Today, we’re proud to introduce the new AMD Partner Program (APP), which delivers to channel partners (partners) a program that is both aspirational and motivational.  It enables partners to sell components and to design, build, and sell solutions based on AMD technology.

 

Aspire, Motivate, Design - AMD. These are the cornerstones of the new AMD Partner Program.


Partners earn their tier (status) according to criteria that is transparent, and they know how to ascend in the program to earn increased benefits. Partner tier determines the level of available benefits and includes: Select, Provisional Premier, Premier, and Elite.   Partner track (business model) determines the type of available benefits and includes: System Builder, Retailer, Etailer, and Distributor.

Benefits highlights include:

Select Partners are eligible to receive access to training, sales tools, marketing assets, channel communications, and Select certificates and logos.

Provisional Premier Partners are eligible to receive Select tier benefits plus rebates according to track, and have two quarters to attain Premier Partner status.

Premier Partners are eligible to receive Provisional Premier tier benefits plus access to AMD executives via partner meetings, and Premier certificates and logos according to track.

Elite Partners are eligible to receive exclusive benefits according to track, including:  Co-Marketing funding, advertising on the Catalyst™ Control Center driver site, participation in the AMD Executive Team (AET) Summit, , and Elite certificates and logos.

 

All partners have access to the AMD Partner Portal at APP.AMD.com and Channel Update newsletters.  The AMD Partner Portal, a secure website, delivers many benefits of the program and provides resources to help partners grow their AMD business.  On the AMD Partner Portal, partners will find: APP documentation, sales tools, marketing assets, product training, Ask the Experts, videos, top reviews and news, and sales opportunities.

 

APP provides participating partners with a program focused on helping to drive profitable business through the promotion of AMD’s broad, industry-leading technology portfolio. We’re looking forward to the impact that the AMD Partner Program will have on our channel partners to help them aspire, motivate and design.

 

Amy McFarland, worldwide head of the AMD Partner Program at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.