priorities have shifted, how technology has evolved and how AMD is leading the next generation.


The year is 1999. I've just graduated from high school and am preparing to leave home for the first time to head to college. In this process, I vividly remember several key moments including buying my very first laptop. However, even though I was excited about it and knew it would be helpful for getting my school work done, I didn't then realize what an instrumental part of life computers would become. I was more focused on what really mattered, my most cherished possession and my ultimate ticket to freedom – my car.


So imagine my surprise when I saw the results of our recent back-to-school survey, in which college-bound students say their laptop is their most prized possession, beating out their car, as well as their tablet, bicycleBTS_Datagraphic1_Final.jpg and television!


Add to that the fact that a majority say one of their biggest fears is that their technology will stop working, and 70 percent say they can’t imagine a life without technology and it becomes clear that students’ priorities today have shifted – technology is at the head of the class.


This left me to ponder what has changed so much in these 15 years? Two thoughts came to mind:

  1. A world enabled by technology is all they know. The majority of today’s college students were born between 1992 and 1995 and likely don’t remember a world without a personal computer or Internet connectivity in their home.
  2. Technology, technology everywhere. The incredible advances in technology over the last 15 years have made it a part of nearly every aspect of life today, whether you’re a college student or not.


In contrast, I grew up with minimal exposure to technology, playing “Oregon Trail” in the computer lab in elementary school, taking typing classes in middle school and a few computer classes in high school. We had a computer at home, which I used for typing school papers which were researched in the library using the Dewey Decimal System and digging through the stacks for actual printed books. The first time I went online I used a dial-up modem. The year I arrived at college was marked by several technological firsts including the introduction of social networking (in the form of MySpace), Bluetooth technology, Blackberry, TiVo, and the wonder of webcasts (remember the 1999 Victoria’s Secret fashion show?)


Today all of these technologies – and many more – are ubiquitous, some are even obsolete. From the way I wake up in the morning, to how I work, to relaxing after a long day and everything in between -- I constantly interact with technology. And I was surprised to see that my technology use and purchase habits align closely with those of the 2014 college students:

 

  • I also consider my laptop is one of my most prized possessions today and have suffered the horror of a computer crash, so know it is truly something to be feared.

 

  • I use my laptop nearly as much for streaming videos and other entertainment-related activities as I do for work and our research uncovered that I’m not alone. Seventy-three percent of students surveyed use other devices more than a TV to watch television shows and videos. However, I do still make use of my TV by wirelessly connecting it to my laptop for a larger screen experience.

 

  • I look for similar characteristics in my laptop as they report will be important to them when shopping for a new one for the upcoming school year, including price, performance, battery life, security, and entertainment features. And, because I work at a chip company, I know that the processor is a key factor in all of these. Even better, I can proudly say that AMD processors uniquely address this array of experiences.


It’s amazing to think this evolution from cars to computing devices as campus must-haves has only taken 15 years. I can only imagine what the students heading to college in 2029 will demand from their devices and can’t help but wonder, will I be able to keep up?  

 

 

 

 

 

Sarah Youngbauer is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

Survey Methodology: This survey was conducted online within the United States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be attending a 2 or a 4 year college, not necessarily in the United States, in the fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.

All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.

Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris panel, no estimates of theoretical sampling error can be calculated.

New clothes, new shoes and new technology. Back-to-school season is upon us and our recent Back-to-School Technology Usage Survey conducted by Harris Poll on behalf of AMD, found that 56% of students heading back to college are planning to buy new technology. And AMD is here to help you identify the best laptop for your needs. Offering fast performance, crisp graphics and long battery life, heading back to school with an AMD-powered PC is sure to put you at the head of the class. And best of all, with a variety of options to choose from, chances are that AMD fuels a laptop that’ll cover all your school work and entertainment needs at a price that won’t break the bank.

