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Over the last year we have seen that when making comparisons between AMD and Intel APUs using a fair and independent benchmark like PCMark 8.2, our products offer better performance for less cost than competing products in the same class.

 

This fact is gathering an increasingly larger audience around the world and causes many to give AMD a fresh look.  However, I believe that it is doing a much bigger service than helping AMD and our channel partners to be successful.  I also believe that the use of a fair benchmark to make these comparisons is righting a fundamental wrong.

 

Let’s take a look at the price comparisons between us and our competitor.

 

AMDPIBPCM 8 WorkIntelPIBPCM 8 WorkDifference
A10 7850K$ 189.004287i5 4670K$ 239.004243$50.00
A10 7700K$ 159.004175i5 4670T$213.003857$54.00
A10 6800K$139.004071i5 4440$194.003972$55.00
A8 6600K$119.003828i3 4340$157.003677$38.00
A6 6400K$75.003331Pent. G3430$99.003542$24.00

 

The prices were taken on the morning of February 21, 2014 from Newegg.com and the PCMark 8.2 Work scores were taken from our latest Competitive Line Up (CLU) report.  The CLU report is an AMD internal report whereby AMD Labs benchmarks our offerings against those of our competitors.   I used the PCMark 8.2 “Work” test since, conservatively speaking, it does not focus on graphics performance and thus is usually perceived by reviewers as the toughest PCMark test for AMD.

We can see that the differences are significant.  If we were to multiply these differences in price by the difference in market share for each SKU, there can be no doubt that quite literally hundreds of millions of dollars are being overspent around the world.

 

At a fundamental level we understand this.  But spare a thought for a moment to consider that among   potential over spenders are people and organizations that either cannot afford that difference or could spend it in better ways.  Schools and universities, hospitals, government departments, transport authorities, train and bus companies come to mind as some of many examples.

 

Why are schools around the world spending money on technology that could be better spent in classrooms and extracurricular activities for children?  We could ask why our hospitals are spending money on pricey technology could be spent on extra beds.   In the pharmaceutical industry, there is a debate about overcharging for life-saving drugs but I believe a similar debate should take place about the premium that our competitors are charging for APUs that simply should not exist.

 

Encouraging and communicating the serious need for everyone in our industry to adopt the use of an independent benchmark like PCMark 8.2 is pressing.  No discussion about APUs should take place without reference to it. For too long consumers and IT authorities have been without a true and fair means to make comparisons between technologies and that is no longer the case.

 

Every one of us at AMD and all of our channel partners stand at a crossroads in our industry.  Ahead of us is the chance to make a real difference to the world, a real chance to right a fundamental wrong, focus on the true price of productivity and show how fairer benchmarking can bring about change that can affect millions of people for the better.  Please join us in taking up this challenge.

 

Roy Taylor, Corporate Vice President, Worldwide Channel Sales at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

The AMD Partner Program helps participating channel partners to grow and prosper with AMD’s broad, industry-leading technology portfolio.

 

The framework of the program is aspirational by design, encouraging channel partners to grow with AMD. Channel Partners are assigned a track based on their business model (Etailer, Retailer, System Builder, and Distributor) and earn their tier (Select, Provisional Premier, Premier, Elite) based on transparent criteria.  They know exactly how to ascend in the program to gain increased benefits.  Partner reviews and dashboards are key features that help partners track of their progress in the program as they continue reaching for new heights.

 

Partner tier determines the level of available benefits. Partner track determines the type of available benefits.  The type of benefits needed to help partners grow differs by business model and APP delivers on that.  For example,

  • System Builders need technical benefits to help support their systems-design process:  product samples, drivers, BIOS updates, and access to technical support


  • Retailers & Etailers need marketing benefits to help support their sales-out efforts:  marketing campaigns, product bundles, web banners, and inclusion in AMD’s ‘Where to Buy’ online shop

 

  • Distributors need technical benefits to help enable their sales teams to resell AMD technology:  product training, sales tools, third party benchmarks, and top reviews and news

 

Each tier from Select to Elite is eligible to earn an increasing level of benefits.  Once a partner achieves Elite status they are eligible to receive exclusive benefits according to track – benefits that will help them continue to prosper, including: 

  • Co-Marketing Funding (MAF) - Partners can earn funds to be used to promote the sale of AMD products or systems through the purchase and/or sale of qualifying products. As a matching fund, AMD MAF helps to magnify the power of marketing budgets.

 

  • Advertising on the AMD Catalyst™ Control Center (CCC) Driver Site – Partners promote their AMD-based products and solutions via banner advertisements to end-users on the CCC driver site which is visited by millions of users annually.

