By Rita Turkowski, Customer Marketing Manager, AMD
Nowadays we hear a lot about the growing economy in the BRICS regions (Brazil, Russia, India, China and South Africa), but the North American economy is not looking too bad right now either. Equally evident is the economic sustainability and growth of the casino industry: According to the Las Vegas Review-Journal, the U.S. commercial casino industry now comprises 513 casinos in 23 states, with 34 percent of the U.S. population visiting a casino last year.1
The gaming industry’s vitality was apparent at the G2E 2013 conference, which featured its highest attendance and largest show floor in five years according to the American Gaming Association. And, according to the Association of Gaming Equipment Manufacturers, of which AMD Embedded Solutions is a member, G2E was larger, in both attendance and leased exhibit space this year than in previous years. This is good news for AMD’s Embedded Solutions division, which provides processors commonly found in casino machines, from small bar-top video gaming terminals to large multi-display progressive jackpot installations.
While AMD has been a significant player in the embedded gaming machine (EGM) market for some time, the company has not always been especially proactive at EGM events. In late September, this changed as a number of AMD Embedded Solutions folks descended on Las Vegas for G2E 2013. AMD hosted a meeting suite at The Venetian Resort Hotel Casino, where AMD gaming sales and marketing representatives, tech support engineers, and even the AMD Embedded Solutions GM & vice president welcomed gaming OEMs and manufacturers to discuss and experience the latest embedded digital gaming solutions.
We were thrilled to meet with our original device manufacturers and with many of the industry’s best-known casino games
developers. Our visitors were often interested in AMD’s 2013-2016 roadmap of embedded products. They also asked questions regarding higher CPU performance, primarily for video, and more memory bandwidth from AMD’s discrete GPUs for handling large textures – a staple of casino games.
In our G2E suite, we also showcased an AMD G-Series SOC slot game demo (based on a touch display rather than a traditional slot cabinet) as well as an AMD R-Series APU arcade system demo for a mini arcade bar-top machine, pictured below.
Beyond our popular AMD G-Series solutions for arcade and AMD R-Series APU solutions for high-end, graphics-intensive single-cabinet casino consoles and multi-display progressive consoles, customers were keen to learn about combining AMD Eyefinity2 and AMD Radeon™ Dual Graphics3 multi-display technologies, often seen in configurations of four casino top screens .
The following figure illustrates the AMD R-Series APU with an added discrete embedded AMD Radeon™ GPU advantage:
Note that AMD solutions offer high performance for low-power x86 cores running Windows® or Linux®, scalable within product families and across different product lines. AMD also offers built-in, industry-standard video decode acceleration5 – all within a gaming support infrastructure – helping AMD customers achieve a shorter time to market.
In summary, the AMD Embedded Solutions advantage was a message well received at G2E 2013, thanks to:
- Our roadmap to exciting new products.
- A full lineup of SOCs, APUs, GPUs, CPUs, and chipsets.
- Our leading-edge PC technologies, tailored for the embedded market.
- Our dedicated customer support, with up to 7 years of support6.
Rita Turkowski is a customer marketing manager for digital gaming with AMD Embedded Solutions. Her postings are her own opinions and may not represent AMD’s positions, strategies, or opinions. Links to third-party sites and references to third-party trademarks are provided for convenience and illustrative purposes only. Unless explicitly stated, AMD is not responsible for the contents of such links, and no third-party endorsement of AMD or any of its products is implied.
Rita can be contacted at firstname.lastname@example.org.
2 AMD Eyefinity technology supports up to six DisplayPort monitors on an enabled graphics card. Supported display quantity, type, and resolution vary by model and board design; confirm specifications with manufacturer before purchase. To enable more than two displays, or multiple displays from a single output, additional hardware such as DisplayPort-ready monitors or DisplayPort 1.2 MST-enabled hubs may be required. A maximum of two active adapters is recommended for consumer systems. See www.amd.com/eyefinityfaq for full details.
3 AMD RadeonTM Dual Graphics technology combines the processing power of select AMD APUs and select AMD Radeon GPUs and can support displays connected to either the APU or the discrete GPU. Windows® Vista, Windows 7 or Windows 8 operating system required.
4Scores:5592 for AMD E6760 and 6512 for AMD 464L / E6760 DG. See slide 12 for performance data. AMD R-Series and E6760 GPU performance was measured with Futuremark® 3DMark® Vantage. CPU performance was measured by simultaneous execution of “Blobs.exe” from the Microsoft® DirectX® 9 SDK and the “MaxPI” calculator to simulate a mixed CPU/GPU workload. CPU performance data is based on MaxPI calculation time. Actual performance is dependent on software workload and other system configuration factors.
5 AMD does not provide a license/sublicense to any intellectual property rights relating to any to any standards, including but not limited to any audio and/or video codec technologies such as AVC/H.264/MPEG-4, AVC, VC-1, MPEG-2, and DivX/xVid.
6 Part availability is planned for 5 years from date of announcement, subject to change without notice. Further support available under contract.