 

When looking for your new laptop this year, here are some great Windows-based options to consider:


 

Everyday Computing


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Acer Aspire E 15 E5-521-215D

The Acer Aspire E 15 laptop offers an ideal combination of portability, productivity, and fun. Its thin design makes it easy to pick up and go anywhere and its long battery life helps you stay connected all day. A 15.6-inch, LED touchscreen lets you navigate more naturally and makes games and video look great. Choose from several colors, or step up to a 17-inch if you prefer a larger screen.


HP Pavilion 14z Touch

The HP Pavilion 14z Touch provides fast performance for everyday tasks like email, web surfing, and simple content creation at a budget-friendly price. It features a 14-inch touchscreen and a stylish, compact design so you can easily take it to and from class, while Beats Audio™ delivers a rich audio experience when taking a break from homework to enjoy a movie or a little music. Available in Snow White, Natural Silver, and Vibrant Red. Non-touch version and alternate screen sizes also available.

 


High-Performance Computing


HP ENVY TouchSmart m6-n010dx

The AMD A10 APU-based HP ENVY TouchSmart takes performance and entertainment to another level. Stunning graphics and powerful Beats Audio dual speakers let you immerse yourself in movies, music, and games. And when it’s time to get work done, this laptop has the power to handle nearly anything you throw at it. And, when you fingers are just too tired to type, you can transform your words into text using the included voice recognition software.

 

 

 

Convertible Computing

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HP Pavilion x360

The HP Pavilion x360 lets you convert from notebook to stand to tent to tablet mode, giving you plenty of options work and play. Combining a 13.3-inch touchscreen, Beats Audio, and a 2014 AMD Mainstream APU, the HP Pavilion x360 is an excellent choice for those who want enhanced flexibility, productivity, entertainment, and mobility at a value price. Available in multiple colors.

 

Lenovo Flex 2 15D

The Lenovo Flex 2 is a dual-mode PC that can easily convert from laptop to stand modes. With its 15.6-inch touchscreen, long battery life and thin design, the Flex 2 takes you from class to watching your favorite shows and back again in the blink of an eye.

 

 

For more systems available this back-to-school season, visit amd.com. And follow AMD on Facebook and Twitter for more back-to-school tips and information.

 

 

 

 

Sarah Youngbauer is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 

 

 

 

Survey Methodology: This survey was conducted online within the United States between May 20 and 28, 2014 among 511 adults aged 18-26 who will be attending a 2 or a 4 year college, not necessarily in the United States, in the fall by Harris Poll on behalf of Edelman for AMD. Figures for age, sex, race/ethnicity, education, region and household income were weighted where necessary to bring them into line with their actual proportions in the population. Propensity score weighting was used to adjust for respondents’ propensity to be online.
All sample surveys and polls, whether or not they use probability sampling, are subject to multiple sources of error which are most often not possible to quantify or estimate, including sampling error, coverage error, error associated with nonresponse, error associated with question wording and response options, and post-survey weighting and adjustments. Therefore, Harris Poll avoids the words “margin of error” as they are misleading. All that can be calculated are different possible sampling errors with different probabilities for pure, unweighted, random samples with 100% response rates. These are only theoretical because no published polls come close to this ideal.
Respondents for this survey were selected from among those who have agreed to participate in Harris Poll surveys. The data have been weighted to reflect the composition of the adult population. Because the sample is based on those who agreed to participate in the Harris panel, no estimates of theoretical sampling error can be calculated.

 

There are many exciting opportunities available from our retailers. Please click on the offer to visit the retailer website for more information. AMD is not responsible for the contents of these ads, including any typographical or photographic errors. Price and specifications are subject to change without notice and may vary from what is listed on the vendor website. Additional terms and conditions may apply.

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It seems like we are back here every few weeks with highlights of a new wave of Adobe® Creative Cloud™ features that benefit from AMD App Acceleration1. The pace is amazing and Adobe has done it again, taking the wraps off a slate of powerful, new features for Adobe Photoshop® CC users. Today also marks the release of all those great AMD accelerated Adobe Creative Cloud video workflow features announced at NAB 2014, including debayering for RED™ camera R3D media files, expanded support for Blackmagic Design camera formats, fast performance for new masking features, and the new time-saving master clip capability and more.