 

  • Participation in the AMD Executive Team (AET) Summit – Partners can earn access to the AMD Executive team via the AET Summit and are briefed on AMD’s corporate vision, technology and product strategy, and the key role of AMD’s channel partners. All members have access to the AMD Partner Portal (APP.AMD.com), a secure website that provides resources to help partners grow their AMD business.  Partners will find:  APP documentation, sales tools, marketing assets, product training, Ask the Experts, videos, top reviews and news, and Sales Opportunities.  The new Sales Opportunities feature provides partners essential information on how to build a business reselling solutions based on AMD technology including AMD FirePro™ workstation graphics, tablets, mini PCs, and AIOs. All resources found on the AMD Partner Portal help partners position their AMD-based components and solutions for success.

 

Additionally, all partners have access to a broad range of timely Channel Update communications with the latest news, third party product reviews, industry benchmarks, and more—delivered directly to partners’ inbox.  Designed to help partners position and sell AMD technology, Channel Updates are tailored to track and tier.

We’re looking forward to the impact that the AMD Partner Program will have on our channel partners’ success!

 

John Morris, Director of Worldwide Business Management at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

Today, we’re proud to introduce the new AMD Partner Program (APP), which delivers to channel partners (partners) a program that is both aspirational and motivational.  It enables partners to sell components and to design, build, and sell solutions based on AMD technology.

 

Aspire, Motivate, Design - AMD. These are the cornerstones of the new AMD Partner Program.


Partners earn their tier (status) according to criteria that is transparent, and they know how to ascend in the program to earn increased benefits. Partner tier determines the level of available benefits and includes: Select, Provisional Premier, Premier, and Elite.   Partner track (business model) determines the type of available benefits and includes: System Builder, Retailer, Etailer, and Distributor.

Benefits highlights include:

Select Partners are eligible to receive access to training, sales tools, marketing assets, channel communications, and Select certificates and logos.

Provisional Premier Partners are eligible to receive Select tier benefits plus rebates according to track, and have two quarters to attain Premier Partner status.

Premier Partners are eligible to receive Provisional Premier tier benefits plus access to AMD executives via partner meetings, and Premier certificates and logos according to track.

Elite Partners are eligible to receive exclusive benefits according to track, including:  Co-Marketing funding, advertising on the Catalyst™ Control Center driver site, participation in the AMD Executive Team (AET) Summit, , and Elite certificates and logos.

 

All partners have access to the AMD Partner Portal at APP.AMD.com and Channel Update newsletters.  The AMD Partner Portal, a secure website, delivers many benefits of the program and provides resources to help partners grow their AMD business.  On the AMD Partner Portal, partners will find: APP documentation, sales tools, marketing assets, product training, Ask the Experts, videos, top reviews and news, and sales opportunities.

 

APP provides participating partners with a program focused on helping to drive profitable business through the promotion of AMD’s broad, industry-leading technology portfolio. We’re looking forward to the impact that the AMD Partner Program will have on our channel partners to help them aspire, motivate and design.

 

Amy McFarland, worldwide head of the AMD Partner Program at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

Written By: Gerald Youngblood (@GCYoungblood), Director, North America Marketing at AMD 

 

A few months ago I was talking to a colleague from another hardware company about “channel people” and how we seem to find each other in a technology crowd.  There’s something about trying to find homes for products that you love through the complex web of ecosystem partners, distributors, e-tailers, retailers, VARs, and others who add unique value on the way to an end customer.

 

There’s a thrill in pushing the right buttons and pulling the right levers, but it’s so much more exciting to have a product that opens up a world of possibility.

 

Launching our latest A10 APU, codenamed “Kaveri”, is one of those times.

 

It’s a product that gives you the instant gratification of high system, graphics, and compute performance, but this is no iteration.  It’s time for that living, breathing channel, of which I’m a longtime member, to find its inner child. The new A10 APU is an engine for imagination, providing a kaleidoscope of colors to paint with. 

 

We’ll start with features like AMD TrueAudio technology where we took the capabilities of a high-end sound card and incorporated it into the APU itself.  The technology can be leveraged to build a more immersive gaming or theater experience from one chip.  Channel partners can take advantage of AMD TrueAudio technology with upcoming games like Thief by Square Enix

 

Our newest APU also delivers AMD’s revolutionary Mantle API, giving game developers the ability to cut through layers of software overhead to unlock incredible performance gains for those bold enough to embrace AMD’s Graphics Core Next architecture.  These gains are on display in the Mantle update for Battlefield 4 by EA

 

That’s right, the same architecture found in our industry-leading graphics cards is riding shotgun in the same chip that delivers revolutionary soundscapes.  Your inner child’s eyes and ears should be very pleased, but what about the mind?

 

The channel is full of minds focused on profitability and hearts driven by innovating in every way imaginable.  It’s also filled with people who have long memories. 

 

I often find myself reminiscing about the advent of AMD64 where we decided to take x86 familiarity into a 64-bit future.  There are other times when we discuss the transition to multi-core CPUs. 

