The AMD FirePro™ professional graphics team will be making a lot of noise this week: we’re at International Broadcasters Convention (IBC) 2013 in Amsterdam where we’re showcasing exceptional collaborations for 4k video production. I’m especially thrilled about our demonstration with Blackmagic Design – a solution leader for film, television and post production – that’s powered by server technology leader, Supermicro. Blackmagic Design enables AMD FirePro GPU-accelerated video design through open standards.



DaVinci Resolve 10 and AMD FirePro small.jpg


The latest version of DaVinci Resolve 10 from Blackmagic Design supports OpenCL™ (Open Computing Language) on both Windows and Mac platforms. When combined with AMD’s Graphics Core Next graphics architecture, OpenCL™ speeds up performance and helps eliminate barriers while enabling new features.


The combination of OpenCL™ and DaVinci Resolve 10 can leverage a wide range of AMD FirePro professional graphics features to deliver powerful real-time performance. The multi-GPU display support, enabled through Supermicro workstations, can run up to four high-end AMD FirePro graphics cards. Additionally, AMD FirePro™ W-series technology works seamlessly with Blackmagic DaVinci Resolve 10 to provide GPU-accelerated design solutions for creative professionals.



According to Grant Petty, CEO, Blackmagic Design, “It’s exciting to see the performance our customers will get using OpenCL™ on AMD's GPUs. OpenCL™ acceleration handles the heavy work of debayering CinemaDNG files, giving Blackmagic camera customers real-time playback, online editing, and grading and finishing capabilities. And with OpenCL™ support in DaVinci Resolve 10, they can use up to four GPUs with a single Resolve, enjoying absolutely amazing real-time performance."



Blackmagic Design offers an enriched experience for video professionals, supported by open standards and enhanced by AMD graphics acceleration. The demands of creative professionals are high; they require systems that enable them to work quickly and efficiently. The deep relationship between Blackmagic Design and AMD allows video professionals to tap into both the latest design software and the massive compute resources of our GPUs on Windows and Mac-based platforms. Supermicro insides2.jpg


We’re also pleased to have Supermicro's high-end 7047GR-TRF SuperWorkstation enabled with four AMD FirePro W-series professional graphics as the high-performance production platform for this demonstration.




According to Don Clegg, Vice President of Marketing and Business Development at Supermicro: "We're excited to collaborate with AMD and Blackmagic Design on leading edge 4K video production solutions that deliver exceptional power and performance. Combining Supermicro's high performance workstations, AMD FirePro professional graphics acceleration and Blackmagic Design's best in class broadcast technologies, video professionals can unleash their creativity in Ultra HD resolution without compromise in productivity."


IBC 2013 attendees have the opportunity to see this amazing demonstration firsthand at the AMD booth. The demonstration with Blackmagic Design and Supermicro is a true representation of what OpenCL™ offers video production professionals. It’s an indication that industry support for open standards is continuing to gain wider adoption as it becomes the industry standard.


David Cummings is a senior director and general manager, Professional Graphics at AMD. His postings are his own opinions and may not represent AMD’s positions, strategies or opinions. Links to third party sites are provided for convenience and unless explicitly stated, AMD is not responsible for the contents of such linked sites and no endorsement is implied.


OpenCL and the OpenCL logo are trademarks of Apple Inc. used by permission by Khronos. Apple and Mac Pro are trademarks of Apple Inc., registered in the U.S. and other countries.