 

If you are a Photoshop CC user with AMD APU or GPU muscle in your PC or Mac (perhaps the new Mac Pro with dual AMD FirePro™ Professional Graphics!), then you are in for a fantastic experience. Thanks to the ongoing collaboration between AMD and Adobe, many of these incredible creative tools and time-saving workflow enhancements are designed to take full advantage of OpenCL™ for optimal performance that will keep pace with the speed of your creativity.

 

There is a lot to keep up with, but we are here to make sure that you have an insider’s first-look at what you can expect and how you can take advantage of these features in your daily work.

 

Blur Gallery is one of Photoshop’s best loved toolkits. Its palette of filters enables users to add remarkable dimension to their photos with photographic blurs that emulate the effect of focal length, aperture, distance, and other camera techniques. Now Adobe is expanding those options for Photoshop CC users with new motion blur filters that bring a palpable sense of action to still images.

 

Motion is one of the hardest things to duplicate. There are complex physics at play when a camera is in motion. Not long ago, this type of motion blur was too demanding to achieve practically with CPU-only computation. OpenCL changes everything, giving Photoshop CC the support of AMD graphics processing to make this powerful and much-desired effect come to life. The new Path Blur filter in Blur Gallery enables you to simulate motion along a path that you describe, with complete, fine control over the shape and the amount of blur.  To put some perspective into the impact of Adobe’s optimization for AMD App Acceleration, Path Blur is up to 17 times faster2 on our new mobile AMD FX-7600P APU. In fact, we are seeing projects that take nearly 15 minutes to complete without AMD GPU-acceleration now taking just over 60 seconds3 on our new mobile AMD FX-7500 APU! Overall, we are seeing some great competitive results.

accelerated_blur.jpg

mobile_APU_Performance.jpg

Tools that enable you to automatically select key elements within an image are vital to an efficient image processing workflow. You have long been able to select on factors such as color or shapes. Now, Adobe has introduced a Focus Area selection tool. Taking advantage of AMD App Acceleration for speedy analysis of your image, Focus Area quickly selects the in-focus area of a photo. After the initial automated selection, you can then modify the selection area as needed and make fine adjustments via a refine edge feature. This is a great time saver that reduces the tedium and time-consuming inefficiency involved in manual selection.

 

Everyone who works with images faces the dilemma posed when you want and/or need to upscale an entire image, or just a portion of an image. What will happen to the fine details at the new size? Will the results meet your requirements?  Adobe engineers looked carefully at this subject and have dramatically enhanced the upscaling of images to better preserve details. This capability requires serious processing power. For the first time, this feature now harvests the immense power of AMD APUs and GPUs to accelerate the process.

Accelerated_Upscale.jpg

Here we are also seeing great competitive performance – see below chart that shows some AMD Radeon™ results against NVIDIA. You can do your own quick web search on graphics card prices to get an even more impressive picture.

Radeon_Performance.jpg

That’s not all. In another first, Photoshop CC now supports multiple AMD GPUs in the upscale process.  This feature is liberating for the creative mind. Now you can recompose shots with the confidence that comes from knowing that you’ll have the details and sharpness you need quickly to make your image pop.

 

We are looking forward to seeing what AMD customers achieve with these new, powerful features. Let us know if you have an amazing experience to share!

 

Supporting Resources:

 

 

Clarice Simmons is a Senior Marketing Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

 

1 - AMD App Acceleration is a set of technologies designed to improve video quality and enhance application performance. Full enablement of some features requires support for OpenCL™ or DirectCompute (including AMD’s Unified Video Decoder (UVD)). Not all products have all features and full enablement of some capabilities and may require complementary products.