 

AMD and our technology partners are changing the world again with a concept called Heterogeneous Systems Architecture (HSA).  The acronym is not important.  The critical piece is that HSA allows us to unlock the compute power of graphics cores beyond gaming.  With non-gaming ISVs like Adobe and Corel embracing HSA optimization we are seeing significant progress.  By uniting the memory architecture between the CPU and GPU on-die and creating programming interfaces to take advantage of that change, performance can scale dramatically. 

 

With the help of the channel, our technological innovations can change the world just like AMD64 and multi-core.  That’s why I’ll always be a “channel guy.”  The dreamers and first-movers prosper by keeping grown-ups happy with return on working capital while nurturing the child within us all with endless possibilities.

 

 

Gerald Youngblood is Director of North American Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.

Written by: Roy Taylor, corporate vice president, global channel sales, AMD


Recently in an interview, I was asked why we are attaching such importance to establishing the term APU (accelerated processing unit) as a category of product.  The answer is important because it underlines enormous changes taking place in the PC industry.


The original architecture of a PC called for a serial processor to run sequential tasks as quickly as possible.  Later when we wanted to have multiple applications running at once, those serial processors became multithreaded allowing us to do more than one thing at a time.  We then entered MHz wars while the ability to run processors quickly remained important. But serial processors are no longer the catch-all solution that they once were.


Today our PCs are required to do much more than browse the web, run spreadsheets or write blogs, much like this one.  PCs are used to manage and edit digital photos and videos, watch streaming TV shows and movies, play games and video chat, just to name a few. These everyday tasks need a different kind of processor.  They require a processor that is able to act both serially for traditional sequential style applications but also in parallel for newer, more modern applications.  This is where the APU comes in.


An APU is a new kind of heart for our computers that has two processors on a single chip.  A CPU that runs serially and a GPU that runs tasks in parallel.  These new APU designs also take advantage of a new kind of software for the PC industry called OpenCL™, which is a widely supported new industry standard for writing code that can take advantage of APU architectures.  OpenCL comes from Khronos, the standards group that brought the world OpenGL, and has numerous technology leaders among its members, including AMD.

You may not know it but VLC, one of the world’s most popular .mkv movie player, uses OpenCL, as does Adobe and hundreds of other applications.[1][2]  This is why we have invested so heavily in APUs.  But OpenCL is not the only software that takes advantage of APUs. DirectCompute, Microsoft’s answer to OpenCL, does too and of course, 3D software like DirectX® and OpenGL all run on the GPU inside of the APU as well.


The APU is a device designed to offer both serial and parallel programming architecture and it’s clearly here to stay.  It promises an exciting future, especially with the introduction of new unified memory architectures due next year.  The sooner that we all get behind this new term, the faster we can start to see this new kind of architecture create renewed excitement in the PC industry.


Roy Taylor is the corporate vice president of global channel sales at AMD.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


 


[1] http://www.videolan.org/vlc/index.html

[2] http://blogs.adobe.com/standards/2013/05/03/opencl-enables-more-compelling-and-efficient-applications/

With the imminent demise of support for Windows XP, Microsoft has begun its great operating system migration. As of April 8, 2014, the company will stop providing updates for the long-running system, effectively phasing it out.[1] What does this mean for the PC market, Microsoft and the channel? And how does AMD fit into the picture?

 

First, the end of Windows XP is certainly not a death knell for the PC. In fact, the opposite is true. With the loss of Windows XP, its approximately 500 million users[2] will be left without a current operating system and a significant number of them will consider upgrading their PC hardware. In turn, that should create a much-needed uptick for PCs.

 

So why now? Let’s start with the facts: Microsoft XP is still very popular. As recently as last month, it held an estimated 37 per cent share of the desktop operating system market, a relatively close second to Windows 7[3]. But Windows XP debuted almost 12 years ago and its continued widespread use has contributed to dormancy in PC sales. While long-time Windows XP users – in particular, businesses – have been reluctant to update their machines, they now will have little choice.

 

Of course, Microsoft realizes that this process will take time and is investing heavily in speeding it along with initiatives like its Windows Accelerate Program. The move away from Windows XP is a gigantic undertaking that we believe will act as a catalyst for growth in PC sales.

 

What does this mean for the channel? We believe it represents an immense opportunity. Naturally, when users upgrade they will seek out machines with the best possible hardware at an attractive total cost of ownership (TCO). That’s where AMD comes in.

 

At the forefront of the industry, AMD-powered hardware is setting new standards in a variety of arenas, from the latest in gaming to microservers and everything in between. With the recent launch of AMD’s third generation A-Series APU, which combine the power of a CPU and GPU on a single piece of silicon, AMD’s positioned for success across the PC market. These products provide customers an affordable and efficient choice for their new generation PC platform.

 

The move away from Windows XP represents a tremendous sales opportunity for the channel. As it turns out, the PC market is very much alive and, ironically, the end of Windows XP will play a major role in its revitalization. In turn, AMD will play an integral part in that evolution.

