You could say it's natural evolution. What came before is cast aside for what's new. We see this every year in the evolutions that happen in Detroit, Las Vegas, London and Hollywood. But, there's one long-time innovator that is ensuring its claim to the technology revolution is well-entrenched for years to come. And, at this year's SXSWi, AMD will shine a light on this ever-present player in our tech-filled world – the personal computer. From the start, the PC has been about the individual. In fact, it's hard to imagine an area of our modern geek life that hasn't either originated from the PC or has been significantly influenced by it. PCs have been the catalyst for many modern-day improvements in art, education, healthcare, government and the ubiquitous connections that bind us as a society.
At SXSWi, AMD is taking up the torch for the PC and re-imagining it through the lens of artists, technologists and creators of weird things that are appropriately on display in Austin, Texas every March. AMD's Technograffiti exhibit is a celebration of creative expression through technology. AMD has brought some of the greatest creators of the modding world together to deliver a compelling show full of bits and bytes pushed through everyday objects past, present and future. These creations include more than 15 creations like the ultimate Crysis 3® PC. There's a technology from the last century – the pay phone – married with web-based telephony. And, it's where the best AMD graphics meet the best in gaming.
This year, AMD is pairing the hottest AAA Gaming Evolved titles in its Never Settle Reloaded bundle with cool 3D software and showing them off on some of the coolest mods in the world. After all, art is technology and, increasingly technology is art. AMD is proud to convene these creations and their creators to champion the debt we all owe to the PC. If you are attending SXSW or in the Austin area make sure to register and stop by.
Chris Hook is a Senior Manager, Public Relations at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites, and references to third party trademarks, are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third party endorsement of AMD or any of its products is implied.