 

 

2 - Path Blur gets an incredible speed up of up to 17x on our new mobile AMD FX-7600P APU. AMD tests are performed on optimized AMD reference systems. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used the “Path Blur” feature of  the beta version of Adobe® Photoshop® CC (June 2014  release), test image: 4032x6048, .arw format.  A notebook PC with AMD FX-7600P APU with AMD Radeon™ R7 Series graphics, 4GB DDR3-1866RAM, video driver 13.350.0.0 - 10-Mar-2014, Window 8.1 build 9600, took 12 minutes 25 seconds with OpenCL off, 41 seconds with OpenCL on.  KVN-72

 

 

3 - Path Blur gets an incredible speed up of up to 13x on our new mobile AMD FX-7500 APU. AMD tests are performed on optimized AMD reference systems. PC manufacturers may vary their configuration yielding different results. Test project used the “Path Blur” feature of  the beta version of Adobe® Photoshop® CC (June 2014  release), test image: 4032x6048, .arw format.  A notebook PC with AMD FX-7500 APU with AMD Radeon™ R7 Series graphics, 4GB DDR3-1866RAM, video driver 13.352.0.0 - 13-Apr-2014, Window 8.1 build 9600, took 14 minutes 46 seconds with OpenCL off, 62 seconds with OpenCL on.  KVN-71

This post has been authored by Bernd Lienhard, a CVP and GM at AMD

 

AMD’s most advanced Accelerated Processing Unit (APU) ever comes to mobile! The revolutionary “Kaveri” APU marries the latest technology from AMD to bring performance and power efficiency improvements, while enhancing the on-to-go experience for all users.

 

AMD0170 Kaveri BGA chip COMBO White - AMD logo cropped sm.jpgEarlier this year, AMD impressed technology enthusiasts by bringing “Kaveri” to the DIY desktop market. Today the APU that was lauded by the industry comes to laptops as the 2014 AMD A-Series Performance Mobile APU family, and includes many of the same features found on the desktop version with  up to 12 compute cores (4 CPU + 8 GPU) in a revolutionary Heterogeneous System Architecture (HSA) design.

 

Not only does “Kaveri” combine best-of-breed CPU and GPU processing architectures, it brings truly innovative technologies that the user can hear loud-and-clear. AMD TrueAudio technology1 can turn 2-channel audio into multi-channel, directional audio and apply enhanced background noise removal, on supported applications without the need for expensive additional equipment.

 

For those interested in speeds and feeds, The 2014 AMD A-Series Performance Mobile APU processors stack up impressively including the introduction of AMD’s first ever FX-branded mobile part. The top-of-the-line AMD FX-7600P APU with Radeon™ R7 graphics has 12 compute cores, comprising of four Steamroller CPU cores running at up to 3.6GHz at Max Turbo, eight GCN GPU cores running at 686MHz and supporting DDR3-2133 memory, taking on Intel’s Core i7 in the latest benchmarks.

 

Not only does AMD’s GCN architecture support Microsoft’s DirectX® 11.2, meaning it can play the latest blockbuster games, it also supports OpenCL™. This allows the power of the GPU to be used by applications to provide tremendous performance benefits.

 

Applications such as Adobe Photoshop CC can run up to 59 percent faster2 thanks to OpenCL acceleration, with functions such as Smart Sharpen being up to 384 percent faster3 than the competition!  The OpenCL performance of our  2014 Performance Mobile APU helps general tasks such as JPEG picture decoding4 – the most common image format - with the GPU helping decode images up to 81 percent faster when using AMD’s JPEG decoder.

 

AMD has been at the forefront of the GPU compute revolution and “Kaveri” represents the first mobile APU to support HSA features. This gives developers unprecedented access to the GPU, allowing them to make even greater use of the immense compute power that can be found in AMD 2014 Performance Mobile APU’s GCN-based graphics compute cores.

 

The 2014 Performance Mobile APUs don’t just bring breathtaking performance to the laptop world; it brings new levels of power efficiency with TDPs as low as 17W. This means that laptops with AMD “Kaveri” APUs can have up to 11 hours of battery life when using eReader applications or 9.2 hours when browsing the web.