 

David Kenyon is the VP of Channel Marketing and Business Management at AMD.  His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

 



[1] Microsoft. http://www.microsoft.com/en-us/windows/endofsupport.aspx

[2] Business Insider. http://www.businessinsider.com/microsoft-to-cut-windows-xp-2013-4

[3] NetMarketShare. http://www.netmarketshare.com/

In my last blog I introduced you to the digital shelf – the shelf that is giving moms everywhere their weekends back. Spending Saturdays going to multiple stores to find the best deals can now be a thing of the past. Virtually every bit of information and purchase power that your mom could ever want is now only a click away. Companies and marketers alike not only recognize this trend but have aligned their troops accordingly. At AMD, we understand the online landscape and have narrowed our attack strategies to capitalize on incubation time: building relationships and gaining advocates.


Incubation Time


Not only does the digital shelf add fuel to the fire of our relationships, but it allows us to nurture them earlier in the purchase process. The incubation time before purchase has been elongated due to the rapid expansion of information on the Internet. Customers now not only begin the decision making process 4-6 months before purchase but the majority of influence that a company has is at the very beginning of the purchase cycle[i]. At AMD, we not only recognize this trend but we cater to it by ensuring that our online influence begins on day one and is sustained throughout the incubation period. Each online activity relates to a different phase of the purchase cycle, nurturing the consumer. Relationship building and advocate marketing are vital throughout this elongated incubation period.


Two-way Dialogue and Relationship Building


Yet another advantage of the digital shelf is that it is all encompassing from consumers to businesses, from garden supplies to computers, from OEMs to the component channel. Soccer moms, CIOs, gamers and resellers now find product information and reviews readily available. Most importantly, they are in charge. The information is theirs to discard or reference. They are no longer captive to a bombardment of advertising stuck between acts of a favorite TV show nor are they siloed by information in a single trade magazine. To this end, AMD focuses on answering our customers’ questions before they become top of mind – what will this do for me? How will this CPU or GPU improve my life?    


We engage our customers in a two-way dialogue. For example, if a channel customer inputs an AMD product into a search engine, she will see not only partner advertisements and reviews but also blogs, ratings and social media pages in which she can actively engage with other partners and AMD. We prefer to get to know our customers, to build relationships with our partners throughout the channel and to become friends via various social media sites.


Online Advocate Marketing


Our research indicates that consumers are highly persuaded by online experts and personalities, hence AMD’s advocacy marketing focus. These key influencers are AMD technology enthusiasts that are well respected in their communities: Twitter, Facebook, forums, blogs, etc. At AMD, we run specific marketing programs for our advocates and are always looking to identify and build those relationships. For example, we may run a promotion featuring a great new AMD product, the winner of which might receive not only a product sample but also tickets to a great show or event, or maybe even the opportunity to attend a product launch. We understand that more and more often people are turning to influencers in their online communities rather than the spiffed or commission based in-store sales person. Consumers are seeking advice from the very experts and personalities that we target. This is an example of not only aligning the troops but also providing the perfect tactic on the chosen battlefield. All of us in technology have learned to live by the saying that the only constant is change – you either embrace it or get a new career. Marketers once paid for ads in the phone book or started company names with AAA to be the first in a section of the Yellow Pages. Now we focus on page rankings in search engines or positive product reviews on the front pages of well-respected review sites. The days of creating and mailing promotional and informational videos are over. Today we post them on YouTube  and hope that they go viral. Customers now feel unarmed if they enter the battle field without stockpiles of research. At AMD, we are not only aligning resources to this trend, we are storming the online castle, kindling the fire of change, and making new friends, Facebook friends.


David Kenyon is the Corporate Vice President of Worldwide Business Management and Channel Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


When I was a kid, Saturdays were for running errands and shopping – groceries, clothes, household items and school supplies. My mother would drive us all over town to find the best products at the best prices. We would search for the one store that had that great new toy in stock, you know, the one from the commercial between morning cartoons. How times have changed. We no longer need to guzzle precious gas to find what we are looking for nor do we need to wait for a large block of shopping time on a Saturday. Today, when my mother sees an intriguing commercial or magazine ad, she simply turns on her tablet to consult the World Wide Web. She reads reviews and asks for opinions on Facebook. Within an hour she has more information than she once had in two shopping Saturdays. More importantly, she has determined what she wants and, most likely, where she will buy it. Although savvy in her own right, my mother is not alone in her online success nor is this paradigm shift exclusive to moms.  

    

It is all encompassing and, therefore, demands a change in the method by which companies interact with consumers. More directly stated - marketing needs to move to where the consumer is researching and purchasing – online. The physical shelf is still important but the digital shelf at times dwarfs the physical and, in the case of online purchasing, quite possibly eliminates it completely. The war is no longer only in the store and we need to align our troops accordingly. At AMD, we are moving a larger percentage of marketing online: search, web, syndication, social, mobile and email. It is not enough to simply move the troops into formation and then let them scatter – you need to narrow your attack plan.


AMD Marketing has determined key attack strategies that capitalize on the consumer purchase process, primarily the newly elongated incubation period:

  1. Build relationships
  2. Get advocates


In my next blog, I will not only expand upon the influence of the internet on the incubation period but I will also explain how each of our strategies successfully position AMD products on the digital shelf, the new star of the purchase process and commander of the new marketing era.


David Kenyon is the Corporate Vice President of Worldwide Business Management and Channel Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

System Admin

Voices Inspire Change

Posted by System Admin Jul 23, 2012

Recently, 14-year-old student activist Julia Bluhm made headlines when she started a petition urging Seventeen magazine to include at least one unaltered photo spread in each issue. As a ballerina, Julia saw firsthand the negative effects of “Photoshopped” models. She collected almost 85,000 signatures – more than doubling her goal of 25,000 – and made a difference in how the nearly 70-year-old magazine selects its models: Seventeen’s editor Ann Shotek drafted a “body peace treaty” and made a commitment to leave body shapes alone and publish before and after photos when images are altered. What an amazing accomplishment for Julia and a positive move in the right direction for Seventeen! When I read about Julia I thought of my own childhood and the importance of having the conviction to follow your voice – much like Julia did. 


Growing up, I was lucky to have Grandmothers and a Mom who inspired me to express myself, but more importantly, they inspired me to create my voice. They showed me the value of a unique voice – my own. I learned to live life according to me and speak up when I had ideas to share. These trailblazing women inspired me most, teaching me love, compassion, the importance of family, and that your voice doesn’t always need to be audible to be heard. I owe much of my success to my Mom, Grandmother Gleason and Grandmother Flaig and the lessons they taught me. 


Julia also teaches us the importance of using your voice and following your passions. Know what you want, be proactive in seeking opportunities to support your goals, and use the support of others to help you achieve your success. At AMD, a group of female executives and I helped found the AMD Women’s Forum in 2008 with a goal to increase top-talent females and accelerate female leadership positions within AMD. Our immediate goals focus on the retention and development of women at AMD. On top of this, the AMD Sales Women Talent Program – which I helped launch in 2010 – aims to grow and develop the number of women in sales positions at AMD with a specific goal to double the number of female employees in sales at AMD. I’m proud of these initiatives and inspired to be surrounded by women with their own unique voices. They thrive off their passions, which I think becomes a key ingredient to motivating an organization and setting the foundation for success. 


Your experiences bring unique voices to everything you do. Julia, inspired by the hushed chatter of fellow ballerinas who spoke of diets and feeling fat, used her voice to lead to change. I find inspiration when I look at the growing number of female executives in the tech industry. I’m proud to be among CRN’s top 100 list of Women of the Channel. Women are increasingly influencing the traditionally male tech industry, each with their unique voice and the conviction to use it. It’s an amazing time to be a woman – young or old – and it’s time we speak up about it! 


See the complete list of CRN’s top 100 Women of the Channel and read about Julia’s petition to learn more.


Annie Flaig is the Corporate Vice President, Worldwide Commercial Sales at AMD. Her postings are her own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

The past 10 years plus have been a whirlwind for those in the content business. Whether you were on the content creation, publishing or technology side – the ways in which we consume media as a society have evolved in so many ways. Many of us now head to Twitter for our news, only read the first couple lines of an article and look for an infographic or video to watch instead and even turn on our tablet or smartphone to browse our favorite websites in addition to our desktop or notebook PC. We’ve certainly heard that content is king, but we also view context as being very important too. What type of content does your audience want – video, photos, text – what device is your audience viewing it on – are they on the move and just how much time do you have to catch their eye? These questions are important for content creators and drive home just how key a visual story can be in today’s digital environment. 


With the content landscape changing, many of our AMD technology partners have developed and now offer products that allow everyone from the stay-at-home mom to the commuting “twenty something” to the serious enthusiast to create content that can grab the attention of any audience. Our technology partners are making some exciting announcements here in Las Vegas at CES 2012. First, Corel announced their new photo workflow solution, AfterShot Pro™, which is designed to fully utilize all 8 cores of the AMD FX processor. Next, Magix announced their new OpenCL™ accelerated version of Video Pro X4, which results in an increase in performance up to 92% when compared with the previous version1. BlueStacks, an AMD Fusion Fund partner, is getting a ton of buzz here at the show. They have been demoing BlueStacks – their Android app player for Windows – on AMD hardware, which was named a CES Innovations winner for 2012.  Check out these new videos from our software partners. What CES software debuts are you excited about?