 

Equally exciting, is the addition of the AMD PRO APU series line-up that brings all this great technology to commercial and enterprise customers as well.  Performing at a similar level as the FX configuration, the AMD PRO APUs include the longevity and stability features that business users demand.

 

When you combine the latest technologies into a product that is as potent as “Kaveri” it is no surprise that our partners are super excited to put them into their products. HP will be using mobile “Kaveri” PROs-series APUs in three of their Elitebook Pro laptops that are designed to undergo MIL-SPEC 810G testing. HP’s Elitebook Pro 725 G2, Elitebook Pro 745 G2 and Elitebook Pro 755 G2 make use of Kaveri’s compute and graphics power by supporting Full-HD screen resolutions. Licorice12_Coreset_FrontLeftOpen.jpg

 

The “Kaveri” mobile APU brings power, performance and revolutionary features that enable better user experiences. I am extremely proud of what our engineers have managed to combine in the mobile “Kaveri” APU. It is rare that a single product has so many firsts, but “Kaveri” combines the power of AMD’s Steamroller x86 CPU and GCN GPU architectures, HSA and AMD TrueAudio technology all in one package.

 

With our partners’ innovative laptop designs that make use of features in the AMD 2014 Performance Mobile APU , now is the ideal time to harness the performance and power efficiency provided by AMD’s latest innovation.

 

Bernd Lienhard is a Corporate Vice President and General Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.



  1. AMD TrueAudio technology is offered by select AMD Radeon™ R9 and R7 200 Series GPUs and select AMD A-Series APUs and is designed to improve acoustic realism. Requires enabled game or application. Not all audio equipment supports all audio effects; additional audio equipment may be required for some audio effects. Not all products feature all technologies—check with your component or system manufacturer for specific capabilities.
  2. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. PCMark 8 – Home v2 is used to simulate productivity performance; AMD A10-7300 APU scored 2477 while the “Haswell U” platform scored 2370. KVN-13
    Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. 3DMark 11 is used to simulate graphics performance; AMD A10-7300 APU scored 1420 while the “Haswell U” platform scored 946..KVN-14
    Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Basemark CL is used to simulate compute performance; AMD A10-7300 APU scored 44 while the “Haswell U” platform scored 36. .KVN-15
  3. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. Testing with Adobe Photoshop CS7 measuring seconds to complete applying the Smart Sharpen filter with 64 degree radius with OpenCL enabled. Filter completion time with AMD A10-7300 APU was 11.71 seconds compared to 18.65 seconds with the A10-5745M.. KVN-66 
    AMD “Ballina” reference platform system using the AMD A10-7300 APU with Radeon™ R6 Graphics featuring 10 Compute Cores  (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.352.0.0 - 13-Apr-2014 driver. HP ENVY m6 Sleekbook using AMD A10-5745M APU with Radeon™ HD 8610G Graphics, 2x2048 MBytes of DDR3-1333 RAM, Microsoft Windows 8.1 Single Language,13.151.0.0 - 18-Aug-2013 driver
  4. Testing with Adobe Photoshop CS7 measuring seconds to complete applying the Smart Sharpen filter with 64 degree radius with OpenCL enabled. Filter completion time with AMD A10-7300 APU was 11.71 seconds compared to 56.67 seconds with the i5-4200U. AMD “Ballina” reference platform system using the AMD A10-7300 APU with Radeon™ R6 Graphics featuring  10 Compute Cores  (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.352.0.0 - 13-Apr-2014 driver. Dell Inspiron 5537 using Intel i5-4200U CPU @ 1.60GHz with Intel HD Graphics, 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language,10.18.10.3496 - 10-Mar-2014 driver. KVN-65
  5. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2014 AMD Performance Platform measuring power draw using eReader, Wi-Fi Web Browsing and 1080p Local Video Playback benchmark tests showed calculated battery life on each task of 11, 9.2 and 5.3 hours respectively. The “Ballina” reference design using the 19W AMD A10-7300 APU with Radeon R6™ Graphics, 10 Compute Cores (4C+6G), 2x2048 MBytes of DDR3-1600 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 24-Feb-2014 driver, 14.0" 1366x768 LCD display, SSD, Broadcom BCM943228 wireless LAN, and 4-cell Li-Ion 50WHr (high capacity 3000mAhr cell) battery. KVN-40
  6. Testing conducted by AMD Performance Labs on optimized AMD reference systems. PC manufacturers may vary configuration yielding different results. The 2014 AMD Performance Platform JPEG rendered the test images in 13.01 seconds using the Windows 8 built in decoder compared to 7.19 seconds using the AMD JPEG decoder. Both tests used the same 24 images at 11986x8000 (376MB) on identical “Ballina” reference platforms. The “Ballina” reference design using the AMD FX-7600P with Radeon™ R7 Graphics, 12 Compute Cores (4C+8G), 2x4096 MBytes of DDR3-933 RAM, Microsoft Windows 8.1 Single Language, 13.350.0.0 - 10-Mar-2014 driver.  AMD JPEG decoder available only on v14.1 or newer versions of Catalyst driver. KVN-41