Partner Videos

  • AMD & Cyberlink

 

  • AMD & Magix

 

  • AMD & Nuvixa

 

  • AMD & vReveal

 


Gabe Gravning is a Senior Product Marketing Manager at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


1 Tests conducted in AMD performance labs measuring the time to execute an export of a hard cut 2:00 minute video transcoding HDV 1440X1080i to AVCHD 1980X1080i with MAGIX Movie Edit Pro 17 compared to the Movie Edit Pro MX.  Movie Edit pro 17 executed the export in 475 seconds while Movie Edit pro HX executed the export in 248 seconds.The system consisted of an AMD FX-8150 processor with 3.6 GHz, AMD Radeon™ HD 6970 graphics card, 8GB DDR3 System Memory and Microsoft Windows 7 Professional 64-bit.

I went to school at a time where most of the assignments and tests were based only on individual skill and merit, so the concept of team was something that one experienced almost entirely on the athletic fields. For me those experiences were on the baseball diamond, or with a partner on the tennis court. I really enjoyed being part of something that was bigger than what I was capable of doing on my own, and so it was that the concept of teamwork has been instilled in me from the beginning. No matter if it’s athletics, academics or business, everyone knows that teamwork (and defense) leads to success. That’s why I was thrilled to find out that AMD was named one of CRN’s Best Companies to Partner With for 2011. And when I discovered the main criteria for making the list was a company’s ability to help solution providers adapt and succeed in today’s rapidly changing business environment, I couldn’t think of a more rewarding accolade. It’s no secret we’re living in a volatile time, filled with challenges and just as many opportunities.


The consumerization of IT has all but taken over IT; everyone from system integrators to VARs are looking at new ways to take advantage of cloud computing; and the global stock market continues its roller coaster ride with record highs and lows. When I look at today’s business environment and where the challenges/opportunities lie for the channel, I can’t help but look back on the year and recall a handful of ways AMD is working to help our channel partners succeed:


  • We launched our first AMD Fusion APU for small-form-factor, long-battery-life PCs that consumers crave, with the powerful, next-generation visual experiences that can help create a competitive advantage in a hyper-competitive market.
  • We celebrated the first AMD VISION Challenge as part of the AMD Youth High-Growth Market campaign designed to empower the technology-savvy millennial group to educate their peers about AMD technology via social media.
  • We recently introduced the world’s first 16-core X86 server processor to handle multi-threaded workloads such as cloud computing, virtualization and HPC, along with the AMD Ready Solutions program that enables easier and faster upgrade paths to the AMD Opteron™ 6200 Series processor for our partners and customers.
  • And, we welcomed our new CEO, Rory Read who was named one of the Top 10 Channel Advocates of 2011 by CRN for backing our channel partners and ensuring they have the tools needed to be successful.

 

As someone with over a dozen years working in indirect sales, and currently working for a company that sells 100 percent of its products through the channel, I’ve come to truly appreciate the saying, “there is no ‘i’ in team.” It has prepared me to take on the challenges and opportunities of working with tens of thousands of companies across the world. I’m happy about what we’ve accomplished together this far, but I’m eager to tackle the next challenge and take advantage of the next opportunity. I have a few ideas what those may be, but would love to hear from you about where you see the market heading… what opportunities are you looking to take advantage of? What challenges can AMD help you address? Shoot me a note or comment below.


David Kenyon is the Corporate Vice President of Worldwide Channel Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

By now, you’ve probably heard that AMD unleashed the AMD FX family of CPUs, including the first-ever eight-core desktop processors that set a Guinness World Records® title for ‘Highest Frequency of a Computer Processor.’ While this is truly impressive, and PC enthusiasts everywhere will certainly enjoy the higher CPU speeds and experience, there’s definitely a lot more to this story for the channel than the speed of our silicon.


First, AMD FX processors do a great job of matching the wants of advanced PC user and enabling that experience on the desktop. AMD FX CPUs are optimized for a wide range of capabilities like content creation, HD media viewing, editing and transcoding, multitasking, multi-threaded gaming, enhanced productivity and AMD CrossFireX™ support. AMD FX processors also take the PC experience to the next level with advanced capabilities like HD media manipulation, overclocking, super resolution and AMD Eyefinity technology support.*


Second, despite the tough economy, PC gaming hardware continues to be a bright spot in the industry. According to Jon Peddie Research, gamers spent $16.6 billion last year on PC gaming hardware alone in 20101. This amount is expected to grow to $22 billion by the end of 2011. By taking a quick peek at the hot DirectX 11 gaming titles for the holiday season, the PC gaming hardware market remains very vibrant.


In addition, the desktop has evolved from a platform that once offered high-end performance at a premium cost to high-end performance at a great value. To demonstrate this point, one only needs to look back five years at the evolution of the desktop. In 2006, roughly half of the desktops were less than $700 and the other half were priced between $700-1,4992. Fast forward to 2011 and now more than 75 percent of desktops are priced under $700 and only 21 percent are between $700-14993.


And then, there is the evolved role of the desktop itself.  In my household, the desktop serves as a repository for all the music, video and games that my wife and child decide we have to collect – or that I enjoy collecting myself. In addition to being a great platform to complete all the productivity applications that are required in managing a household (I like to think of tax accountancy as my 2nd profession), my desktop has become my home server.  And I know I’m not alone.  Some of our channel partners are already taking advantage of these benefits; including CyberpowerPC, iBUYPOWER and NCIX just to name a few:

  • CyberpowerPC is unleashing the Cyberpower Gamer Scorpius lineup of PCs to take full advantage of the AMD “Scorpius” platform, which combines the new AMD FX 8-core processor, an AMD 9-series chipset motherboard and AMD RadeonTM HD 6000 Series graphics.
  • iBUYPOWER has created a program to give customers the best indication of their system’s performance before they purchases it. So now, iBUYPOWER can recommend the best-possible settings, from Low all the way up to Max. Needless to say, they gave AMD FX 8-core processors its MAX rating in their Optimal Settings Program.
  • To celebrate the long-awaited AMD FX series launch, NCIX partnered up with ASUS and Corsair in order to bring end-users the very best AMD has to offer with a top-to-bottom lineup based on 4-, 6- and 8-core AMD processors.

 

As you can see, there’s a lot of excitement around the new AMD FX CPUs. Personally, I’m proud AMD has delivered a CPU end-users can’t wait to get their hands on. But what I might be more excited about is the potential this product has for the channel to help grow their business and turn the World’s Fastest CPU into a “profitability machine”.


David Kenyon is the Corporate Vice President of Worldwide Channel Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.


---------------------------------------------------------------------------------------------------------------------------------------------------------------------

* AMD’s product warranty does not cover damages caused by overclocking, even when overclocking is enabled via AMD  software.


1 Source: Jon Peddie Research, Volume 11, Number 9 (May 3, 2011)

2 Source: AMD Green Book (June 2011)

3 Source: AMD Green Book (June 2011)

By Tony Fernandez-Stoll, vice president of Americas Regional Marketing at AMD.


As summer comes to an end – everywhere except here in Texas, that is – so does the award season and all of its glamour. Before we bid a final farewell, I’d like to take a minute or two to send special congratulations to a few hardworking channel partners who took home some hardware late last month at AMD’s inaugural North America Executive Commercial Channel Summit. I can honestly say that the community of channel partners surrounding AMD is second to none, yet a select few stood out this year by working closely with AMD and sharing in mutual success. While I wish we could acknowledge all of our incredible channel partners, a special thank you goes out to the following award winners:


Events like the Summit that we recently held in Napa Valley are a great reminder of the importance of meeting face to face and getting honest feedback about what AMD is doing right, what we can do better, and how we can be the best vendor possible. Not only do we get to celebrate a great year, but we get invaluable insight into how we can improve for next year.


The feedback I received at the Summit was extremely encouraging. Most channel partners I spoke with noted the effort we put into activating the global AMD Fusion Partner Program to include all levels and types of channel partners, and how we expanded commercial resources, increased OEM alignment, and increased co-marketing funding. AMD has grown our field sales organization by increasing our enterprise sales team, as well as adding DMR, VAR, Distribution, and Midmarket field coverage. We’ve also formalized our programs from a regional VAR-only program to the AMD Fusion Partner Program, which opens up a number of resources to the commercial channel (sales enablement, product/sales training, marketing campaigns, etc.). 


At AMD, we work hard to be a strong industry partner to our channel community, and we pride ourselves on delivering superior products, services and marketing resources to help our channel partners differentiate themselves in the increasingly competitive marketplace. Combine these new resources with the AMD Fusion Family of APUs, and our channel partners have all of the makings for a great year with AMD. Keep a lookout for even more updates to our commercial channel partner program. Congratulations again to Compucom, PC Connection and Synnex for their hard work, and I look forward to handing out even more hardware next year!


Tony Fernandez-Stoll is the vice president, Americas Regional Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

Part Two: Security


As a continuation to my previous CompTIA blog post about cloud computing, all things security was also top of mind in Washington, DC, where conference attendees wanted to know about best practices in the channel on how-to secure mobile devices to the private, public and hybrid clouds. CompTIA released the results of their eighth annual Trends in Information Security study.


While I agree that it’s paramount to have world-class security, when planning your company’s security needs one must also take into account that security solutions don’t impair workers’ ability to perform their day-to-day job functions. It’s a careful balance that must be achieved, protecting data while supporting mobility for increased worker productivity. IT departments are embracing mobility and cloud computing, but weighing their risks too. Unfortunately, we all see the news headlines that security threats are continuing to increase instead of wane...and that’s just the ones that are publicized. Check out the recent BART (Bay Area Rapid Transit) hacker attack example.