June is here and for many of us at AMD, this means it’s only a matter of days until Computex Taipei, one of the industry’s largest and most important technology expos. Computex kicks off on June 3rd and runs until June 7th this year. We will be on the show floor in the TWTC Nangang Exhibition Hall at booth #L0818, where you can experience many of AMD’s latest products and technologies first hand.


Our press conference will be held on June 4th at 10 am at the AMD Club Connect, located in the Bellavita. Lisa Su, our Senior Vice President and GM, Global Business Units, will be leading the press conference and will be joined on stage by key AMD executives to demonstrate how AMD’s technology enables people everywhere to push the boundaries of what is possible.


On June 4th, Scott Aylor, our Corporate Vice President and GM Embedded Solutions, will deliver a keynote at the Computex Industry Forums on heterogeneous computing as the solution to the challenges of real-time data that confronts us with the Internet of Things (IoT). In his keynote, Scott Aylor will explore the use of GPU/APU hardware acceleration to bring enhanced interactive, immersive and intelligent experiences across the billions of connected IoT devices far beyond what is possible with today’s traditional approaches. You can find more details about Scott Aylor’s keynote here.


We will also be hosting an evening event for digital engagers and local AMD fans at AMD Club Connect, located in the Bellavita on June 4th from 8-10 pm. “AMD: The Call of Heroes” will feature a roster of Taiwanese gaming celebrities and a ‘Starcraft II’ game-off powered by AMD technology. You can even stream the gameplay from the event.


Visit our events page at www.amd.com/computex to keep up to date on all of our Computex-related updates and announcements.  As well, be sure to follow our latest Computex-related news and announcements on Twitter with #AMDComputex.


Whether you’re joining us in person or via online, we look forward to seeing you in Taipei!

 

 

Stella Lee is a PR Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

If it can game, it can keep up with the multitasking mom.

We’ve dedicated the whole month of May to mothers around the world: the powerful multitaskers that keep the family ticking. A mom’s day is often fast-paced and frenzied, so she needs a computer that can keep up. For tech blogger and mother of four Michele McGraw, she found the perfect solution in the HP Envy AMD provided her, featuring an A10 APU and AMD Radeon graphics.Capture.PNG.png Michele is always on the run, and the laptop’s sleek, portable design makes it the perfect companion for day-to-day tasks. With the HP Envy, Michele has the freedom to manage her Pinterest and blog from her daughter’s dance competitions, or use the power of the AMD A10 APU to stream videos and edit and organize photos while running multiple applications.