So what can VARs, MSPs, system builders and the rest of the channel learn from the attack on the MYBart cloud-based service to help customers strike a balance between business and IT needs…


First, to address growing security concerns, you must examine security features at all levels of an IT system. AMD’s technology enables security features at all levels, from the processor, to IT hardware, to software applications. With the goal of establishing robust security measures across platforms, AMD is providing hardware acceleration to enable fast and secure data encryption and decryption using the Advanced Encryption Standard (AES) in AMD’s mainstream notebook and desktop Accelerated Processing Units (APUs), and the upcoming “Bulldozer” core for desktops and servers. 


Second, you’ll need products that also support capabilities to establish trust and transparency in a remote and highly dynamic shared “cloud” environment. While this process can be a challenge, the solution begins with platform integrity guarantees. The hardware and firmware platform must be able to ensure that it is configured and operating as designed. It must be able to reliably report these facts in a verifiable manner, to the cloud infrastructure and management layers as well as to the tenants and users of the cloud. Additionally, the platform must be able to extend its own integrity guarantees and reporting capabilities to the higher layer software and services in order to establish end-to-end trust and transparency across all the architectural layers of the cloud. Furthermore, an open standards approach to security is just as important to any technology innovation. This maximizes interoperability for hardware system and software and also supports a platform for the development of additional features and innovative security applications, which is where our technology partners really shine.


There will always be a need and opportunities for VAR and MSP specialization.


The rapid evolution of security risks in cyberspace cannot be solved by any one company.  AMD is committed to helping our channel partners address IT security by conducting technology research and working with industry organizations like the Trusted Computing Group (TCG) as well as governments at a global level to promote strong security protections. Together with our customers and partners, we can achieve a healthy balance between business and IT needs, maintaining data protection while enhancing information access on the go. 


I’d like to hear from you on how security is shaping your company’s mobility and cloud computing strategies. In my next CompTIA blog post, I’ll discuss the latest mobility trends. To be continued… 


David Kenyon is Corp. VP, Worldwide Channel Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

I recently had the honor to speak on a panel with fellow Channel Chiefs at the CompTIA Breakaway conference in our nation’s capital. While the rest of D.C. was focused on the debt ceiling, healthcare and the budget deficit impasse, the majority of us attending the conference were focused on a very different set of issues around cloud computing, security, mobility and the consumerization of IT. It’s clear that these are the top challenges and opportunities that our commercial channel partners are facing right now. A major take away from my time in D.C. is that whether you’re a VAR or a managed service provider struggling with the notion of cloud computing, or a solutions provider searching for the latest information to secure your customer’s mobile devices, you’re not alone. CompTIA released the results of their second annual cloud survey.


Part One: Cloud Computing


With everyone rushing to the cloud, VARs and managed service providers are being asked to become experts at deploying private, public or hybrid clouds overnight. If you don’t have a cloud computing strategy, you’re likely working on one. Cloud computing is one of the hottest trends in IT, promising significant revenue opportunities for the channel. Research firm In-Stat projects cloud computing and managed hosting spending by U.S. businesses to surpass $13 billion in 2014. Additionally, cloud and traditional service providers will account for 12 percent of IT infrastructure spending, growing to 20 percent by 2014. And clearly no one wants to be left behind. 


This is great news for the channel, but it also has its challenges. I’m seeing an increase in news articles about cloud computing and how it’s changing the framework of long-standing vendor partner programs. Who stands to gain the most from cloud computing? Naturally, the question that I was frequently asked at Breakaway was, “How is AMD helping its channel partners take advantage of the cloud phenomenon?”  It’s a great question. First and foremost, AMD is enabling its partners to capitalize on the cloud computing phenomenon by providing them with both technology and resources. Our AMD Opteron™ processors enable powerful, efficient, and cost effective data centers. In turn, our channel partners are able to build a flexible, responsive cloud environment that can meet a wide range of performance and power efficiency needs using AMD technology. 


But even more importantly, AMD stands for expanded choices for customers and opportunities for VARs to grow their businesses. Beyond offering industry-leading products to help our partners’ cash in on the cloud phenomenon, AMD constantly looks at how-to become a better partner with you. Through the AMD Fusion Partner Program, there are several foundation, connection and acceleration benefits to help partners grow their business profitably, including: Marketing Acceleration Funds, Peak Performer Programs, AMD Rewards, AMD Sales Leads and dedicated, personal AMD support for partner sales representatives, marketing activities and customer technical support. Our partner program is constantly evolving to better meet the needs of our partner community and I welcome your feedback on how we’re doing. 


For many out there, that sounds like the standard set of things vendors say to channel partners. However, if you’ve been in our program in the past two years, you know we’re working hard to prove that we’re different, that we’re engaged in your business, and that we are very committed to supporting growth.  There were too many great discussions at CompTIA Breakaway to capture in one blog post alone; I’ll discuss more (specifically related to mobility and security) in upcoming blog posts. To be continued…


David Kenyon is Corp. VP, Worldwide Channel Marketing at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only.  Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.

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