 

If it can game, it can log you in without you lifting a finger.
Moms are masters at the act of juggling: between groceries, kids, mail and laundry, a mother is rarely caught empty-handed.  HP Envy helps make hands-free login easy with AMD Face Login, Michele’s favorite feature. This convenient feature allows Michele to log in and out quickly as she bounces between tasks. One second she is checking email, and the next she is away from the computer helping kids with homework. Back to the laptop for projects. Log out. Laundry. Log in. Edit photos. Log out to answer the phone. Log in. You get it! With as many as 20 logins a day, Michele appreciates the ease of Face Login, but she also appreciates the security of knowing that she is the only person who can access her projects and work.Using-HP-Envy-IfItCanGame-600x481.jpg

 

If it can game, it can preserve memories.
As we have followed the journey of Michele this month, we have seen that AMD technology is giving moms and gamers alike the power to create lasting projects that matter to them. Our technology spans from the latest-generation game consoles to laptops and PCs, but one thing is consistent: AMD gives people the power to pursue their passions with ease and confidence.

 

Learn more about Michele’s story by tweeting your questions to us (@AMD) using the hashtag #AskAMD. Not only could your question be answered by Michele or an AMD technology expert during the live tweet along Monday, June 2 at 1 pm EST/12 pm CT, but you could score an HP Envy just like Michele. AMD_Mom_Twitter-01.jpgSee the official rules!

 

 

 

 

It can game and YOU could win.
We’re giving you multiple chances to get your hands on some AMD technology so you can experience firsthand how AMD technology can deliver phenomenal laptop experiences! Stay tuned to our Facebook page where you can enter the "If It Can Game..." Contest once a week by completing the phrase “If it can game, it can ___!" in the contest link for a chance to win an AMD based HP Envy.* Winners will be randomly selected and we’ll highlight some of our favorite responses on the contest entry form here.

 

Click here to learn more about the HP Envy and AMD’s Elite Software Experiences!

 

Imagine what else it could do! Keep up with more “If It Can Game…” stories from fans and partners on AMD’s social media sites and stay tuned for more chances to win AMD-powered systems.

*For full terms and conditions visit here.

 

Samantha Davis is a Social Media Community Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

People are doing increasingly dangerous things on their computers, in an increasingly dangerous environment. These words succinctly sum up the “why” of AMD’s security strategy, the cornerstone of which is implemented into our recently-announced Low-Power and Mainstream Mobile APUs. In this era of increasingly mobile computing, when Secure ChipJPG.JPG.jpgconsumers and corporations want to use the cloud and have access to their data at any time but al so have that data safeguarded, when companies are allowing their employees to explore “bring your own device” (BYOD) options, and when everyone is dreading the next virus, exploit or hack, we want it all: to have the digital world on demand at our fingertips while being assured of our personal and professional security.

 

And, while we’re all aware of software solutions to help protect data – after all, who hasn’t seen those pop-ups from time to time – we’re approaching security from a hardware level. Arguably, if the keys exposed in the recent “Heart Bleed” exploit had been secured in hardware instead of memory, Heart Bleed’s flow might have been staunched. Realistically, there are probably two major camps for hardware-based security: proprietary or closed architecture, and architecture based on open industry standards. AMD is a long-time supporter of open standards and thus has opted for the latter, joining the largest security ecosystem in the world: that based on ARM TrustZone® technology.

ARM quote.png

 

AMD’s new 2014 Mainstream and Low-Power Mobile APUs (formerly codenamed “Beema” and “Mullins”)  feature a first-of-its-kind, AMD-developed platform security processor (PSP) based on the ARM Cortex-A5 featuring ARM TrustZone® technology for enhanced data security , truly bootstrapping the future for our customers and valued end-users. By licensing a Trusted Execution Environment – also known as a security kernel – from Trustonic, we open access to industry-standard APIs for any ISVs who wish to join us. Over this next year, we plan to roll out an AMD-wide product stack for client, server, graphics, embedded and semi-custom businesses based on what we call the AMD Platform Security Processor (PSP). Under the umbrella of AMD Secure Technology, PSP joins other AMD IP innovations from the No Execute Bit to the Secure Asset Management Unit as the future of AMD’s security strategy.

 

Together with our customers, we have identified use cases and areas of focus to enable ISVs to create complete solutions for the markets we are addressing. Components of these solutions are engineered to work together, while leaving room for our OEM customers to truly differentiate for both consumer- and ETWT.JPG.jpgcommercial-grade platform offerings. Some of our security partners have joined with us at industry leadership events such as APU13, the RSA Conference and Mobile World Congress, and their support statement and presentations regarding what they bring to the partnership are available online – especially at developer.amd.com. Over time, we will enable “over the air” several key consumer and commercial experiences, for both the TrustZone technology-capable and non-capable products, with the end goal of bringing all security into the TrustZone capable ecosystem. I’m looking forward to sharing details of those partnerships and solutions in upcoming blogs. It’s our vision that through a hardware-based security strategy built on the open standards of ARM TrustZone technology, AMD will deliver enhanced security options to our customers and partners and help make the increasingly digital lives of end-users less dangerous.



Diane C. Stapley is Domain Business Owner/Alliance Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third part sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


Click here to view the full deck describing the security features of AMD's 2014 Low-Power and Mainstream APUs

This month we have been highlighting the journey of Sandi and Eric from the game developer Cloud Imperium. With the two having extensive knowledge in the tech industry, both in marketing and game development, we were able to truly magnify how AMD technology is able to satisfy a wide variety of needs for numerous tasks. Sandi and Eric have been able to put the AMD-based HP Envy to good use and have really demonstrated the beauty of having technology that seamlessly transitions from work to play!

 

We asked Sandi and Eric about how they’re using the HP Envy to complete work projects and more. See what they say of their experiences thus far!

 

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Q: What are your first impressions of the HP Envy?

Sandi

A: “It looks nice. I like the color of it. It’s got great battery power. I used it on a plane from LA to Boston. I really dug that. Nothing bothers me more than a battery that is just gone in seconds. I am getting used to the Windows part, but I do really like the touch screen. I can have all of my apps open and it still doesn’t run the battery down.”

 

Q: What projects have you been working on using the HP Envy?

Sandi

A: “I have been working on The Next Great Starship. I watched a rough cut of the episode airing this week on dropbox which was really useful...I’ve been Skyping the other staff, some in the UK, some in LA.. I’ve also been doing a lot of events coordinating, too, for gamescomm.”


Eric

A: “I use it for a number of things: headcount, scheduling the shipping and manufacturing. I do tons of email. Tons! I am able to Livestream for the fans.”

 


Q: What technologies are you looking forward to using?

Sandi

A: “I’m going to explore how I can use the technology for Social. Social is such a huge thing-it’s a way to engage people. This laptop is great for that-you could be on the go, you could be wherever...at PAX East, this was awesome.”

 

Eric

A: “I am looking forward to trying some of the touch screen apps..It is a much larger screen and the processor is a lot more powerful so the app should be more fun and engaging for people to play.”

 

Q: Who do you recommend it for?

Sandi

A: “Business professionals, family. I think it’s really cool for college students and business professionals. For those doing an MBA while working, I think this is perfect for that. Let’s say you had an evening class and you need a laptop. If you travel a lot, this is great for that.”

 

Eric

BmGYwh_CEAA62T0.jpg

A: “I would think high school as well. I mean I think it is just a really nice, powerful machine. I think Sandi nailed it. If you’re doing a PowerPoint, you want some acreage to move around, especially with touchscreen.”

 

Between the long battery life and portability, the HP Envy is proving to be a perfect fit for Sandi. For Eric, the large screen, beautiful graphics and processing power are key features for assisting in day-to-day tasks to bring aspects of Star Citizen, like Wingman’s Hangar, to life.

 

Ask AMD!

You can find out more about the A10 APU or the HP Envy here. If you have questions about the system, questions for Sandi and Eric, or just general questions for AMD, submit them here or post using the #AskAMD. We will be conducting a Tweet Chat on May 5th at 7pm CST to answer some of the questions from our fans.

 



Samantha Davis is a Social Media Community Manager at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.

 

The information contained represents the view of Sandi Gardiner and Eric Peterson as of the date on this blog. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied

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